Victoria's Secret: Analyzing Customer Satisfaction and Loyalty Impact

This report analyzes customer satisfaction with Victoria's Secret products and their consumer loyalty programs. It examines various themes, including customer satisfaction with products and services, the attractiveness of discounts, the ability to avail discounts through loyalty points, and additional benefits of the VIP program. The study also explores whether customers feel loyalty programs encourage more purchases, if reward schemes offer actual value, and if customers are likely to repurchase products or suggest them to others. The findings are based on customer responses regarding their preferences and experiences with Victoria's Secret, providing insights into the effectiveness of the company's loyalty initiatives and overall customer satisfaction. Access more solved assignments and study resources on Desklib.

Research project

Theme 1: Customers are satisfied with the products of Victoria
Secret company.
Yes No Can't say
0
5
10
15
20
25
30
26
14
10

Theme 2 : Customer Are satisfied with the services offered by the
firm under the consumer loyalty program.
Yes No Can't say
0
5
10
15
20
25
22
20
8
Column C

Theme 3 : Attractive discount is the major reason for which you
give preference for using a loyalty card of company
(a) Attractive discounts
(b) Special offers
(c) Status symbol
(d) Preferential treatment
(e) Benefits on new arrival
0
5
10
15
20
25
20
8
2
12
8
Frequency

Theme 4 : Customers Are able to avail discounts on purchasing
products through loyalty points.
Yes No Can't say
0
5
10
15
20
25
30
25
23
2
Column C

Theme 5 : Customers receive any additional benefit on joining VIP
program.
Yes No Can't say
0
5
10
15
20
25
30
26
23
1
Column C

Theme 6 : Customers Customers are satisfied with the Consumer
loyalty programs that are offered be the company.
Yes No Can't say
0
5
10
15
20
25
30
35
32
16
2
Column C

Theme 7 : Customers feel that loyalty programs aid for
encouraging towards more purchase.
Yes No Can't say
0
5
10
15
20
25
30
25
20
5
Column C

Theme 8 : Customers feel that Customers feel that Reward schemes
offer actual value to the customers
Yes No Can't say
0
5
10
15
20
25
30
35
40
45
50
45
2 3
Column C

Theme 9 : Customers give preference for repurchasing the products of
company.
Yes No Can't say
0
5
10
15
20
25
30
35
40 37
10
3
Column C

Theme 10 : Customers suggested product of Victoria secret
company to other people
Yes No Can't say
0
5
10
15
20
25
30
35
32
14
4
Column C

Theme 11 : Customers give preferences for purchasing products if
additional benefits are offered on it.
Yes No Can't say
0
5
10
15
20
25
30 28
20
2
Column C

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