SME Growth and Management: A Case Study of Verdant Leisure, UK

This report examines the management of Verdant Leisure, a small and medium-sized enterprise (SME) in the UK holiday park sector. It identifies the entrepreneurial nature driving the venture, the SME start-up process, and the business concept, highlighting sources of competitive advantage such as affordable pricing and quality services. The study assesses the current level of demand and competitive environment, detailing the company's growth and development to date, including its expansion and use of social media for marketing. It also addresses the challenges faced in managing and running the business, such as leadership, cultural strategies, and uncertain investments. Furthermore, the report explores Verdant Leisure's current growth and development strategies, focusing on hospitality services and workforce training. Finally, it discusses the government support measures available to new businesses for overcoming challenges, concluding that SMEs in the UK are experiencing competent growth through structural innovation in products and services.

Managing Small and Medium
Sized Enterprises

TABLE OF CONTENT
INTRODUCTION.........................................................................................................................4
Nature of entrepreneur behind venture........................................................................................4
SME start up process...................................................................................................................5
Business concept and sources of competitive advantage............................................................5
Current level of demand and competitive environment..............................................................6
Growth and development of business to date..............................................................................6
Challenges of managing and running business............................................................................7
SME current growth and development strategy..........................................................................8
Government support measures that are helpful to new businesses for overcoming challenges. .9
CONCLUSION..............................................................................................................................9
REFERENCES............................................................................................................................11

INTRODUCTION
Managing small and medium sized business demands new start up ideas to be
innovatively implemented within competitive industry, where UK has large number of start-ups
around world having high scale new products and services. Recently, small and medium sized
businesses are increasing in numbers based on capital structure and productive new advancement
goals within products and services for extended consumer markets. Verdant Leisure has been
taken in this report, which is a bespoke holiday park operator self-catering holidays and has
ownership across Scotland and UK. The report will identify varied procedures used in operations
by company, business concept and sources of competitive advantage which further plays strong
role for operative innovation. Study will also further discuss challenges faced, current growth
targets and development strategies optimized among working scenarios. Report will also
research government support measures that are helpful to new businesses for overcoming
challenges, and ways where working competencies can be further leveraged.
Nature of entrepreneur behind venture
Verdant was established in 2010, by management team led by Chief executive, Graham
Hodgson with move to acquire holiday and leisure park across Southern Scotland and Norhern
England. Enterprise has been expanding towards functional rise aspects based on ideas to further
diversify extensive corporate services with high spacious lodge facilities, bringing best quality
services as per customer’s preferences. Entrepreneur has high innovative business skills,
creative working mindset and also competent diversity aspects evolving to establish Verdant
Leisure as one of the most functionally growing holiday park company. The passion to
productively bring new services within enterprise, has further generated high business
competencies rapidly, with determinants correlated and based on functional work operatives
significantly. Leadership, marketing skills are also competently strong for further stakeholder’s
engagement in businesses and to further diversify extensive competitive investments (Top 10
Tech-Skills Enterprises Want In 2021 and Beyond, 2021).

SME start up process
The start-up process has been functionally operating by bringing best resources in
optimized structure productively, initiating new ideas and significant focus on marketing services
as per customer’s vital expansion strategies. Verdant Lesiure holiday parks provide perfect
soothing environment for customers, families based on highly affordable prices and best quality
services rapidly evolving. Startup procedure starts with validation of customer’s market, resource
optimization and establishing productive growth targets based on affirmative scenarios diversely.
Marketing and business models are set up, for extending competencies productively based on
significant competitive long term targets diversely with strengthened base resources utilization.
Verdant Leisure start up process has been analyzed to be done widely based on procedures for
effective holiday booking by people, personalized website services and managing varied range of
functional parameters within competent working scenarios (Jafari-Sadeghi, Mahdiraj and Dana,
2020). Startup has been bringing best services on board, with new ideas and effective
investments strategies for further strengthening imperative rise dynamically on business
operatives significantly.
Business concept and sources of competitive advantage
The business concept of Verdant leisure is to serve holiday operating self-catering
holidays and holiday ownership across Scotland, UK with range of holiday options for people
looking for budget oriented services. The holiday park comes with fantastic facilities including
shops, bars and restaurants, having advantage of exclusive offers and stay in facilities.
Spectacular scenery holds high attractive fantastic features for customers in UK, to enjoy strong
comfortable experience while the stay in. Verdant leisure also with dedicated digital service
expanded on website, has exclusive functional diversified linked in facilities for customers to
engage in comfortable stays. Further, it holds high accountability of resources utilization by
heading on towards sustainable business goals variedly and bringing on new scale rise on
amenities with high comfort based on significant competitive targets (Jafari-Sadeghi, 2021).

