Verdant Leisure: A Strategic Analysis of US Market Entry Plan

This report provides a comprehensive analysis of Verdant Leisure's strategy for international business expansion into the US market. It explores various entry strategies such as strategic alliances, joint ventures, and foreign direct investment, ultimately recommending a joint venture approach. The report also delves into marketing strategies, including the marketing mix (price, place, product, promotion) and STP (segmenting, targeting, positioning), along with paid advertising and relationship marketing. Operational and human resource strategies are examined, focusing on quality management, social obligations, environmental impact, and ethical considerations. Furthermore, the report assesses financial strategies, including cost analysis, profit projections, and break-even points. The analysis incorporates SWOT and PESTLE frameworks to evaluate Verdant Leisure's strengths, weaknesses, opportunities, threats, and the broader external environment. This document is available on Desklib, a platform offering study tools and resources for students.

Task One - The Individual
Project

Executive summary
Business strategy development plays strong role for enhancing functional working efficacy rise
significantly, and developing international working reach effectively on new working grounds
diversely. The report has presented specific focus on specific entry strategies, marketing
strategies and operation strategies further for strengthening operative working rise based on
productive diverse goals. Operations strategies and human resources strategies further connect on
reaching varied functional reach diversely, where Verdant Leisure is one of the best hospitality
company growing internationally. Study has also explored essential aspects correlated towards
human resource strategies, on which finance strategies such as cost profits, analysis of essential
working resources which further impacts working reach effectively.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
Business strategy Development.......................................................................................................5
Entry strategies.............................................................................................................................5
Marketing strategies.....................................................................................................................7
Operation strategies.....................................................................................................................8
Human resource strategies...........................................................................................................9
Finance strategies...........................................................................................................................11
Reflection.......................................................................................................................................14
CONCLUSION..............................................................................................................................15
REFRENCES.................................................................................................................................16

INTRODUCTION
Business development on international level, plays strong essential role in evolving
competent vision significantly on extended working grounds within recent time periods.
Globally international businesses are taking significant steps, for strengthening productive entry
strategies, optimum innovation rise variedly and further pertain competitive goals rise
effectively. Verdant Leisure is one of the best operator in holidays parks within intended leisure
market, where it offers services including self-catering holidays and home ownership services. It
has services expanded in UK where it provides options to suit all budgets among people ensuring
clients effective services evolved in specific comfortable experience.
Verdant Leisure aims to further expand internationally, into US market which is
competitively one of the most developing country around global parameters (Verdant
Leisure Overview, 2020). The company aims to further bring on varied scale functional rise on
significant market entry aspects, and derive functional rise towards untapped commercial goals
within global businesses. It has been also found that Verdant Leisure internationally has strong

market trends to further evolve on optimistic pathways, and enhance keen vision for higher
customer satisfactory services. Businesses have been variedly growing in terms of resources,
human resources working reach and to further gain competitive expertise variedly on extensive
parameters. Verdant Leisure by heading on towards establishing new business grounds in US
aims to further enhance the best hospitality services and generate strengthened working vision
dynamically. For establishing international strategies, varied resources such as scaled up
horizons in strategic marketing, international business reach and further usage of diverse
innovation ((Rashid, Ali and Hossain, 2020).
Also, business internationally has huge scope for strengthened business rise, higher
competent expertise and for reaching functional working goals. The report will bring on detailed
analysis on entry strategies, marketing strategies and operation strategies which further evolves
significant working rise diversely. Study will also explore the best human resources strategies,
and specific working innovation towards productive competitive innovation for attaining
optimum aspects. Report will also examine finance strategies, where cost, profits and break even
point at specific levels for strengthening parameters connected towards business horizons. Study
will also conduct significant focus to be evolved on connecting specific aspects, correlated
towards vision rise for productive innovation actively. The analysis of international business, can
be understood to be one of the major aspect where strengthened working rise can be furthered
informatively evolved for optimum aspects. Recent report will also crucially examine focus on
extended pathways, evolve towards strengthened competitive marketing strategies for attaining
working rise actively (Rashid, Ali and Hossain, 2020).
Business strategy Development
The market entry strategies plays keen role in working rise an international business
expansion significantly on extended parameters, for connecting towards operative working
aspects variedly. Verdant Leisure, has been further evolving to bring competitive rise on
extended business entry strategies for strengthening working specifics diversely for optimum
goals innovatively. Business in international strategies form specific focus to be evolved on, for
strengthening working pace actively and determine keen untapped aspects for longer extended
paradigms.

