Venus Mobile: Strategic Analysis and Recommendations Report (BUS 201)

This report provides a comprehensive strategic analysis of Venus Mobile. It begins with an introduction to strategy and its importance for business success. The report then delves into an external analysis of Venus Mobile using the PEST framework, examining political, economic, social, and technological factors influencing the company. An internal analysis follows, assessing the company's purpose, resources, employees, customer relationship management, financial resources, operational functions, and marketing functions. The report then presents a SWOT analysis, identifying Venus Mobile's strengths, weaknesses, opportunities, and threats. Finally, it evaluates strategic options and offers strategic recommendations based on the analysis, concluding with a summary of findings and references.

Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
External analysis of Venus.....................................................................................................1
Internal analysis......................................................................................................................2
SWOT analysis of Venus.......................................................................................................3
Strategic Evaluation................................................................................................................5
Strategic recommendations....................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategy is considered as a sort of plan that can be developed in a way that it can further
help in increasing the overall rate of the operations (Grewal, Bart and Zubcsek, 2016). The actual
forte of these strategies is that the business and the organisation can be able to succeed, thus they
can also become capable of attaining a great competitive position, thus it can help them to
achieve a higher popularity as well as productivity rate. The report is about analysing the factors
because of which Venus mobile have been affected badly that it has affected the overall
performance of the business. Also, it includes the internal and external analysis of Venus. The
evaluation of the strategic options along with some strategic recommendations have also been
included in the report.
External analysis of Venus
The external analysis of Venus can be analysed using the PEST framework. Discussing
various aspects of the same using the framework as under :
Political factors
The political factors may include various aspects such as the political unrest etc. due to
which Venus has to face major changes (Staykova and Damsgaard, 2015). Some well known
political factors can include the improvements and modifications in the free trade policy, so this
can be considered as an opportunity for Venus. There can be political orders regarding the tax
revenues etc. as well. Like in case of expansion of Venus mobile in some other area or country,
the company may have to follow the tax regulations of that specific country. If Venus fails to do
the same, in that case they may have to pay huge penalties. So, the political factors can have
positive as well as negative impact as well. Also, free trade policies can also help Venus to make
expansions in other parts of the world as well. This will in turn increase the popularity as well as
the productivity rate of Venus mobile. Therefore, it is very important that the company follows
all the political factors in an effective and appropriate way so as to avoid any further complexity.
Economic factors
Usually some changes in the economic factors in the mobile industry can prove quite
beneficial for Venus. Some well known and common examples of it includes the increased
growth rate of the developing countries. Also, by these means, Venus can become able enough to
have some maximization in the overall revenue rates. They can achieve this by the means of
increasing the overall sales in the international markets. When Venus mobile will have an
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efficient expansion in other countries or areas, then it is obvious that it will help Venus mobile in
an increased rate of the economic stability. Also, they can have high economic rates as well after
involving all the economic factors very effectively. Therefore, Venus mobile should ensure to
focus on each economic factor whether it is beneficial for the company or not. And if in case, it
is not beneficial, then the company can involve various ways that can actually help the company
to stay away from issues and can achieve a high productivity rate.
Social factors
The social factors associated with it can involve the consumer behaviour along with their
expectation (Ghezzi, Cortimiglia and Frank, 2015). It is obvious that various advancements are
going these days in the mobile industries, so Venus can grab this opportunity by introducing a
new range of the features in their products and services. Also, by these ways, Venus mobile will
be able to get the attention of various customers. Thus, they can gain numerous satisfied
customers which further proves beneficial in increasing the productivity rate of the company.
Technological factors
There are observed enormous number of technological advancements across worldwide.
So, Venus mobile can also try to make involvement of some advanced technological feature by
which they can be able to gain much number of satisfied customers (Yang and Silverman, 2014).
Some well known examples of the technological advancements which Venus can involve
includes cloud computing, integration of the technology etc. So, Venus mobile can ensure
involving each factor in a way that it can turn out to be beneficial enough for the company,
whether it is about satisfying the customers or improving their popularity and image in the
market place. These can be considered as ways that can actually attract a higher rate of
customers, which is good for maintaining a higher position in the market place.
