Marketing Strategy and Analysis for Verdant Leisure: A SME Report
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This report provides an in-depth analysis of Verdant Leisure's entrepreneurial marketing strategies. It begins with an executive summary and introduction to the SME, highlighting its commitment to customer satisfaction. The report then delves into internal and external analyses, including SWOT and PEST analyses, to assess the company's strengths, weaknesses, opportunities, and threats, as well as the impact of political, economic, social, technological, and environmental factors. The report outlines Verdant Leisure's objectives, focusing on sustainable tourism and environmental responsibility. It also identifies the target audience and discusses social media zones and vehicles used for marketing, including digital marketing and traditional methods like newspapers. The experience strategy explores how the company uses digital marketing to connect with customers and promote sustainability. Finally, the report proposes an action plan, covering how the company manages and measures its marketing efforts, leading to a conclusion and references.

Entrepreneurial
Marketing
Marketing
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EXECUTIVE SUMMARY
Entrepreneurial marketing define as the proactive identification and exploitation of
opportunities for acquiring and retaining profitable consumers through innovative approaches to
risk management, resource leveraging and value creation. The report is based on a SME
organization Verdant Leisure which has administrated a high class and remarkable low grievance
of customer facility. The document will define information about the current market situation of
firm by considering PEST Analysis and SWOT analysis framework. Further, it will include
information about objective, strategies and an action plan for establishment.
Contents
Entrepreneurial marketing define as the proactive identification and exploitation of
opportunities for acquiring and retaining profitable consumers through innovative approaches to
risk management, resource leveraging and value creation. The report is based on a SME
organization Verdant Leisure which has administrated a high class and remarkable low grievance
of customer facility. The document will define information about the current market situation of
firm by considering PEST Analysis and SWOT analysis framework. Further, it will include
information about objective, strategies and an action plan for establishment.
Contents

EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Internal and external analysis......................................................................................................1
State objectives............................................................................................................................4
Insights into targeted audience....................................................................................................4
Social media zones and vehicles..................................................................................................5
Experience strategy using selected zones....................................................................................5
Establish active plan....................................................................................................................6
Manage and measures..................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Internal and external analysis......................................................................................................1
State objectives............................................................................................................................4
Insights into targeted audience....................................................................................................4
Social media zones and vehicles..................................................................................................5
Experience strategy using selected zones....................................................................................5
Establish active plan....................................................................................................................6
Manage and measures..................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Entrepreneur is an individual who is begins creative and innovative thoughts into reality
with the utilisation of accessible assets and monetary value. Entrepreneurial marketing is an
activity within the business or the establishment tries to promote and market their commodity
and facilities. It is a spirit, an orientation as well as activity of pursuing opportunities and
launching and developing ventures that frame perceived customer values by relationships,
especially by employing innovativeness, creativity, selling, market immersion, networking and
flexibility. For reference motive, this document has taken an intense of a SME, Verdant Leisure.
This enterprise was incorporated in 2010 by Graham Hodgson, Andrew Wall and Bev Dixon.
This corporation is headquartered in Scotland and England, UK and it has managed a high class
or impressive low complaint of consumer facility. The document will discuss about the current
marketing situation of this organisation which considers internal, external, SWOT. The
document also mentions the objectives that the firm has planned for themselves, the insights in
target customer and an active plan for the organisation.
TASK
Internal and external analysis
Internal environment of an establishment considers its workers, structures, mission, aims,
objectives, values, consumers and many more. The interior atmosphere can obtain managed by
an enterprise through the utilization of accurate plans of action and approaches. Internal analysis
assists a company to determine its internal operations such as its qualities, its weakness,
opportunities they can grab in near future and so on. An audit is effective and beneficial in
writing social media marketing plan as it helps the venture to understand what is happening on
each network. The enterprise will be able to spot at a glance, what is working and what is not. It
assists the firm in making plan of action for their upcoming development and progress
(Alqahtani and Uslay, 2020). SWOT analysis is implemented by the company to execute the
internal analysis. The SWOT analysis of Verdant Leisure is as under:
Strengths Weaknesses
Every one of respective company’s
vacation parks have achieved a Bronze
The products and services that are
offered by the firm is sometimes not
1
Entrepreneur is an individual who is begins creative and innovative thoughts into reality
with the utilisation of accessible assets and monetary value. Entrepreneurial marketing is an
activity within the business or the establishment tries to promote and market their commodity
and facilities. It is a spirit, an orientation as well as activity of pursuing opportunities and
launching and developing ventures that frame perceived customer values by relationships,
especially by employing innovativeness, creativity, selling, market immersion, networking and
flexibility. For reference motive, this document has taken an intense of a SME, Verdant Leisure.
