Event Management Report: Hotel Assets for Event Success

This report provides an analysis of the Radisson Hotel in Sydney, focusing on four key assets crucial for successful event management. The venue, a 5-star hotel, is chosen for its suitability for various events, including conferences and weddings. The report identifies the employees, space and flexibility, attractive ambience and lighting, and an extensive preferred vendor list as the most important assets. The employees are highlighted as a competitive advantage, contributing to event organization and the hotel's reputation. The space and flexibility, including outdoor lawns and courtyards, are essential for creating luxury experiences. Attractive ambience and lighting enhance the event atmosphere, while the preferred vendor list ensures high-quality services. The report emphasizes the importance of these assets for the Radisson Hotel's success in the competitive hospitality market, concluding that these assets are integral to the hotel's management and business strategy.

Running head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author Note

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Venue - The Radisson Hotel, Sydney
The chosen venue for this assessment is a hotel. While initiating the consideration of
choosing a good venue for an event, hotel is one of the best option or choice rather than any of
the other conference or reception centre (Wahyudi, Kartika & Han, 2018). Confronted with
various of the sessions, the option of the hotel is valid and effective due to number of
considerable factors like the location, the parking, the infrastructure, the facilities, the capacity,
and the minimums, the amenities and the services, the layout, the ambience, the accessibility and
the cost and flexibility on the date of the event. In respect to the chosen venue, the 4 most
important asset of the hotel are the employees of the hotel, the space and the flexibility of the
hotel along with the location of the hotel, greater and attractive ambience and lighting of the
hotel and an extensive preferred vendor list.
The venue chosen in the assessment is hotel. The targeted hotel for this assessment which
will be analyzed is the Radisson Hotel in Sydney, Australia. One of the most popular hotel chain,
the Radisson hotel and suites in Sydney is a 5 start hotel located at the central part of the city.
The hotel is an epitome of excellent features and hospitality services in terms of luxury dining
and culinary experiences (RADISSON HOTEL AND SUITES SYDNEY, 2018). With endless
number of cuisine options together with varied options from studios, conference, halls, luxury
suits for both the business and occasion purpose, the facilities provided by the hotel attracts most
of the customer. One of the special features of the hotel is their wide and spacious conference
and facilities of the event and catering services to the guests on the facility of showcasing the
natural sunlight on an open air valet.

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The assets of the hotel as identified above are of full utility in case of the organization of special
conference events and wedding occasions in the hotel.
Space and the flexibility of the Radisson Hotel in Sydney make it one of the most
preferred venues for the disposal of the clients during any event. In the platform for wedding or
any other ceremonial occasion, the flexibility and space like a lawn outside the hotel and the
presence of a courtyard in the hotel are some of the factors that help the hotel in creating some of
the luxury experiences for the guests in the venue (Tan, 2017). In case of business meet and
conferences, the hotel provides enough space and flexibility so that the possibilities for the
participants do not get limited.
The employees of the hotel serve as the most essential assets of the hotel. The employees
are the competitive advantage of the hotel that helps the hotel in Sydney to achieve the activities
like the organization of the events, the sustainability of the venue and mostly the growth of the
hotel towards reaching the epitome of the hospitality market in the competitive world (Aissa &
Goaied, 2016). In case of the Radisson Hotel and the events that are organized in the venue, the
employees of the hotel put their best effort towards their assigned work for providing the guests
the best experiences of hospitality services thus raising the name and the reputation of the hotel
in the country.
Attractive ambience and lighting of the hotel furthermore constitutes the one of the factor
towards the main attraction of the guests towards booking for an event regarding wedding,
ceremony or business purpose (Nieves, Quintana & Osorio, 2014). This is because the factor of
lighting adds dimension and the context of the character to any of the event in the Radisson

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hotel. The features of great light in the hotel forms effective spotlighting and pin lighting towards
any of the event.
Finally the forth asset, the hotel includes an extensive preferred vendor list including
exclusive caterer, baker who provides exceptionally efficient and good services to the venues
that are arranged in the hotel (Heo & Hyun, 2015). Exclusive vendors providing unique and
exceptions products and troubleshoot of the development of innovative design and decoration of
the venue for both business and cultural events in the hotel are one of the most essential assets of
the Radisson hotel, Sydney. This is because they make the hospitality and the facility of the hotel
different and superb in comparison to the other hotel chains in the similar location.
Thus it can be conclude that assets are an integral part of the management and business of
a Hotel. The selection of the above mentioned assets are due to some of the purpose. The
employees of the hotel are the most important assets since they provide the backbone of the
organization and the management of the event in the hotel. The location and the flexibility of the
hotel space is an important factor to attract the guest for a luxurious and comfortable experience.
Great lighting and ambience furthermore is a factor of attraction or any sort of event. The
extensive list of the preferred vendor constitutes as an important asset since it distinguishes the
uniqueness of the Radisson Hotel from that of the other hotel and venue places of the similar
location.

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References
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pay?. International Journal of Hospitality Management, 46, 161-168.
http://dx.doi.org/10.1016/j.ijhm.2014.10.002
Nieves, J., Quintana, A., & Osorio, J. (2014). Knowledge-based resources and innovation in the
hotel industry. International Journal of Hospitality Management, 38, 65-73.
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