Detailed Business Report: Analysis and Comparison of Three Companies

This report provides a comprehensive analysis of three major Vietnamese companies: Vinatex Da Nang JSC, Vinamilk JSC, and Phu Nhuan Jewelry JSC. It begins with detailed background information on each company, including their historical development, current status, and strategic statements. The report then delves into a comparative analysis of the three organizations, examining their legal forms, sizes, organizational scopes, products, services, pricing strategies, and goals. Part B of the report assesses the organizational structures and value chains of Vinatex Da Nang and Vinamilk, followed by a comparative analysis and SWOT analysis of all three companies. Finally, the report offers an evaluation and critical review of the companies' business functions and strategies, concluding with a summary of key findings and a list of references.

Table Of Contents
INTRODUCTION....................................................................................................................2
PART A: BACKGROUND DETAILS...................................................................................3
I. Vinatex Danang JSC...........................................................................................................3
1, Historical Story..............................................................................................................3
2, Today..............................................................................................................................3
3, Overview........................................................................................................................3
4, Strategic Statement.........................................................................................................5
II. Vinamilk JCP.....................................................................................................................6
1, Historical Story..............................................................................................................6
2, Today..............................................................................................................................6
3, Overview........................................................................................................................7
4, Strategic Statement.........................................................................................................8
III. Phu Nhuan Jewelry JSC...................................................................................................9
1, Historical Story..............................................................................................................9
2, Today..............................................................................................................................9
3, Overview.....................................................................................................................10
4, Strategic Statement.......................................................................................................11
IV, Comparison....................................................................................................................12
PART B: ASSESSMENT......................................................................................................14
I, Organisation Chart and Value Chain................................................................................14
1. Vinatex Da Nang..........................................................................................................14
2. Vinamilk.......................................................................................................................16
II, Comparison and SWOT Analysis...................................................................................18
1, Comparison:.................................................................................................................18
2, SWOT Analysis...........................................................................................................18
III. Evaluation and Critical Review.....................................................................................19
CONCLUSION:.....................................................................................................................20
REFERENCE LIST:..............................................................................................................21
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INTRODUCTION
In the present age society, business activities take place extremely exciting in the Vietnamese
market in particular and the world in general. According to the General Statistics Office,
Vietnam had set a record when there were 131.1 thousand businesses established in 2018.
Besides, more than 12.5 thousand businesses in Vietnam go bankrupt every year. Therefore,
before starting a business, it is advisable to understand the business environment and the
structure of many different types of organizations. The business environment is defined as the
influencing factors that are closely related to business activities. These factors have internal
or external effects on the company's results, performance, and growth. Therefore, BE is the
key to achieve great success.
As an assistant business analyst by Vinatex Da Nang Joint Stock Company, I take on the task
of writing the report to the CEO about investigating and explaining three different types of
organizations including: Vinatex DaNang JSC, Vinamilk JSC, and PNJ JSC.
This article will describe an introduction to each of 3 companies above; give clear
information and explain them; evaluate the different business functions for Vinatex Da Nang
JSC and analyze the advantages and disadvantages to how they relate to and impact the
structure of the company. The Final is the conclusion and reference list.
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PART A: BACKGROUND DETAILS.
I. Vinatex Danang JSC.
1, Historical Story.
In 1992, Vinatex Da Nang was a member of Vinatex and Vitas. In 1995, it merged into
Textile and Garment. In 2002, it merged into VN National Textile Garment Corporation at
DaNang and Thanh Son textile garment. Until 2005, it was called Vinatex Danang. Then, it
renamed Vitatex DaNang Joint Stock Company on the first of July, 2008. Headquarters was
located 25 Tran Quy Cap, Thach Lang, Hai Chau, Da Nang city, Vietnam.
2, Today.
Nowadays, it has grown strongly with 4 factories with more than 4000 employees and 3500
machines, 2 joint venture companies, and many other partners such as: Motives group, Lanier
clothes, Perry Ellis International, and Vinatex. group. They are known as a company
specializing in manufacturing and trading and exporting products such as trousers, jackets,
protection wear, and clothing to the US, German, Korea, Taiwan, and Japan. Net sales
reached 705.6 billion Vietnam dong in 2019.
Unit: Million
Dong
(Source:https://finance.vietstock.vn/VDN-ctcp-vinatex-da-
nang.htm)
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3, Overview.
Company Vinatex Da Nang JSC.
Legal Form Joint Stock Company
Ownership (Private Sector or Public Sector) Private Sector
Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) Manufacture and exporter
Industry Garment and textiles
Wire or narrow Wide
Country of Headquarters Vietnam
* Stakeholders:
Mr. Pham Phu Cuong is the chairman of the board of directors. He is the most powerful
man in the company.
Mr. Ho Hai is the chief executive officer. He is in charge of the operating company.
4, Strategic Statement.
4
These people have a direct influence on the vision and future strategy of
the whole company.

