In-Depth Analysis of the Video Game Industry: Trends and Insights

This report provides a comprehensive analysis of the video game industry, exploring its historical development, technological innovations, and the interplay of societal, cultural, technological, and economic factors. It examines the evolution of video games from early mainframe computer simulations to modern platforms like smartphones and VR. The report delves into technological advancements such as facial recognition, improved graphics, virtual and augmented reality, and cloud gaming. It discusses how society, culture, technology, and the economy influence video game development and design, including audience expectations and product development. The report further examines the relationship between audience expectations and product development, analyzing the ways in which culture, technology, and society inform the design of specific games. This analysis covers the historical context, current trends, and future prospects of this dynamic industry.

GAME In
Context

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
TASK 1............................................................................................................................................4
Explanation of accounting & finance department.......................................................................4
TASK 2............................................................................................................................................9
Ratio analysis ..............................................................................................................................9
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In present era, people have different needs and wants who spend their most of time in
playing different games. There are indoor and outdoor games which which students take
participate and feels happy to work. Outdoor games typically may be played outside, or requires
a large play are. Indoor games involves variety of structured form of play that does not require
physical activity more. This involve video games, badminton, table tenis, cards and others which
influence the number of people and keep them mental fit. The video game industry involves
development, marketing, and monetization of video games. This contains dozen of job disciples
and its employed thousand of people worldwide. The whole report is based on video game
industry that involves various tools such as USB, RPG maker, Unreal development kit, and
others. This report covers theories that underpin medium, and contemporary precedents,
relationship between social, cultural, technological, and economical factors, contemporary video
game, and body of research that reflects the theory and practices of contemporary video games
development.
TASK 1
P1 Discuss the historic development of the video game industry
The history of video games started in the 1950s and 1960s as computer scientists who
design different games and simulation on mainframe computers. In early 1970s first computer
ready video game hardware has been introduced that can help to develop the understanding of
people provide them benefits. Low cost programmable micro processors replaced the discrete
electronic circuity of the early hardware and first ROM cartridge based home consoles arrived.
In changing environment people becoming more lazy and they develop their interest in playing
the video game that can help to spend their time easily.
It has been seen that in 1990s people shifted in major technology, where it introduced the
optical media via CD ROMs, and ability to perform real time polygonal 3D graphics from
further advancement in computer microprocessors. This technology has created a market
graphics cards, while Sony used both in its fledgling PlayStation console line, pushing Sega out
of console hardware market while diminishing Nintendo's role. In changing environment people
are using games on smart phone, tablets, computer, and other devices that can help to spend the
time properly and manage the good performance.

In other words, history of video game industry is relatively new field of business in which
business concern introduces different types of games as it was invented around mid 1950s. In
November 1972, PONG arcade game from ATARI came out. This can be explained as simple
tenis game along with graphic of two sticks as paddles and a square as ball. This develop the
understanding and skills of people as they participate in various games and give their
contribution to manage the working. Some video games are Pacman, Teris, PONG, Sims, super
Mario Bros, Halo, Final fantasy.
P2 Assess technological innovation within the games industry
In games industry technology is changing regularly which develop the interest of people in
relation to playing new games and spending their time effectively. Innovation is explained as
new products and services which introduce by the business concern in order to operate their
business and attaining their competitive advantages. This is important for each industry to bring
the new innovation or technology that can help to develop the productivity and profitability of
game industry. Now people are becoming more health conscious who wants to be fit by playing
games so they select various games which can help to make feel them good and positively.
Following technology or innovation can be introduced in game industry such as:
Facial recognition: This is important technology that involves 3D scanning and facial
recognition which uses to create likeness in world of game. This transfer the expressions to
other digital creations. This involves Realsense TM 3D camera that allows developers to create
different video games.
Amazing graphics – This can be explained as innovative thinking in game industry that
is the longer way from the day of basic 8 bit graphic in gaming. This allows gamers to
experience games in fully rendered world with realistic photo textures. It helps to increase the
ability of individual in playing games with higher image quality that make feel good. If graphics
are relevant and good then it surely attracts the customer's mind and managing the good
performance.
Virtual Reality – This can be explained as simulated experience which is similar to or
completely different from the world. This can be applied in educational and entertainment
environment. In other words, VR is a computer technology to used to create the simulated
environment. The management should be analysis the new technology and task for customers
which can help to develop the business environment and provide competitive advantages.

