Report: Venture Value Proposition for Online Video Classes

This report outlines a venture value proposition for a secure video network designed for universities to facilitate online classes, addressing the challenges posed by the COVID-19 pandemic and the increasing trend of e-learning. The report analyzes the value proposition's components, including newness, performance, customization, design, brand, price, cost reduction, risk reduction, accessibility, convenience, and feasibility. It identifies the target customers as students and universities seeking secure and reliable online education platforms. The analysis emphasizes the importance of security, performance, and customization to gain customer loyalty and market share. The report also discusses the significance of design, branding, pricing strategies, and cost reduction in achieving business success, especially in the context of a competitive market. Furthermore, it highlights the importance of risk management, accessibility, convenience, and feasibility studies to ensure the venture's viability and address customer pain points, ultimately aiming to provide a secure and efficient online learning experience for universities and students.

Venture Value Proportions

Contents
Value Proposition............................................................................................................................2
Components.....................................................................................................................................3
Newness.......................................................................................................................................3
Performance.................................................................................................................................3
Customization..............................................................................................................................4
Getting the job done.....................................................................................................................4
Design..........................................................................................................................................4
Brand............................................................................................................................................5
Price.............................................................................................................................................5
Cost Reduction.............................................................................................................................5
Risk Reduction.............................................................................................................................6
Accessibility.................................................................................................................................6
Convenience.................................................................................................................................6
Feasibility.....................................................................................................................................7
Pain Relievers..............................................................................................................................7
Gain Creator.................................................................................................................................7
References........................................................................................................................................8
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A secured video network for universities for taking online classes
Value Proposition
The business is to provide a secure video network for universities for taking online classes. With
the digitalization of the world, all the businesses are moving towards the concept of e-commerce
and e-learning. The corporate world is highly competitive and the similarity in the products
would not pertain to the market. In this situation of global pandemic COVID-19, the countries
and the universities are completely lockdowns (Äyväri and Jyrämä, 2017).
The entire world is suffering from a worldwide pandemic and this has made the situation of the
world worse along with its economy, education and every other aspect. The people are living
over the protocol of social distancing and for following this majority of the people are stuck in
the situation of lockdown that has forced them to stay at their home and to carry on their work
and education from home only. The students, employers, employee everybody is facing issues in
their routine lives. Students and universities are facing difficulties in getting and imparting
education respectively, while the employers and employees are facing the issue of their work and
work culture of the organization (Nasution and Mahaperdana, 2019). To overcome this everyone
is finding a source to stay connected and overcome from these issues. This business plan that we
have thought of would help the people overcoming from these problems and get their education
and their work correctly and can bring their routine lives back to normal.
So from the above study, it could be ascertained that the targeted customers will be the people
who are suffering from lockdown, i.e. the people who are willing to learn or who want to have
meetings online. In the present scenario, every person in the world is the potential customer that
can be gained by this business. Although some of the video online classes are already running
through various networks, the networks are not so secured and we would be focusing on the
security as the primary measure and this would be the unique value proportion that we are
offering to our customers (Tranquillo et.al, 2016).
For having a successful business the major thing that a business needs are the trust and loyalty of
its customers towards it. In this situation, the business plan that we decided is on the hype and
this would gain immense success if implemented with the advanced securities and innovative
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technologies. This business can lead the market as the number of potential customers it has is
very high. Beginning with consumer loyalty we would try to offer them the maximum security
and the advanced technologies so that they could lead the market and acquire the maximum
share (Gierej, 2017).
Components
Newness
The majority of the business succeed because of their innovation and the novelty that exists in
the business idea. The business operation runs because of the newness and the innovation in their
technologies. The advanced technologies in the business can enhance business operations. In this
situation of the lockdown, the people have to live in their homes and have to follow the protocols
of social distancing and this business can prove to be profitable. Ordinarily, the scope of this
business is not so vast but in this situation of social distancing is a huge benefit for the business
(Mulder, 2017). In the digital world, the people are highly addicted to technological
advancements and this business would be highly appreciated and accepted by the people as well
as by the universities on a large scale and this innovation is invited by the society.
Performance
A high efficient and advanced performance is the key to success for any business. Loyalty and
retention of the consumer are possible only if the business and its product are giving a
satisfactory performance to the consumers. In the case of video classes, the universities and the
students expect that the site should be very reliable and it should not access any of the private
data, the performance of our business would be judged over its video quality, its capacity to have
the video conferencing in the best possible way. Universities are in a condition that they need to
impart education to their students but the situation of COVID-19 has made it difficult for them to
do that and to giving ease and simplicity to the universities and students (Vorbach, Müller and
Poandl, 2019). Security would be the highest priority for us so that the universities and the
people can easily rely on the services.
