Business Report: Verdant Leisure - Company Overview and Analysis

This business report provides a comprehensive analysis of Verdant Leisure, a UK-based holiday park company. The report begins with an overview of the company, including its establishment, location, and revenue. It then delves into a SWOT analysis, examining the company's strengths, weaknesses, opportunities, and threats. The report also explores Verdant Leisure's corporate social responsibility (CSR) initiatives, including environmental, ethical, philanthropic, and economic responsibilities. Furthermore, it discusses the company's innovation and creativity strategies, such as the use of Google Analytics and social media. The report concludes with recommendations for the company's future growth and sustainability, emphasizing the importance of market research and adaptation to the changing business environment. References to academic sources and the company's website are included.

BUSINESS REPORT

Table of Contents
Part 1 Introduction...........................................................................................................................1
Overview of the company......................................................................................................1
Part 2 Analysis.................................................................................................................................1
2.1 SWOT Analysis of business.............................................................................................1
2.2 Corporate social responsibility of the business................................................................1
2.3 Innovation and creativity in business...............................................................................1
Part 3 Conclusion and Recommendations.......................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

Part 1 Introduction
Business is the separate legal entity which is formed by the individual or group of people
in order to manufacture products and services to the project creation of selling them in the
market so that they can generate high profitability and growth(Shim and et. al., 2017). Every
business organisation needs to understand the emergency changes in the business environment so
that they can sustain in the market by for a long period of time. Verdant Leisure is the chosen
organisation for this report. It is the holiday park which is offering outstanding customer service
excellent holiday accommodation. This report will cover the structure and overview of the
company and also conduct the swot analysis in order to understand strength and weakness of the
firm. Moreover it also explain the corporate social responsibility of the business and their
innovation and creativity in the business.
Overview of the company
Verdant Leisure is the holiday park and accommodation offering centre dream holidays
and homeownership in the United which is established in 1990 and it's headquarter is in
Lancaster, England. The holiday park location not only provide opportunity to spend time
together in some picturesque sport but also gave each family member the time and space try to
outdoor activities in order to explore the new idea. It is privately owned organisation which is
operating their business with 51-100 employees working in their organisation. Companies using
innovative technique in order to meet the emergency change in the marketplace.
Profit margin
The company is earning the revenue of €8.9 million why was taken easily substance in the
competitive market and generate higher profitability for using advanced and innovative
techniques in their various operations.
Competitors
The main components of the Verdant Leisure are firth Cottage and Costley Hoteliers.
Structure of the company
The organisation is using flat organisation structure in which various departmental
manager and employees have free to take their suggestions and give their feedback to each other
in order to get innovation within the organisation and is thick and it had profitability and growth
in order to establish good brand in the United Kingdom.
1

Part 2 Analysis
2.1 SWOT Analysis of business
It is the framework of analysing the internal factors of the business which are affecting the
overall performance of the company. This also help in identifying the areas which need effective
concern by the managers so that they can offer product in order to meet the emerging
competition in the market. It is important for or Verdant leisure to use this framework in order to
understand the strength weakness opportunity and threats for the company for their long-term
survival.
Strengths Weaknesses
 They are offering superb range of
holiday homes for sale with the
perfect environment.
 Company is using HTML5, Analytics
and jQuery 5 by which they can serve
the huge guests.
 Small business organisation which
country's future problem in expanding
their market into new reason.
 Due to limited number of employees,
they cannot serve large group of
customers at a point of time.
Opportunities Threats
 They can offer exclusive services with
the use of innovative technology in
order to increase profitability.
 With the help of partnership and joint
venture they can expand their market
into new region.
 The companies having huge
competitor which become the threat
for company.
 Climate change is the biggest threat
for the Verdant Leisure why which
they face a huge loss in their
operations.
2.2 Corporate social responsibility of the business
It is the self regulating business model which helps the company to be socially
accountable to their shareholders employees and to the public. It is the practice which is also
called corporate citizenship and company can be conscious of kind of impact prospects of society
which includes social economic and environmental consideration of the business. It is the
ordinary quotes in which the company in and society and the environment instead of contributing
2

