Communication Strategies: Video and Blogs in the Modern Workplace

This report examines the use of video and website content, including blogging, as communication tools in a business setting. It highlights the strengths of video, such as its ability to provide clear information and reduce costs, while acknowledging its weakness of potential technological failures. The report also discusses the effectiveness of website content and blogs for search engine optimization, content marketing, and building a company's online presence. It emphasizes how a website serves as the face of the firm and a blog as a medium to engage customers and increase website traffic, but also points out the time-consuming nature of blogging as a disadvantage. References are provided to support the analysis.

Running head: COMMUNICATION
Strategy Workplace Communication
10/4/2019

COMMUNICATION 1
Communication Tools
Video
Great tools of communication in business are established to involve clients to meet
their expectations and demands. The communications tools like video and blog are used by
the businesses to attract clients and customers to purchase or avail the services being offered
(Sahar, Raza & Nasir, 2013). These tools are useful for the business as it helps them in
posting the images and benefits of the services and products that can entice them to purchase
the products.
Strength – Video is considered to be the primary communication tool that is used by
the business for internet traffic. Around, 80% of the web traffic is predicted to be based on
vide by 2019 (Hodges, 2017). This is because it provides clear information to the client as the
business help customer to know how to use the service properly. In addition to this, video as
the communication tool reduce the cost of the business.
Weakness – Video communication is based on technology that can fail at the middle
point of any discussion. This technology can raise tension and frustration level specifically at
the moment when the use is racing against time to finish an important task or waiting to take
important decision.
Website Content and Blogging
Search engine optimization, content marketing, and website creation are not the way
of advertising the business. They are also effective in supporting in building the bottom line
and offering lot of essential regarding the company. After all, the time any individual in the
market consider operating business with a product or brand, they first opt to Google it if the
brand has web presence (Vergeer, Hermans & Sams, 2013). The website content is very

COMMUNICATION 2
useful for the client or customer as it helps customer in taking the purchase decision after
analysing the quality and feedback of other customers.
Besides this, the good reason for using a blog by the marketer is it provides better
return on investment. Businesses that blog make around 67% more leads in comparison to
those who do not blog. When it comes to creating business’s internet strategy for
communication, the website converts in becoming a hub for other brand building campaigns.
All the post that is created by the business is another indexed page on their website, which
helps in allowing customer to find the business when they search it online.
Strength – Website is said to be the face of the firm and blog is considered as the
medium to change that appearance into voice that could be heard by pertinent people. When a
business posts a blog, holding information related to the service or product, it can bridge the
gap between customer and their ignorance (Kim & Kuljis, 2010). Hence, blog support in
increasing the website traffic while enhancing the knowledge and delivering solution to their
doubts.
Weakness – The business owners generally have limited time which is the major
issue in the route of attaining something that is required. This is a big disadvantage for the
bloggers because it is one of the time consuming communication tools.

COMMUNICATION 3
References
Hodges, K. (2017). The Strength of Video Content. Retrieved from
https://drumcreative.com/video-content-strength/
Kim, I., & Kuljis, J. (2010). Applying content analysis to web-based content. Journal of
Computing and Information Technology, 18(4), 369-375.
Sahar, F., Raza, S., & Nasir, M. (2013). Communication Tools in Offshore Development with
Scrum. IACSIT International Journal of Engineering and Technology, 5(4).
Vergeer, M., Hermans, L., & Sams, S. (2013). Online social networks and micro-blogging in
political campaigning: The exploration of a new campaign tool and a new campaign
style. Party politics, 19(3), 477-501.