Analyzing Digital Marketing for Victorinox Business Expansion Strategy

This report examines Victorinox's business expansion strategy, focusing on the impact of digital marketing. It begins with an introduction highlighting the importance of technology in business and its positive impact on operations, specifically referencing Victorinox's desire to expand into new markets. Task 1 outlines the project's aims, objectives, and project management plan, including risk management, scope, quality control, cost, time, and communication. A work breakdown structure and Gantt chart are also provided. Task 2 delves into the application of quantitative and qualitative data collection tools. Task 3 analyzes research and data to provide appropriate recommendations and conclusions. Task 4 assesses the value of undertaking research to meet objectives. The report concludes with a summary of findings and references.

Managing Successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim and objectives of project................................................................................................1
P2 Project management Plan.......................................................................................................3
P3 Work breakdown structure and Gantt chart...........................................................................4
TASK 2............................................................................................................................................6
P4 Application of quantitative and qualitative tools of a data collection...................................6
TASK 3............................................................................................................................................9
P5 Analysis research and data.....................................................................................................9
P6 Appropriate recommendation to draw valid conclusions....................................................15
TASK 4..........................................................................................................................................16
P7 Value of undertaking research to meet objectives...............................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
In today's modern era, intervention of technologies are more important for enterprise to
improve operations activities. In this process, new technologies are vital concept for
organization in which firm easily expand their business in new areas (Beaumont, WHITAKER
and PEDERSEN, 2013). Effective technologies directly impact on business operations in
positive way and also help in achieving optimistic results. In the past time, entire business use
manual technologies within their business but in today's time they use digital technologies to
store their large number of data in order to increase overall performance of the business. It helps
in determining more easy process for business for getting positive results (Introducing Research
Methods, 2017). Present report is based on Victorinox which is one of the popular watch
company. They want to expand their business in various new locations to generate more revenue.
This project discussed about research aim and objectives as well as management plan that helps
in achieving all set organizational targets. Various research methods are mentioned in this project
as well. Along with this, recommendations and conclusion are also discussed which will be
implemented by company in their business activities.
TASK 1
P1 Aim and objectives of project
It is important for every business to use new and digital technologies in their activities
because as in today's business environment, customers’ needs and wants are rapidly changed.
Thus, with the help of new technologies, company easily make quality products to their
customers as per their requirements in order to attain their higher satisfaction. In present
scenario, all traditional market segments are continuously decreasing and modern technologies
are increase which leads in providing various opportunities to business organization in which
firm easily expand their activities. With the help of new technologies, manager easily takes right
decision and also store large amount of data at one place which leads in improving the overall
performance of company in a positive manner. Along with this, cloud technology is also
important because it provides various new opportunities to enterprise in order to share specific as
well as relevant information in less time period (Brown, 2013). It also helps in communicating
with the customers and understanding their demands towards the products. By this they also
influencing them to purchase the products and services for satisfy their needs. All these process
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helps in enhancing overall profitability of company at market place and at the same time also
improving their goodwill. On the other side, if enterprise wants to expand their business then
they require huge amount of financial resources for executing their business activities in various
locations effectively. In today's business environment, every business uses social media by which
they easily reach at number of customers and influence them to use their products (Christensen,
C. and Raynor, M., 2013). With the help of this, company easily get better advantage and
maintain better coordination among all the activities in an effective manner. This will help the
manager to eliminate all obstacles in an appropriate manner and influence positive performance
of business at market place.
Topic: To analyse the impact of digital marketing supporting small business and
innovation' – a case study on Victorinox
Background of project
Changes in the business activities are more essential for company to satisfy customers’
needs and wants. In this, adoption of digital technologies helps in making as well as producing
quality products and services to their customers which helps in enhancing their overall
effectiveness of the business in systematic manner. Along with this, digitalisation also helps in
saving time and money of company because it helps in transferring data and information from
one place to another in minimum time period. In this, manager collect relevant data and
information form its customers. Further, using various technologies like social media and other
mobile services help in interaction with their end-users in which company easily understands
their needs towards the products. Moreover, it is more important for company to set their specific
goals and target before executing their activities. With the help of this firm easily reach their
target in appropriate time period (Forsgren and Johanson, 2014).
Aim: To analyse the impact of digital marketing supporting small business and innovation'
– a case study on Victorinox.
Research objectives:
 Assess the effectiveness of new technologies on business activities.