Augmented Reality – This can be defined as interactive experience by showing real
work environment where objectives reside in the real world and enhanced skills and
entertainment abilities. Sometime it has been seen that people get understand easily by looking
towards text, graphics, audio and virtual enhancement. This develop the interest of people and
providing them various benefits to managing task.
Cloud gaming – Instead of creating video game system there is requirement of most
powerful hardware, developers that looks to lighten the load with cloud. Games can be kept for
longer period where cloud opens games up to massive server size where images streamed to the
screen.
TASK 2
P3 Discuss the ways that society, culture, technology, and economy inform video game
development
In business environment there are various factors which might be affects the productivity
and profitability of company. The management and business concern should be focuses in these
factors and should be formulate the effective strategies which can be used to develop the
business performance. In relation to video game industry there are various factors that inform the
industry and managing the all activities properly.
Society - This can be explained as group of individuals that persistent in social
interaction and sharing their ideas to develop the activities. This us important for each business
concern to identify the planning and task that require to be complete and bring the changes that
can help to develop the performance. The society and group of people inform video game
industry by introducing new game and its feature by using the social media and other channel to
reach the targeted customers which can help to develop the interest to play and manage the all
activities. Moreover, education has also been changing by video games that can help to introduce
the new ways to communication.
Culture – This can be defined as a way of life that involves group of people, behaviour,
beliefs, symbols, and values that are important to consider while running a business. This is
important for each business concern to use follow the effective culture and attracts number of
people that can help to manage the task properly. In relation to video game industry, culture are
video game industry video game industry increasing influence as it supports to bring the

changes in their perception and creating the good image. The increasing number of kids are
spending time on consoles that plays games by identifying characters and products associated
with games. Thus, culture inform game industry and attracts the large number of people to feel
good.
Technology – This can be explained as innovation and creativity that introduced by
individual in changing environment and managing the higher performance. By using new
technology and innovation in video games that can develop the task and create interest to play. In
relation to video game industry technology is mainly used by individual who introduces new
games and invention in their plan which develop the interest and it helps to increase the
productivity of gaming industry. Now a days, children having sharp memory who found out new
games and enjoy them by using their skills that can help to manage the each performance.
Economy – This can be explained as an area of production, distribution, and trade where
goods are consumed and providing variety of services. The economy should be analysed by the
individual that can help to bring the new video games accordingly. Games possess more than just
the power to connect people economically and emotionally. By playing games people and kinds
can earn money that create their interest to pay more and feel good. Thus, people are spending
time in playing video games and managing the all activities.
P4 Analyse the relationships between audience expectations and product development in the
video game industry
Audience can be explained as group of people who participate in showing and
encountering a work of art, literature, theatre, and music in any medium. When new products and
services are introduced in the market where it is important to know the expectation of audience
that can help to provide the products accordingly. Product development refers as recognising and
introducing new product at the market place which influences the number of customers and
managing the good performance. This is important for in business concern to conduct the market
research and make efforts to provide the products or services that can help to make feel good to
people. In the changing environment, relationship between gaming audience and product
development is significant as it becoming a economic driver for studios and business industry.
This can help to develop the size of budget and tightening the deadlines. In relation to video
game industry, product development involves research, product planning, designing, packaging,

promotion, pricing policy, sales, distribution that impacts positively and increase the
performance in changing environment.
By introducing different types of video games in changing industry community enables to
work properly. The audience expectation is higher in video game industry as they wants story
character development, graphics, game play and control, and repay value that can be fill by using
new technology and introducing new games. This can help to develop and manage the interest
level of people in game industry and managing the all task. Without having expectation of
audience it will be difficult for individual to manage the task and take interest in playing the
games. By knowing the needs and expectation of audience different types of video games and
services are introduced to increase the entertainment activities of people and attaining
competitive advantages. The game designer is having different skills and abilities who use the
technology and bring the new games for people that supports to make feel them good. Issues in
relation to games identified by people and changes should be introduced by planner.
TASK 3
P5 Examine the way that culture, technology, and society inform the design of specific game
Game design is considered as large field that drawing from the field of computer
science/programming, creative writing, and graphic design. Game designers leading imaginary
ideas and bringing to life video game worlds. This can be analysed that video game is thriving
industry in different country where number of careers pertaining to the creation of video games
has increase exponentially. It is very important to understand the development of gaming culture
or in other the words the culture which is surrounded by video games. These games has a unique
influence on today's kids as well as the adults, nowadays people have accepted the introduction
of new video games in the society. In mainstream culture it has accordingly changed the way
certain people thing about the gaming culture in the society. Adaptation of new technology
games can now be accessed by the common public in the society. Software companies provide
and attract the public with the new updates of game stations. People after playing excess of video
games now prefer imaginary world like those in games over the reality. Video games are more
appealing to the general public because of its fictional and scientific nature. People whop lack
skills that are more appealing to the general public other than the gamers like fashion, athletic
ability,etc. Are tend to become a gamer or to become more addicted to video games which makes

