Unit 1: Business and Business Environment - Vietnam Airlines Report

This report provides a comprehensive analysis of Vietnam Airlines, examining its internal environment within the context of a business and business environment course. The report begins with a company profile, detailing its structure, ownership, and core business activities. It then delves into the company's purpose, including its vision, mission, values, and objectives, followed by an assessment of its size and scope, including financial data, market locations, and target customers. A significant portion of the report focuses on the functions of the company, presenting its organizational structure, key departments, and the relationships between these departments. The analysis includes an evaluation of the advantages and disadvantages of Vietnam Airlines' functional structure. The report concludes with a discussion of the company's investment potential, incorporating Porter's Five Forces to assess the competitive landscape, and offers recommendations based on the findings. The report also includes an introduction, methodology, findings, discussion, conclusion, and references to support the analysis.

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 1: Business and Business Environment
Submission date 18 August 2020 DateReceived1stsubmission
Re-submission Date DateReceived2ndsubmission
Student Name Huynh Thi Tu Trinh Student ID GBD19989
Class GBD0805A Assessor name Alelie C. Zaragoza
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences
of plagiarism. I understand that making a false declaration is a form of malpractice.
Student’s signature Trinh
Grading grid
P1 P2 P3 M1 M2 D1

r Summative Feedback: r Resubmission Feedback:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:

Assignment Brief 1 (RQF)
Higher National Certificate/Diploma in Business
Student Name/ID Number: Huynh Thi Tu Trinh/GBD1
Unit Number and Title: Unit 1: Business and Business Environment (485)
Academic Year: 2020
Unit Assessor: Alelie C. Zaragoza
Assignment Title: ASSIGNMENT 1- Internal Environment of Business
Issue Date:
Submission Date: 18 August 2020
Internal Verifier Name:
Date:
Submission Format:
Format:
• This assignment is an Individual report and specifically.
• You must use font Calibri size 12, set number of the pages and use multiple line spacing at 1.5. Margins must
be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm.
• You should use in text references and a list of all cited sources at the end of the essay by applying Harvard
referencing style.
• The recommended word limit is 2000-2500 words (+/-10%), excluding the tables, graphs, diagrams, appendixes
and references. You will not be penalized for exceeding the total word limit.
• The cover page of the report has to be the Assignment front sheet 1 (to be attached with this assignment brief).
Submission
• Students are strictly mandated to submit the assignment in the due date (slot 18) and in a way requested by
the Tutor.
• The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
• Remember to convert the word file into PDF file before the submission on CMS.
Note:
• The individual Assignment must be your own work, and not copied by or from another student.

• If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you must
reference your sources, using the Harvard style.
• Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to comply this
requirement will result in a failed assignment.
Unit Learning Outcomes:
LO1 Explain the different types, size and scope of organizations
LO2 Demonstrate the interrelationship of the various functions within an organization and how they link to
organizational structure.
Assignment Brief and Guidance:
Assignment scenario.
You are working as an analyst for JP Morgan, a famous investment bank which aims to find out dynamic
companies around the world to make investment in. You are tasked with finding new investment
opportunities for your organization.
You are free to choose:
1. A local company that you can see a lot of potential for growth.
2. The geographic market where the company provides its products or services.
This will be presented as a company profile and should follow the recommended structure and satisfy all
the requirements. You are encouraged to present a professional company profile complete with logo and
other necessary images or slogans.
Structure of the Report (Company profile):
1. General introduction of the chosen company: the name, the head office, the address, the website address
and the structure of the ownerships/ shareholders.
2. An explanation of the type and purposes of the chosen company
Specifically, for the type of the chosen company, you must clear down to extent of non-profit or profit
organization; public or unpublicized company; private or state- owned enterprise; and give evidences to
justify your statements.
For the purpose of the chosen company, you must identify the vision, mission, corporate values and
objectives; and identify some specific activities of the company to prove the company is following its set
purposes.
3. An explanation of size and scope of the chosen company