Verdant Leisure has sources of competitive advantage, where it collects details directly
from customers based on payment details to be required and significant focus pertaining on
secrecy of data. Customers while booking their stay, can also customize services based on
significant priorities fundamentally which further diversifies extensive rise on strengthened
goodwill targets. Families seeking ideal base services for fun filled break, in fantastic on park
facilities, outstanding customer’s services and superb caravan, lodge accommodations provide
people high recreational experience at stay.
Current level of demand and competitive environment
With new changes coming in pace, Verdant Leisure aims to bring accurate new stringent
innovation and functional rise on advancement within services for holiday parks which has
further enhanced competitive goodwill. Startup is facing competitive environment, with varied
new businesses coming up within industry in UK and new preferences advancing among
customers rapidly. Verdant Leisure as medium sized business, has been progressively bringing
on further extensive new scale competencies to significantly expand commercial marketing
determinants proactively (Honig, 2021).. Each park, holiday stay is located in fantastic coastal or
countryside locations where park facilities are located with best facilities diversely for exploring
latest customers’ demands outgrowing within recent time.
This can be further understood to be strategically essential, where current competitive
market is huge and also growing with best optimized scenarios further heading towards
functional scope. Delightful parks are seeking idea base for fun filled break, couple looking for
romantic weekend retreats in comfortable amenities in varied locations around UK. Exceptional
value for money is also one of the key factor, where Verdant leisure aims to have high scale
functional working scenarios widely based on productive targets diversely for strategic
competencies diversely. Also, during Covid -19 business services are done in strategic format for
gaining structural innovation as per customer’s specific preferences standards, and to strengthen
up wider optimistic functional parameters widely.
Growth and development of business to date
Verdant Leisure was established in 2010, by Graham Hodgson with idea to acquire
holiday and leisure parks across Southern Scotland, around UK having business competencies to
further diversify new scale services. Company has been receiving positive response on holiday

parks facilities, where it has competently heading on towards rapid engagement among
customer’s preference services. It has locations in some of the most picturesque spots, where
people can spend time together with enjoyable experience for higher exploration goals. It can be
understood that management has expanded business operations, with usage and implementation
of social media services for marketing parameters based on rapid engagement. Business to date
has been progressively expanding towards functional rise goals, targets for strengthening new
rapid expertise targets and to add further extensive higher investments strategically (Stewart,
2021). Verdant Leisure has bespoke leisure parks, amenities providing quality time to customers
who look upon experiencing new recreational stays. Growth and development has further
enhanced actively in recent time, where company has been bringing on best determinants in
shape for hospitality services extensively and further also investing on workforce. The company
has been also exceeding strategically to bring on new functional rise on new investments for
training management, where strategic competencies have enabled customer services to diversify.
Growth and development of services to date, has been prominently heading to bring on rapid
engagement of best work determinants functionally where Verdant Leisure has high scope. Also
recent covid-19 safety measures are taken significant care of for further extending commercial
rise fundamentally based on operatives as per productive benchmarks
Challenges of managing and running business
There are various challenges which are faced by managing and running business
significantly where Verdant Leiure faces challenging situations, based on significant productive
rise among commercial standards diversely growing. Leadership, cultural strategies for strategic
execution further exceeds competent focus to be pertained based on efficacy parameters widely.
Medium sized business have to further also extend focus towards challenges within uncertain
higher investments, pertaining towards competencies variedly based on significant operatives
which further signifies working competencies widely. Systems and procedures for dynamic rise
on business grounds functionally have to be monetarized automatically, which further comes as
challenge for small medium sized businesses (Smallbone and Welter, 2020).
New investments on machinery and technology for significant commercial rise has to be
also prioritized, which further strengthens corporate growth targets diversely. Procedures

