PESTEL Analysis of Versace: A Focus on Social Factors

Desklib provides past papers and solved assignments for students. This presentation analyzes Versace using a PESTEL framework.

Pestle analysis
The case of Versace

Table of Contents
Title
Introduction
About Company
Pestel analysis
Social Business environment of Versace
Conclusion
Reference

Introduction
The presentation will have discussion about a
well known clothing and apparel brand-
Versace.
There will be discussion about the Pestel
analysis of the company.
The main focus of the presentation will be on
the social aspect of the Pestel analysis of the
company.

About company
Full name of the company is Gianni Versace,
but shortly called as Versace.
Founded in 1978.
The company belongs to the textile and
apparel industry.
Specialized in women and men clothing.

Pestel analysis
Pestel analysis is the macro analysis of the
business environment.
It deals with the study of Political,
Economical, Social, Technological, Ethical
and legal aspects of the business
environment.

Social Business environment
Social business environment studies the
society in which the business operates.
Essential to satisfy the target market.
The main focus of Versace is on the Feminine
Fashion.
Current advertisements are the Fall
campaign.

Social Business environment
The company has a positive impact on the
lifestyle of the target market.
Through the use of social media and other
advertisement campaign, the company tries
to produce and provide the best services and
products to the customers.

Conclusion
Pestel analysis is crucial for understanding
the market better.
Social aspects of the Pestel analysis focuses
on the society and the social values of the
company.
The success of a brand or business depends
upon the social aspect of the business
environment.
Versace is focused on feminine fashion and
tries to make women strong.

Reference
Chelsea L Kemp, 2017. Pestle and Versace - A Summary.
[Online]. Chelsea L Kemp. Available at:
http://chelsealkemp.blogspot.com/2017/10/pestle-and-versace-summ
ary.html
[Retrieved on 26 February 2019].
Versace, 2019. Versace Official Website | Fashion Clothing &
Accessories. [Online]. Versace. Available at:
https://www.versace.com/international/en/home/ [Retrieved on 26
February 2019].
MBA Skool-Study.Learn.Share, 2019. Versace SWOT Analysis |
Competitors & USP | BrandGuide . [Online].MBA Skool-
Study.Learn.Share. Available at:
https://www.mbaskool.com/brandguide/lifestyle-and-retail/2832-versa
ce.html
[Retrieved on 26 February 2019].