Analysis of Verdant Leisure: Issues, CSR, and Brexit Impact

This report provides an analysis of Verdant Leisure, a company specializing in self-catering holidays and home ownership. It identifies key issues such as increasing competition, the need for innovation, and changing consumer demands. The report recommends the use of innovative ideas, online booking services, and pricing strategies to increase demand. It then discusses the company's corporate social responsibility (CSR) strategy, highlighting its benefits for stakeholders and the environment. The report also examines the potential impact of Brexit on the company, suggesting that it may benefit from increased domestic tourism. Finally, the report includes an individual reflection on team working experiences and concludes with a summary of the findings.

Report on Verdant Leisure company
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Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Key issues and Recommendations...............................................................................................3
Corporate Social Responsibility Strategy and Benefits of CSR project......................................4
Possible impact of Brexit.............................................................................................................5
Individual reflection.....................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Verdant Leisure is a company based on the bespoke holiday park which operates to offer the
self-catering holidays and other home ownership across the world. This report will discuss about
the issue that faced by the Verdant Leisure with the appropriate management theory.
Furthermore, this report will describe the corporate social responsibility and how its undertaken
by the benefits of society and future generation. At last, it will determine that brexit effect on the
organization.
TASK
Key issues and Recommendations
Verdant Leisure is a leading organization to provide the self-catering, holiday facilities and
services to the consumer. In recently, UK market has been really against the fuel price, pretty
weather, and credit crunch and also opting the cheap holiday package. Self-catering is another
option that were forces to look for better values in the business (North, 2018).
The most challenges issue for increasing the demand of people due to innovation. There
are many organizations to adopt the new idea and concept their business so that it has increased
the competition level in global marketplace. It is the most challenging issues for Verdant Leisure
to maintain their services according to the demand of consumer.
The guests are more demanding to increase the choices and also connected with world. In
this way, it has changing the demographically. Innovation is important concept that require to
apply in the business operations and functions (Coratza, Vandelli and Soldati, 2018). Otherwise,
it is negatively impact on the business because other competitors are trying to target the potential
consumer through the better facilities and services.
It has recommended to the Verdant Leisure firm always use the innovative idea and
concept in the business which help to increase the productivity and profitability in marketplace.
It provides the online booking services to the consumer and also management software that
enable to sell the online holidays. It can be used the different channel to promote the services in
global a marketplace. It has recommended to use the pricing strategy and give many discount,
voucher and other options to increase the demand of services in marketplace.
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Corporate Social Responsibility Strategy and Benefits of CSR project
Corporate social responsibility is an obligation of Verdant Leisure to consider the interest
of consumer, communities, shareholders and employees. It always considers the environmental
consequences and social factor of the enterprise activities.
The Importance of CSR project in Verdant Leisure to increase the use of internet of
access the information about trade. The organization may have been restricted to the newspaper
clipping from the enterprises (Bushell, 2018). In this way, it shows the socially irresponsible
towards the emailing, bulletins and Facebook posting.
Verdant Leisure can identify the resources which devote the socially responsible and also
select the better option of competitive advantages. Corporate social responsibility project is a
part of Verdant Leisure overall plan to ensure their profits for increasing the value of
shareholders. In this way, the organization is behaving ethically to their stakeholders. In Verdant
Leisure, Executives, shareholders and administrator must practice ethical behaviour and join the
community for responsible towards marketing efforts (Avila, 2018). It has improved the demand
of enterprise and also increase future generation.
Benefits of CSR
 It is balancing to create economic value with the social or moral values.
 It easily manages the relationship between the stakeholder specially for competitive
advantages.
 It is identifying the opportunities and threats during executions.
 It is developing the sustainable of enterprise practices.
 Enterprise is easily identifying the capacity and performance of philanthropic operations.
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Possible impact of Brexit
After the Brexit, it remains the good news for Verdant Leisure because of failing the price
of oil, and issues of international security plastered over the world. The Leisure seeker are more
likely than to put the fuel in their vehicle to go their holidays in UK (Davey, 2019). There are
many enterprises faced many challenges related to decrease the revenue and profit rate in global
marketplace. Brexit will travel in the UK next year and also appear for driving the UK holiday
makers such as Verdant Leisure to play as a safe and closer to the home. The recession could not
have predicted a decade ago and also appeal the Verdant Leisure to concern about the Brexit and
falling the value of Pound. Many consumers are questioning about the services where the UK
enterprise might offer the more fun and less stress than other nation.
It possibly high standard modern holiday park reinforces the arguments and make a good
home in the country (Bushell, 2018). As per Owner of Verdant Leisure, it has increasing the
uncertainty around due to brexit but it is already having the positive impact on the UK. On the
other hand, Brexit effect on the business to increase the Staycations and popularity anyways but
it is also lack of clarity around and no deal possible due to Brexit.
Individual reflection
As per my experience, I always did better in the team to coordinate with other colleagues for
maintaining good relationship between them. I believed that A good relationship always helps to
improve their skill and knowledge because I could found my own weakness and strength to
understand the project. I could use the putting me in the leadership role to handle the task in
proper manner. I found that there are both challenges and benefits of team working because in
most of cases, I and other colleagues doesn’t behave like same way and other one oppose my
idea or viewpoints related the enterprises development. In both cases, it has diminished the
diversity and create conflict between them. On the other hand, I found the benefits to increase the
collaboration and also allows the brainstorming. As a result, it is developed the productivity and
profitability in global marketplace. One or two people are always think better way to resolve the
problem and issue during execution. As per my view point, it has required the skill that must
need to develop in team working such as Cultivate open communication skill, management skill,
Leadership, set specific goals etc. These are different type of skill required to improve for growth
and development.
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CONCLUSION
As per discussion, it concluded that How the Brexit effect on the organization in terms of
benefits and challenges. It is presented the issue that faced by Verdant Leisure by using the
management theory. Moreover, it is also determined the Corporate social responsibility and this
projects undertaken the Verdant Leisure firm.
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REFERENCES
Book and Journals
Avila, E., 2018. American Cultural History: A Very Short Introduction. Oxford University Press.
Bushell, R., 2018. Refocusing Sustainable Tourism: Poverty Alleviation in Iconic World
Heritage Destinations in Southeast Asia. In Managing Asian Destinations (pp. 159-176).
Springer, Singapore.
Bushell, R., 2018. Refocusing Sustainable Tourism: Poverty Alleviation in Iconic World
Heritage Destinations in Southeast Asia. In Managing Asian Destinations (pp. 159-176).
Springer, Singapore.
Coratza, P., Vandelli, V. and Soldati, M., 2018. Environmental rehabilitation linking natural and
industrial heritage: a Master Plan for dismissed quarry areas in the Emilia Apennines
(Italy). Environmental earth sciences. 77(12). p.455.
Davey, E., 2019. Given Half a Chance: Ten Ways to Save the World. Unbound Publishing.
North, S., 2018. Strategies of leisure in Japan. In Mapping Leisure (pp. 141-159). Springer,
Singapore.
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