This enterprise was incorporated in 2010 by Graham Hodgson, Andrew Wall and Bev Dixon.
This corporation is headquartered in Scotland and England, UK and it has managed a high class
or impressive low complaint of consumer facility. The document will discuss about the current
marketing situation of this organisation which considers internal, external, SWOT. The
document also mentions the objectives that the firm has planned for themselves, the insights in
target customer and an active plan for the organisation.
TASK
Internal and external analysis
Internal environment of an establishment considers its workers, structures, mission, aims,
objectives, values, consumers and many more. The interior atmosphere can obtain managed by
an enterprise through the utilization of accurate plans of action and approaches. Internal analysis
assists a company to determine its internal operations such as its qualities, its weakness,
opportunities they can grab in near future and so on. An audit is effective and beneficial in
writing social media marketing plan as it helps the venture to understand what is happening on
each network. The enterprise will be able to spot at a glance, what is working and what is not. It
assists the firm in making plan of action for their upcoming development and progress
(Alqahtani and Uslay, 2020). SWOT analysis is implemented by the company to execute the
internal analysis. The SWOT analysis of Verdant Leisure is as under:
Strengths Weaknesses
Every one of respective company’s
vacation parks have achieved a Bronze
The products and services that are
offered by the firm is sometimes not
1
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Award from the Green Tourism and
Pease Bay attained the Silver Award in
February 2019.
The establishment also offers excellent
level commodities and services to
provide satisfaction to its customers.
The organization is also acknowledged
for immense network diagram and also
recruited talented and skilled
employees in their enterprise.
able to fulfilling and meet customers’
needs.
The firm also suffered the high
abrasion rate in to their manpower
(Morrish and Jones, 2020).
Along with this, the form also has
ineffective planning to handle its rivals
in to particular marketplace.
Opportunities Threats
The new markets and expansion can be
an immense growth options for an
enterprise.
The establishment also can maximize
their development by offering the
facilities and commodities within they
can cater their market by offer
customaries services.
The main risk that is faced and suffered
by organization is modification in the
laws and regulations of national
authority.
Due to COVID19 pandemic there are
several kind of changes are made of
government of diverse nations related
to safety, hygiene and health protection
which affect the business of respective
firm.
Macro environment components are those factors that cannot in control of a business
establishment. These aspects are independent to each other. Some of the exterior components
may consider the political, economic, social, technical, environmental and legal elements. The
determination of Marco environment factor is highly required as these components can influence
the working of a company (Rizvandi and Tojari, 2019). To monitor the impact of these factors
over business of respective firm, the management can consider PEST analysis. The description
of it is as under:
2
Pease Bay attained the Silver Award in
February 2019.
The establishment also offers excellent
level commodities and services to
provide satisfaction to its customers.
The organization is also acknowledged
for immense network diagram and also
recruited talented and skilled
employees in their enterprise.
able to fulfilling and meet customers’
needs.
The firm also suffered the high
abrasion rate in to their manpower
(Morrish and Jones, 2020).
Along with this, the form also has
ineffective planning to handle its rivals
in to particular marketplace.
Opportunities Threats
The new markets and expansion can be
an immense growth options for an
enterprise.
The establishment also can maximize
their development by offering the
facilities and commodities within they
can cater their market by offer
customaries services.
The main risk that is faced and suffered
by organization is modification in the
laws and regulations of national
authority.
Due to COVID19 pandemic there are
several kind of changes are made of
government of diverse nations related
to safety, hygiene and health protection
which affect the business of respective
firm.
