BBA102 Macquarie Uni: Vigor Skin Care Teamwork Case Study Report

This case study analysis delves into the challenges faced by Vigor Skin Care, focusing on teamwork, communication, and leadership issues. The report identifies the lack of a creative vision, poor employee engagement, and ineffective communication as major obstacles to business rejuvenation. It proposes solutions such as strategic marketing campaigns, improved leadership skills, and fostering a collaborative work environment to enhance team performance and achieve organizational goals. The reflection highlights the importance of teamwork, accountability, and open communication for overall business success. The student emphasizes that these learnings will help in their professional career.

Running head: PRINCIPLES OF MANAGEMENT
Principles of management
Name of student
Name of University
Author note

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Case study analysis
Introduction
The report is prepared to discuss about the effectiveness of teamwork and the various
challenges and opportunities that are created for the managers and team members. The various
approaches to find solutions to the problems will also be assessed and lastly, a reflection of own
experiences while working as a team will also be considered as a major part of the report to
demonstrate the principles of management effectively (Rudani 2013). The report considers the
case study involving Vigor Skin Care where the team work has been fostered along with the
focus on the production of best quality skincare lotions, soaps, cosmetic items and other beauty
products. The mission and vision statement are properly understood by Peter, which has further
helped in delivering safe and healthy skin care products to the customers
(Vigourskintherapy.com.au 2018).
Body
Business rejuvenation
Vigor Skin Care was considered as the sleeping dog within the beauty and cosmetics
industry and delivered a wide range of cosmetic products, skin care lotions and soaps that were
marketed by packaged consumer goods companies in North America. Peter was unsure about the
reason for business downfall and so it had been essential for him to maintain a good product
portfolio, which should not be same as the other new entrants in the market (Kobersy et al.
2015). Due to the skills and knowledge possessed by Peter while working at one of the largest
consumer goods companies, he got consistent promotions like transformation of positions from
national accounts manager, then global accounts manager and even received multiple rewards for

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becoming one of the largest retail chain team leaders. Peter managed to beat the sales target who
was provided to him ad this is how he became accustomed with the management of financial
attributes and developed a reputation for his efforts while leading teams at Vigor Skin Care too
(Levin and Nolan 2014).
Challenges faced related to teamwork
The major issue faced was to manage the business through rejuvenation where he needed
to push the products that might not be successful among the customers while he could not also
make any agreements with the headquarters to gain more resources required to rejuvenate the
business efficiently. The company, i.e., Vigor Skin Care also lacked a creative vision and
mission statement, due to which there was lack of coordination among the team members and
thus the company failed to position itself properly to address the consumers’ needs and
preferences regarding the fashionable and healthy products and services (Goetsch and Davis
2014).
Due to lack of vision and creative mission statement, the team members failed to
understand the desired goals and objectives to be achieved and even lacked proper
communication to advance towards a positive work environment. The major challenges faced by
the leader could be the lack of diverse sets of skills and knowledge among the staffs
(Vigourskintherapy.com.au 2018). All the employees used to think same due to the same skills
and knowledge, which created difficulties and thus the consideration of project scope, would be
essential for determining the skills and knowledge required to serve the team and foster
collaborative working (Kerzner and Kerzner 2017). The team needed leaders who would provide
them with a sense of purpose and direction and thee leadership skills were very poor at Vigor

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Skin Care, which created complexities in guiding the team members in the right direction by
holding them accountable and this slowly decreased their morale level. Full commitment to the
performance and efforts was not provided, which enabled creation of confusing roles and made
the team members failed to work as a well functioning and cohesive unit (Galegher, Kraut and
Egido 2014). There were conflicts and misunderstandings that deteriorated the sharing and
exchange of ideas, furthermore resulted in the formation of a poor work environment.
Solutions to the problem
To resolve the issues, it is necessary for Peter to assess the marketing campaigns and
place some strategic recommendations with proper support provided by Sandy Fryda, the
marketing director. Vigor, being a brand worth saving, is important to ensure that the employees
work as an unit to understand the concerns of customers for the fashionable products and
services, furthermore renovate those in the form of a new skin conditioner that is natural, not
allergic and contains vitamin E and UVA protection (Paull et al. 2013). Sandy should work as a
motivator and political advisor to Peter for ensuring that the strategies are developed and
implemented accurately to enable abundant supply of rejuvenated products and services and
meet the demands in the market too. The solution to the issues related to lower employee
engagement, lack of communication and inability to manage a creative vision could be overcome
when Peter, Sandy and Josh would work together, as an unit, to undergo transformation of the
business positively. It was also found that the products and services of Vigor were costly and
were delivered lately too, due to which, complexities arose while dealing with the suppliers and
management of poor quality too (Whetten and Cameron 2014). The leader or manager of the
organization, Peter, should consult with the manufacturing and production departments and