innovation, and latest demands evolving in industry has to be further leveraged significantly
based on operative targets for significant functional growth rise diversely. Measuring
performance, and investing on management to derive long term factored outputs, further
diversifies larger significant market reach targets diversely based on optimum significant
benchmarks. Legal factors compliance are also challenging to be analyzed crucially, for
strengthened working rise diversely based on optimum new paradigms diversely bringing higher
competent functional challenge evolved. Verdant Leisure has been integrating machinery
technical standards, operational efficacy productively by developing competencies within
hospitality services extensively based on structural performance targets.
SME current growth and development strategy
Verdant Leisure has current growth strategy which is competently growing to further
diversify high scale hospitality services innovatively, based upon expertise domains and also
exceeding commercial standards diversely as per latest working targets (Xu, Xu, and Sukumar,
2021). Development strategy can be further analyzed to be widely effective based on affirmative
long term goals, optimum working scenarios and strengthened working significant aspects
widely essential. Verdant Leisure current growth in hospitality services are getting positive
returns, based on expansion among customer’s goodwill targets diversely. The organization also
faces challenges based on new demands among amenities, where holiday stays home have to be
further diversified with strategic investments diversely. Current growth is correlated based upon
external business environment paradigms, where external changes evolving within industry has
to be further diversified rapidly.
Market development further has enabled business competencies within Verdant leisure
to be further extended commercially, for gaining operative innovation rise diversely based on
strengthened functional domains imperatively. Hospitality services have high competitive
aspects within industry, where varied new determinants overgrowing has high scope based on
amenities expansion and new consumer’s preferences. It can be also understood that Verdant
Leisure further has scope to expand key business competitiveness by implementing best
leadership, management operatives further extended among networks. Workforce is also
technically trained as per new skills, potentialities for serving consumers as per long term
functional strategies which enhances scope for strategic business rise diversely. Also Verdant

Lesiure has high scale accommodation facilities where homely facilities within accommodations,
have further strengthened functional rise diversely based on raised up competitive domains (Ahl
and Marlow, 2021).
Government support measures that are helpful to new businesses for overcoming challenges
Verdant Leisure is one of the most prominent well known medium sized company,
having creative working advancement within hospitality services structured among working rise
diversely based on productive services. UK government measures are highly helpful to new
business, small enterprises for overcoming challenges within recent time periods where there are
over 1500 sources of government funding, private programs for new businesses. Funding search
with knowledge is needed to ensure success aspects, based on productive expansion strategically
for establishing new strengthened pace networks widely. Funding available can be further used
to expand investments on hiring, training costs, purchasing tools and equipment and to improve
cash flow outputs diversely. UK government support measures also enhances scope to diversify
marketing and new advertising aspects, opening up scope to further diversify productive scale
growth among products and service.
Community development finance (CDFI) are independent financial institutions,
providing loans to startup companies, individuals and enterprises where funds are further
exceeded towards strengthened rise diversely. The UK government holds high scale business
optimum efficacy, to be further expanded among new investments productively shaping up rise
diversely for new start-ups. Enterprises have been competently growing towards new technical
rise paradigms, within UK industry further bringing high scope for wider strengthened rise
diversely (Jones, Maas and Reason, 2021).
CONCLUSION
From the above analyzed aspects within study, it can be concluded that small medium
sized companies have been competently growing in UK industry based on structural innovation
products and services. Study has concluded Verdant leisure enterprise services to be widely
competent based on rapid scale functional growth, synergies pertaining towards customer’s
goodwill domains and further bringing long term determinant services. Research has concluded

further significance towards enterprise procedures, extending productive targets for larger
consumer’s goodwill optimization diversely. Study also concluded new research paradigms,
having high leveraged scope expanding on new resources optimum aspect utilization based on
hotel rooms stay in facilities. Verdant Leisure also proactively has high optimistic working
synergies based on resources expertise usage, thriving best revenue targets dynamically within
longer business run potentially.

REFERENCES
Books and Journals
Ahl, H. and Marlow, S., 2021. Exploring the false promise of entrepreneurship through a
postfeminist critique of the enterprise policy discourse in Sweden and the
UK. Human Relations 74(1). pp.41-68.
Honig, B., 2021. Compensatory entrepreneurship. In World Encyclopedia of Entrepreneurship.
Edward Elgar Publishing.
Jafari-Sadeghi, V., 2021. Empirical International Entrepreneurship: A Handbook of Methods,
Approaches, and Applications. Springer Nature.
Jafari-Sadeghi, V., Mahdiraji, H. A. and Dana, L. P., 2020 Empirical International
Entrepreneurship.
Jones, P., Maas, G., and Reason, L. L., 2021. An exploration of the role and contribution of
entrepreneurship centres in UK higher education institutions. Journal of Small
Business and Enterprise Development.
Smallbone, D. and Welter, F. eds., 2020. A Research Agenda for Entrepreneurship Policy.
Edward Elgar Publishing.
Stewart, A., 2021. Who shuns entrepreneurship journals? Why? And what should we do about
it?. Small Business Economics, pp.1-18.
Xu, S., Xu, Z., and Sukumar, A., 2021. Redefining peer learning: Role of student entrepreneurs
in teaching entrepreneurship in the UK higher education context. Industry and
Higher Education, p.09504222211012634.
Smallbone, D. and Welter, F. eds., 2020.
Online
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