Macro environment components are those factors that cannot in control of a business
establishment. These aspects are independent to each other. Some of the exterior components
may consider the political, economic, social, technical, environmental and legal elements. The
determination of Marco environment factor is highly required as these components can influence
the working of a company (Rizvandi and Tojari, 2019). To monitor the impact of these factors
over business of respective firm, the management can consider PEST analysis. The description
of it is as under:
2

Political- This component refers the level through which the national authority makes
control the industries in the nation. The political factor consists the foreign trade policies,
regulation of the government, political stability or instability. Free trade is an effective factor that
can positively affect the business of Verdant Leisure in term of making business expansion in
diverse nations. In current era, there are several kind of changes are made by national authorities
of different nations in their rules and regulations due to COVID19 pandemic that can affect the
business operations of this firm in unfavourable form. Along with this, free trade option is a
political factor which positively affects the firm.
Economical- This factor consider financial policies, employment or unemployment rate,
currency rate, interest rate and many more. This factor also refers to the situation and
circumstance of the economy (Fink and et. al., 2020). The economic situation of the UK is good
with a GDP of 6.5 along with this, the nation also have 75% of employment rate into their
economic system. Verdant Leisure is also good in profits as the consumers or the targeted
customers can afford the costs for the facilities for the facilities and commodities which is been
set by the organisation. There the way of life of the firm is above standard that executes as a
merit for all the organisations set up there. Brexit is the main factor which highly affect the
business of company in term of occurring inflation an cause of which economic condition of firm
affect in unfavourable manner.
Social- The social components consider the needs, demands, taste & preferences of the
individual or the consumers of the targeted marketplace. By acknowledging these components
the establishment can know more about the behaviour and taste of consumers so that they can
offer the target audiences with the commodities and facilities which is been demand by the
market. By doing market research, the administration of Verdant Leisure can design holiday
package as per trend and consumers’ preference. This will positively influence the business of
respective firm in term of increasing customer base and sales. Now these days, people prefer
online purchasing option so by offering online products and services buying opportunity they can
retain their target audiences.
Technological- It considers different aspects like artificial intelligence, research &
development, advance technology and technical innovation etc. In Verdnt Lesire, in term of
making technical advancement, the administration can use social media and digital tools to
promote products and services. Along with this, in this COVID19 pandemic, the firm can offer
3
control the industries in the nation. The political factor consists the foreign trade policies,
regulation of the government, political stability or instability. Free trade is an effective factor that
can positively affect the business of Verdant Leisure in term of making business expansion in
diverse nations. In current era, there are several kind of changes are made by national authorities
of different nations in their rules and regulations due to COVID19 pandemic that can affect the
business operations of this firm in unfavourable form. Along with this, free trade option is a
political factor which positively affects the firm.
Economical- This factor consider financial policies, employment or unemployment rate,
currency rate, interest rate and many more. This factor also refers to the situation and
circumstance of the economy (Fink and et. al., 2020). The economic situation of the UK is good
with a GDP of 6.5 along with this, the nation also have 75% of employment rate into their
economic system. Verdant Leisure is also good in profits as the consumers or the targeted
customers can afford the costs for the facilities for the facilities and commodities which is been
set by the organisation. There the way of life of the firm is above standard that executes as a
merit for all the organisations set up there. Brexit is the main factor which highly affect the
business of company in term of occurring inflation an cause of which economic condition of firm
affect in unfavourable manner.
Social- The social components consider the needs, demands, taste & preferences of the
individual or the consumers of the targeted marketplace. By acknowledging these components
the establishment can know more about the behaviour and taste of consumers so that they can
offer the target audiences with the commodities and facilities which is been demand by the
market. By doing market research, the administration of Verdant Leisure can design holiday
package as per trend and consumers’ preference. This will positively influence the business of
respective firm in term of increasing customer base and sales. Now these days, people prefer
online purchasing option so by offering online products and services buying opportunity they can
retain their target audiences.
