Verdant Leisure Marketing: Communication Strategies and Brand Audit

This report provides a comprehensive analysis of Verdant Leisure's marketing communication strategies, focusing on key concepts and their application in a competitive market. It examines the significance of team marketing and the concepts of marketing communication, offering insights into how brands communicate with their customers. The report delves into Verdant Leisure's brand audit, market research, and brand positioning, highlighting their unique approach to marketing. It also explores the marketing communication mix, emphasizing the AIDA model and its application in advertising, direct marketing, public relations, and sales promotion. The report further discusses media planning, including social media, TV/radio broadcasting, and outdoor promotions. Finally, it includes a reflection on individual learning from the team exercise, using Kolb's Reflective Model to justify the instructional strategies and resources used.

Individual report
Executive summary
The entire material of the study focused mostly on specific communications of marketing
components and their separate application in order to gain a certain amount of business benefit in
this competitive marketplace. The majority of the research focuses on these specific marketing
strategies that any business can use to influence its valuable customer base. The significance of a
team marketing strategy and the concepts of marketing communication are discussed in this
report. For the purpose of effective marketing, the purpose of this study is to provide a full
overview of how brands communicate with their customers. Here, Verdant Leisure is the
company selected and the primary objective of the research is to evaluate the company's
marketing communications, which can be used by any individual student to acquire a certain
amount of knowledge..
Table of Contents

Introduction
It is necessary to state at the outset of the discussion that marketing communication primarily
refers to the business zones utilized by sellers to uphold communication with clients of their
target market. In this context, it is important to note that each corporation must concentrate on its
own marketing communications in order to maintain its market position among its clients to
some extent (Azemi, and et.al., 2022). In relation to Verdant Leisure was selected as the subject
of this study, and the entirety of the study is primarily concerned with its own marketing
communications, which it uses to promote a variety of products and maintain its own market
reputation among its target market customers.
Key marketing communication concepts
In this instance, it is necessary to point out that each company must maintain its own marketing
communication in order to carry out its various marketing activities and, to some extent, count its
various market profits. Due to the fact that the research is primarily focused on Verdant Leisure,
a company, the key marketing areas of the company are being discussed so that any individual
learner can gain some practical knowledge and put it to use according to their needs. Verdant
Leisure primarily maintains valuable communication with its target market customers through a
few marketing concepts related to product, selling, production, and marketing.
By keeping in mind the context of brand marketing communication, it should be noted
that Verdant Leisure primarily differentiated itself from its competitors in the market, allowing
customers to recognize and trust them based on their respective organizational performance. In
addition, the company promoted the idea of spending leisure time in another country rather than
traveling abroad, influencing the customers of its target market through their individual purchase
intentions. Customers are even interested in purchasing individual slots for them to park their
individual caravans and enjoy their leisure time thanks to this new domestic marketing strategy
and the creation of a home leisure experience (Bashirzadeh, Mai, and Faure, 2022).

What is a team marketing communication plan?
A team strategy for marketing communication primarily focuses on the goal of spreading
prospective data on branded goods or any additional solutions to its valuable market clients,
throughout which consumers may keep updated and be somewhat persuaded to buy their goods.
Understanding the target, creating bit more serious, deciding on the goals and objectives, and
creating a strategic strategy to move ahead are the four distinct pillars that any particular team
commercial effective communication must sustain (Cameron, and Kwiecien, 2022).
Team marketing communication plan
Brand audit
This is where it's important to note that brand audits primarily concentrate on their three different
characteristics a) the particular brand's purpose and objectives b) organisational culture and c)
corporate marketing. Those are the possible driving elements for company's brand, and they can
be used to complete out the full area.
As long as talking about the same topic, it's important to note that Verdant Leisure's goal is to
provide its esteemed target market with the space they need to unwind at their leisure, according
to their polite requests. Additionally, the organization's mission is to deliver to its valued target
market clients the Caravan parking spaces they have paid for and have come to expect.

Figure 1: The brand audit
(Source: Larsen.energy, 2022)
Next is organisational culture, where it is important to emphasise that the verdant The major goal
of leisure would be to promote a culture that teaches individuals how to unwind by remaining in
their own communities. It's essential to consider the branding and advertising strategy because it
portrays a national marketing plan for leisure. Additionally, the internal culture of any firm has
an impact because the majority of its personnel are really only motivated to do their specific
organisational tasks.
Employer marketing, on either hand, relates to the concept of communicating the organisation's
core culture to its important market audience and its workers by which the complete firm can
operate effectively (Direction, 2022). In this regard, it is important to note that the relevant
company, which may be referred to as Verdant Leisure, primarily motivates and inspires its
employees through a variety of vacation options. Additionally, the repeating firm even promotes
its organisational core principles, which primarily serve to sustain useful connection with its
target market clients and effectively communicate the significance of each of its different
offerings.

Market research
Here, it should be noted that the relevant organisation primarily provides its valued market
clients a variety of packages of soothing vacations, including a) Summer vacations, b) Unwind
and break free UK vacations, c) Activity UK vacations, d) Ocean UK vacations, e) Premium
Retreat U.K. Vacations, and several others. Additionally, the relevant company also provides its
target market clients with a variety of price strategies through which individuals are kept
somewhat affected and happy including its offerings.
Market segmentation
Different
Marketing Areas
Vivified Descriptions
Geographical
Market
Scotland, Devon, Northern England, and the entire United
Kingdom.
Age-group
community
3 to 70 years of age group members can visit, and experience these
spaces.
Socio-economic
community
Here, it is a must to admit that the respective corporation mainly
concentrates only on upper-class and middle-class families
It is important to note in this example's perspective that Verdant Leisure, a company that may be
referred as such, primarily focuses on "Travel Lovers," a marketplace that the organisation
consistently generates the majority of its particular market in terms of revenue (Gopalakrishna,
Lilien, and Donsbach, 2022).
Positioning of a brand
Therefore, it is important to remember that the business known as Verdant Leisure marketed its
services primarily in a manner that enabled the company to determine its specific market higher
profitability.