negatively to them. The company must use CSR activity for their brand image believe in that
customer will be more likely to to business with the brand who is ethical to the society.
Companies who has taken the step in order to improve the sustainability India operations
measurable such as installing renewable sources of energy purchase of carbon offset in managing
supply chain. Effort also had been eliminate the relations of unethical practices of the employees
such as child labour. Although CSR program is the most common among large corporations as a
small business also participated in CSR grow smaller scale program by doing local charity and
sponsorship event. There are various social corporate responsibility of the business which are
explained as follows:
Environmental Responsibility: it refers to the belief that the company must operate their
various business activities as a environmental friendly away as possible it is the common type of
corporate social responsibility and Verdant Leisure is doing various environmental aspect in
several ways:
 Reducing: the use of single plastic, greenhouse gas emissions, pollution and general
waste are the various factor which must be considered by every business in order to
contribute towards corporate social responsibility.
 Increasing: more use of renewable energy and sustainable resources and effective process
of recycling product can also be contributed in corporate social responsibility in order to
get effectiveness in business.
 Offsetting: negative environmental impacts for example by planting trees and donated to
the various causes can help in also meeting Corporate social responsibility towards the
betterment of the company.
Ethical Responsibility: it is related to the ensure that company's operating fair and
ethical manner. Company can do the ethical Responsibility in order to achieve the fair treatment
to their shareholders which includes employees leadership customers and suppliers. In context to
Verdant Leisure, deyar engineering minimum wages to each employee so that they can be ethical
to them in order to establish good brand image in the target market.
Philanthropic Responsibility: it refers to the aim and the society to have a better place in
the company. The organisation dedicated portion of their earnings and do that charities with the
guiding mission in order to serve the society for their betterment and they collaborate with the
charitable trust in order to do some charity for the society.
3

Economic responsibility: It is the practice of a phone banking all of their financial
decisions and order to serve the society simply by not maximizing their profitability.
2.3 Innovation and creativity in business
It is the pathway of reaching to the new heights of their product value and also improve
their process and productivity in order to generate higher profitability in business organisation. It
is necessary for every business to have creativity so that they can attract the new group of their
potential customers so that they can be satisfy with their emerging demands in order to get a
qualitative and innovative product for them.
Creativity can goes hand in hand with the innovation and there is no innovation without
creativity. While creativity is the ability of of manufacturing new new and unique idea and
innovation is the implementation of their idea that is getting a new idea solution or product. In
relation to Verdant Leisure, they are using innovative techniques Google analytics and social
media platform so that they can attract the large group of their potential customers in an easy
approach as it become the lifestyle of every individual to spend their maximum time on social
media so this help in targeting large group of potential buyers
Part 3 Conclusion and Recommendations
It is concluded from the above report that small business organisation have a great impact
on the growth of the economy. The business is using flat organisation structure so that they can
take the valuable feedback and ideas within the organisation. This report will also conduct the
salt analysis of the company in order to understand the strength and weakness. The organisation
is also conducting various corporate social responsibilities such as reducing charity work and
getting ethical consideration in their business organisation towards employees.
It is it recommended to the company to collaborate with the other forms so that the can
expand their market and generate high level of profitability by serving large customer segment in
the marketplace. They must do the effective market research in order to understand the emergent
technology and changes in the competitive market so that they can meet the competition and
sustain in the business for a longer period of time which results in establishing good brand image
in the market.
4

5

REFERENCES
Books and Journals
Leung, S., Gregg, S.R., Coopersmith, C.M., Layon, A.J., Oropello, J., Brown, D.R., Pastores, S.M. and
Kvetan, V., 2018. Critical care organizations: Business of critical care and value/performance
building. Critical care medicine, 46(1), pp.1-11.
Bini, L., Bellucci, M. and Giunta, F., 2018. Integrating sustainability in business model disclosure:
Evidence from the UK mining industry. Journal of cleaner production, 171, pp.1161-1170.
La Rocca, A. and Snehota, I., 2017. Business models in business networks–how do they emerge?. IMP
journal.
Shim, J.P and et. al., 2017. Internet of things: Opportunities and challenges to business, society, and is
research. In ICIS 2017: Transforming Society with Digital Innovation. Association for Information
Systems. AIS Electronic Library (AISeL).
Fine, C. and Sojo, V., 2019. Women's value: beyond the business case for diversity and inclusion. The
Lancet, 393(10171), pp.515-516.
Website of the comapny:
verdantleisure.co.uk
6