Video Gaming Industry: Audience Expectations and Development Report

This report provides a comprehensive analysis of the video gaming industry. It begins with an examination of the historical development of video games, tracing the evolution from early designs to modern consoles and digital distribution. The report then explores technological innovations, including 3D graphics, smartphone gaming, and the use of AR and VR tools, detailing their impact on the industry. The influence of society, culture, technology, and economy on video game development is also discussed, along with the critical relationship between audience expectations and product development. The report further analyzes how culture, technology, and society inform the design of specific games, using Watchdogs Legion as a case study to illustrate the impact of game design on culture, technology, and society. The report concludes with a presentation that articulates theories and practices of contemporary games development, offering valuable insights into the dynamic nature of the gaming industry.

In Context

Table of Contents
INTRODUCTION ...............................................................................................................................3
TASK 1 ................................................................................................................................................3
P1 Explain historic development of video gaming industry ..........................................................3
P2 Discuss technological innovations within game industry .........................................................4
TASK 2 ................................................................................................................................................5
P3 Examine way that society, culture, technology and economy inform video game development
.........................................................................................................................................................5
P4 Critically evaluate relationship between audience expectations and product development in
video gaming industry ....................................................................................................................6
TASK 3 ................................................................................................................................................7
P5 Briefly describe way that culture, technology and society inform the design of a specific
game ................................................................................................................................................7
P6 Analyse relationship between video game promotion and social & cultural context ...............7
TASK 4 ................................................................................................................................................8
P7 Conduct a research, analysis and conclusion .............................................................................8
P8 Provide a presentation that articulates theories & practices of contemporary games
development ....................................................................................................................................8
CONCLUSION .................................................................................................................................10
REFERENCES...................................................................................................................................11
Books & Journal: ..........................................................................................................................11

INTRODUCTION
In this contemporary business environment, it is important to focus on change and
development so that goals are accomplished. The gaming industry is changing at rapid scale and in
2020 the global gaming was valued at 162.32 billion (Azadvar, 2018). Main aim of this report is to
understand the change of gaming industry and market situation. The development of gaming
industry is required to be changed due to flexible market situation and audience expectations.
Ubisoft, a French video game company headquartered in France. The company aims at
development of video games and selling video game equipment. It has many competitors such as
Twitch, Wargaming, Zynga etc. This report comprises of historic development of video games
industry, technological innovation, relationship between audience expectations and product
development, presentation of research analysis and practices of contemporary games development.
TASK 1
P1 Explain historic development of video gaming industry
The gaming industry is wider and broader and has been from long period of time. This
video gaming industry, was started back in early 1950's when academic computer scientists
designed simple games. Video games were not into that much popularity till 1970's. During 1970's
first generation of home consoles emerged. Also, at that time mainframe computers came into
popularity. Then, video arcades games came into existence with large, graphics– decorated coin
operated machines at malls and events. These changes within gaming development industry took
place within six generation from 1970- 2013. With these six generation, it is essential to be well
aware of the how games and gaming industry has been changed at wider aspect. New consoles,
concept has been also adopted by sector. The time span of gaming is flexible and which is required
to be examined properly so that analysis is made in correct way (Deterding, 2017).
This is also analysed that with historic development of video gaming industry, quality and
content of games also changes at wider scale. It is too analysed that it is necessary to focus on these
changes as they help in examining of proper market situations and accordingly strategies are
implemented. In 2013, generation of arises including Nintendo's Wii U, Microsoft Xbox One and
Sony Play Station4 (Gerada, 2019. It is examined that PC gaming comprises of large market share
within Asia and Europe for decades and is developing at larger level with digital distribution.
Furthermore, the distribution mode of gaming industry is also changed such as earlier games were
mainly sold via CD/DVDs but now online platform are used like Steam, Origin, uplay etc.
Therefore, explained paragraph shows that historical development of gaming industry and