 Evaluate better implementation of the digitalization within the business operations.
 Determine needs of transformation of the technologies in business.
Research questions:
 How and why transformation of business activities is important?
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 How digitalization take place within the business operations?
 How digitalization is important for effective transformation of business operations?
P2 Project management Plan
Project management is an effective practice which include various elements such as
planning, controlling, executing, and managing entire work helps in attaining set goals and
objectives in most effective manner. With the help of this manager easily attain their set target
and also improve their services. Project management plan is one of the important process for the
business to define all the activities of the business in effective manner (Gustafson, 2012). It is a
written programs which helps in executing entire task of the company in appropriate way. With
the help of this, enterprise easily attain long term benefits. It define all the relevant information
about the project such as cost, risk, scope quality and many more which assist in identifying the
actual performance of the project. In this process, Victorinox wants to expand their business
activities in wide areas as well as online which helps in increasing overall profitability of the
business. There are some elements which is more important for the manager to consider before
executing operation of the company are as follows:
 Risk management: It is more important for every business to manage risk within their
operation because at the time of expanding business various issues as well as risk faced
by company. So that it is important duty of manager to effectively analyse and implement
all the task in effective manner. In context of Victorinox, it is popular brand in market in
which manager effectively manage all the issues so that they face low risk at the time of
project implementation. For this it is significant for the manager to take right action in
business activities for achieve long term goals and objectives in appropriate manner.
 Scope of project: In today's business environment various opportunities are exist which
help in improving overall brand image at market place. With the help of this manager of
the company easily expand their business activities in another location and also enhance
products demand in market. In this, manager also provide their services online for
improve their performance level. With the help of this company expand their business
and generate more profits in minimum time period.
 Quality control: It is one of important for the company to manage their quality of the
products which helps in getting better success at market place (Leonard, 2011). With the
help of this manager easily offer quality services at online platform. In today's business
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environment, Victorinox serve variety products to its customers which helps in improving
their brand image at market place and also capture large market share form its rivals.
 Cost: Enough financial fund is important in executing all the business operations
(Lutchen, 2011). In context of Victorinox, its project rate is high so that manager required
more funds to execute their activities in market. Along with this overall cost of the
project in high because in this manager use various technologies and tools to operate their
activities.
 Time: It is one of the important key elements which considered in project in order to
achieve all the target and objectives in setted time duration. If company can not set the
time of the project than it increase overall cost of the operational activities. So that it is
more important for the manager to set time duration of the employees and its task so that
they easily complete in more efficiency in within the time limit. This project will take
approx 6 moth to complete their activities in which manager effectively done their
process in effective manner.
 Communication: Effective communication is significant for the company which helps in
managing better coordination among all the activities of the project. With the help of
manager informed their employees about their responsibilities so that they easily execute
their task and expand company in new areas. In this company use verbal communication
for communicate with their staff members. By this manager easily formulate relevant
information in effective manner.
All these things play important role before executing operational activities of the project.
With the help of this Victorinox easily operate their business and stores in various locations in
effective way and also generate more revenue by implementing better project management plan
within their organizational activities.
P3 Work breakdown structure and Gantt chart
Research is one of the important process which helps in improving organizational
performance at market place. In this, researcher play vital role in collecting relevant information
by use effective technologies in order to understand the customers demand and opinion towards
the company products. With the help of all the information manager of the company easily take
better decision and get long term benefits in appropriate manner. It also aid in evaluating the
action plan which provide better guidance at the time of research process. By this, researcher
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easily complete their operational activities within specific time duration. In this deep study of the
project, it is important for manager to deal with all the activities in effective way. (Marks and
Mirvis, 2011). There are some significant steps which consider in research process in effective
manner all re as follows:
 Determine the main reason for conducting research.
 Literature review
 Explain the issue
 Main concept of project
 Develop an effective plan
 Gather as well as collect relevant data and information.
 Analysis of all the informations.
All these steps are considered in research in order to resolve all the problems in effective
way (Matos and Silvestre, 2013). With the help of this researcher easily collect customers
opinions. In context of Victorinox, they use better digital technologies within their operational
process in which they make quality products to their customers for providing them better
satisfaction. In this views of different authors manager easily implement their activities. After
this process, research select some respondents from the population in which they collect all the
relevant information and opinion. In this Victorinox use sampling method in which they ask
various question to their respondents in order to get their views which helps in taking better
action within the business activities.