Figure 2: The brand positioning map
(Source: Developed by author)
In actuality, the respective organisation had successfully met these unique marketing goals by
consistently using a better approach to fix and keep its unique service pricing modest.
Marketing communication mix
The AIDA model of the marketing communications must be highlighted in accordance with the
specifications of the relevant section. In actuality, the major dimensions of this given framework
are attention, curiosity, desire, as well as importantly action (Mensah, and Amenuvor, 2022).

Figure 3: AIDA Model
(Source: Bsscommerce.com, 2022)
It should be noted that the necessary regions of attention below are elaborated using the relevant
AIDA model, keeping with the discussion's overall context. And through organization's
marketing efforts, the AIDA model, which covers stages like knowledge, attention, want, and
activity, is reflected. The AIDA hierarchy's concepts have been included into Verdant Leisure's
marketing technique (Sahadev, Muralidharan, and Singh, 2022).
Advertising
Based on the Attention level, it should be noted that the particular organisation focuses primarily
on its adverts to keep track of the priorities of its target market clients. Here, it is important to
emphasise that the relevant corporation wants to advertise each of its particular sales promotions
by carrying out specific promotions that allow it to have an impact on the target market
audiences, namely by setting up alluring gaming activities. This is an extremely effective
marketing tactic because individuals come to cherish their free time.
Direct marketing
The AIDA model's second phase, Interest, is where the company in question may begin to
recognise the priorities of each of its distinct intended audience. However at point, the company

works to capture the attention of potential clients with promotional campaigns. Here, it must be
acknowledged that Verdant Leisure has attempted to engage in direct dialogue with the different
market publics in order to exert impact over them. The strategies used included e-mail
advertising and the distribution of leaflets or flyers to the very target customer publics in order to
raise some consciousness between many them (Taufique, 2022).
Public relations
The AIDA model now moves on to Desire, which remains another crucial area that any business
should continue to concentrate upon. In just this sense, want implies to the demand and
anticipation that clients have in relation to the good or service that the business provides. With
PR, the business is able to position themselves in a way that speaks to the customer's needs and
expectations. Verdant Leisure has primarily implemented the "Chat-Bot" technique in this
instance so that its different market consumers can reach out to it during any time and receive the
assistance they need.
Sales promotion
. In this case, it is important to note that such relevant company that could be referred to as
Verdant Leisure, arranges specific types of organisational activities in order to provide its key
demographic audiences with a wide range of tempting gameplay mechanics. In this instance, it is
necessary to make clear that the concerned company even grants its valued clients the
opportunity to receive a particular number of savings when making a purchase with them. This
specific Action Strategy is also successful with each of its specific market targets, allowing
Verdant Leisure to, in the some cases, establish a market dominance (Varadarajan, and et.al.,
2022).
Media planning
Social media planning
Throughout this regard, it is remarkable that Verdant Leisure primarily makes use of a few
platforms on social media to consistently promote its wide selection of market offerings and keep
people informed about each one of them. Facebook, Instagram, and Pinterest are a few of the
sites that are used. Additionally, it engages in content marketing to reach its target marketing
communication line.
TV/Radio broadcasting

Some senior people can learn about these services directly first from television commercials
even if they are not able to join specific platforms on social media. Additionally, the company
frequently places advertisements in different newspapers and magazines to reach its target
markets..
Outdoor promotions
Verdant Leisure also concentrates on particular activities that primarily permit an operations
director to organize an occasion of making a banner of any unique advertising, by which the
particular firm can even attract more of its marketplace consumers and convert customers into
clients (Yang, Kang, and Wang, 2022).
Reflection on the individual learning from the team exercise
Now, I should discuss the topic of Kolb's Reflective Model, that allows me to partially justify all
of the instructional strategies and resources. Initially, a learner must understand that the relevant
model focuses primarily on four of its separate stages Concrete Learning, Reflective
Observation, Abstract Conceptualization, and Active Experimentation.
Figure 4: Kolb’s Reflective Model
(Source: Skillshub.com, 2022)

I gained specific understanding about marketing topics by practical learning, and I can use that
information in the practise setting too though. In addition, I must commend myself for using my
knowledge to help me organise the entire study project so that every individual student can
amass the necessary knowledge and use it in accordance with their priorities.
Then came Reflective Analysis, when I continuously applied them while reviewing the whole
process of learning. In this instance, it is important to acknowledge that this process led to some
discrepancies between my prior convictions and the newly acquired knowledge. It is a crucial
section through which every professional can acquire specific skills and knowledge needed to
use them within the most necessary domains.
.
Conclusion
The fact that Verdant Leisure is adopting the essential marketing at certain as well as other
marketing materials, and that the entire business is recognizing personal market gains, must be
emphasised at the conclusion of the meaningful discussion. In addition, it should be noted that
any firm, not just Verdant Leisure, can adopt these unique techniques in order to achieve the
necessary market success and continue to advance.
References
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