Technological- It considers different aspects like artificial intelligence, research &
development, advance technology and technical innovation etc. In Verdnt Lesire, in term of
making technical advancement, the administration can use social media and digital tools to
promote products and services. Along with this, in this COVID19 pandemic, the firm can offer
3
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its commodities and facilities online mode. This favourably affect the firm, to record the business
activities, the establishment can utilise MIS, it will assist in devising effective determination.
State objectives
The company is concentrated on advancing manageable the travel sector and assuring and
developing the original environment. At each potential growth option, they include nature and
mean to minimise the influence that have on environmental components (Yang, 2018). The
entirety of their parks is people form Green tourism plot and has attained the Bronze Award. Any
place imaginable they advance the diminish and reuse of materials and allow individuals and
events property holders to reuse. They plan to make all parks of the respective enterprise all the
more eco-cognizant and assist the customers to attain more while tripping the areas. They
encourage their staff, customers and event property holders to lessen, reclaim and reuse however
much as could reasonably be ordinary and have reusing offices on the unit of the parks and
within the management centre area.
Every one of respective company’s vacation parks have achieved a Bronze Award from the
Green Tourism and Pease Bay attained the Silver Award in February 2019 (Hoque and Awang,
2019). This plan grandstands company’s and get attention that demonstrate a assurance to
people, places and the planet. As a Green tourism grant holder, they have confirmed their
accountability to support firm and development in the locality networks, safeguard the economy
and identify better tools to diminish the sense and assist the journey to beat over the top an
abnormal weather change.
Insights into targeted audience
The respective organisation is hospitality sector business that offers the lodging services
to the travellers. They offer the best destinations for individuals where they can relax themselves
in the lap of nature. The locations which is been selected by the firm are all full of nature and
natural atmosphere. Verdant Leisure is situated in Scotland and the north of UK where they have
a large customer base who prefer the nature the most and like to travel such location for
vacations. The organisation sells tourism and basically targets those individual or market who
considers green places in their travelling. The establishment don not have some specific market
to target as it basically includes the entire UK as its selected market and for which it tries to offer
the promotional processes to provide information them about facilities and commodities which is
offered by them.
4
activities, the establishment can utilise MIS, it will assist in devising effective determination.
State objectives
The company is concentrated on advancing manageable the travel sector and assuring and
developing the original environment. At each potential growth option, they include nature and
mean to minimise the influence that have on environmental components (Yang, 2018). The
entirety of their parks is people form Green tourism plot and has attained the Bronze Award. Any
place imaginable they advance the diminish and reuse of materials and allow individuals and
events property holders to reuse. They plan to make all parks of the respective enterprise all the
more eco-cognizant and assist the customers to attain more while tripping the areas. They
encourage their staff, customers and event property holders to lessen, reclaim and reuse however
much as could reasonably be ordinary and have reusing offices on the unit of the parks and
within the management centre area.
Every one of respective company’s vacation parks have achieved a Bronze Award from the
Green Tourism and Pease Bay attained the Silver Award in February 2019 (Hoque and Awang,
2019). This plan grandstands company’s and get attention that demonstrate a assurance to
people, places and the planet. As a Green tourism grant holder, they have confirmed their
accountability to support firm and development in the locality networks, safeguard the economy
and identify better tools to diminish the sense and assist the journey to beat over the top an
abnormal weather change.
Insights into targeted audience
The respective organisation is hospitality sector business that offers the lodging services
to the travellers. They offer the best destinations for individuals where they can relax themselves
in the lap of nature. The locations which is been selected by the firm are all full of nature and
natural atmosphere. Verdant Leisure is situated in Scotland and the north of UK where they have
a large customer base who prefer the nature the most and like to travel such location for
vacations. The organisation sells tourism and basically targets those individual or market who
considers green places in their travelling. The establishment don not have some specific market
to target as it basically includes the entire UK as its selected market and for which it tries to offer
the promotional processes to provide information them about facilities and commodities which is
offered by them.
