Verdant Leisure's Marketing Communication Plan: An Analysis

This report provides an in-depth analysis of Verdant Leisure's marketing communication strategies, focusing on key concepts such as one-to-one marketing, social media engagement, and public relations. It examines the importance of team marketing communication plans and how they contribute to increased productivity and effective planning within the organization. The report also delves into Verdant Leisure's brand audit, market research, and segmentation strategies, highlighting the company's efforts to cater to specific customer needs and preferences. Furthermore, it explores the marketing communication mix, utilizing models like SWOT analysis and Porter's Five Forces to evaluate the company's strengths, weaknesses, and competitive positioning. The report concludes by reflecting on individual learning from the team exercise and emphasizing the significance of effective communication and management in overcoming business challenges and ensuring consumer satisfaction.

Individual report
Executive Summary
The aim of this specific summary is to pay more emphasis on effectual plan of
communication as well as strategies of marketing and also the satisfaction of the consumer of
the respective business through evaluating the models and concept of the communication
marketing. The positioning of the brand of the respective business in the international market
area as well the respective report has also focused in justifying every of the section that are
described below.
Table of Contents
Introduction
Marketing communication is also understood as the mark on which prisons the technique by
that advertiser utilise in order to interact with several consumer in relation of promoting the
goods and services of the business that they are focused in reducing. The respective report is

based on the organization verdant leisure which is known to be the operator of holiday park
that is entirely based in the United Kingdom and this also focus in selling few of the holiday
home ownership and also self catering holidays to their consumer, in Scotland United
Kingdom as well as Devon (Rėklaitis and Pilelienė, 2019).
Key marketing communication concepts
Communication of marketing because one of the most effectual method of appropriately
operating in the smooth operations of the business. This technique provide support to the
commercial business in order to interact more efficiently among the consumers and also
focuses to convert into the real consumer hand have the optimistic. Consumer base for a long
period of time. In addition to this positive as well as appropriate interaction provide support
to the commercial business in order to reflect on the existing and current demand of market
and also in disappeared the criteria of the consumer that have faith in the quality as well as
brand of the services and products. Few of the vital obligation of the marketing
communication method are described below (John and De'Villiers, 2020).
One -to one Marketing
Social Media Marketing
Targeted Internet Ads
Public Relation
Radio and Television
Effectual communication of marketing provide support to the commercial business in order to
enhance the selling of goods as well as services that gives the optimistic outcome to the
business (Munsch, 2021). The organization has also concentrated on the internal development
of communication that has lead to the business in accordance to judge the quality of the
working of the team and also focuses to impact things of the satisfaction of the consumers in
the business. The organization has also focused in recognising the facilities of holiday home
by effectual as well as efficient communication with the consumers and also offering and
providing them the possibility to offer appropriate and regular feedback for the betterment of
the future (About Verdant Leisure, 2022).

What is a team marketing communication plan?
the team marketing communication of an organization caters to the communication of the
entire team, for developing both the internal and external communication structure and the
messages to be delivered to the consumers. The team communication of marketing can affect
increased productivity, having well-organized planning. Planned team communication can be
done through many communication processes, such as television and radio presence, print
and digital messages, effective PR strategies, and digital advertising (Baxter, 2021). There are
various strategies to affect communication by embracing new task management tools, being
brief and direct, planning to meet the people individually to listen to their needs effectively,
and having a common goal to achieve the vision and mission of the organization.
Team marketing communication plan
Brand audit
An firm's branding emphasizes on the communication's successful aim and goal setting while
highlighting its vision and goals. In this level, collaboration emphasises the company's image
by altering a number of the previous and ongoing business principles (Dolnicar, 2020).
Verdant Leisure has updated some of their earlier vacation packages and added new relaxing
vacation packages including "Activity U.K. vacations" and "summer vacation." Sea U.K.
vacations" and "Relax and retreat U.K. vacations." Verdant Leisure has prioritised these
actions by concentrating on the company's branding and analysing its brand image or
competitive placement in the international travel and tourist sector (Dolnicar, 2020).
Market research
The influence of the market research which is highly progressive support the commercial
business in order to look as well as identified for few of the worthy amount of data as well as
information in order to offer to the consumers and also in accordance to move the
commercial business more ahead of the specific period of time (Verdant Leisure, 2022)..
Moreover to this in this method respective business has collected the data regarding the
current as well as recent demand of their consumer base in the places like devan as well as
north England. The respective organization has also focused in offering the consumers the top
qualities facilities and services of the spa and other relaxing activities near the base off see as
well as in the least homes for holiday and also the consumers can opt. Going to the different
as well as new destination in basically search of the airport and different type of the place