Along with this, manager include all the relevant information to make an effective action
plan which defines guidance to employees at the time of performing their activities.. It helps in
attaining positive outcomes which help researcher to draw conclusion within the project. Along
with this manager of the company use primary resource in which they design questionnaire. With
the help of this researcher collect opinions and views. Futher, digitalization concept is very
important and broad which helps in achieving its goals and objectives (Mattel, 2015). In this
action plan is also important which followed by the researcher. In this all the activities are
understand by following graph:
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Illustration 1: Work Breakdown structure

Along with this, manager of Victorinox company follow this plan which helps in
completing all the task in effective manner and get positive outcomes in setted time period
(Morrison, 2013).
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TASK 2
P4 Application of quantitative and qualitative tools of a data collection
Number of research methods are there, which can be used by a researcher for carry out
research and choose the right one is one of the most integral part of every investigation (Pekuri
and et. al., 2014). One of the main feature of choosing right method is that it help investigator in
find and draw valid conclusions about the topic of research. Effective use of research methods
help researcher in convert the whole research into an analytical one which help in get positive
outcomes. Further, there are various methods of data collection which a researcher can use to
collect data related with the topic of research. Primary and secondary are the two main methods
of collecting data (Peppers and Rogers, 2016).
Both sources help investigator in collect adequate amount of relevant information.
Effective use of these methods help researcher to draw meaningful conclusions. These methods
will be use by Victorinox in order to collect data and to make decisions related with expansion of
business activities. For execute research in an effective manner, main methods which a
researcher can use includes the following:
 Qualitative research method
 Quantitative research methods
 Analytical
The most popular and effective methods of research are qualitative and quantitative. To
make the outcomes of research more reliable both primary and secondary sources of data
collection can be used by researcher (Ries, 2011).
 Primary sources of data collection: Under this method, researcher use first hand and
fresh information related with research topic. Interviews, surveys and questionnaire is
use by investigator in this. Questionnaire is use by managers of Victorinox and 20
respondents is select to collect their opinions and ideas. In this way firm can take right
decision relate with business activities.
Questionnaire
Name:
Gender:
Age:
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Contact no.
Email id:
Q1) Does digitalisation offer any kind of benefit to organisation?
 Agree
 Disagree
Q2) Is digitalisation is profitable for company in long period of time?
 Yes
 No
Q3) Is digitalisation affect the business operations in only positive way?
 Agree
 Disagree
Q4) As per the current business environment, is implementation of digitalisation is necessary
for Victorinox?
 Yes
 No
 Can't say
Q5) Is it necessary for Victorinox to implement transformation in business activities, in order to
achieve its set targets?
 May be
 May be not
Q6) For store huge amount of information and data, does Victorinox has required amount of
resources and funds?
 Yes
 No
Q7) In what way, the digitalisation affect the company's operations?
 Positive
 Negative
 Can't say
Q8) Does Victorinox should integrate all its business activities, in order to reduce red tapism?
 Agree
 Disagree
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 Can't say
Q9) Which approach of marketing, must be use by Victorinox in order to achieve its marketing
objectives?
 Traditional mode of marketing
 Modern method of marketing
Q10) Any recommendation for Victorinox, related with digitalisation.
Secondary method of data collection:
In this method, researchers take help of books, magazines, articles and journals in order
to collect information related with area of research. Same can be use by Victorinox to carry out
research in an effective manner. One of the main advantage of using this methods is that it save
both time and cost of researcher and at the same time provide a base to researcher to carry out
primary research (Sikdar and Payyazhi, 2014).
Case study one: Victorinox is doing continuous efforts in order to execute innovation and to add
various features in its product so large number of customers can be attracted towards the same.
In this way, company wants to capture a large market share.
Case study two: All watches of Victorinox are well featured but one of the main feature is that all
are very costly. Due to this, only rich people can but this. In context to this situation, company
wants to reduce the cost of its watches so that middle class individuals can also buy this.
TASK 3
P5 Analysis research and data
Collection of adequate amount of information related with topic of research is not
enough, but present the same data in an effective manner is also essential (Storey, Basterretxea
and Salaman, 2014). One of the main advantage of this is that it help managers in take right
decisions related with business activities. Same should be done in case of Victorinox, its is very
essential to interpret the collected information in order to draw meaningful and valid conclusion.
Theme 1: Benefit of digitalisation
Q1) Does digitalisation offer any kind of
benefit to organisation?
Frequency
 Agree 12
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