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Customization
In this modern world, consumers believe in those products that give them individualism, self-
expression. The people majorly focus on delivering their values and perceptions to the world,
and hence this video conferencing a secured network can fulfill their requirements and hence
adding value to the product.
In the previous years, people have accepted those businesses largely that have utilized the
concept of consumer satisfaction as well as customization. The business opted here, is as per the
ongoing situation and is on a high demand, this would directly or indirectly fulfilling the needs
of the consumers and hence satisfactory in their context.
In our business, although no such customization is available the people could as per their needs
and requirements utilize this to express themselves virtually to everyone (Osterwalder et.al,
2014). This situation of a global pandemic the entire world is suffering from the situation of
lockdown, so they can have education, their meetings, and their other needs fulfilled via a secure
network of video conferencing.
Getting the job done
Deciding the mission, vision, and objectives is part of the planning and after that, a proper
implementation plan has to be made so that the decided goals could be achieved within a specific
time frame. This business is a prosperous one in every situation as this is on the increasing side
of the trends. But the present situation can be the most successful time that this business could
have.
The target time and the targeted consumers could help give the highest productivity and
efficiency to the business house (Grilo, NETO and Fernandes, 2016).
Design
Design forms an integral part to attract any of the consumers towards the business. The business
should be developed so innovatively that it attracts the consumers directly. For instance, the
fashion apparels industry it earning high revenues and increased popularity amongst the people
because of their creativity and the newness and designs. Similarly the app or the business should
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be designed in such a way that it attracts the majority of the consumers towards it and give them
the satisfactory overall results.
Brand
The life status of the people plays a major role in the lives in today’s world. The people are
attracted towards the brands. No matter what is been provided but the thing that matters is the
name of the brand (Isotalo, 2018). The focus of the business shall be towards the creation of its
name as the popular brand and to gain a majority of popularity amongst the consumers.
The business would focus over the techniques of influential marketing and over mouth publicity
as this is the best way to promote the business and to take it to the level of brand creation.
Price
While introducing a business in the market, the major and the most common thing that should be
considered is the price of the commodity or the service that the business is providing. Our
business proposal has a good competitive market as there are numerous business already
operating in this business and hence we need to come in the rivalry market and take of business
to the leading path (Kyhnau, 2019).
The price would be apportioned properly after studying the costs of the business and also the
policies and the strategies of the competitive forms too so that to gain the advantage of the price.
The price chosen should be appropriate and shall give the worthy satisfaction to the consumer for
the amount that he is paying towards gaining the benefits of the business (Stenn, 2017).
Cost Reduction
Maximizing the benefits and the satisfaction with the minimum resources and the minimum costs
is the best thing a business can do. The cost reduction would ultimately result in the price
reduction and hence reducing the overall costs from the consumer to use the services provided by
the business.
Advancement in the technologies has reduced the costs of our business. Our business requires a
minimum cost in its establishments, the advanced securitization system could cost a little higher
but this could be managed by the business and its consumers (Osterwalder et.al, 2016). The
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ultimate goal of the business is to have minimum costs and it is working towards this so that in
this situation of pandemic and depression the people have to spend a minimum charge to gain
their education from their universities and also the universities have to pay less for using the
services.
Risk Reduction
The security system of the business will be designed so strong that it does not have any bugs and
spaces in its security system. The lesser the risk the better will be the business performance and
operations in the market (Munster et.al, 2020).
The major thing that the business shall offer its consumers is the safety and security. In the
present scenario, people are just using the technological equipment for fulfilling all their
educational and work needs, the system of the business should be designed so strong that it has
the least risk of hacking as this may result in losing the private and other important fights of its
customers and would not be a trusted one, so the major focus of the business shall be over risk
management and its reduction so that the consumers can access the business and its benefits
safely and with complete access (Ozili and Arun, 2020).
Accessibility
For having a robust and the prosperous business the most viable element is its accessibility. In
case one establishes a business and the business could not be assessed by the consumer than
there is no use of such business in the market. Market can be acquired only if the consumers are
aware about the business than only a business can attain success.
The business technology and innovation should not be so complex that it cannot be accessed and
used by the consumers. The business should be advanced but feasible with the consumer’s needs
and the requirements and should be easily accessible by them.
Convenience
In this world, every person focuses on doing smart work rather than doing the hard work. This
business plan would give convenience to the people so that they can easily get their classes and
their assignment done via online network that is secure too (Sabino-Silva, Jardim and Siqueira,
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2020). In the world everyday numerous cases occur related to hacking and data piracy and here
this secured network will give those better facilities with improved security and safety
equipments.
Feasibility
The feasibility study should be carried by the organization before implementation of the business
plan. The business has done the feasibility study and it is feasible in the market. As per the
present needs and requirements this business would get a good response from the consumers. In
the global pandemic everybody is working to help the people and we decide to build a secured
network for online classes so that they can get education and can utilize their time to the fullest
and the best possible forms.
Pain Relievers
The established business or the proposed business should be a pain reliever for the people who
are using its products and services. This business has the complete ability to stand up to mark for
this parameter s wit would solve the problems of many by giving them the benefits of classes and
utilizing their time for the potential.
Gain Creator
The situation of COVID-19 has made the situation in the world so critical that the people are not
allowed to go out, and this business would be helpful to them that they can gain education from
the universities from time to time and do not waste their valuable time. This business could have
higher profitability because of the enhanced security and safety measures that it is providing
(Adekola and Sergi, 2016).
The above report carries the business proposal of the secured video network for the online
classes and these numerous parameters of value proportion and this can be concluded that the
business has fulfilled all the parameters positively and making this plan into action would be a
beneficial situation for us as it would give immense profits in this situation of COVID-19.
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