how the have achieved a success from time to time. From earlier to modern gaming experience
everything is become new as well as different methods have been used which changing situation of
gaming sector.
P2 Discuss technological innovations within game industry
With changing period of time, the business sector has changed at wider scale.
Technological sector has become advanced with development of new tools and technologies.
Technology is changes at rapid scale and every business firm is fully equipped with digital
applications and software. With technological innovation, new software, applications have been
changed. In gaming industry, technology has affected the sector at larger level. In relation of
Ubisoft, they have improved their graphics, gameplay of games with adaption of advanced
technology as well as innovation. It is seen that gaming has changed with advancement in
technology at larger level and the impact is further discussed as follows-
3D Graphics
Graphics are important and focused by gaming industry as it provide a better experience to
users and gamers. With use of graphics, it is easy for users to interact with objects. It is critically
crucial to improve interaction so that users enjoy the game. Old online games were rely on two
dimensional graphics with text based graphics. With improvement and development of graphics
games have now become more realistic. With creation and improvement of the 3D Graphics the
content as well as quality has been developed. Also, 3D graphics provides a new experience to users
(Gray, 2017).
Smartphones technology and gaming apps
It is another impact of technology on gaming industry as with existence of smartphones and
smart devices many games are now available in via smart devices and also gaming application has
been developed through Google Play Store and other modes. In this competitive world, many types
of games has been developed such as casual games, large games etc. With development of gaming
application, it is essential to use smartphones so that games can be played by gamers in effective
manner (Johnson, 2017).
Use of AR and VR tools
AR refers to digital elements to a live view often by using camera on mobile. Whereas VR
refers to a complete illusion-al experience in which a imagined environment is being encountered.
With use of VR and AR tools, it is easy to access advanced gaming experience in better way. This
technological innovation has positively impacted on gaming industry at larger scale. With use of
both AR and VR, gaming experience has improved with better path ways.

Thus, it is analysed that from above stated matter it has been examined that development of
technological innovation has created a major impact on game and business sector. It is essential to
states that it is necessary to have appropriate knowledge of these impacts so that it is easier to
access and develop video games.
TASK 2
P3 Examine way that society, culture, technology and economy inform video game development
Society, culture, technology and economy has major impact on game development.
Market is wider and consist of different indviduals with different way of perception. The video
game development is affected by market and external factors which are important to be determined
as well as analysed. There are various ways through which inform is done in video game
development which are further discussed as follows-
Society and culture-
Society and culture are important who are affected and affects the business sector at larger
level. Both society as well as culture consists of different form of people with different way of
perception. It is critically essential to be aware about the changing impacts of society as well as
culture so that better analysis is made. They impact on video game development as because
distribution of gaming is done within society and culture (Landoni, 2020).
Technology
Technology also impact on video game development as because it consist of effective tools,
applications that are beneficial for development of game. In relation of Ubisoft, they have
developed many types of games like Watchdogs, Tom Clancy's, Assassion's Creed etc. With use of
advanced technology, it has become easy for firm to develop game in more realistic manner
(Macey, 2018).
Economy-
It is seen that economy has been also affected and does affects the gaming industry at wider
scale. This is because as periodically gaming distribution is widening, it contributes to growth of
economy at larger level. In context of Ubisoft, they produce many games with good content and
quality. Most of the gamers purchases games from Ubisoft with fixed price because of better game
play and story.
Thus, from above discussed matter it is seen that it is market analysis is required to be done
so that appropriate decisions are made.

P4 Critically evaluate relationship between audience expectations and product development in
video gaming industry
In video gaming industry, it is essential to be well aware about audience expectations so
that better decisions are undertaken. In context of Ubisoft, they focus on expectation of audience by
analysing reviews of users and gamers through online streaming websites and social media
platforms such as Instagram, You Tube etc. In video game industry, it has become crucial to
develop new games in order to survive in market and achieve competitive benefit easily. Manager
and superiors as well as developers of Ubisoft make assure that appropriate form of patches and
graphics are used on the basis of which it is easy to provide good experience to users.
It has been stated that relations between both audience expectations and product
development is linked with each other. Further, it is also important to conduct a proper market
research analysis so that decisions regarding product development is being undertaken in correct
way. It is duty of manager of firm to ensure that audience expectations are fulfilled at appropriate
level. By fulfilling of audience expectations, it is easy to make changes in product and access to
growth easily. Product development is done via making changes in effective manner as well as
implementation of planning in proper manner (Mahamud, 2019). In video gaming industry, product
development focuses towards four stages which are described below-
Pre- production
In this stage, main focus is on initiation of projects and it reflects about what the actual
game is and how it is needed to be made. For example- in context of chosen entity they focus on
mapping a path and then further processes are carried out (Muriel, 2018).
Prototyping
In this, it focuses on testing of game by checking the functionality, user experience,
gameplay, art direction etc. Basically prototyping is to be occur within production stage and main
aim is to analyse whether the game will work or not. Without undergoing testing, it is not possible
for gaming industry to execute or process the game at further processes.
Production
In development process, production is to be viewed as important and long part. In relation
of selected firm, they focus on developing through refining of characters, environment etc. With
consideration of this process, it focus on converting ideas into real course of action. Manager of
chosen company make assure that appropriate type of tools and content is used within game
development.