5
To become the
representative textile brand
of Vietnam. Vision
Bring fashion
to everyone Mission
Account for
30% market
share in
DaNang
goal
Achieve
sales of
1000
billion
Vietnam
Dong in
2021
objecive

II. Vinamilk JCP.
1, Historical Story.
Vinamilk was established on August 20, 1976, on the basis of three dairy factories from the
old regime as: Thong Nhat Dairy Factory, Truong Tho Dairy Factory, Dielac Powdered Milk
Factory. In 1995, Vinamilk Inaugurated the first dairy factory in Hanoi. After that, a series of
factories in Can Tho, Binh Dinh, and Nghe An were put into operation. In 2006, Vinamilk
inaugurated the first dairy farm in Tuyen Quang. Headquater was located in 10 Tan Trao,
District 7, Ho Chi Minh City, Vietnam.
2, Today.
Currently, the total herd of cows supplying milk to the company is more than 120,000 cows,
providing about 750 tons of raw fresh milk to produce over 3,000,000 (3 million) glasses of
milk/day. According to the Vietnam Report, in 2018, the liquid milk segment of Vietnam
Dairy Products Joint Stock Company (Vinamilk - code: VNM) continued to lead the industry
with about 55% market share. Besides, Vinamilk holds more than 80% market share of
yogurt, more than 80% of condensed milk market share, and more than 30% market share in
powdered milk. Net sales achieved 15.5 trillion in Quarter 2/2020.
Unit: Million Dong
(Source:https://finance.vietstock.vn/VNM-ctcp-sua-viet-nam.htm)
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3, Overview.
Company Vinamilk
Legal Form Joint Stock Company
Ownership (Private Sector or Public Sector) Private Sector
Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) Manufacture and exporter
Industry Garment and textiles
Wire or narrow Wide
Country of Headquarters Vietnam
* Stakeholders:
Mr. Phan Minh Tien is the chief marketing officer. He will have a duty to do a market
analysis to come up with the current situation of the market.
Ms. Bui Thi Huong is the chief human resource officer. She will be responsible for
managing human resources and making reward policies suitable for employees.
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4, Strategic Statement.
8
To become a world
grade brand in food
and beverage
industry, where
people put all their
trust in nutrient and
health products.
Vision
To deliver the
valuable nutrition to
community with
our respect, love
and responsibility
Mission
- Maintaining the
No.1 position in
Vietnam market.
- Aiming to reach
the Top 30 of
World’s Largest
Dairy Companies
in terms of
revenue.
Goals
- Marketing products
-Research Environment
- Developing plans Objectives
These people have a direct influence on the vision and future strategy of
the whole company.

III. Phu Nhuan Jewelry JSC.
1, Historical Story.
April 28, 1988, Phu Nhuan Jewelry Shop was born with 20 employees. In 1992, the company
changed its name to Phu Nhuan Jewelry Company. In March 2009, PNJ shares were
officially listed on the HOSE, charter capital increased to 400 billion VND. In 2010, PNJ was
ranked 16th by Plimsoll in the top 500 largest jewelry companies in the world. Headquater is
located in 170 E Phan Dang Luu, Ward 3, Phu Nhuan District, Ho Chi Minh City, Vietnam.
2, Today.
After years of efforts, on April 28, 2018, the PNJ established two subsidiaries with charter
capital up to 120 billion VND. It has 350 stores all over the country with high aesthetic value
jewelry. Net sales got 3.9 trillion in Quarter 3/2020.
Unit: Million Dong
(Source:https://finance.vietstock.vn/PNJ-ctcp-vang-bac-da-quy-phu-nhuan.htm)
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3, Overview.
Company Phu Nhuan Jewelry Joint Stock Company
Legal Form Joint Stock Company
Ownership (Private Sector or Public Sector) Private Sector
Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) manufacture
Industry Jewelry business
Wire or narrow Wide
Country of Headquarters Vietnam
* Stakeholders:
Ms. Cao Thi Ngoc Dung holds the position of Chairwoman of the Board of Directors. He
got an Economic bachelor's degree and have excellent economic knowledge.
Mr. Le Tri Thong is the CEO. He manages and promote the company's development.
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These people have a direct influence on the vision and future strategy of
the whole company.

4, Strategic Statement.
11
Being Asia's leading
jewelry retailer and
manipulator Vision
bring luxury to
customers Mission
No. 1 jewelry
brand in Vietnam Goal
Account for
20% market
share nationwide Obejctive

IV, Comparison.
Aspects Vinatex Da Nang Vinamilk Phu Nhuan Jewelry
Legal Form Joint Stock Company
Size Large enterprise
Organizational Scope Wide
Product trousers, jackets,
protection wear.
milk, yogurt, sugar,
ice-cream
Jewelry
Service Refund Multiple separate
service
Customer care
Price Affordable Reasonable Luxury
Goals and Objectives SMART
Desire Maximize profits and reduce costs.
Legal Form.
Known joint-stock companies have large benefits, so a great number of companies have
chosen their own joint-stock companies for long-term development. First, the Joint Stock
Company has more chance to raise huge capital than other types of business. If the company
needs money it can sell its shares to the public. Furthermore, shareholder liability is also
limited by the number of shares they hold. That means they won't lose their home or car if the
company goes bankrupt. Instead, they can easily sell and transfer shares.
Size and Scope.
All three companies above have very large employees with many branches in the countries
and are classified as a large enterprise (more than 250 employees). Vinatex Da Nang, Phu
Nhuan Jewelry, and Vinamilk have more than 4000, 5700, and 10 000 workers respectively.
Besides, the organizational scope of all 3 companies is wide. They have customers of all
ages, genders, and interests. Besides, they have many headquarters located in many countries
and business is also very large. Vinamilk will be an example to demonstrate this. Vinamilk
has more than 10,000 employees, supplying and distributing to 30 different countries, and
have 18 million products consumed daily from all ages. According to statistics, 100% of
Vietnamese people have used Vinamilk's products.
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