Detailed Business Plan for Vigilance Social Enterprise Start-up

This document presents a detailed business plan for Vigilance Social Enterprise, a start-up social enterprise based in Leeds, UK, aimed at providing services for mentally disabled individuals. The plan outlines the enterprise's mission and vision, focusing on facilitating user-friendly devices to enhance creativity, learning, and understanding. It employs the business canvas model to analyze key partners, activities, value propositions, customer relationships, and segments. The plan highlights the value of services like yoga, art classes, and music therapy, along with the development of assistive devices. It covers deployment channels, buy-in strategies, and mission achievement, emphasizing the importance of creating a supportive environment and building strong relationships with patients. The plan also details cost structures, revenue streams, and the enterprise's commitment to providing affordable, high-quality care and fostering a creative and healthy environment for its beneficiaries. The business aims to provide effective mental health improvements through creative activities, medication, and exercise to overcome mental illness.

BUSINESS PLAN FOR A START UP
SOCIAL ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background..................................................................................................................................1
Mission and vision.......................................................................................................................1
MAIN BODY..................................................................................................................................1
Beneficiaries................................................................................................................................4
The value propositions.................................................................................................................4
Deployment/ Channel:.................................................................................................................5
Buy-in/ Support...........................................................................................................................5
Mission Achievement..................................................................................................................6
Key partnership:...........................................................................................................................6
Key resources:.............................................................................................................................7
Mission Cost/ Budget:.................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Starting up of a business requires effective market research, articulation of facts and analysis
over the information. Thus, such information helps professionals in decision making and
analysing the market requirement to develop the product and services. “Vigilance Social
Enterprise” has been planning to operate a social enterprise which will be effective in facilitating
services for mentally disabled individual in Leeds, UK. In the present report, there will be
preparation of business canvas model which in turn will be effective for the individual to have
better analysis over resources, key partners, cost, suppliers as well as number of services.
Background
“Vigilance Social Enterprise” is being initiating its business which is based on facilitating
social services among the mentally disabled individuals. It has been planned by business
professionals to initiate operations in Leeds, UK. It can be said that, initiating a social enterprise
will be effective as it is consist of two factors such as social and business goals. The services
which will help mentally disabled beings to have effective health improvements includes, Yoga,
Art classes, Music Therapy, Games and entertainment (Lysaght, Krupa and Bouchard, 2018).
Thus, these are the operations which will be effective and adequate with reference to bring them
mental relief and overcoming with the health issues. Along with this, it has been planned by
professionals that they can invent devices which will help them in improving learning and
becoming creative.
Mission and vision
The mission of “Vigilance Social Enterprise” is for facilitating the user-friendly devices
which will help in improving the creativity, learning and understanding of mentally disabled
individual.
 To organise and develop the healthy environment for patients to have better mental
health.
 To create health environment on which patient must be relaxed and have better
operational gains.
 To bring the effective learning and creative techniques which will result in improving
individual learning and understanding (Meacher and Fitzgerald, 2018).
MAIN BODY
Business Canvas Model:
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Key Partners
 Medical
Practitioners
including,
doctors,
Nurses and
supporting
staff.
 Teachers and
volunteers
who will
entertain
mentally ill
patients.
 Key
resources:
Medicines,
equipment
and
machinery. Partners are
liable to
create the
best
relationship
with patients
such as
developing a
good
friendship
that results in
Key Activities
 Engaging
patients in
creative
activities
such as
games, art,
music and
various
entertainment
.
 Bringing
them proper
medication
and exercise
benefits.
 Creating a
sound
relationship
for helping
them in
overcoming
with mental
diseases.
Value
Proposition
 These
services will
help in
overcoming
mental illness
so promptly.
 Developing
devices, tools
and gadgets
which will
help in their
learning and
making
creative
efforts.
 Facilitating
the best
environment
to bring them
effective care
and facilities.
Customer
Relationships
 Aim of
business is
for delivering
the best
services to
the patients
which are
being
affected by
the mental
illness.
