MN3042QA - The Context of Business: Verdant Leisure Report Analysis

This report provides a comprehensive analysis of Verdant Leisure, a UK-based holiday park company. It begins with an introduction outlining the company's structure, location, and competitors. The core of the report comprises a detailed SWOT analysis, evaluating the company's strengths, weaknesses, opportunities, and threats. It then examines Verdant Leisure's approach to Corporate Social Responsibility (CSR), highlighting its commitment to sustainable tourism and environmental protection. Furthermore, the report explores the company's strategies for innovation and creativity in its business operations, focusing on how it differentiates itself from competitors. The conclusion summarizes the key findings and offers recommendations for how Verdant Leisure can improve and expand its business, including suggestions for adopting new technologies, improving customer feedback mechanisms, and exploring global expansion opportunities. The report references relevant academic journals and online sources to support its analysis.

The Context of
Business

Table of Contents
PART 1 INTRODUCTION ............................................................................................................3
PART 2 ANALYSIS.......................................................................................................................3
2.1 SWOT Analysis of Verdant Leisure.....................................................................................3
2.2 Use of Corporate Social responsibility by Verdant Leisure..................................................5
2.3 Innovation and Creativity in business organisation..............................................................5
CONCLUSION AND RECOMMENDATIONS............................................................................6
REFERENCES................................................................................................................................7

PART 1 INTRODUCTION
Business is an activity which helps in generating money by selling their goods and
services to their customers. The enterprises come into this to generate revenue. It can be
differentiated upon their scope and size (Singer, 2018). In this assignment the chosen
organisation is verdant Leisure which is located across Scotland, Northumberland and County
Durham for providing them a fantastic facilities so that their customers can enjoy their trips. The
have opened new headquarter in Lancaster. It is the company which provides the services related
to Holidays and also sales the Holiday homes. There main aim is to provide perfect services
which will be helpful to satisfy their customers and helps them in creating memorable memories
and good time. To accomplish there objective they have the workforce of around 171 persons.
There main aim is not to compromise their quality of services. The company's main competitors
are Firth Cottage, Costley and Costley Hoteliers. The company uses organisational structure to
outline their certain activities which are directed to achieve their objectives (Rosa, Sassanelli
and Terzi, 2019). Those activities includes the rules and regulations of the company by which
they achieve their targets. This helps in determining the way in which information flows in the
organisation. This helps the firm to remain efficient and focused. They uses divisional
organisational structure which helps the company to considers every employees comments so
that they can easily attain their targets. But sometimes according to the situation organisation
uses hierarchical organisational structure which helps the company to flow their information
from a proper channel. In this they use to defines the responsibility from the top level to the
lower level. They provides a specific platform for specific projects. The strategies which are used
by the organisation helps in motivating their employees which enhance the creditability of their
employees and achieve their set goals in the effective manner(Verdant Leisure Limited, 2021).
PART 2 ANALYSIS
2.1 SWOT Analysis of Verdant Leisure.
SWOT stands for Strength, Weaknesses, Opportunities and Threats. It refers as a tool
which helps the firm to analysis their internal and external factors which affects the organisation
might face (Nußholz, 2018). This helps the management to analysis the issues and according to
which they can recommend and also takes the decisions accordingly. Verdant Leisure's SWOT
analysis are as follows:

Strength Weaknesses
 The Verdant Leisure has a broaden
market share which helps them in
capturing new market also (Tura,
Keränen and Patala, 2019).
 The firm has familiar in adopting
technologies. This enhance them in
achieving their targets easily.
 The organisation has the strong
network which will be helpful for them
to serve their clients in an effective
manner.
 The firm use to take feedbacks of their
customers which helps them in
providing effective services on those
points on which they are lacking.
 The financial planning of the company
is bit poor. They not planned properly
to allocate their source of income and
expenditures.
 The company fails to tackle the
challenges which has bought by the
new entrance of the industries in
market.
 The company is present in the market
where there is continue growth in the
competition. This leads as an issue to
capture the market share.
Opportunities Threats
 The verdant Leisure has an great
opportunity to expand their business at
the global level(Werhane, P.H., 2019).
 The company can provide easy access
to their firm like online platform so that
the customers can book their trips from
remoteness of area.
 The online platforms will grow the
demand of their services though world
wide (Corallo, Lazoi and Lezzi, 2020).
 Online platform helps in saving their
expenses and which resulted in taking a
 The verdant Leisure has an threat of the
new competitors in the market they are
easily providing the innovating things
to the customers which attracts them.
 The local distributors of the products
are increasing by which their clients
may be shifted.
 The most important threats for the
Verdant Leisure is the changes and
alteration in the government policies.
The changes in the tax liability or
income will make difficult for the firm