For the size of the chosen company, you must demonstrate the capital with number of total assets, owner
equity and the total liabilities and the number of labor with the latest information.
For the scope of the chosen company, you must present the geographic locations/ markets and the target
customers.
In addition to identifying the size and scope of the chosen company, you should analyze whether the size
and the scope are compatible with the matter of achieving the set objectives and products or services of the
chosen company.
4. An explanation of the functions of the chosen company (using the chosen company’s structure chart) to
show the relationship between these functions and how these functions link to the chosen company’s
structure and objectives.
In detail, first, you must present the structure map of the chosen company. After that, you have to explain
the main functions of various key departments in this map and the relationships between these departments
as well. Lastly, you have to point out the type of the structure (functional structure; divisional structure;
matrix structure or project-based structure, and multinational or transnational structure) and explain
whether the structure serves for achieving the set objectives.
Furthermore, you should analyze the advantages and disadvantages of the chosen company’s specific
structure. This analysis should be accompanied by credible evidences.
5. A conclusion to summarize all the key findings and analysis must be presented. Plus, it should address
whether the chosen company is a suitable investment choice.
6. Recommendation - Why are you recommending that this company has a good potential for investment?

Learning Outcomes and Assessment Criteria (Assignment 1):
Learning Outcome Pass Merit Distinction
LO1 Explain the different
types, size and scope of
organizations
P1 Explain different types
and purposes of
organizations; public,
private and voluntary
sectors and legal
structures.
M1 Analyze how the
structure, size and scope of
different organizations link
to the business objectives
and product and services
offered by the organization.
LO1
LO1 & 2
D1 Provide a critical
analysis of the
complexities of
different types of
business structures
and the
interrelationships of
the different
organizational
functions.
P2 Explain the size and
scope of a range of
different types of
organizations.
LO2 Demonstrate the
interrelationship of the
various functions within an
organization and how they
link to organizational
structure
P3 Explain the relationship
between different
organizational functions
and how they link to
organizational objectives
and structure.
M2 Analyze the advantages
and disadvantages of
interrelationships between
organizational functions
and the impact that can
have upon organizational
structure.

Student’s Name: Huynh Thi Tu Trinh
Assessor’s Name: Alelie C. Zaragora
Submission date: 18 August 2020
Word Count: 6333 words

TABLE OF CONTENTS
I. INTRODUCTION ................................................................................................................................................ 1
II. METHODOLOGY ................................................................................................................................................ 2
III. FINDINGS ...................................................................................................................................................... 2
1. Company profile ........................................................................................................................................................... 2
2. Types of the company .................................................................................................................................................. 3
a. The kind of Business and general information .......................................................................................................................... 3
b. Types of the company ............................................................................................................................................................... 3
3. Purpose of the company .............................................................................................................................................. 5
a. Vision ......................................................................................................................................................................................... 5
b. Mission ...................................................................................................................................................................................... 6
c. Core Values ............................................................................................................................................................................... 6
d. Objectives .................................................................................................................................................................................. 6
4. Size of the company ..................................................................................................................................................... 6
5. Scope of the company ................................................................................................................................................. 7
6. Functions of the company ........................................................................................................................................... 9
a. Types of organizational structures ............................................................................................................................................ 9
b. The structure map ................................................................................................................................................................... 10
c. The main of function of various key departments .................................................................................................................. 11
d. Management apparatus structure .......................................................................................................................................... 11
e. The relationship between these departments ........................................................................................................................ 12
f. Advantages and Disadvantages of Vietnam Airlines’ functional structure ............................................................................. 12
IV. DISCUSSION ................................................................................................................................................ 13
V. CONCLUSION .................................................................................................................................................. 15
1. Porter's Five Forces .................................................................................................................................................... 15
a. Threat of new entrants ........................................................................................................................................................... 16
b. Degree of competition ............................................................................................................................................................ 16
c. Threat of substitution .............................................................................................................................................................. 17
d. Customer power ...................................................................................................................................................................... 17
e. Supplier power ........................................................................................................................................................................ 18
2. Prize ........................................................................................................................................................................... 18