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conduct meetings to develop creative processes and ensures deployment of political capital
whenever required goal of the organization.
To promote effective teamwork, the mission statement and creative vision should be
acknowledged by the employees, which is the role of the manager or leader. Allowing for a
clearly defined goal or objective is essential along with the accountability of every team member
and project leader or manager too (Schoemaker, Krupp and Howland 2013). The team leader
should consult with the cross over manager to specify the tasks to be allotted and its quantity,
quality, resources required and time taken. It is important for the team members and team leader
to discuss about the matter for which the issues have arisen and then focus on the clarity and
definition of the accountabilities of team members for the project undertaking (Ebrahimi
Mehrabani and Azmi Mohamad 2015). There should be coaching or training and developmental
sessions arranged for both the manager or team leader and the employees to strengthen their
interpersonal skills and facilitate teamwork, coordination and performing the roles responsibly
(Chuang 2013). Mnaging proper communication is essential too along with clarification of
purpose to the employees while providing them with rewards and benefits can also be effective
for keeping them motivated and encouraged to perform to their potential.
Conclusion
The report was prepared to demonstrate the various issues and challenges faced while
team working by the manager or leader of the organization. The major issues were lack of
communication, lack of creative vision and inability to engage the workers altogether to promote
effective teamwork. The solutions included effective leadership skills, proper communication

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and the management of a creative vision and mission statement to guide the team members in the
right direction for the accomplishment of business goals and objectives effectively.

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Reference list
Chuang, S.F., 2013. Essential skills for leadership effectiveness in diverse workplace
development.
Ebrahimi Mehrabani, S. and Azmi Mohamad, N., 2015. New approach to leadership skills
development (developing a model and measure). Journal of Management Development, 34(7),
pp.821-853.
Galegher, J., Kraut, R.E. and Egido, C. eds., 2014. Intellectual teamwork: Social and
technological foundations of cooperative work. Psychology Press.
Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Kobersy, I.S., Barmuta, K.A., Muradova, S.S., Dubrova, L.I. and Shkurkin, D., 2015. The system
of the methodological principles of management of enterprise development. Mediterranean
Journal of Social Sciences, 6(3 S4), p.25.
Levin, J. and Nolan, J.F., 2014. Principles of classroom management: A professional decision-
making model. Pearson. One Lake Street, Upper Saddle River, New Jersey 07458.
Paull, D.E., DeLeeuw, L.D., Wolk, S., Paige, J.T., Neily, J. and Mills, P.D., 2013. Effect of
Simulation-Based Crew Resource Management Training on Measurable Teamwork and
Communication Among Interprofessional Teams Caring for Postoperative Patients. The Journal
of Continuing Education in Nursing.
Rudani, R.B., 2013. Principles of management. Tata McGraw-Hill Education.

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Schoemaker, P.J., Krupp, S. and Howland, S., 2013. Strategic leadership: The essential skills.
Harvard business review, 91(1), pp.131-134.
Vigourskintherapy.com.au. (2018). Vigour Skin Therapy. [online] Available at:
http://www.vigourskintherapy.com.au/ [Accessed 9 Oct. 2018].
Whetten, D. and Cameron, K., 2014. Developing Management Skills: Global Edition. Pearson
Higher Ed.

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Reflection on teamwork
From the report, it has been understood that important of teamwork has been highlighted.
I believe that teamwork is essential not only for strengthening the workforce efficiency, but also
for enhancing the productivity of the organization along with higher revenue generation to
accomplish the business goals and objectives. Vigor Skin Care company was facing some major
issues related to the lack of innovation, which hindered the business rejuvenation while there was
also lack of creative vision and mission statement required to accomplish the business goals and
objectives easily. Due to this, the employees were unable to understand their job roles and
responsibilities properly, which was followed by lack of communication and inability to show
their diverse sets of skills and knowledge. I have understood that there are various challenges
associated with the lack of a creative vision, which has not only affected team working, but also
has reduced the workforce performance largely. It was, indeed, important to hold the team
members accountable for their job roles and responsibilities, which could assist in making team,
understand the organizational purpose along with a proper direction in which they could move on
to achieve the business goals. Often there might be confusions regarding the roles and
responsibilities, which should need proper collaboration, sharing and exchange of ideas and
opinions to foster teamwork, effective coordination among the team members and enhanced
business performance too. I have also understood that lack of communication and creative vision
among the team members could also result in conflicts, misunderstandings and poor working
environment, where production will be hindered and there could also be lack of innovation. Due
to this, it should be effective for placing the team members’ concerns at first, keep them
motivated and encouraged by providing them with the right rewards and benefits based on their
performances and level of contribution put by them. A proper working condition and

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maintenance of a good culture should also assist in making the team members’ work as an unit,
furthermore monitor the performances of the employees too. This would help in keeping track of
the performance of team members and make necessary changes and improvements to foster
teamwork, collaboration and better communication. It should assist me to communicate with
others in the future while working as a team and at the same time, allow each and everyone to
share their individual thoughts, ideas and opinions to ensure better collaborative working and
increased workforce performance through increased profitability and higher production level too.
All these aspects that have been learned by me would help me to progress in my career and
become successful in the professional career too.