Internal analysis
Company internal analysis is the most crucial and necessary analysis for the company
(Dixit and Skeath, 2015). They always need to acquire some methods and techniques to grow or
take some advantages for the organization. Along with that, it will also very much essential for
the Venus company to overcome from the challenges. Internal analysis brings new changes and
new quality of work this was the effective working process. Through company can also take
some corrective action plan in order to make some advantage to make proper company planning.
There is some analysis factor of the Venus which brings new effective process of working.
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Purpose: Ultimate purpose and objective of the company which makes effective process making
and effective process. Business purpose defines the business objectives and customer service
(Escobar, 2018). Venus needs to maintained productive nature plan and effective process through
they get attract customer focus. Purpose of the company should be customer service and
maintaining quality services. Venus is the service based mobile company. They need to keep the
mobile quality best and effective. This purpose identifies the company strength and weaknesses.
Resources: it is another process of internal analysis which describes the company quality
services or products. Such as to maintained the company image in the market, Venus needs to
acquire best mobile equipment for their finish goods. This gives better services to the customers.
Moreover, internal management needs to be perfect and qualitative (Grant, 2016).it is the
responsibility of the organization to make sure about the product and services and their product.
Employees: it is another internal factor which might be create hurdles and challenges for the
company. Due to lack of skill and knowledge company would facing low market share and profit
revenue process.
Customer relationship management: customer relationship management is the most required
task for venue, due to low customer attraction company facing low market sales. Customer
relation is the more competency level to get the new image in the market.
Financial resources: it is another internal factor which has to be perfect and stable. Financial
stability is must require in the organization to full fill the operation needs of Venus. Due to low
financial resources this makes negative impression on the overall activity (Johnson, 2016). It also
requires to understand the new technology and invest good amount of funds on the business
activities.
Operational functions: it is another internal factor will improve the business activities. Besides, it
also very much required for the company to make effective and productive operation activity.
Due to improper activity of process, this may give negative effects on business growth.
Marketing function: it is the most distinct function of the organization who helps to promote
company product and services. It requires to adopt productive marketing strategies to grab the
attraction of customers (Kim and Mauborgne, 2014). Due to low impressive product and
services, customer will not give interest to buy products. It gives negative impression on the
nature of product and services.
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SWOT analysis of Venus
SWOT analysis can help in analysing the factors of Venus and also discussing about its
strengths, weak points, threats it can face and various opportunities that can come. The
framework has been discussed as under :
Strength
One of the important factors of Venus mobile is that it keep involving various ways so
that they can involve more innovative products. As it has enormous number of competitors in the
market place, so it is important that Venus keep involving some effective and major factors.
Also, the design and technology features, they make use of is impressive enough. The company
stays updated of all the advancements in the technological features, whether it is about storing
the data and information because the generation of today wants to have these features as they
want to have an efficient experience in gaming and also in storing the data and information.
Therefore, this can be considered as an effective option that helps Venus mobile to get the
attention of the customers.
Weakness
Although it uncompress of a variety of new features, but still somewhere the company is
not able to provide an efficient satisfaction to the customers. It is because there are some
applications of Venus that seems quite un compatible with the other applications of the phone.
Also, it has been observed that a variety of people are facing issues with it as well such as
hanging of the phone for a larger time, heating up of the battery etc. so, here Venus can be
considered quite ineffective in producing the required productivity rate along with the satisfied
customers. So, these can be considered as some weak factors of Venus, which the company
should ensure resolving so that the company might not have to face any such factor as a barrier
or challenge.
Opportunities
As there has been an advanced requirement of the mobile phones and services, so this can
be termed as an opportunity for Venus. Now, they can achieve this by involving a completely
new set of products and services which must be something different from the previous ones.
Also, it should involve every new and advanced feature as well. It is because involving a
completely new and modified version of the same can help in gaining the attention of the
customers along with a great rate of satisfied customers as well. The market is growing very
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widely, so it is obvious that there is a huge need of the mobile companies that can be able enough
to fulfil the requirements of the customers, so Venus can grab this opportunity by involving a
different and efficient range of products and services. By this way, it will help them in gaining a
higher rate of popularity as well as productivity.