 There will be
efforts made
to bring love,
care, support,
understandin
g and
attention in
improving
their learning
ability.
Customer
Segments
 Mentally
disabled
patients are
the main
concerning
and valuable
consumers to
business.
 Bringing
them
effective
health care
services will
be effective in
creating the
best
relationship
with them.
Key Resources
 Patients will
be charged
cost
efficiently.
 Developing
devices and
Channels
 There will be
appropriate
attention
awarded to
patients with
daily
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effective
care.
selling them
in market to
help various
mentally
challenged
people
(Business
Canvas
Model,
2018).
schedule for
medication
and exercise.
 Daily
entertainment
activities will
be facilitated
among
patients to
make them
relax.
 These
services have
planned to be
cost effective
among them.
Cost Structure
 Cost will be charged as per the services and
medicines required for each individual.
 There will be requirement for installation
of machineries and equipment to detect and
analyzed patient’s health will cost business. Bringing the best treatment as well as
paying salaries to potential practitioners are
the main expenses to the business.
Revenue Streams
 Consumers will be charges on the basis of
services and medication
 The devices or machinery used for
treatment will be costs but in effective
manner so that one could easily afford
them.
 Developing the unique and best identity in
environment will be effective in creating
the best consumer base.
Beneficiaries
“Vigilance Social Enterprise” have aimed at facilitating the best services among the
mentally disabled people. Concept of business is for creating a visionary increment of operations
which in turn will be useful and effective to bring the better mental health to patients. It will be
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convenient to the patients as it will charge them fewer fees for better treatment (Bábel and Kiss,
2018). It will way better than the mental asylum where practitioner have been focused on
implicating machineries and equipment were used for better treatment to patients.
Mentally disabled people requires the best relaxing environment on which they could have
less stress on their mind. Moreover, treating them with love and care will help promptly to
overcome with diseases (Stavert and McGregor, 2018). There are several benefits with this
business as people will utilise their time in creating something creative with the help of their
personal thoughts. Evaluating their creativity through involving them in various art,
entertainment and games on which they can make efforts and feel relax.
The value propositions
There are various issues which were being faced by the mentally disabled people which
affects their health up to a major extent. It means that Vigilance Social Enterprise will be able to
provide better social services in order to make them relax by applying music, art and related
relaxing therapies (Liu, 2018). This would provide them with inner-satisfaction and would be
treated in a better manner. The services are of real need to beneficiaries because firm is required
to make mentally disabled people relax so that they may be able to live normal life in
forthcoming future (Wu, Liu and Yuan, 2018).
It will be convenient to the patients as it will charge them fewer fees for better treatment.
Moreover, social enterprise will provide better services for making mentally disabled fit in the
shortest possible time span (Mills, 2018). Affordable costs will be charged which will enhance
patient satisfaction and treatment would be provided of topmost quality. Moreover, staff and care
takers will provide extra care facilities which will make them healthy.
Proper eye contact will be made with disabled persons and to get insights about them that
what actually they feel. Furthermore, adequate advice will be given to them but not unnecessary
advice as it will make them feel, they are suffering from disability (Lysaght, Krupa and
Bouchard, 2018). In relation to this, Vigilance Social Enterprise will offer variety of therapies
such as Yoga, Art classes, Music Therapy, Games and entertainment which will help to minimise
their disability up to a certain extent. Thus, these value propositions will be provided to mentally
disabled people (Meacher and Fitzgerald, 2018).
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Deployment/ Channel:
The deployment channel is required so that better services may be provided to mentally
disabled persons in effective manner. There are various channels from where services can be
delivered in the best manner possible (Bábel and Kiss, 2018). However, since, enterprise will
deal with disabled person, health care will be opened so that business may provide with adequate
services to people and as a result, they may be treated with ease in the shortest possible time. It
can be further analysed that in health care, 2 neurologists will be hired along with their helping
staff and nurses (Stavert and McGregor, 2018). They will help in providing effective services
and as a result, enterprise may be able to serve people in effectual manner. By incorporating
healthy practices, patients will be served with wide variety of therapies which will make them fit
and reduce their mental illness in the best way possible.