Post production
It is stage in which it focuses on completion of production stage. In this, it states that game
development continues with team members and problems are being identified and solved like fixing
bugs, creating patches etc. In reference of chosen organisation, they manager assure that all
processes are carried out in appropriate manner.
TASK 3
P5 Briefly describe way that culture, technology and society inform the design of a specific game
Case study
, Games have wider impact on culture, technology and society. When games are designed,
developers of games make assure that principles of gaming does not violates social terms of society
and culture. For example- Watchdogs Legion, which is game developed by Ubisoft and is series
adventure games. This game focuses on an open world where player can finish mission to complete
a story. So, this game is also somehow linked with reality and it too impacts the culture technology
and society. Like in game a player can access to any bank, ATM and steal the money. In real life,
crime rates are increasing and this can also impact on individual mind set. As because it can leads to
negative behaviour of people due to wrong activities in the game and which can trigger negative
behaviour of individual (Ask the expert: Watch Dogs vs Reality, 2014). In a game, it too shows
about the way money is stole by player by using advanced technology (Pottie‐Sherman, 2019).
Through use of technology and sci-fi activities, game shows that anything is possible in real
world. This is analysed that designing a specific game is not an easy task and which require higher
level of knowledge and expertise.
P6 Analyse relationship between video game promotion and social & cultural context
In gaming industry, to achieve goodwill in market, it is critically crucial to promote and
advertise the brand by use of proper marketing knowledge and tools. Promotion is important which
is to be done with proper consideration. It is duty of manager to use effective techniques so that it is
easy to promote a brand and game in effective manner. In case of selected entity, they uses different
ways of promotion such as online streaming and ads, Instagram, YouTube etc. With help of these
techniques, it is easy to access the gamers and promote a brand at larger level (Salgues, 2018).
The relation between video game promotion, social and cultural context is interlinked with
each other. This is because it has been analysed that people interest towards game has increased and
it is necessary to focus on these relations so that it is easy to make decisions in proper manner. The

promotion of video game, has deep impact on society as well as culture.
Thus, it has been specified that it is necessary to have knowledge of promotion tools on
basis of which it is easy to achieve benefits within market. Also, is essential for firm to use most
appropriate form of promotional methods.
TASK 4
P7 Conduct a research, analysis and conclusion
The corporate world is changing and it is essential to focus on impacts how gaming industry
is enlarging as well as developing. From the research analysis, it can be seen that with flexibility of
market, many it has become crucial to access growth as well as development. In relation of chosen
game which is Watchdog, game has a wider impact on real world. This is because it is seen that
gaming industry has been evolving with period of time. The business of video game is million
dollar in 2020 the revenue was at boom point. PC gaming market and mobile gaming has been
increasing at rapid scale. There are many type of gaming companies such as Ubisoft, Sega, Epic
Games which distributes and produce games all over the world.
It has been concluded that it is necessary to have appropriate knowledge of market so that
games are being developed in appropriate manner. Watchdog Legion is most preferred game when it
comes to first person gaming list. This is because this game provide a proper entertainment
experience to gamers. From analysis of market research, it has been examined that development of
games requires a idea and quality at priority level. Video game creation has become
increasingly complex, and the cost of creating a game to run on one of the major consoles
has risen with this greater complexity. It was once unthinkable to sink millions into
development costs, but games today can cost tens and even hundreds of millions. This has
pushed game development into Hollywood movie territory in terms of production and
marketing costs.
P8 Provide a presentation that articulates theories & practices of contemporary games development
The concept of games development is essential to be understood so that better output is
achieved. The industry of gaming is focused toward innovation and invention. It is important to
have relevant information regarding the theories as well as concepts so that it is easy to analyse the
contemporary development of games in appropriate way. Technology is the main focus on gaming
industry without which it is not possible for firm to develop games and provide real life experience.
With consideration of game theory, it guides about how gaming experience can be improved by