Strategic alliance: Verdant Leisure by using strategic alliance will be able to connect on
fundamental pathway for expansion in US market, which holds specific functional pace diversely
on competitive goals effectively.
Quality and quantity management in international business: USA is highly competitive place,
where quality and quantity management in international business plays crucial role for
strengthening untapped new hospitality services. The quality will be served based on customers’
requirements, higher scale functional expertise dynamically where company aims to develop
stronger determinants based on long term targets.
Trade barriers: Tarriffs and imports such as import quotas and licenses to import on services
within business goals further form stronger analysis based on trade barriers.
Social obligations: The company will be providing integral aspects connected to social
obligations, where customers will be served with high ethical parameters diversely and also
determined best targets.
Environmental impact: Sustainable environment and CSR practices plays strong role within
international business goals functionally, where environmental impact will be significantly taken
care.
Ethics and ethical issues: Customers will be served with high ethical and transparent hospitality
services, and further derived on expertise oriented goals where ethical vision will enhance
operative rise significantly.
Social cultural background: The Verdant Leisure company, for further extending new services
in USA will be analysing the best strategic tools, vision to operatively generate higher cost
returns and aim for vital extended goals.
Socio cultural backhround :The US and UK culture goes together diversely, as people
preferences in countries are also dynamically expanding for strengthening working reach
dynamically. US market holds new opportunities for company, to further enhance wider scale
corporate expansion dynamically and inculcate huge expertise within hospitality services.
Resources it needs international strategies: Higher cost investments in hospitality services,
training for workforce and also establishment of new fundamental services are some of the most
essential technology resources for strengthening business in USA.

The company is bringing bespoke holiday park operator services offering self-catering
holidays for people who wish to experience luxury stay with beautiful travel services within
hospitality. USA holds huge competitive place scope for company, within extended paradigms
where innovative services will further cater up expertise dynamically.
Entry strategies
Market entry strategies further plays strong role in determining competent scope, within
working efficacy diversely and potentially building strong competitive place within global
businesses. The most crucial market entry strategies, can be classified and segregated into
Franchising, partnering and joint ventures which further forms strategic working competencies
evolve actively. Market entry strategies, enhances scope for establishing new performance rise
diversely and witnesses competitive functional productivity to develop stringent innovation . By
choosing optimized market entry strategy, the company will be able to enhance keen business
scenarios as per latest working targets (Li and et.al, 2020).
In order to enter a new market there are some factors you need to consider prior expertise
requirements, and further evolve on towards potential working criteria for reaching larger vision
oriented success. Franchising: It is method of distributing products and services involving franchisor,
where it established brand trademark for further strengthening business system
effectively on strengthened paradigms. Franchising, further formulates significant
working rise for delivering productive marketing rise and to develop crucial scope for
attaining international scope worked on. Role of franchising is to build stringent working
rise evolved, and to develop strengthened paradigms innovatively on wider aspects
actively. Verdant Leisure, by adopting franchising aims to develop crucial aspects
connected for bringing rise on international working standards variedly. Joint ventures: It is method of commercial arrangement, between two or more
participants companies to further co-operate in achieving specific working objectives
evolved. There is also pace for collaborative business arrangement, which involves
degrees for integrated and fixed towards duration functionally. Verdant Leisure, by using
joint venture will be able to develop strong business explored in US which is one of the
highly competitive place around globe. Market in US holds various competitive brands,

