Analysis of Vigour Levels in Female Footballers' Passing Success

The assignment revolves around examining whether optimum levels of vigour influence the passing success rate in 16-25-year-old female football players. It includes conducting a study where participants complete a Profile of Mood States (POMS) questionnaire before their game to assess their psychological state, followed by observations to gather performance data. The objective is to determine if technical skills like passing can be affected by psychological factors, employing both quantitative and qualitative data analysis techniques. Recommendations for further research and practical implications are also included.

RESEARCH PROJECT

Table of Contents
TOPIC: “To identify impact of digital marketing on the customer preference- A case study on
Marriott Hotel”. ...............................................................................................................................1
TASK 1............................................................................................................................................1
LO 1.................................................................................................................................................1
1.1 Project outline specification.............................................................................................1
1.2 Factors that take part in the research project selection.....................................................2
1.3 Literature review..............................................................................................................2
1.4 Research project specification..........................................................................................4
1.5 Plan and procedures for the research specification..........................................................6
TASK 2............................................................................................................................................9
LO 2.................................................................................................................................................9
2.1 Match resources with questions and hypothesis...............................................................9
2.2 Proposed research investigation for the procedure...........................................................9
2.3 Recording and collecting data........................................................................................11
LO 3...............................................................................................................................................13
3.1 Research evaluation techniques......................................................................................13
3.2 Analysis research ...........................................................................................................14
3.3 Recommendation and justification for further research ................................................17
TASK 3..........................................................................................................................................18
LO 4...............................................................................................................................................18
4.1 Presentation of outcomes................................................................................................18
REFERENCES..............................................................................................................................20