4
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Social media zones and vehicles
The enterprise has taken the help of different tools and techniques for offering the
promotional activity for educating their target team about the facilities and commodities that are
provided by the enterprise (Most, Conejo and Cunningham, 2018). In Verdant Leisure, the
management effectively use digital marketing in term of promoting their facilities at digital
platform. It is crucial for the firm in term of marketing their commodities and services as well as
digital platform easy to work. With the utilisation of digital marketing, the establishment also
mentions the discounts and offers that are released by the firm for organisation. Apart from
digital marketing, the firm takes the help of newspaper to publish its services and products so
that large number of individual can get information about them. Along with this, to make good
and immense relationship with its target audiences, they can organise the events. So that they can
make a good bond with them and alongside they also can executes their advertising and
promotional practices.
Experience strategy using selected zones
First the establishment tries to utilisation the marketing strategy that gets attention the
small market for them. The plan of actions which the organisation accepted for marketing
objective was first at digital platform. The firm put more effectiveness to market their
establishment at digital platform as they include it a very broad and wide platform to execute the
marketing process (Eggers and et. al., 2020). Verdant Leisure thinks that from the digital
marketing they can approach large number of individual and also it would consider moderately
less cost for the organisation. Digital marketing would offer the less cost but would give more
benefits to the enterprise. All the data that consumers would get to know about them is easily
accessible their along with the contact features of the firm so that the target audiences can
approach them if they want to clear any enquiry from them. Along with this, the firm also has
related them with the initiative of sustainability development in which they motivate the
individual to reuse and recycle the utilisation of assets. By using digital marketing strategy, the
administration of respective company can target zone of making good customer relation by
offering purchase connivance so that customer can easily take the benefits of products and
services that are offered by this firm. By using social media and other tools of digital marketing,
the firm can also promote its services and provide information about its commodities and
services to people.
5
The enterprise has taken the help of different tools and techniques for offering the
promotional activity for educating their target team about the facilities and commodities that are
provided by the enterprise (Most, Conejo and Cunningham, 2018). In Verdant Leisure, the
management effectively use digital marketing in term of promoting their facilities at digital
platform. It is crucial for the firm in term of marketing their commodities and services as well as
digital platform easy to work. With the utilisation of digital marketing, the establishment also
mentions the discounts and offers that are released by the firm for organisation. Apart from
digital marketing, the firm takes the help of newspaper to publish its services and products so
that large number of individual can get information about them. Along with this, to make good
and immense relationship with its target audiences, they can organise the events. So that they can
make a good bond with them and alongside they also can executes their advertising and
promotional practices.
Experience strategy using selected zones
First the establishment tries to utilisation the marketing strategy that gets attention the
small market for them. The plan of actions which the organisation accepted for marketing
objective was first at digital platform. The firm put more effectiveness to market their
establishment at digital platform as they include it a very broad and wide platform to execute the
marketing process (Eggers and et. al., 2020). Verdant Leisure thinks that from the digital
marketing they can approach large number of individual and also it would consider moderately
less cost for the organisation. Digital marketing would offer the less cost but would give more
benefits to the enterprise. All the data that consumers would get to know about them is easily
accessible their along with the contact features of the firm so that the target audiences can
approach them if they want to clear any enquiry from them. Along with this, the firm also has
related them with the initiative of sustainability development in which they motivate the
individual to reuse and recycle the utilisation of assets. By using digital marketing strategy, the
administration of respective company can target zone of making good customer relation by
offering purchase connivance so that customer can easily take the benefits of products and
services that are offered by this firm. By using social media and other tools of digital marketing,
the firm can also promote its services and provide information about its commodities and
services to people.
5

Establish active plan
For the respective organisation that puts more concentrate upon nature can concentrate
upon the marketing strategies in which they can execute the green marketing. The green
marketing indicates to the marketing practices in which the company markets them by stating
them economically sustainable. The manufacturing or operational activities which is been
utilised by the enterprise does not influence or harm the atmosphere. In this procedure, the
establishment the claim their all actions and operations sustainability fir which does not create
any harm the environment. This activity can be support well when the enterprise would get
certified itself from the government or from authorised body so that it can earn the trust of public
or consumer. For the completion of this whole plan would take hardly a month (Fard and Amiri,
2018). In this one month, the organisation can get itself endorsed for the empowered body and
can get itself ready for promotion at digital platform and also by making the public relation
events so that they also can get knowledge about the enterprise facilities.