where joint venture further enhances abilities on strengthened working vision whereby
collaborating with other company gives pace significantly ( Li and et.al, 2020).
 Foreign direct investments: It is category of cross border investment, where residents in
one economy establishes lasting interest significantly on degree influence over residents
within another economy parameters. By using foreign direct investment, as foreign
market entry strategies further development can be evolved into US market and to further
enhance operative vision significantly. The aspects connected on using FDI strategy,
there is further scope evolved for global reach significantly.
The Verdant leisure will be using Joint ventures specifically, for establishing
international business rise diversely in USA which is highly competitive place and holds strong
platforms for connecting towards new paradigms innovatively. By using joint venture, company
will be able to further extend functional scope for bringing functional working rise to develop
stronger working performance evolved competitively. The brand will be using international joint
ventures aspect, to further evolve on new pathways dynamically and gain the best competitive
functional abilities profoundly (Rashid, Ali and Hossain, 2020).
Business strategy of joint venture, will be adopted for expanding business in USA market as it
holds specific aspects for strengthened working functional scope on extended new hospitality
services rapidly.
SWOT analysis : Verdant leisure strengths, weaknesses, opportunities and threats are as follows:
 Strengths: High quality services being provided among customers
 Weaknesses: High scale competitive increase in customer demands.
 Opportunities: New scope for larger creative services being hospitalized for extended
new market customers.
 Threats: Changing business environment within external business parameters ((Casañ,
, Alier and Llorens, 2021)
Pestle analysis:
 Political: USA political stability Is strong for further extended new business opportunities
for Verdant Leisure.
 Economical: USA economy holds huge scope for further bringing new range of
commercial abilities.

 Social: Strong customers preferences and rapid changing business environment, where
Verdant Leisure has scope for new performance goals.
 Technological: Higher new investments in technology will give good outputs.
 Legal: Higher legal stability in terms of laws and regulations.
Environmental: CSR factors and sustainability has huge scope for company in new business
horizons (Soegoto, 2021).

Marketing strategies
There are varied effective marketing strategies, where Verdant Leisure as one of the best
hospitality organization, variedly bringing on long term working rise for connecting towards
productive working vision significantly. Types of marketing strategies formulate specific focus
on working rise, for attaining longer term working parameters competitively. Capital investments
have to be also innovative, as per working vision for establishing new marketing scenarios
variedly. This further opens up scope for evolving towards functional rise in connecting with
customers needs variedly, and forming pace diversely on optimum horizons. Verdant leisure, has
scope for using types of marketing strategies which are as follows
Marketing mix
 Price: Competitive price strategy will be used foe establishing new productive place in
USA.
 Place: The company has high authenticity within place strategy for strengthening vital
best benchmarks among hospitality services.
 Product: Verdant Leisure products are authentic and served with the best optimum
innovation. Promotion: Digital marketing and promotions will be sued for catering huge audience.
STP:
 Segmenting: Geographic segmentation, will be done by Verdant Leisure for gaining
extended new customers market base and further vitally enhance competencies.
 Targeting: The customers will be targeted on basis of concentrated targeting to further
operatively expand, functional working services and gain best outputs.

 Positioning: The positioning will be done in terms of product characteristics, where usage
of the best hospitality services enhance functional working reach innovatively. Paid advertising: The adoption of paid advertising, further formulates specific role to
develop working targets In reaching strengthened scope towards paradigms innovatively,
which is one of the new marketing strategy adopted by Verdant Leisure. By using paid
advertising, company will be able to further evolve on towards informative working
reach for promotional aspect and to connect as per customers reach. This strategy has
scope for bringing more competitive standards, in completing aspects connected on
strengthened business goals and also optimizing varied working targets. Relationship marketing: By adopting relationship marketing, Verdant Leisure will be
able to further potentially able to evolve on new public relations parameters for
strengthening consumers working services diversely. Relationship marketing further
enhances scope to develop optimistic working reach commercially, and generate keen
avenues for gaining competitive expertise worked on. Relationship marketing formulates
specific base, for strengthened working rise dynamically on connected reach among
consumers specifically. By integrating relationship marketing, this has been found to be
one of the most competitive aspect evolved for determining longer term working
objectives competently. This has been found to be one of the major aspect, which forms
productive working to be evolved for strengthened functional pace actively (Dodgson,
2020). Social media marketing: Verdant Leisure, for building strong international business
positioning need to further evolve on social media marketing has scope to further initiate
competitive business goals diversely. The social media marketing aspects, formulate
significant platforms reach to be derived on for connecting towards digital parameters
which are highly potential. By adopting usage of Facebook, YouTube and Instagram
there will be functional usage of new digital marketing parameters which form specific
rise on extended working pace ( Social media marketing enables larger public reach to be
worked on strategically, and further evolve on wider pace for connective best results.
This can be also evaluated that digital platforms marketing further opens up scope for
strengthened vision, new functional rise to be evolved on competitively.