TOPIC: “To identify impact of digital marketing on the customer preference-
A case study on Marriott Hotel”.
TASK 1
LO 1
1.1 Project outline specification
Background of the study
Digital marketing is the effective tool that assists to grow outcomes and results through
promote products and services. In this aspect, facilities determines to share informations,
perception, interest, ideas, etc. (Marotzke, Müller and Prömmel, 2016). Digital marketing is the
effective area where several things exists that impact positively on the customers. With the help
of this channel, community based output, collaboration and many other things can be
implemented that make successful operations. Further, it also helps to assess customer perception
through providing several kinds of images on company website. In the present report, Marriott
hotel perform different functions and operations as per hospitality sector in the whole market.
They deal as international hotel to perform functions and operations.
Purpose of the present research
In order to carry the present research, main aim is to identify impact of digital marketing
on the customer perception. This is because, each customer has demand for qualitative products
and services at low cost (Mailhot, Gagnon and Binette, 2016). Therefore, digital marketing is the
crucial platform where several types of information collected that based on the customer choice
and preferences.
Aim: “To identify impact of digital marketing on the customer preference- A case study on
Marriott Hotel”.
Objectives of research
 To understand the concept of digital marketing and customer preferences.
 To identify factors that impact on the consumer choice with digital marketing.
 To assess effectiveness of the digital marketing to attract customer of Marriott hotel.
 To recommends ways through organisation can enhance performances of digital-
marketing to increase customer base.
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Question of research:
 What is the concept of digital marketing and customer preferences?
 What are the factors impact on the customer preferences in order to use digital
marketing?
 How digital-marketing is effective to attract customer of Marriott hotel?
1.2 Factors that take part in the research project selection
In order to select the topic, following factors create impact:
 Interest: In this present research topic, I have interest to identify impact of the digital
marketing on the customer preferences. I want to assess knowledge in the digital media
marketing that impact on the preferences of buyers. Therefore, I selected this topic.
 Benefits: In order to considered the present research, there are several benefits also
assesses towards the customer in the business environment. With regards to identify
impact of digital marketing on customer preference, effectiveness of the customers
require develop. In this way, customer preferences can be assess, opportunities identified
to enhance market share. In addition to this, knowledge can be increases towards
customer preferences (Karp and Sacks, 2014).
 Experience: in order to conduct the present research, I can explore understanding and my
knowledge to create effective functioning at workplace. In this way, positive impact can
be identify that help to understand the research objectives.
 Explore: In addition to this, with considered different tools and techniques that are useful
to make effective functions at workplace. Therefore, effective functioning can be explore
in the business that carry with goals and objectives (Ryan, 2016).
 Resource availability: In order to carry the present research program, at workplace there
are enough resources. With the help of enough fund, human resources and other material,
effective information could be develop with digital media marketing.
1.3 Literature review
Theme 1: Concept of digital-marketing and customer preferences
According to the Armstrong, Kotler and Brennan, (2015), digital marketing is the
effective process in which products and services marketed by different types of digital
technologies. It includes social media, internet, etc. that helps to display advertisement and many
other digital medium. Digital marketing platform continuously increasing day by day that
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incorporated into the plan of marketing. In this aspect, some marketing plan used that campaigns
with digital-marketing that become more prevalent and efficient. There are different kinds of
techniques implemented that assists to develop customer base with digital marketing such as
search engine optimization, search engine marketing, etc.
However, Centobelli, Cerchione and Raffa, (2016) stated that digital marketing referred
as the online marketing that includes internet, web, etc. It is the most common term that make
high growth with implementation of advertisement. There are different kinds of ways that used
in digital marketing that creates benefits in marketing efforts. Using digital marketing is not era
that allow for the brand to market the products and services. In this aspect, both types positive
and negative feedbacks can be taken at workplace that could be make support to accomplish
effective functioning at workplace. Dodson, (2016), said that digital marketing refers to the
advertisement which includes digital channel such as social media, email, mobile apps, etc. In
this aspect, Marriott can post their photos, videos, etc. on website through customers attracted
towards the business. It is the best strategy that assist to meet with goals and objectives of the
organisation.
Theme 2: Factors impact on the customer preferences with digital-marketing
As per the view of Kingsnorth, (2016), study of consumer perception is the not easy
topic. It not helps to predict outcomes for future but also pertain to create understanding towards
purchasing pattern of them. It is very important element that create profitability at workplace.
There are several factors exist that impact on the consumer perception such as marketing
campaigns which includes advertisement that influence to customer for purchasing any product
through make decisions. It is the main element that opt for one brand and indulge for the
shopping. Marketing campaign undertaken at the regular intervals that assists to remind
consumer to shop for the exciting products.
On the other hand, Sahdeo and Srivastava, (2016) stated that economic conditions is the
effective element that create impact on the consumer spending decisions which greatly influence
in the marketing. It holds truly for the purchasing of products in the market. With the help of
positive economic environment, consumer are more confident and willingly buy products with
financial liabilities. Furthermore, Karp and Sacks, (2014) explored that personal preference is the
another element that create impact on customer and influence to their decisions such as likes,
dislikes, priorities, etc. In the certain dynamic industries like hospitality that is Marriott personal
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view and opinion of the customer impact on style and fund. Personal elements highly influence
that impact on the functioning and operations of the business environment.
Theme 3: Effectiveness of digital-marketing to attract customers
As per the point of Marotzke, Müller and Prömmel, (2016), in order to attract customers,
digital marketing play very important role in the business environment. With this regard,
Marriott can increase new clients in their business operations. Therefore, the organisation need to
concern and respond for their target market to develop effective functioning in the business.
They can take advantages of custom audience on the Facebook. When the organisation respond
to concern public customer services will be increasing that is important for fulfilling expectations
to follow brands on the social media. Beside this, Mailhot, Gagnon and Binette, (2016)
generated their view in respect to take advantages discount is the main element through
promotion will be developed at digital-marketing website. In this way, the chosen organisation
can inviting their audience to participate to attract customers. It assists to generate database of
email of the fans that can be used in email marketing campaign with personalised
announcements. In addition to this, it is also beneficial to keep and maintain public interest that
entertain with the brand. Hence, the organisation spread virally that establish to share contest to
get more chances.
1.4 Research project specification
Research methodology
Aim: “To identify impact of digital marketing on the customer preference- A case study on
Marriott Hotel”.
Objectives of research
 To understand the concept of digital marketing and customer preferences.
 To identify factors that impact on the consumer choice with digital marketing.
 To assess effectiveness of the digital marketing to attract customer of Marriott hotel.
 To recommends ways through organisation can enhance performances of digital-
marketing to increase customer base.
Question of research:
 What is the concept of digital marketing and customer preferences?
 What are the factors impact on the customer preferences in order to use digital
marketing?
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 How digital-marketing is effective to attract customer of Marriott hotel?
Contributions
With regard to carry the present research, positive and negative results can be assesses
with using data analysis. There are different kinds of attributes includes that assists to make
improvement in the organisation with using social media tools. Moreover, customer contribution
is the important fundamental aspect that create effective execution within the organisation.
Methods
It is important aspect that assists to conduct effective research program. It helps to
accomplish objectives of the research with using different tools and techniques. Following are
certain major consideration included in respect to accomplish the targets:
 Investigation method: It includes two types of methods such as inductive and deductive.
In order to carry the present study, inductive approach used that assists to evaluate and
identify impact of digital-marketing on the customer choice.
 Research design: It determines support to assess the problems which related with the
present study. With this regard, customer preferences can be evaluated with
implementing digital-marketing.
 Data collection: In order to gain competitive advantages, different types of information
can be gather. Therefore, primary and secondary both kinds of data collected to develop
effective results. In addition to this, there are different sources adopted such as books,
journals, online resources, etc.
 Sampling: Sample size need to be developed in effective manner. Therefore, relevant
information could be gather. Selected sample size is 20 in the present research.
 Data analysis: With the help of qualitative and quantitative data techniques, effective
results can be made at workplace. In this way, positive functioning can be developed in
systematic aspect
 Conclusion: In this way, evaluation can be made for outcomes of the Marriott hotel.
Therefore, exploratory research design selected that assists to identify impact of digital-
marketing on customer preferences. Furthermore, primary and secondary both types of
data evaluated to gather relevant information in business.
1.5 Plan and procedures for the research specification
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Illustration 1: Gantt chart
Illustration 2: Network plan
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TASK 2
LO 2
2.1 Match resources with questions and hypothesis
In order to carry the present research program, qualitative and quantitative resources can
be used that assists to meet with goals and objectives of the business. In this aspect, digital media
marketing influence to the customer perception towards the products and services of Marriott
hotel. With the help of questionnaire, research program developed with using financial, human
and technical resources.
Beside this, conduct research program developed by primary and secondary resources
that are needed to implement effective functioning in the business. Primary resources are those
that collected first time for research of Marriott. With the help of different tools' researcher can
gather evidence for the outcomes, objects and events, etc. (Qualitative and quantitative research,
2017). In addition to this, secondary data collected with published resources that assists to find
out more relevant information for the project from the previous researches. Therefore, published
and unpublished resources can be carry in systematic work. For instance, articles, magazines,
newspapers, etc.
In addition to this, there are three types of resources must be carry in the business to
developed positive relationship. In this way, financial resources carry for market research,
human resources carried for identify concept of people towards same things and physical
resources include tools, machinery, etc.
2.2 Proposed research investigation for the procedure
With regards to carry present research, questionnaire has been design that is related with
aims and objectives. Therefore, following questionnaire need to be selected to identify impact of
digital marketing on customer preference:
Questionnaire
Name:
Age:
Gender:
1. Are you prefer to use digital-marketing towards products and services of Marriott hotel?
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