them feel acceptable. The games also provide people with the gain competency in social sphere.
As and when the video game becoming more mainstream the more people desire to play these
games in the society. According to the society we live in the “geek” have an image of the most
coolest personality in the society as compared to the rest of the population.
P6 Evaluate the relationship between video game promotion and social and cultural context
Video games have become very mainstream and more and more wants to adapt with
these kinds of technology which can make them cooler in the site of the society. The number of
of individuals increasing to spend more time with the consoles of the video games, the more an
individual identifies himself/herself as the character of the video game they play. The gaming
culture has a very huge impact on the society we live in and the culture we belong to. In the
beginning of the gaming era people did not support, but nowadays the gaming culture has even
provided the public with employment. Video games increases the visual stimulus, creativity and
satisfaction of an individual in the society. The increase in gaming culture has also increased the
effect con mainstream culture as well. This has also increased the new means of interaction that
is comfort with the virtual world. Apart from the positive impact there is a negative impact on
the society as well. Gaming culture has also increased the aggressive nature in an individual,
these also causes emotional breakdowns and outburst and has also decreased ambitions in a lot of
people in the society. According to few researches it is said that video gaming leads an
individual to become violent, aggressive in nature and creates an anti-social behaviour in an
individual. With addition to that, by focusing on other aspect towards its advantages, it helps in
building up of good patents level in the individual and also helps in diving out personal skills in
an individual. Studies show that kids who play video games may get a small boost to their
reading skills. This is true even for kids who struggle with reading, and even when playing action
games. Researchers think that this may happen because kids need to figure out text instructions
to play. There’s also a fun factor. Kids who are reluctant to open a traditional book may rush to
read a website or internet forum to get the latest on their favourite game. At the heart of every
video game is a challenge. Some games can be mindless, like Space Invaders. But many
others — from puzzles and mysteries, to managing virtual cities or empires — offer kids the
chance to take on a problem and work to find a solution.

TASK 4
P7 Prepare a presentation of research, analysis and conclusion
Research
Various theories as well as practises of contemporary video games development cultural
and context is being formulated for establishment of quality environment while delivering these
services to valuable clients of the industry. Various researchers are being performed by manager
of respective industry to develop these games effectively and as per accordance with consumers
of such services. There are specific areas wherein research is being conducted, these are as
follows:
 Describing game culture.
 Affect of video games on other forms of media.
 How video games could be used for educational purposes.
 Identification of arguments in favour and against of being video game as an art.
Analysis
After breakdown of various research aims as well as objectives, analysis is being done on
the required topics. This helps in better understanding of research aims along with its objectives.
With addition to that, it provides great deal of information to various readers of research paper
with context to reliable and adequate amount of information being extracted after reading the
research document.
Conclusion
After analysing up of various material facts and evaluating the chosen topics, conclusion
is being drawn out focusing on the end result of the report. It is to be ensured by the researcher
that, quality of report is an inclusion of collection of various data from reliable or trusted sources
and should contain required quantitative as well as qualitative methods for performing up of
better quality of report.
P8 Deliver a presentation that articulates theories and practices of contemporary
In contemporary environment different theories and practices are applied by the business
concern and game designer that can help to boost up sales activities of the business firm. The
theory of articulation had become important to some of the more exiting development and

debates in communication studies. In general sense, major outcome of this theory is to develop a
good report including presentation of various material facts being displayed in the report.
Contingency approach
As per this approach, working with the fact that no plans or a strategy fits perfect as per
changing situations in the business environment. Therefore, reflecting on the situation, flexible
plans as well as strategies are being formulated by managers and leaders of the business firm and
also various motivational as well as leadership approaches are being used in order to maintain
positive working environment of an organisation. Development of flexible plans as well as
strategy helps in providing excellence in performance of working firm and develops better
productivity of the firm consider9ing fact of competition in given marketplace of the company.
CONCLUSION
From the above report it can be concluded that game designing is the wider concept of
introducing new games for entertainment. This is important for each individual to analyse the
changing environment and introduce the new technology or innovation which can help to
develop the business performance. To spending the time most of the kids and people are
spending their times in playing video games and others where they develop the education as well
as communication level. Culture, technology, and society are important factors which inform
video game industry and influence the people to feel good.

REFERENCES
Books and journals
Online
Technology in game industry. 2021. [Online]. Available through:
<https://www.mentalfloss.com/article/61764/11-unbelievable-advances-gaming-technology>