Analyzing Effective Verbal Communication in Business Settings

This report examines the significance of verbal communication in the business environment. It highlights the importance of effective communication, focusing on factors like word choice, active listening, and clear expression. The report emphasizes the role of verbal communication in staff meetings, presentations, and interpersonal interactions. It underscores the need for transparency, assertiveness, and confidence in communication, using the example of a business meeting to illustrate these principles. The report also references academic sources to support its findings, providing a comprehensive analysis of verbal communication's impact on business operations and employee relationships. The report concludes by emphasizing the importance of communication for organizational success, improving the image of the organization, job satisfaction, security and interpersonal relationships and handling cultural and language diversities.

Running head: BUSINESS COMMUNICATION
Effectiveness of Verbal Communication in Business
Name of the Student:
Name of the University:
Author note:

1BUSINESS COMMUNICATION
Communication is of two types, verbal and non-verbal. Verbal communication refers to
the act of information sharing using speech. In other words, verbal communication involves any
interaction that occurs using spoken words. The verbal communications used within a business
company includes staff meetings, personal discussions, formal and informal presentations and
conversations and telephonic discourse (Quintanilla & Wahl, 2018). It takes place outside the
company also in the form of face-to-face meetings, teleconferences, videoconferences, or phone
calls. Strong verbal communication skills of the employees and managers are highly valued in
any organization for efficient functioning, improving the image of the organization, job
satisfaction, security and interpersonal relationships and handling cultural and language
diversities (Lauring & Klitmøller, 2015).
The fundamental factors of effective verbal communication are the selection of words,
active listening, understanding and the way of expressing. As stated by Adler et al. (2015), for
effective communication, one should think and choose the words carefully to have maximum
impact while displaying mutual respect for the other(s). The words should also express the
thoughts, intensions and the objectives clearly and concisely. Thus, transparency in information
sharing is important (Nickolayev et al. 2015). Furthermore, the way of speaking also plays an
important role in setting the tone of the communication and conveying the messages in the right
manner. Pfeiffer (2015) explained that way of speaking must display assertiveness but not
aggression as that would create a negative impact on the listener. The speaker must also be
confident in his words, thoughts and body language for establishing an effective verbal
communication. For example, in a business meeting to propose an innovation for increasing sales
of a product and to get approval for it from the higher authority, the speaker must appear
confident with body language, eye contact and tone. Words should be chosen carefully to

2BUSINESS COMMUNICATION
establish a transparent exchange of thoughts and ideas with assertiveness. The speaker must also
listen to the others with attention and address their concerns efficiently to have an effective
business communication session.

3BUSINESS COMMUNICATION
References
Adler, R. B., Kotler, P., Grey, A. M., & Hugos, M. H. (2015). Communicating at work:
strategies for success in business and. info: Singapore: McGraw-Hill, 2015.
Lauring, J., & Klitmøller, A. (2015). Corporate language-based communication avoidance in
MNCs: A multi-sited ethnography approach. Journal of World Business, 50(1), 46-55.
Nickolayev, V. P., Svintorzhitskaja, I. A., Bondar, I. A., & Ermakova, L. I. (2015). On subtle
distinctions between lingual communication and interlingual
miscommunication. European Journal of Science and Theology, 11(4), 159-168.
Pfeiffer, A. (2017). Language matters: speaking the words of faith into daily life. Lutheran
Theological Journal, 51(2), 72.
Quintanilla, K. M., & Wahl, S. T. (2018). Business and professional communication: keys for
workplace excellence. Sage Publications.