Verdant Leisure: Strategic Analysis, Future Options, and Partnerships

This report provides a comprehensive analysis of Verdant Leisure's strategic positioning and future options. It begins with an introduction and an overview of Verdant Leisure, a holiday park company operating in the North of England and Scotland. The report then delves into the strategic positioning of the business, including SWOT and PESTLE analyses to assess internal and external factors impacting the company. The report further explores future strategic options, using the Ansoff matrix to examine market development strategies. It also discusses potential partnerships, specifically joint ventures and horizontal integrations, to enhance profitability. The conclusion summarizes the importance of strategic planning for mitigating negative impacts and fostering future growth. The report includes references to relevant academic sources.

Organisational
Strategy
Part-A

Content
• Introduction
• Overview of Verdant Leisure
• Strategic positioning of business
• Future strategic options.
• Future strategic options for linking with two other businesses
• Conclusion
• References

Introduction
The organisational strategy is defined as an action taken by the
company so as to achieve its long term goals and objectives. It can
be possible with the help of strategy plan that consist of the
different actions required to improvised and enhance the
competitive level of the business.

Overview of Verdant Leisure
Verdant Leisure is the holiday park
company that operates its
business in North of England
and Scotland and provides
affordable services to the
targeted customers.

Strategic positioning of business
The strategic positioning defines the different and better place in the
market that company wants to be on after some specified period of
time and for this the internal as well as external factor get analysed.

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Swot analysis: It is an analysis
that defines the internal
factors of the company
which makes direct impact
on the working ability and
capability of the business.

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PESTLE analysis: It is an external
analysis that is also known as
macro environmental analysis
and defines the various factors
that has the direct impact on the
working standard of Verdant
Leisure and as define below as:

Future strategic options
ANSOFF matrix: It is a matrix
that is the strategic planning tool
consist of the different state that
is chosen by the Verdant
Leisure so as to make the
effective future strategy options
and that is as define below as:

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Verdant Leisure uses the market development strategy and with this have
expand its business over new places and and that is by introducing
innovation and creation. As the market has tough competition and with
this customer preferences also changes on repetitive basis thus company
ensure that better service are provided to customer by which they get
retain for longer period of time.

Future strategic options for linking with two
other businesses
Joint venture: It is an entity of the
business consisting of two or more
than two businesses sharing their
profit, loss, ownership, risk,
governance and return. It is a
temporary association built without
any formation of permanent
partnership by maintaining the
independence.

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The Verdant Leisure make partnership with the horizontal integration
and with this have collaborate with the business that have offered
different services in the market and that is to gain more profit by the
enhancement of sales and profit. In this Verdant Leisure make
collaboration with the canteen service provider and with this have
provide diverse range of foods service to visitors.

Conclusion
It has been concluded from the above presentation that the business
performance got affected by the impacts of internal and external
factors due to which it is important that company must develop
some different strategies so as to reduce the negative aspect. In
addition to this, different future strategies get developed by the
business due to which the future sales get developed with more
sufficiency.