Digital Technology and Business Expansion: Victorinox Case Study

This report examines the impact of digital technology on Victorinox, a watch manufacturer, and its business expansion plans. It begins with an introduction highlighting the benefits of digital technology for business growth, including data management, customer insights, and marketing effectiveness. The report outlines the project's aims, objectives, and research questions, focusing on analyzing the influence of digital technology implementation, examining the need for business operations transformation, and evaluating the effectiveness of digital technology on business activities. The report details a project management plan covering scope, risk management, quality control, cost, time, and communication. It includes a work breakdown structure and Gantt chart to ensure timely completion of activities. The research methodology involves both quantitative and qualitative methods, including questionnaires and secondary data sources. The report presents data analysis and interpretations, offering recommendations for Victorinox to improve its business operations through digitalization. The conclusion summarizes the value of undertaking the research to meet the set objectives and performance criteria, supported by references and an appendix.

Managing Successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Aim and objectives of project .........................................................................................1
P2. Project management plan covering various aspects.........................................................2
P3 Preparation of Work breakdown structure & Gantt chart ..............................................3
TASK 2 ...........................................................................................................................................5
P4 Conducting small research by applying quantitative and qualitative research methods ..5
TASK 3............................................................................................................................................7
P5 Research and data with help of appropriate techniques and methods...............................7
P6 Recommendations to draw valid conclusions.................................................................16
TASK 4 .......................................................................................................................................17
P7 Reflection on value of undertaking research to meet set objectives & performance......17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