 Public relationship marketing: It is process of maintaining favourable image and
building competent beneficial relationships between company and public communities
diversely. The brand has been dealing to bring on public relations variedly, by further
integrating active relationship marketing scope for optimize working rise diversely.
Verdant Leisure by integrating public relationship marketing, has been evolving to
determine keen optimized expertise for strengthening working reach among consumers (.
By evolving on public relationship marketing, Verdant Leisure further aims to connect on
towards new strengthened working rise for determining longer extended parameters,
which further demand new en revenue goals (Michael, Storey and Thomas, 2017). For
further expansion on marketing services, this further will enable business to grow
functionally and generate the best hospitality expansion fundamentally on extended
paradigms dynamically. Verdant Leisure will include the best scale of hospitality services
for digital marketing promotions and establishing competitive working productivity.
Operation strategies
The operation strategies, further enhances functional working scope to be evolved on for
connective functional reach by producing the best operation strategies. Verdant Leisure by
heading on towards the best operation strategies, will be able to derive complete standards and
generate long term operations reach actively. The varied operations strategies, within strategic
business plan used by Verdant Leisure can be understood to be highly crucial which will enable
new expertise to be worked on for strengthening wider determined pace (Cavusgil, Knight
and Riesengerger (2017).
Analysis of operations strategies are as follows : Customer driven operational strategy: It is connected with meeting needs of
organizational actual and potential customers variedly, where Verdant Leisure will be
able to gain productive new customers reach. As USA market is competitive, there is
further strengthened demand to evolve on new hospitality services, where customer
driven opens up scope for untapped goals dynamically. Customer driven preferences in
hospitality industry, plays crucial role for reaching goodwill vision evolved and to further
deliver technical aspects variedly on extended paradigms. The customer driven
operations in strategies, formulates strong scope for attaining long term working rise and

specialize keen rise on attaining higher rise on goodwill benchmarks (Tuomi, Tussyadiah
and Stienmetz, 2021). Competitive priorities strategies: Another competitive priorities' strategy adopted in
business plan, is integrated to further bring on productive rise by adopting the best
competitive business strategies variedly. This has been also found as one of the major
aspect, where priorities measurement further evolves rise on extended working goals.
Competitive priorities within management, has to be evolved for determining priorities
specifics on extended business services. US market holds huge pace, where for
establishing longer extended platform Verdant Leisure need to prioritize optimistic
working avenues. Products or service development strategy: Operation strategy to further build products
and services development actively, improvises further strengthened targets to develop
keen vision within extended paradigms Verdant Leisure, by taking up new hospitality
products, services will be able to derive long term working targets for harnessing varied
rise among cost effective aspects. This further also correlates to bring varied scale rise
evolved on new personalized services development, in terms of hospitality avenues which
evolves rise for attaining higher profits (Chung and D’Annunzio-Green, 2018).
 Corporate strategy: Verdant Leisure, further has scope for best operations' management
on corporate strategy optimization towards untapped new working goals dynamically.
This further evolves rise towards developing new parameters in corporate international
expansion variedly, where this enhances working reach actively on longer quality aspects
dynamically. The USA market has been variedly evolving on corporate innovation
benchmarks and strategic business aspects, where Verdant Leisure has significant pace to
be evolved on dynamically
 The company will use customer driven corporate hospitality strategy to further advance
up among international working paradigms dynamically, which strengthens vision for
developing corporate determinants widely.
 Orientation of the company- Verdant Lesiure, being one of the rising hospitality
company has scope to further enhance new functional working expansion, while
elaborating into USA. The company will integrate stronger vision and competent