which are more cost effective as well as relaxing for the people and also the choice of the
place through the consumers have supported the business in order to move by sku of the
factual interaction with the consumers in the market area. (Dolnicar, 2019).
Market segmentation
Market segmentation is a tactic that aids businesses in determining the types of goods and
services that customers are most interested in. Verdant Leisure has identified a few of its
esteemed clients in this manner, who are members of the upper society and who are unwilling
to trade on their comfort level in regard to location, price, and services (Verdant Leisure,
2022). The business has therefore concentrated on topics like offering tranquillizing and high
prevalence spa treatments in leased or maintained vacation houses or caravans (Verdant
Leisure, 2022). A few of the company's "stay and rest programmes" have also been altered.
based on several characteristics, such as geographic or demographic factors, recruiting both
male and female experts with high-quality training in massage therapy.
Brand positioning
The key component of appropriate brand placement is defined by an efficient profit strategy
and ongoing market trend analysis that can quickly bring about the company budgetary
success (Do and Vu, 2020). Verdant Leisure has increased the variety of lower-priced travel
options to the point that its profit graph is at its maximum. In order to build floating vacation
homes by the sea where consumers can excitedly arrive and enjoy their vacation, the
company has developed innovative ideas. For added benefit, the business has created
additional initiatives like inviting some of the customers to cultural events on important
holidays like the firm anniversaries and Xmas.. By doing this, the business has elevated both
its brand's position and its competitive positioning in the eyes and thoughts of consumers
everywhere in the world market.

Figure1: Positioning map
(Source: Developed by author)
Marketing communication mix
Marketing communication can majorly be considered with the support of theories of
marketing. There are various type of models of marketing that has stated regarding how the
business can generate optimistic effect on the consumer that are highly valuable. Few of these
models rare SWOT analysis, Porter 5 forces analysis, the model of marketing mix and
various others (Loo and Leung, 2018).. Every of these theories has the very crucial part in
evaluating the. Development as well as growth of the business for long period of time in an
effective as well as efficient way in accordance to the Porter 5 forces the management need to
concentrate on components like people, place as well as product in which the organization is
functioning its operations and the procedure of the business by that the organization can
enhance the level of productivity as well as services they provide to their consumer base in
the market area(Loo and Leung, 2018).
 People They play very crucial part in the organization. In context to the respective
business management as concentrated or internal atmosphere of the commercial
organization in accordance to enhance the quality of the functioning environment for
the members of the business. The organization has also monitored that the 5

motivated people in the business can lead to effectively and efficiently
accomplishment of the goals and objectives for long period of time.
• Pricing is a few of the key elements that can influence a firm's success or failure. Due
to Verdant Leisure's reduction in price, clients are now permitted to bring their
newborns and young children for free. Verdant Leisure has concentrated on offering
great deals on renting out their vacation homes by giving them specialised protection
advancement potential and the security of its customers. The business has also made it
possible for customers to spend any amounts at tourist attractions and natural parks
and receive redeemable points in their accounts. Customers have given the business
greater evaluations as a result of these methods' reduced costs.
• Positioning is also known to be one of the essential element of development and
growth of the business. In relation to the respective business management has
maintained in order to keep its establishment and more higher position through
supporting the consumers by offering suitable suggestion on a consistent basis for the
modification of the business.
• Packaging is known to be the factor which provide assistance to the commercial
business in rebuilding its value of the product. In relation to the respective
organization management is concentrated ore managing and keeping the packaging
more appropriate hi read apart from that the entire schemes of travel have been
modified for incorporation of the new ideas into it.
• The process is another element that assists the business in revaluating how well the
organisation is running. Verdant Leisure have adopted several cutting-edge technical
techniques that already have made it possible for the business to discover more fresh
locations that are in harmony with nature and useful for clients.
• Physical evidence is The seventh component allowed the firm to focus on client
satisfaction while looking for the actual and realistic presentation of the business.
Verdant Leisure has dealt with unhappy customers and other issues involving their
vacation in the vacation rentals successfully..
Media planning
Planning of the media is known to be one of the most effective strategy of the business which
can provide assistance to the business in order to plan for appropriate funds name in the
upcoming period of time period in relation to the respective organization management pause
focused in changing its strategy of media and also they are involved more and I

communication and digital media with the consumers (Verdant Leisure, 2022).. They are also
utilising platforms of social media in order to adapt the digital platforms to connect with the
consumers effectively and efficiently. (Chiu, 2019)
Reflection on the individual learning from the team exercise
The learning outcome is often based on four stages, per Kolb's theory (Wallace, 2019). These
are the kinds of encounters that allow us to effectively acquire concepts and knowledge.
Through reflection, the student can internalise the facts they have learned. Conceptualization
is the process of learning to understand a subject correctly through the application of
numerous theories. The final stage, investigation, allows the learner to assess his or her
progress using some of the research, moral principles, and real-world experiences. For the
purpose of evaluating this report on Verdant Leisure, I have gained knowledge of the notion
of effective marketing communication for the selected firm and have obtained data on how
the company has prospered through several real-world experiments on how the business
operates.
Conclusion
From the above report it has been concluded that interaction impacts the strategy of
marketing several important the ways. In addition to this the organization have basically
overcome various of the failures of the business by appropriate assistance of management as
well as consistent evaluation and the appropriate judgement of the feedback of the consumers
on functioning the operations of the business. The whole evaluation has concentrated on
various of the elements which are described above in this respective report that are related to
the respective organization.
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