INTRODUCTION
Introducing new technologies in business activities assists in gaining competitive
advantage from market. It administers lots of benefits to firm and highly contribute in the
development of business (Zou, Kiviniemi and Jones, 2017). Use of digital technology provides
an opportunity to organisation to store and manage a large amount of data for longer period of
time. It offers various platforms to the firm by which they can gather information of customers
related to their preferences and tastes. All these assist managers at the time of taking decisions
regarding expansion of firm's activities. The main advantage of using digital technology is that it
assists the company in promoting its goods and services in an effective way as well as in earning
higher profits. In the present assignment, chosen organisation is Victorinox which deals in
manufacturing of watches. The firm wants business expansion on online platform and for this,
quantitative as well as qualitative research methods are applied in this study. It also includes plan
of project management as well as its aims and objectives.
TASK 1
P1. Aim and objectives of project
In the current scenario, with dynamic business environment, needs and demands of
customers are changing rapidly. So, it has become necessary for every business organisation to
satisfy their needs in order to attain higher sales and profits. For this, introduction of new or
updated technology in organisational activities are necessary so as to serve customers in an
effective way. Traditional processes of business are completely replaced with the development of
new technology. It provides number of benefits to company. For instance, it administers
opportunity to administrators for collecting information related to the needs and demands of
consumers which ultimately assists enterprise in satisfying desires of customers effectively.
Cloud technology facilitates the firm to store data and share it from one location to another in
very less time period (Yeoh and Popovič, 2016). Technology offers numerous channels of
communication to Victorinox so that they can effectively convey value and benefits of their
products to target audience. All these assists in increasing the effectiveness of organisational
activities and contributes in growth and sustainability of company. But, for using new
technology in business processes, large amount of funds are required to be invested in
machineries and equipment. Another benefit of using digital technology is that it administers a
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large number of platforms like YouTube, Twitter, Facebook, etc. These applications are used by
every individual and helps the firm to reach at a large group of customers. Technology brings
cooperation among operations of business (vom Brocke, Zelt and Schmiedel, 2016). It assists
the top management in finding out deviations and remove them. It ensures quick implementation
of production processes and assists company in maintaining quality of products. So, it can be
said that technology influence activities of business in a positive manner.
Aim: Impact of digital technology supporting growth and innovation of small business .
Objectives:
 To analyse the influence of digital technology implementation on business.
 To examine need of business operations transformation.
 To evaluate effectiveness of using digital technology on activities of business.
Research questions:
 How effective the technology is in order to transform activities of business?
 Why it is significant to transform business operations?
 How can digital technology will be implemented?
P2. Project management plan covering various aspects
It is important for Victorinox to formulate an effective plan regarding project
management in order to attain predetermined goals and objectives. Plans assists in administering
the right path during implementation of various activities in an effectual way. It is necessary for
the organisation to develop effective plans so that goals and targets can be easily attained.
Without proper planning, it becomes difficult to attain objectives in an appropriate way. Project
management plan ensures the completion of each activity on time as well as in a cost effective
manner (Schwab, 2017). It assists in providing long term advantage to company. Apart from
this, it helps the manager in managing risks, resources, cost, time, quality, scope,
communication, etc. Basically, the need of formulating project management plan is to make it
useful as well as successful. In this plan, Victorinox wants to grow their business on online
platform by the use of new or advanced technology. For this, it is required by the firm to
consider below defined aspects:
Scope of project: With the advancement of technology, needs and demands of customers
also change rapidly. In the current scenario, there are many opportunities for development that
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are existing in business environment. It will administer advantages to firm to offer variety of
products to customers.
Risk management: In every business, risk is associated. There are various kinds of risks
included in the project. So, it is necessary for Victorinox to consider all the important factors that
may cause risk (Turban and et. al., 2017). Before the implementation of project management
plan, it is essential for manager to calculate all risks associated with project so that its influence
on business can be reduced. For Victorinox, the chances of risks are high as it is not a popular
brand in watches. So, it is necessary for manager to manage risk in an appropriate way.
Quality control: The aspect of quality is crucial in whole project. So, it is necessary for
the administrator to manage quality of products by including effective components (Ross, 2016).
Victorinox offers high quality watches to its consumers and it is necessary for company to keep
maintaining the same quality in order to attain high growth and sustainability in the market by
increasing profitability and sales.
Cost: Big projects include high costs that require more funds. For this, it is important for
the administrator to manage appropriate funds by using various sources. In order to execute the
project successfully, it is necessary for firm to have enough funds.
Time: Projects are time consuming as they consume more time in the completion if plan
is not proper. So, it is important for the manager to keep in view all activities that are necessary
for timely completion of project. It ensures reduced cost and increased output from project.
Communication: It plays an important role in the success of organisation. It is necessary
for the firm to have effective communication channels so that message and information can be
clearly and transparently communicated (Peppard and Ward, 2016). So, manager of Victorinox
needs to ensure that there is proper communication among all the departments so that project can
be implemented properly. Proper communication among employees ensures completion of
project in specified time period.
P3 Preparation of Work breakdown structure & Gantt chart
The main advantage of conducting research is that it assists the firm in collecting large
amount of data related to preferences of customers that facilitates the management in making
decisions regarding expansion of enterprise activities (Nelson and Staggers, 2016). For effective
implementation of research activities, it is necessary for the investigator to design action plan
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that administer guidance to researcher. It also ensure completion of activities on time. Main steps
that are included in research are as follows:
 Identification of research objectives
 Literature review
 Identify issues
 Define project concept
 Select sample size
 Formulate plan
 Analysis of data
Research includes all the above mentioned steps. This research is based on
transformation of technology and it also includes the same steps. In order to gather information,
it is necessary for the company to select sample size from the overall population. To conduct
research, the selected sample size is 20 and company use random sampling method in order to
make decisions effectively. By effective implementation of all these steps, Victorinox can
expand its business in effectual manner. The concept of digitalization is not easy, so it is required
by the manager to create effective plan. Below mentioned points are assistive in understanding
the plan and time schedule for every activity in proper manner.
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At the time of carrying out research, this plan is followed by Victorinox that assists the
firm to attain defined objectives and targets. It will ensure that all the activities of research are
complete on time.
TASK 2
P4 Conducting small research by applying quantitative and qualitative research methods
For drawing valid conclusion, it is necessary to conduct research in effective manner. By
the selection of effective approach, the research can be translated into analytical study which
makes easy for researcher to draw conclusions in effectively (Nambisan and et. al., 2017). Data
gathering is important part of research so, it is necessary to select right method for that.
Victorinox use primary as well as secondary method for data collection. Research methods
includes:
 Quantitative
 Qualitative
 Analytical
Primary data: In this method, data is collected through interviews, questionnaire, surveys
etc. Victorinox design questionnaire so that first handed information can be collected.
Questionnaire
Name:
Gender:
Age:
Profession:
Contact no.:
Email id:
Q1) Does digitalisation help firm in expand its operations in new areas?
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 Yes
 No
Q2) Does digitalisation is beneficial for Victorinox for long period of time?
 Yes
 No
Q3) Does digitalisation affect business operations in positive way?
 Yes
 No
Q4) As per the situations exist in current business environment, is it important for Victorinox to
go for digitalisation?
 Yes
 No
Q5) Does digitalisation is necessary for Victorinox for transform its business operations?
 Yes
 No
Q6) Does digitalisation offer any kind of benefit to enterprise?
 Yes
 No
Q7) Digitalisation affect the business activities in which way?
 Positive
 Negative
 Can't say
Q8) Is it important for Victorinox to bind its business operations in order to decrease red
tapsim?
 Yes
 No
Q9) Which mode of marketing is more effective and should be use by Victorinox for carry out
its promotional activities?
 Traditional mode of marketing
 Modern or cost effective approach of marketing
Q10) Any recommendation for Victorinox in order to improve business operations with help of
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digitalisation.
Secondary data: There are different sources which can be used by Victorinox for data
collection. The sources of getting secondary data includes books, magazines, newspapers,
articles, published journals etc.
Case study: Victorinox mainly emphasize on manufacturing unique and innovative goods in
order to attract large number of customers. For attainment of same, company is putting their
whole efforts on constant basis. Mission of firm is to attain large portion of market share and
generate higher profits.
By adding new features in products, firm can attract many customers and gain large
market share.
TASK 3
P5 Research and data with help of appropriate techniques and methods
Collect right and adequate data for research to draw valid conclusion is one of the most
essential part of every research. But collect the same data in an adequate and effective manner is
also very necessary as this help managers in take right decisions (Navimipour and Soltani, 2016)
. Victorinox fiem also require to interpret the collected data in order to take right decisions and
action related with expansion.
Theme 1: Digitalisation help firm in expand its operations
Q1) Does digitalisation help firm in expand its
operations in new areas?
Frequency
Yes 11
No 9
7