Threat
As the competition is growing on a wide basis, every single mobile company is trying to
make involvement of different ways and strategies that can help them in achieving interest of a
huge number of customers. So, this can act as a threat to Venus mobile. The rate of market
penetration is growing on a higher basis, so there are less chances of any one company to get the
attention of customers. For coping with the market penetration rate, it is important that Venus
mobile can achieve the loyalty and trust of the customers by providing then an appropriate range
of products. It is important because if the company has gained the trust and loyalty of the
customers then it can actually help their focus to stay maintain with the company. Thus Venus
mobile can ensure to involve some strategies and techniques so that they may not have to
overcome any such threat that can affect their business and productivity rate.
Strategic Evaluation
There are various factors of the strategic evaluation and these are discussed as under ;
Strategic Planning: this is the strategic planning in which manager evaluate the company
strategies, manager evaluates can also makes predictions from their own experiences. This
process is very much productive in case of project certainty. Venus require to assess the control
of planning process in order to evaluate negative activities (Mendelberg, 2017. ). Productive
planning provides better strategic plan for the company development process. In order to
evaluate strategic evaluation Venus needs to acquire evaluation factors to measure the best
productivity level.
Consistency: Venus needs to acquire alternatives and substitute planning and strategy to
achieving business objectives and goals. Manager needs to evaluate consistency level of
strategies to make sure better advantage and objective goals.
Validity: it is another tool of evaluation which makes good process of learning and doing the
business projects. This makes good things in order to evaluate best process things (Nagle, Hogan
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and Zale, 2016). Assumptions behind strategic option must be valid. This may include business
environment plan. It helps to implement better opportunity and plan. Assumptions also includes
competitors, customers, suppliers and how they will react to alternatives. Validity gives
assurance and marketing goals in order to held business opportunities and growth. To get the
sales high company needs to acquire best business opportunity in terms of better implementation
plan. In order to measure the viability of strategy evaluation, company needs to analyses the
competitor position and their price strategy in order to set their own pricing strategy (Scholes,
2015). It gives better opportunity to grab better career option to company in terms of most
required target market goals. Competitors are the major factor who affect company through their
new innovation and their new market growth. In order to grow business activities company needs
to acquire best effective source of income in terms of best opportunity. For getting best
productive growth company needs to make sure about their best effective source in order to get
the business activities.
Feasibility: it is another evaluation process of making good task process. Strategy may in theory
be capable of delivering business vision, mission, goal but in practice it must also be feasible.
Strategy must have capability of achieving the company objectives and goals. Business must
have capable to doing things in positive manner. It also helps to make good possibilities in terms
to grab the business opportunity (Slack, 2015). Feasibility helps to measure company financing,
resources, assets, experience, culture and skills to carry it out. Moreover, it also very much
effective and required goals to make sure about new process of learnings.
Business risk: it is another strategic evaluation process of making strategies more productive and
impressive. Business risk also helps to evaluate best technique process to evaluate uncertainties
and risk factor in the organization. Venus needs to acquire best effective resources in order to get
the best impressive advantage. This strategic evaluation process helps to evaluate risk in order to
minimizing the potential risk (Waddington, 2014). The main aim of the strategic evaluation of
risk to identify the potential risk to maintain the level commensurate with anticipated return.
Flexibility: In today’s changing business world. A strategy must have enough flexibility to work
if circumstances change (Waddington, 2014). Flexibility factor enhance the new creativity and
making strategy more productivity and effective.
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Strategic recommendations
There are various factors that can be involved in order to ensure some sort of
improvements in the same. Some of the well known factors that can be recommended to Venus
are discussed as under :
Globally
As Venus is already dealing with some issue because of which the company has resulted
in poor performance and along with that, it has not been even able to achieve their objectives as
well. So, Venus can ensure some facts that can help the business to achieve the objectives at a
much higher rate and also they can be able to gain a satisfied amount of customers as well. So,
for that Venus can keep their focus on localised markets. Also, they can involve various
strategies by which they can be able to expand in foreign markets as well. For accomplishing
that, Venus can analyse and understand the culture and other factors of the market in which the
company is deciding to expand.