Furthermore, with the help of deployment by health care, more and more people will be
entertained with lower charges for treatment (Liu, 2018). This will help even poor to avail
services and live happy and illness-free life with ease. The beneficiaries would be able to attain
these services in timely manner and thus, proper and quality treatment will be offered at
affordable costs. It can be said that in few spans of time, Vigilance Social Enterprise would gain
adequate share in the market and will satisfy people at lowest possible consultant and treatment
charges (Wu, Liu and Yuan, 2018). Moreover, proper medical facilities will be offered. Hence, it
can be said that business would earn appropriate customer base and profits in initial years.
Buy-in/ Support
In respect with interacting with mentally disabled patients on which it has been suggested
to the professional that they must implicate techniques for interacting with the patients (Mills,
2018). Thus, mentally derivable people are comparatively aggressive because of poor experience
from past interactions. Socially people make funs of a person which is mentally less capable and
slow in decision making process. Due to such unethical concerns they have higher aggression
level. Practitioner have been trained the manners, soft language as well as representing
themselves among the patient is necessary to make them feel good. Treating them friendly will
help in curing from mental illness as well as help the mentally disable person to feel relax and
satisfied.
This behaviours of organization practitioners will be effective in terms of developing the
long-term relationship with the consumers. They will become loyal and committed to industrial
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operations (Lysaght, Krupa and Bouchard, 2018). Moreover, with the influences of
psychotherapy procedures which will have large number of patients as there are various people
which are surviving from daily stress and depression on which psychotherapy would reflect in
better operational care to them. A better care and reliance will create market identity for
“Vigilance Social Enterprise” which can be profitable in for the upcoming period.
Mission Achievement
In accordance with the mission of business on which creating the adequate analysis over
patients and market. Thus, in relation with this, it can be said that, “Vigilance Social Enterprise”
is being effective in respect to create the best identity in the market. Therefore, bringing the best
devices and gadgets which will be effective in learning of mentally disable people will create
self-satisfactions among patients (Meacher and Fitzgerald, 2018). However, it includes software
like Text to speech, graphic organiser as well as assistive learning systems. Thus, these
techniques will be effective in terms of making adequate operational analysis over the data base.
The creativity of patients as well as use of their brain in various mental exercise will help them in
creating a social place in environment (Bábel and Kiss, 2018). However, these are the challenges
which are required to be mitigate in the society for bringing better future to such people.
“Vigilance Social Enterprise” will be effective in reference with creating the value for an
individual as well as for the society at large (Stavert and McGregor, 2018). There will be
approach payable over making more research and development program in the upcoming period
which will be effective in bringing more devices and gadgets that will analyse the requirement of
patients and help them in overcoming with such health issues.
Key partnership:
It has been planned by “Vigilance Social Enterprise” that there will be appointment to the
most effective and potential medical practitioners which have skills, qualification and talent to
treat a mentally challenged patients (Liu, 2018). There will be trained for behaving friendly,
analysing the issues of patients and bringing them the utmost satisfaction with the suitable
services. However, there can be various key partners to the business such as:
Doctors: there will be appointment of 2 neurologist surgeons in respect with bringing the
best medical facilities and in analysing the mental state of an individual. As per their
qualifications, skills and talents there will be chances of bringing the best of the services among
patients.
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Nurses: There will be 5-6 nursing staff which will have proper records of each patients.
They must maintain records for patient’s mental state, time and quantity for drugs that are to be
effective for their health benefits (Wu, Liu and Yuan, 2018). They were trained in a manner that
they must behave friendly and attentively among the patients and make them able to learn and
understand services for their health benefits.
Supporting staff: To transport the patients from one location to another as well as
attained them with proper care on which there will be appointment of 5-10 supporting staff. They
will assure proper cleaning, hygiene at one location which will be adequate and effective with
reference to mitigate the challenges to overcome with the operational variations (Mills, 2018).