Yes No
0
2
4
6
8
10
12
Interpretation: From the given graph, it can be summarised that 11 out of 20 respondents
give their views that digitalisation helps business enterprise in expand its business operations in
new areas. This provide various platforms to firm to communicate its offering with large
number of people which encourage individuals to buy company's product. All this make the
expansion process more easy and effective. 9 out of 20 respondents said that concept of
digitalisation or use of different technology only give rise business cost. Further, as firm offer
training to its employees to make them able to use new technology during time of production.
All this increase cost of business operations.
Theme 2: Digitalisation is beneficial for long time period
Q2) Does digitalisation is beneficial for
Victorinox for long period of time?
Frequency
Yes 18
No 2
8

Yes No
0
2
4
6
8
10
12
14
16
18
20
Interpretation: From the given picture, it can be summarised that 90% respondents said
that digitalisation offer long term benefits to firm. As per the point of view of these respondents,
digitalisation provide various platforms to firm such as Facebook, Twitter and many more to
promote its products and services in different areas. All this help firm in form a large customer
base and increase the number of its profits. Digitalisation provide the opportunity to firm to serve
more number of customers. Rest 10% respondents said that concepts of digitalisation does not
provide any kind of long term benefit to enterprise.
Theme 3: Digitalisation affect business operations in positive way
Q3) Does digitalisation affect business
operations in positive way?
Frequency
Yes 12
No 8
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