Manage and measures
All the capital and fund would be associated to the marketing that the firm would be
executing. The finance ay considers the associate cost in conducting the events or public in
which the establishment would involve with customer and also publish its services (Andersson,
Evers and Gliga, 2018). The monetary value would also consists the actions that are associated to
advertisement and marketing by TV and Newspaper.
Activities Budgets
Public event 500 Euro
Newspaper advertisements 200 Euro
Magazines 300 Euro
Total 1000 Euro
CONCLUSION
It has been summarised from the defined information that marketing strategy for a SME
organisation has been defined as a tool and approach which help in promotion and awaring
customers with a commodity and services. To analyse the impact of external environment factors
6
For the respective organisation that puts more concentrate upon nature can concentrate
upon the marketing strategies in which they can execute the green marketing. The green
marketing indicates to the marketing practices in which the company markets them by stating
them economically sustainable. The manufacturing or operational activities which is been
utilised by the enterprise does not influence or harm the atmosphere. In this procedure, the
establishment the claim their all actions and operations sustainability fir which does not create
any harm the environment. This activity can be support well when the enterprise would get
certified itself from the government or from authorised body so that it can earn the trust of public
or consumer. For the completion of this whole plan would take hardly a month (Fard and Amiri,
2018). In this one month, the organisation can get itself endorsed for the empowered body and
can get itself ready for promotion at digital platform and also by making the public relation
events so that they also can get knowledge about the enterprise facilities.
Manage and measures
All the capital and fund would be associated to the marketing that the firm would be
executing. The finance ay considers the associate cost in conducting the events or public in
which the establishment would involve with customer and also publish its services (Andersson,
Evers and Gliga, 2018). The monetary value would also consists the actions that are associated to
advertisement and marketing by TV and Newspaper.
Activities Budgets
Public event 500 Euro
Newspaper advertisements 200 Euro
Magazines 300 Euro
Total 1000 Euro
CONCLUSION
It has been summarised from the defined information that marketing strategy for a SME
organisation has been defined as a tool and approach which help in promotion and awaring
customers with a commodity and services. To analyse the impact of external environment factors
6
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over company, PESTEL analysis is defined and to determine micro environmental influence
SWOT analysis is explained. The establishment’s objectives have been formulated that they are
aiming to become a sustainable improved area or firm. Different marketing tools and
technologies like digital media, public events, newspaper and many more are defined for the
promotion of goods and services of the company.
REFERENCES
Books & Journals
Sadiku-Dushi, N., Dana, L.P. and Ramadani, V., 2019. Entrepreneurial marketing dimensions
and SMEs performance. Journal of Business Research, 100, pp.86-99.
7
SWOT analysis is explained. The establishment’s objectives have been formulated that they are
aiming to become a sustainable improved area or firm. Different marketing tools and
technologies like digital media, public events, newspaper and many more are defined for the
promotion of goods and services of the company.
REFERENCES
Books & Journals
Sadiku-Dushi, N., Dana, L.P. and Ramadani, V., 2019. Entrepreneurial marketing dimensions
and SMEs performance. Journal of Business Research, 100, pp.86-99.
7
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Alqahtani, N. and Uslay, C., 2020. Entrepreneurial marketing and firm performance: Synthesis
and conceptual development. Journal of Business Research, 113, pp.62-71.
Morrish, S.C. and Jones, R., 2020. Post-disaster business recovery: An entrepreneurial marketing
perspective. Journal of Business Research, 113, pp.83-92.
Rizvandi, A. and Tojari, F., 2019. Entrepreneurial marketing effects on sport club manager
performance (Conceptual Model).
Fink, M. and et. al., 2020. Effective entrepreneurial marketing on Facebook–A longitudinal
study. Journal of business research, 113, pp.149-157.
Yang, M., 2018. International entrepreneurial marketing strategies of MNCs: Bricolage as
practiced by marketing managers. International Business Review, 27(5), pp.1045-1056.