VI. RECOMMENDATION ................................................................................................................................... 19
VII. REFERENCES ................................................................................................................................................ 20
TABLE OF FIGURES
Figure 1: Income statement of Vietnam Airlines........................................................................................................ 4
Figure 2: Vietnam Airlines Stock ................................................................................................................................. 4
Figure 3: Vietnam Airlines shareholders structure..................................................................................................... 5
Figure 4: Balance sheet of Vietnam Airlines............................................................................................................... 7
Figure 5: International route map .............................................................................................................................. 8
Figure 6: The structure map of Vietnam Airlines...................................................................................................... 10
Figure 7: Profit after tax of Vietnam Airlines and Vietjet Air.................................................................................... 14
Figure 8: Porter's Five Forces ................................................................................................................................... 15
TABLE OF TABLE
Table 1: General Introduction of Vietnam Airlines..................................................................................................... 2

pg. 1
I. INTRODUCTION
This is the researcher’s first report for the subject Business and Business Environment.It is to analyze the internal
environment of a business and to invest in the company chosen was Vietnam Airlines. Assignment for Busness Env
course. The researcher need to analyze a business to invest in. Nowadays, our country's economy has made great
strides in the process of integration with the world economy. This poses both opportunities and challenges for the
financial market in Vietnam, the need for airlines to expand on a large scale is extremely necessary. It has a great
impact on the economic development process and benefits people. In particular, Vietnam Airlines has taken
advantage of opportunities from integration to develop its flight route system at home and abroad.

pg. 2
II. METHODOLOGY
To collect data about Vietnam Airlines, the researcher used the internet to get the background of the company.
The researcher is also using some of the services Vietnam Airlines so some data were based on personal experience.
III. FINDINGS
1. Company profile
Table 1: General Introduction of Vietnam Airlines
Full name: Vietnam Airlines Joint Stock
Company
Short name: Vietnam Airlines
The head office: No 200 Nguyen Son Street, Long
Bien District, Hanoi City
Chairman of the board: Dang Ngoc Hoa
Established date: January 1956
The website address: www.vietnamairlines.com
Hotline: [phone]
Fields of Business: - Air Transport
- Maintenance, export - import
of aircraft, engines, spare parts,
supplies, and aviation
equipment
Charter capital: 11.198.648.400.000 VND

pg. 3
2. Types of the company
a. The kind of Business and general information
The business organization has 6 kinds of organization, they include:
- A sole trader: is a business owned by one indivialowns or is someone else. Being able to control a company
but being a private company is a bit financially and professionally difficult.
- Partnership: is when two or more businesses are established in cooperation with each other owned by
individual individuals. Partner companies can bring many benefits, more experience, knowledge for
businesses. Cooperating to support each other financially but sometimes there are problems if the partners
do not agree on the direction. Business.
- Private limited company: is a business association with legal identity according to its own rights. There are
effective advantages on separate entity tax or professional status, so on. But establishing a division of
ownership, sec control is more costly and time consuming.
- Public limited company: is a public company under the laws of the United Kingdom and a number of
Commonwealth countries, and the Republic of Ireland. The limited liability company whose shares are free
to sell and sell to the public.
- Non-profit organization: is a community-oriented organization. Nonprofit organization is an organization
that’s does not provide or distribute surplus funds to anymore for charitable or sponsorship purposes.
- Franchising: is a commercial activity. In addition, the franchising allows the franchisee to conduct the
purchase and sale of goods and services on its own terms under certain conditions.
b. Types of the company
On May 27, 1995, the Prime Minister signed a decision to establish the Vietnam Airlines Corporation (Vietnam
Airlines Corporation), on the basis of linking 20 aviation businesses, by Vietnam Airlines as the core. On June 23,
2010, the Prime Minister issued Decision No. 952 / QD-TTg on transforming the parent company - Vietnam Airlines
Corporation into a one-member limited liability company owned by the State - owned enterprise. (Cổng TTĐT Chính
phủ, 2020)
Thanks to extremely smart strategies Vietnam Airlines is more profitable than before. Vietnam Airline has recorded
spectacular growth in terms of both profit, total assets and equity. That is also one of the conditions for Vietnam
Airlines to become the leading airline in Vietnam. Looking at the Report on business results of Vietnam Airlines in