However, they will be trained to operate any equipment or caring patients with good behaviour.
Volunteers: These are the invitees to the business which will help in entertaining the
patients and evolving them in various creative activities. Thus, it will the best approach as there
can be raise in social interaction between patients and volunteers (Lysaght, Krupa and Bouchard,
2018). Moreover, it will be socially helpful to increase the business efficiency at the right time.
To invite more volunteer there will be advertisement on social sites, new papers etc. which can
be informative among society to invite people in participating events.
Key resources:
“Vigilance Social Enterprise” will have operational practices with the help of appointing
the best, qualified and skilled practitioners who would help the patients in overcoming with the
mental diseases. Appointing the neurologists will be effective in detecting the health issues,
suggesting medication to the patient (Meacher and Fitzgerald, 2018). Along with this, there will
be regular, training and development program awarded to the nursing and supporting staff of
unit. They will be trained in a manner that they will facilitate the adequate services among the
patients in creating the better value for them.
Along with this, professionals have planned to initiate enterprise in Leeds, UK on which
they could have take place on lease or on rent to operate their unit. Thus, Leeds have been
denoted as the most peaceful city in UK on which bringing best mental therapy to individual will
be effective for the firm (Bábel and Kiss, 2018). In addition, there will be requirement of funds
as this will cost higher to the firm in relation with bringing the best quality services among
patients. Regular check-ups and various medical tests will cost the business on which it has been
analysed that, there will be regular audition of the accounts in every 6 months.
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Mission Cost/ Budget:
By considering the business operations of “Vigilance Social Enterprise” where it has been
analysed that there will be required to funds as per the activities and factors listed below such as:
Particulars Cost
(In £)
Machinery 25,000
Equipment 20,000
Pharmacy expenses 45,000
Salaries to staff 40,000
Advertisement 5,000
Entertainment expenses 4,000
Meals to patients 6,000
Lease or Rent 4,500
Installation of gadgets and devices 10,500
Total cost 1,60,000
CONCLUSION
On the basis of above report, it can be said that to develop the operations for “Vigilance
Social Enterprise” on which professionals have been planned to bring the adequate Medicare
facilities among the patients who are mentally challenged. It had been planned that they would
be treated in a manner that they could participate in various art and entertainment activities.
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REFERENCES
Books and Journals
Bábel, B. and Kiss, A., 2018. Case Study-Hungary Supporting Industrial Relations in the Field of
Work Adaptation to Enable the Employment of Older or Disabled Population. Project
implemented with financial support from the European Union. Retrieved on. 4.
Liu, W., 2018, July. Study on the Mental Care System of Disability Elderly People from the
Perspective of" Linkage of Community"-Take the H community in Jinan City as an
example. In 2018 International Seminar on Education Research and Social Science
(ISERSS 2018). Atlantis Press.
Lysaght, R., Krupa, T. and Bouchard, M., 2018. The Role of Social Enterprise in Creating Work
Options for People With Intellectual and Developmental Disabilities. Journal on
Developmental Disabilities. 23(3). pp.18-30.
Meacher, B. M. and Fitzgerald, M., 2018. Moving on from the National Service Framework for
Mental Health: the social inclusion agenda. In Mental Health Services Today and
Tomorrow (pp. 57-70). CRC Press.
Mills, C., 2018. From ‘Invisible Problem’to global priority: the inclusion of mental health in the
sustainable development goals. Development and Change. 49(3). pp.843-866.
Stavert, J. and McGregor, R., 2018. Domestic legislation and international human rights
standards: the case of mental health and incapacity. The International Journal of Human
Rights. 22(1). pp.70-89.
Wu, Y. J., Liu, W. J. and Yuan, C. H., 2018. A mobile-based barrier-free service transportation
platform for people with disabilities. Computers in Human Behavior.
Online
Business Canvas Model. 2018. [Online]. Available through :<
https://canvanizer.com/new/business-model-canvas>.
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