Hoque, A.S.M.M. and Awang, Z., 2019. Does gender difference play moderating role in the
relationship between entrepreneurial marketing and Bangladeshi SME
performance?. Accounting, 5(1), pp.35-52.
Most, F., Conejo, F.J. and Cunningham, L.F., 2018. Bridging past and present entrepreneurial
marketing research. Journal of Research in Marketing and Entrepreneurship.
Eggers, F. and et., 2020. Developing a scale for entrepreneurial marketing: Revealing its inner
frame and prediction of performance. Journal of Business Research, 113, pp.72-82.
Fard, M.H. and Amiri, N.S., 2018. The effect of entrepreneurial marketing on halal food SMEs
performance. Journal of Islamic Marketing.
Andersson, S., Evers, N. and Gliga, G., 2018. Entrepreneurial marketing and born global
internationalisation in China. Qualitative Market Research: An International Journal.
Bhardwaj, B.R., 2018. Can education empower women through entrepreneurial
marketing. Journal of Enterprising Communities: People and Places in the Global
Economy.
Kim, J.J. and Kim, I., 2018. Entrepreneurial marketing and airline-cause sponsorship
congruence: Passenger sponsorship response to US-based full-service
airlines. Sustainability, 10(7), p.2359.
Jenson, I., Doyle, R. and Miles, M.P., 2020. An entrepreneurial marketing process perspective of
the role of intermediaries in producing innovation outcomes. Journal of Business
Research, 112, pp.291-299.
8
and conceptual development. Journal of Business Research, 113, pp.62-71.
Morrish, S.C. and Jones, R., 2020. Post-disaster business recovery: An entrepreneurial marketing
perspective. Journal of Business Research, 113, pp.83-92.
Rizvandi, A. and Tojari, F., 2019. Entrepreneurial marketing effects on sport club manager
performance (Conceptual Model).
Fink, M. and et. al., 2020. Effective entrepreneurial marketing on Facebook–A longitudinal
study. Journal of business research, 113, pp.149-157.
Yang, M., 2018. International entrepreneurial marketing strategies of MNCs: Bricolage as
practiced by marketing managers. International Business Review, 27(5), pp.1045-1056.
Hoque, A.S.M.M. and Awang, Z., 2019. Does gender difference play moderating role in the
relationship between entrepreneurial marketing and Bangladeshi SME
performance?. Accounting, 5(1), pp.35-52.
Most, F., Conejo, F.J. and Cunningham, L.F., 2018. Bridging past and present entrepreneurial
marketing research. Journal of Research in Marketing and Entrepreneurship.
Eggers, F. and et., 2020. Developing a scale for entrepreneurial marketing: Revealing its inner
frame and prediction of performance. Journal of Business Research, 113, pp.72-82.
Fard, M.H. and Amiri, N.S., 2018. The effect of entrepreneurial marketing on halal food SMEs
performance. Journal of Islamic Marketing.
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8

(Sadiku-Dushi, Dana and Ramadani, 2019)
(Alqahtani and Uslay, 2020)
(Morrish and Jones, 2020)
(Rizvandi and Tojari, 2019)
(Fink and et. al., 2020)
(Yang, 2018)
(Hoque and Awang, 2019)
(Most, Conejo and Cunningham, 2018)
(Eggers and et. al., 2020)
(Fard and Amiri, 2018)
(Andersson, Evers and Gliga, 2018)
(Bhardwaj, 2018)
(Kim and Kim, 2018)
(Jenson, Doyle and Miles, 2020)
9
(Alqahtani and Uslay, 2020)
(Morrish and Jones, 2020)
(Rizvandi and Tojari, 2019)
(Fink and et. al., 2020)
(Yang, 2018)
(Hoque and Awang, 2019)
(Most, Conejo and Cunningham, 2018)
(Eggers and et. al., 2020)
(Fard and Amiri, 2018)
(Andersson, Evers and Gliga, 2018)
(Bhardwaj, 2018)
(Kim and Kim, 2018)
(Jenson, Doyle and Miles, 2020)
9
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