Business
While considering with the business aspect, Venus can ensure that they involve very
possible strategy and technique that can help them to cope with competitiveness in the market
place. It is because there are various competitors of Venus mobile that are trying to involve
enormous number of strategies and techniques in order to achieve a great competitive level in the
market place. Some very well known examples of the competitors of Venus mobile are Apple,
Samsung etc. So, for coping with the competitiveness of the rivals and competitors in the market
place, Venus mobile can ensure to involve various strategies and techniques.
Marketing
For the marketing and sales of the products and services successfully, Venus can ensure
pre promotional activities such as by means of various factors such as social networking
websites, advertisements etc. By such means, the people can be able to know about the new
products and services involved, so it can also help in increasing the marketing rate of Venus as
well. Also, Venus can make involvement of various strategies and techniques that can be used
for having a better marketing. It is important as well because by such means, they can be able to
gain a well range of satisfied customers, which further helps in maximizing their productivity to
achieve the targets and goals.
Manufacturing
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Venus mobile can ensure the fact that as there are a variety of competitors in the market
place, so for dealing with the same, they can involve some new factors in their manufacturing
process so that apart from the other brands, they can perform something different that is able
enough to attract the attention of the customers. Also, they can take some feedbacks from the
customers about what they want. It is because needs and requirements of people are changing
day by day. There are other mobile companies that makes involvement of some features that
seems attractive and new enough to the users. This feature somewhere affects on the popularity
and productivity of the other companies. So, Venus can ensure taking proper feedbacks and ideas
from the customers. By such means, the customers will also ensure that they are important for
the company. It further helps in maintaining their interest in the company and this is a positive
feature for Venus. Therefore, Venus can consider these factors while the manufacturing of the
products and services.
CONCLUSION
From the basis of above discussion, it can be concluded that company strategy is the
more productive and creative which makes company more efficient. Present report based on
strategy of Venus Mobile company it is the mobile organization who provides best quality of
services during some years. They get down their sales revenue due to some quality issue. Present
report discussed about the company situation and internal and external analysis of the company
in order to measure their market situation. It is also very necessary to make productive plans for
the company for making new product sale. Besides, it also discussed about the external analysis
in which it discussed about political, legal, environmental, social and impactful factor. In terms
of getting good market strategy. Further, it also discussed about the company strategic evaluation
through they can easily get effective strategic position. Moreover, it also discussed about
strategic recommendation for giving best company evaluation. Further apart company needs to
enhance their quality and services towards their target market customers.
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REFERENCES
Books and Journals
Ghezzi, A., Cortimiglia, M. N. and Frank, A. G., 2015. Strategy and business model design in
dynamic telecommunications industries: A study on Italian mobile network
operators. Technological Forecasting and Social Change. 90. pp.346-354.
Grewal, D., Bart, Y. and Zubcsek, P. P., 2016. Mobile advertising: a framework and research
agenda. Journal of Interactive Marketing. 34. pp.3-14.
Martínez-Pérez, B., De La Torre-Díez, I. and López-Coronado, M., 2015. Privacy and security in
mobile health apps: a review and recommendations. Journal of medical systems. 39(1).
p.181.
Staykova, K.S. and Damsgaard, J., 2015. The race to dominate the mobile payments platform:
Entry and expansion strategies. Electronic Commerce Research and Applications. 14(5).
pp.319-330.
Yang, Y.T. and Silverman, R.D., 2014. Mobile health applications: the patchwork of legal and
liability issues suggests strategies to improve oversight. Health affairs. 33(2). pp.222-
227.
Dixit, A. K. and Skeath, S., 2015. Games of Strategy: Fourth International Student Edition. WW
Norton & Company.
Escobar, A., 2018. The making of social movements in Latin America: Identity, strategy, and
democracy. Routledge.
Grant, R. M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Kim, W. C. and Mauborgne, R.A., 2014. Blue ocean strategy, expanded edition: How to create
uncontested market space and make the competition irrelevant. Harvard business review Press.
Mendelberg, T., 2017. The race card: Campaign strategy, implicit messages, and the norm of
equality. Princeton University Press.
Nagle, T. T., Hogan, J. and Zale, J., 2016. The Strategy and Tactics of Pricing: New
International Edition. Routledge.
Scholes, M. S., 2015. Taxes and business strategy. Prentice Hall.
Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.
Waddington, C. H., 2014. The strategy of the genes (Vol. 20). Routledge.
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