working synergies enhancing expertise leveraged rise for strengthening functional aspects
significantly (Slack, and Brandon-Jones , 2019).
 Product orientation– The products in Verdant Leisure in are oriented towards USA
segmented market, for strengthening functional working rise to evolve on new business
abilities. Hospitality services will be quality served, and personalized competitively for
strengthened wide reach.
 Changing economic factors: Economic factors such as changing rapid fluctuations within
business scenarios and untapped USA economic parameters, further advances pace to
form stronger business expansion.
Cultural factors influences: The rapid changing factors influences, such as change in
accommodation requirements and resources vital utilization enhances scope for company to
establish new business goals rapidly (Gupta and et.al, 2021).
Human resource strategies
The human resources strategies further formulate strong role for determining effective
workforce training goals, and connecting best usage of resources skills diversely on longer
extended parameters. By developing usage of the best HR strategies in USA, Verdant Leisure
will be able to gain significant rise on optimum evolved abilities and pertain operative growth on
extended scope. Verdant Leisure by utilizing the best HR strategies, will be able to evolve
towards ideal work benchmarks among quality standards and derive keen focus on extended
horizons for strengthened vision.
Strategies of HR development by company: Learning and development: This is one of the most significant HR strategy, where
resources are used to train employees diversely and evolve on developed business goals
actively on extended parameters competently. Verdant Leisure by proper learning and
development, will be able to develop proper intrinsic motivation for bringing competitive
scope evolved on effectively. Utilizing investments, learning and development is further
pertained on significant aspects for extensive goals for connective rise diversely (Saghir,
and Aston, 2017). Performance appraisal: Verdant Leisure by using performance appraisal HR strategy,
will be able to evolve motivation as per latest performance of employees variedly. The

performance appraisal enhances scope to develop optimistic aspects among quality
standards of services. By working on performance appraisal domains, new market
parameters are evolved in improvised working scenarios for determining untapped
profits worked on-effectively. Succession planning: Verdant Leisure by usage of succession planning, will be able to
head on strong rise towards attaining delivering stronger standards effectively as per
competitive targets. The succession planning enhances scope to further develop keen
productive business goals, and pertain long term business development variedly. By
heading on towards succession planning, company will be able to further take up best
steps in monitoring HR strategies and operatively expand business goals evolved.
Succession planning enhances HR working performance, where this further brings on
crucial rise on extended operations actively towards determining end term goals
( Rasmussen, Benneworth and Gulbrandsen, 2020).
 Talent development: The HR Specifically has scope to evolve rise on talent management
perspectives, for untapped new business working goals for connecting towards long term
talent development perspectives. It can be also analysed that Verdant Leisure, has been
reaching new specifics on talent management working by determining the best talent
enrichment goals. This further enhances scope to reach higher motivation goals reached
on actively, and determine business specifics evolved profoundly (Saghir and Aston,
2017).
The above analysed HR strategies, will further formulate specific aspects correlated to
Verdant Leisure long term goals and derive extended rise on motivation parameters for
connecting towards the best strategies. HR strategies will further enable expertise to be evolved
significantly and generate productive competent scope for extended new determined pace goals.
The company has been also potentially evolving to further bring on effective working expertise
dynamically, where business scale services further formulate optimistic pathways dynamically.
This has been also found to be also widely essential to attain connectively gain also untapped
new functional working rise, which evolves significant expertise dynamically. It has been also
found to be one of the best aspect, where businesses have been further evolving to develop
critical aspects variedly (Aldianto and et.al, 2021).

Finance strategies
The finance strategies, such as costing of all resources, infrastructure development and
technology usage further forms specific role for gaining working reach for gaining competitive
pace in USA. Verdant Leisure, has been determined to form stringent rise on effective finance
structure and deliver longer scale working expertise for strengthened working efficacy
dynamically. This furthermore, also correlates that finance strategy optimization also enhances
scope for optimum working pace dynamically and also derive longer extended profit scenarios.
Cash flow Planning, investment planning and dividend strategy further also aims to further
improvise new stringent working rise on cost structure aspects and determine longer term targets
extensively. The finance strategies further also formulate competent scope, for reaching effective
breakthrough point and also vitally bring on dividend strategies effectively. Also, capital
structure planning further forms operative rise to develop functional working aspects actively
within longer extended paradigms dynamically.
The budget of all essential assets, and infrastructure is as follows:
Particulars Amount
Technology and machinery 10000
Infrastructure 6000
Furniture and fixtures 5000
Room facilities services 15000
Hotel infrastructure investment 10000
Workforce management 10000
Total 56000
Cost, profits and working scenarios can be also understood to be highly influential for
strengthened working rise diversely and also connected specific benchmark rise diversely on
optmistic pathways. The company has been also operatively bringing on new range of vision, to
determine new parameters rapidly on untapped working goals. This has been also found to be