using effective strategies. This is analysed that there are various types practices of contemporary
game development which are discussed as follow-
Unique solutions- It is effective practice which is to be adopted as because in this main
focus is on providing of unique solutions to gamers while they play game and problems are faced
by them. It is necessary to deliver a unique solution to users so that improved experience is being
provided in appropriate manner (Azadvar, 2018).
Anticipatory versus complex system- This is another crucial practice which is to be
adopted as it reflects about how game designer need to use different system on the basis of which
respond is given to gamers. So, it is essential to examine about anticipatory and complex system so
that better decision are being undertaken. In context of chosen entity, it is critically important to
focus on development of improved game design through effective use of system.
Thus, from above explained paragraph it is stated that Contemporary Developments in
Games Teaching brings together leading international researchers and practitioners in physical
education and sports coaching to examine new approaches in games teaching and team sport
coaching that are player/student-centred and inquiry-based. It is necessary to specify about theories
and practices as it leads to better use of resources and designs. Also, it is analysed that a deep level
of market research is to be conducted so that goals are accomplished in appropriate way
(Deterding, 2017).

CONCLUSION
After a brief analysis of above report, it has been concluded that it is crucial to focus on
development and changes. The gaming industry is changing and is moving towards a new path with
aim of providing better experience. So, discussions have been made about video game industry,
technology innovations, impact of society, culture, It is important to apply to focus on accessing
market situations so that goals are achieved in appropriate way. It is critically crucial to focus on
these development are so that knowledge is increased. With changing situation of market, it has
become crucial to focus on development of games and impacts so that experience gets improved.

REFERENCES
Books & Journal:
Azadvar, 2018, August. Upeq: ubisoft perceived experience questionnaire: a self-determination
evaluation tool for video games. In Proceedings of the 13th international conference on the
foundations of digital games(pp. 1-7).
Deterding, 2017. The pyrrhic victory of game studies: Assessing the past, present, and future of
interdisciplinary game research. Games and Culture, 12(6), pp.521-543.
Gerada, 2019. Cryptocurrencies and beyond: crime and the i-gaming industry.
Gray, 2017. Blurring the boundaries: Using Gamergate to examine “real” and symbolic violence
against women in contemporary gaming culture. Sociology Compass, 11(3), p.e12458.
Johnson, 2017. Fighting games and go: exploring the aesthetics of play in professional gaming.
Thesis Eleven, 138(1), pp.26-45.
Landoni, 2020. Business model innovation in cultural and creative industries: Insights from three
leading mobile gaming firms. Technovation, 92, p.102084.
Macey, 2018. Investigating relationships between video gaming, spectating esports, and gambling.
Computers in Human Behavior, 80, pp.344-353.
Mahamud, 2019. Management of project failures in the gaming industry: The normalization
approach.
Muriel, 2018. Video games as culture: considering the role and importance of video games in
contemporary society. Routledge.
Pottie‐Sherman, 2019. Gaming on the edge: Mobile labour and global talent in Atlantic Canada's
video game industry. The Canadian Geographer/Le Géographe canadien, 63(3), pp.425-
439.
Salgues, 2018. Society 5.0: industry of the future, technologies, methods and tools. John Wiley &
Sons.
Zendle, 2018. Video game loot boxes are linked to problem gambling: Results of a large-scale
survey. PloS one, 13(11), p.e0206767.
Online References

Ask the expert: Watch Dogs vs Reality, 2014. Available Through
<https://www.kaspersky.com/blog/watchdogs-expert/5504/ >