MGMT1201: Persuasive Business Letter for Video Game Rental Proposal

This document presents a persuasive letter from a student seeking a business partnership to open a video game rental store in Montreal, Canada. The letter addresses Ms. Barbara Cossa at the Bank of Montreal, outlining the business plan, which includes both a rental service and a game parlor. The pricing strategy is detailed, with hourly rates for rentals and parlor play, and a proposed profit-sharing arrangement of 75%-25%. The letter aims to convince Ms. Cossa of the business's potential and requests her consideration for a partnership, emphasizing the potential for customer satisfaction and business growth.

Running head: PERSUASIVE LETTER
Persuasive Letter
Name of the Student:
Name of the University:
Author Note

1PERSUASIVE LETTER
Name:
Address, City, ST Zip Code:
Telephone Email:
March 23rd, 2019
Ms. Barbara Cossa
Bank of Montreal
Recipient Address:
Ma’am,
I am writing this letter to inform to you that I (Name) am interested in opening a video game
rental store in Montreal, Canada. I am requesting you to help me in this business endeavor of
mine. I will share the details of my business planning below for your convenience.
I am aiming to open a video game rental store in Montreal Canada and I would be grateful if
you would enter a partnership business with me in this matter. The business will involve a
videogame rental store video game lovers can find the games that they are looking for. It is
also my aim to provide them with games that are not commonly available in the market. This
would make the gamers happy and I am sure that they would be visiting our store every time
for more games.
Apart from a being a video game rental store, the shop will also serve as a game parlor for
those who like to play games in a game parlor. In this way, I am looking to satisfy both type
of customers. Coming to the pricing system, I have decided to keep the price cheaper than
other parlors to attract more customers. For this, I am keeping the pricing at $5 per hour in
case of rentals and $1 per hour in case playing the parlor (depending on the game). The
profits that the business will be shared between you and me 75% - 25% basis. I am sure that
this sharing of the profits will play a good role in taking our business to the future.

2PERSUASIVE LETTER
Ma’am, I would be grateful if you acknowledge this letter of mine and enter into a
partnership business with me on this video game rental store. I am waiting eagerly for
response on this matter.
Sincerely,
Student’s Name

3PERSUASIVE LETTER
Reference List:
Austin, T. L., Clark, L. C., & Sigmar, L. S. (2018). Practical Persuasive Communication: The
Evolving Attitudes of the iGeneration Student. e-Journal of Business Education and
Scholarship of Teaching, 12(3), 14-33.
Ferretti, R. P., & Lewis, W. E. (2018). Knowledge of persuasion and writing goals predict the
quality of children’s persuasive writing. Reading and Writing, 1-20.