Virgin Atlantic Business Environment: Responsibilities & Strategies

This report provides a comprehensive overview of Virgin Atlantic's business environment, detailing its purpose, mission, vision, values, and objectives. It identifies key stakeholders such as customers, employees, government, suppliers, and shareholders, outlining how the company strives to meet their respective objectives. The report also highlights Virgin Atlantic's major responsibilities, including environmental welfare, customer satisfaction, and employee well-being, along with the strategies employed to fulfill these responsibilities, such as adopting innovative technologies, providing high-quality services, and fostering a healthy work environment. The analysis includes references to relevant academic sources, underpinning its findings and recommendations.

Task 1
Business environment

OVERVIEW OF COMPANY
 Virgin Atlantic is one of the leading public British
airline companies which is focused on rendering
commercial airline services to its customers. This
organization is established in 1981 with the name of
Ritter public limited company that had been changed to
virgin Atlantic in 1984. With airline services, this
company is also offered services related to cargo
transportation as well as car and hotel bookings.

Purpose of Virgin Atlantic
Main purpose of virgin Atlantic is to render outstanding
and memorable services to its customers as per their
needs. Along with this, it is also focused to generate high
amount of revenue and profitability in order to enhance
the development of its services.

Mission, vision, value and objectives of
company
Mission
To provide safe and secure airline services to its business
clients as well as customers with the availability of high
quality and reasonable price.
Vision
To provide modern and innovative services through
including new technology.
To create goodwill in front of customers as well as society.
To be a source of inspiration for the other people and
businesses.

Continued…
Values
To reduce the level of co2 emissions and greenhouse
effect.
To adopt innovative technology for the purpose of
environment safety.
Objectives
To enhance the level of its profitability and sales revenue.
To expand its business in more countries of the world.
To maintain good relationship with customers.

Importance of mission, vision, values and
objectives in the respect of virgin Atlantic
Availability of mission, vision, values and objectives
assists company towards a right direction in order to
perform its business activities in an effectual
manner. Along with this, it leads all the stakeholders
of company to fulfill their roles and responsibilities
in a better way.

Different stakeholders and their objectives that are
fulfilled by the management of organization
In case of Virgin Atlantic, management always try to
fulfill the objectives of different types of stakeholders.
These are as follows:
Customers: Major objectives of customers is to get
better quality of airline services. For that, management
of company is focused on ensuring the quality of
services through using the tool of total quality
management.

Continued…
Employees: In case of employees, objective is
related to satisfy their needs in terms of monitory
and non-monitory. Due to this, management is
focused on rendering healthy environment to
workforce along with offering better salary and
incentives as per their performance.

Continued…
Government: In order to fulfill the objectives of
government, Virgin Atlantic focuses on following
the rules and regulations of government in an
effectual manner.

Continued…
Suppliers: In order to get better quality of
goods and machinery on time, company is
focused on maintaining better relationship with
them by rendering them payment at the same as
decided.

Continued…
Shareholders: Getting more profit is the major
objective of shareholders on the behalf of investing
their money. In order to fulfill this objective,
Virgin Atlantic ensures the rights of shareholders at
the time of allocation of profit shares. Along with
this, it involves shareholders in decision making
process for enhancing the trust of them towards the
firm.

Three major responsibilities of Virgin Atlantic
• Major responsibility of company is to ensure
the welfare of environment and society at the
time of providing its services.
• Second responsibility is to enhance the level
of customer satisfaction towards its services.
• Third responsibility is to fulfill the needs and
requirements of employees.