Verizon's Social Responsibility Report: Analysis and Implications

This report analyzes Verizon's social responsibility initiatives, focusing on how these practices align with marketing strategies and consumer behavior. The report highlights Verizon's commitment to areas such as community support, sustainability efforts, and responsible business practices. It explores the significance of CSR in enhancing brand reputation, fostering customer loyalty, and influencing consumer choices. By examining Verizon's actions, the report provides insights into how businesses can leverage CSR to improve their market position and meet the expectations of modern consumers, as well as the impact of these practices on the bottom line. The report references academic research and industry data to support its analysis, emphasizing the importance of CSR in today's business environment. The conclusion emphasizes the importance of CSR for long-term sustainability and business growth.

Running Head: SOCIAL RESPONSBILITY 0
Principles of marketing

SOCIAL RESPONSIBILITY 1
To any organisation, corporate social responsibility is a commitment to do more than
just serve the expectations and needs of shareholders and customers. In relation to Verizon
responsibility programme, it includes responsible business practice, philanthropy and
volunteer efforts through which corporations can benefit society while also boosting their
brand.
Some of their responsibility programme includes rebuilding communities such as in
2017, their staff were as strong as their network. However, the management determinations
benefitted million influenced by wildfires, storms to get back on their bases. In addition,
Verizon is also reinforcement their commitment to sustainability today by proclaiming that
they will go carbon neutral by 2035 considering Scope 1 and Scope 2 releases. (verizon.com,
2018).
Being a customer, knowing that a company is engaged in various sorts of CSR
activities will definitely impulse me to buy company products as there will be positive image
of that organisation that is possibly to gain more loyalty and trust. In addition, when
consumers have the choice to select between two likewise priced products, 90% will shift to
the brand with an improved CSR perception (Lii & Lee, 2012). Hence, this states how much
it is significant for a firm to undertake CSR practices.
The company seems to be more focus on customers as they have acquired 151.48
million subscribers in the first quarter of 2018 and thus keeping them becomes paramount. It
is very expensive to gain new customers and cheaper to keep the existing one. This strategy
helps the company in its sustainability and growth considering long-term plans of the
organisation.

SOCIAL RESPONSIBILITY 2
References
Lii, Y. S., & Lee, M. (2012). Doing right leads to doing well: When the type of CSR and
reputation interact to affect consumer evaluations of the firm. Journal of business
ethics, 105(1), 69-81.
verizon.com. (2018). Delivering the promise of the digital world.. Retrieved from
https://www.verizon.com/about/responsibility