highly potential, to bring on fundamental expertise significantly and also evolve on optimistic
paradigms for untapped functional goals .
Balance sheet:
It is one of the major statement that would enable the company to determine its financial
position. This statement gives information about the assets and liabilities of the company. It is
based on the accounting equation which states that the sum of assets would be equal to the sum
of liabilities and share capital (Fleckenstein and Longstaff, 2020).
Balance sheet at the
year-end 2020
Non-current asset
Furniture and fixtures
45
00
0
Land and building
65
00
0
Current assets
Accrued income 30
00
Receivables
10
00
0
Prepayments 20
00
Inventory 60
00
Cash 50
00
Total assets 13
60

00
Non-current liabilities
Long term bank loan 70
00
Current liabilities
Accruals 50
00
Payables 40
00
Equities
Share capital
50
00
0
Retained earning
70
00
0
Total liabilities
13
60
00
The analysis of budget, has been found to be also one of the critical aspect where company is
stable at present in terms of gaining positive output in returns and also usage of the best
resources has evolved rise for attaining competitive rise. The company assets, liabilities are in
stable format where business aims are effectively positive to further bring on larger extended
working rise for potential expertise competitive abilities' development. It can be also analysed
that, budget further forms connective working rise, for delivering positive working rise on
gaining larger connective targets worked on actively. Also, connecting on financial working
horizons the business avenues have been found to be also optimistic at present for determining
extensive rise on operative parameters. It further formulates operative scope to be evolved on
gaining best working targets, and also keenly work on extended pathways. This has further also

improvised new working horizons diversely and attain the best profitable working scope for
delivering end term aspects innovatively (Alonge and Fredrick, 2020).
Reflection
While working and preparation of this report, I have been able to evolve on towards
learning various skills, along with professional expertise for connecting with career benchmarks
profoundly. I have been able to develop strong learnings evolved, where research helped me to
gain learnings on effective analytical skills, effective expertise on analytical work performance
goals within career. My working expertise has been found to be also critically essential, in
improvised aspects connected for utilizing best harnessed rise variedly on extended scope in
career. I have also learned about using my strong interpersonal skills, leadership skills and to
develop critical working reach for connecting determined high range for connecting towards new
paradigms within career. I further also aim to vitally evolve on optimized functional enhanced
skills, for strengthened competitive abilities' expansion innovatively. While understanding
overall productive aspects within research, I have been able to derive determinants variedly
towards accurate pathways dynamically and aim to further shape competitiveness within future
(Shahzad and et.al, 2021)
I have been also able to organize specific pathways, and generate keen optimize pathways
variedly where I further aim to evolve on longer extended working rise goals widely.
Furthermore , while preparing work in research I have been able to further develop critical
working skills diversely on optimistic pathways. This can be also understood to be one of the
main aspect, which enhances derived working efficacy to be evolved on longer strengthened
vision for untapped new competencies. While preparing for project, I have been able to further
gain significant working, to determine new vision dynamically as per competent long term
performance goals, for strengthened abilities within future quality parameters. By working on
research, I have been able to further critically evolve towards determinants connected on
extended pathways and also enhance operative working vision significantly on working
functional abilities. Also, my performance has ben uniformly improvised for attaining longer
extended working rise dynamically (Watson, 2019).

CONCLUSION
The report has concluded in detail aspects connected to further evolve towards technical
working vision, where Verdant Leisure for determining untapped international business
expansion within USA has huge scope. Research has also concluded varied aspects connected on
strategic business development, where intricate usage of best market entry strategies that is Joint
Vneture further evolve competitive goals. The study also concluded usage of marketing
strategies through digital promotion, services further evolving working to develop critical
expertise on extended pathways dynamically. Research further concluded analysis of the best HR
strategies, such as larger rise on extended working efficacy dynamically for extensive scale rise
for strengthened competitive business expansion. The finance plan, resources budget and also
potential usage of best finance aspects will furthermore evolve rise on leveraged specific rise for
determined longer term goals in terms of profits. Verdant Leisure will be able to further crucially
evolve on gaining stronger untapped aspects worked on, for strategic business abilities in
establishing best services within USA.

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Online
Verdant Leisure Overview. 2020 Available Online. <
https://pitchbook.com/profiles/company/51027-94>