good amount of profit share.
 The company can plan combined tours
and travels packages which will attract
the customers more.
to survive (Franceschelli, Santoro and
Candelo, 2018).
 It is easy for the competitors to provide
the same services at low cost but it
makes an issue for Verdant Leisure to
provide the same at low cost because of
which they might loss the share of
market.
2.2 Use of Corporate Social responsibility by Verdant Leisure.
It refers to an regulation of a business model which helps a firm to be social accountable.
It is also called as corporate citizenship. It is the set of social, legal, ethical, and ecological
standards which the company has to follow to develop the public awareness and to resolve the
environmental issues (Håkansson and Snehota, 2017). This helps the company to form a strong
bond between the employers and employees which enhance the environment more comfort for
them (Lawton, 2017). The company use to do charity to support who are close to their heart. The
company use to support wildlife animal and works for their welfare. The Verdant Leisure use to
promote sustainable tourism and protects the natural environment. They always tries to protect
the surrounding which has the bad impact on the environment. The company always tries to
promote the reduction and recycle the used materials and helps the customers to encourage it.
The company always uses the material which is eco friendly (Kraus and et. al., 2018). They also
encourage their customers to use the recycled products so that there will be less harm on the
environment. The company use to promote green tourism scheme. They have made many
commitments to people, place and on planets. They use to plan many campaigns to improve the
local area which enhance the beauty of their locality. They encourage their staffs, clients and
other people who are directly or indirectly connected with the organisation to reduce, recycle or
reuse the things as much as possible just to safeguard the environment.
2.3 Innovation and Creativity in business organisation.
Verdant Leisure use different techniques of innovation and creating the new techniques
which helps in enhancement in their business and revenue (Lawton, 2017). Company use to
innovate the sustainable tourism which enhancing the tourism for the long run. There main aim is

provide a satisfactory services to their clients which helps them in enhancing their profits and
stability for a long run. Verdant Leisure use to present their products and services in an creative
manner which makes them different from other rivals. The company use to deal with the
exclusive techniques which attracts their customers and enhance the new customers to avail their
services (Shakeel and et. al., 2020). There main objective is to provide services without harming
the environment.
CONCLUSION AND RECOMMENDATIONS
It can be concluded from the above report that, business is an activity which helps them
in collecting revenue by means of selling their products and services. This report has discussed
about the operations of business in which they conduct their activities which helps them in
attaining their goals. Further, the report deals with the SWOT analysis of Verdant Leisure. To
overcome with the threats and weaknesses the company has to take following measures such as
they have to adopt new technologies, use easy ways to produce their products and services so
that the cost of production will be decreases which leads the organisation to enjoy more profits.
Further, they have to develop the modern strategies which will be helpful for them to survive for
a long run. To expand the company they have to provide a easy access to the company like they
can provide online platform which will be helpful for the customers to reach at them. They must
take measures to take proper feedbacks of the customers which will be helpful in the
improvement of their services. The company must use attractive things during their services like
they can use robots during the service which attracts the customers in availing their services. The
company can expand their business in near to other countries which helps them in opening their
places at global level. They must allocate their resources properly which will be helpful for them
to utilize it optimum. The organisation must use the healthy environment for t heir staff so that
they can provide their best in serving their services. It can concluded that the company can adopt
the above mentioned things to expand their business and to improve it.

REFERENCES
Books and Journals
Corallo, A., Lazoi, M. and Lezzi, M., 2020. Cybersecurity in the context of industry 4.0: A
structured classification of critical assets and business impacts. Computers in
industry, 114, p.103165.
Franceschelli, M.V., Santoro, G. and Candelo, E., 2018. Business model innovation for
sustainability: a food start-up case study. British Food Journal.
Håkansson, H. and Snehota, I. eds., 2017. No business is an island: Making sense of the
interactive business world. Emerald Group Publishing.
Håkansson, H. and Snehota, I. eds., 2017. No business is an island: Making sense of the
interactive business world. Emerald Group Publishing.
Kraus and et. al., 2018. Digital entrepreneurship: a research agenda on new business models for
the twenty-first century. International Journal of Entrepreneurial Behavior &
Research.
Lawton, T.C., 2017. Cleared for take-off: Structure and strategy in the low fare airline business.
Routledge.
Nußholz, J.L., 2018. A circular business model mapping tool for creating value from prolonged
product lifetime and closed material loops. Journal of Cleaner Production, 197, pp.185-
194.
Rosa, P., Sassanelli, C. and Terzi, S., 2019. Towards Circular Business Models: A systematic
literature review on classification frameworks and archetypes. Journal of Cleaner
Production, 236, p.117696.
Shakeel and et. al., 2020. Anatomy of sustainable business model innovation. Journal of Cleaner
Production. 261. p.121201.
Singer, L., 2018. Settling disputes: Conflict resolution in business, families, and the legal system.
Routledge.
Tura, N., Keränen, J. and Patala, S., 2019. The darker side of sustainability: Tensions from
sustainable business practices in business networks. Industrial Marketing
Management, 77, pp.221-231.
Werhane, P.H., 2019. The normative/descriptive distinction in methodologies of business ethics.
In Systems Thinking and Moral Imagination (pp. 21-25). Springer, Cham.
Online:
Verdant Leisure Limited, 2021 [Online] Available through <https://www.verdantleisure.co.uk/>