Analysis of Virgin Atlantic's Global Business Environment

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Global Business Environment Portfolio Paper
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Contents
Global Business Environment.................................................................................................................3
Impact of Global Business Environment.................................................................................................3
Impact of Government on the business Organisation..............................................................................3
Impact of changes in Business and its responses.....................................................................................4
References................................................................................................................................................5
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Global Business Environment
Virgin Atlantic is the UK based airline industry, it is the British airline, and the office of
British Airline is in Crawley, United Kingdom. This Airline was established in 1984, Virgin
Atlantic uses the mixed service of Airbus and also Boeing wide-body craft and this all
operates the services in North America, Africa, Caribbean, London and their secondary base
is in Manchester. The Virgin Atlantic aircraft consists of three cabins named as an economy,
premium and the upper class. They carried 5.4 million passengers in the year 2012 and
making the seventh largest UK airline in terms of volume of the passengers.
Impact of Global Business Environment
The global business environment is a universal force, and the factors that are contributing to
the global business include production, market, labour, culture, technology, and environment.
This global business environment gives more profit to Virgin Atlantic. In the present
scenario, Airline industries are the largest growing industries. Virgin Atlantic comes in some
of the few airline industries which have increased the capacity of taking passengers and also
provide people to travel with luxury and with the best comfort. The government has increased
the development of the resorts and other infrastructure for attracting the tourists from various
countries; this is the improvements done by the government of the different country (Goyal,
et. al., 2014). The growth in economies in the developing countries and their citizens has
become the future international tourists. The direct investment also contributed to growth in
travel business due to the rapid growth of world trade in international business.
Impact of Government on the business Organisation
Virgin Atlantic has kept the quality services as this is the part of daily operations from the
start. Virgin Atlantic always gives attention to standards, add amenities and also enhance the
passengers and approach that includes interaction and consideration. Government policies
affect the airline industry directly. The policies like Fiscal and excise taxes have increased the
price of the consumers than it also affects demands. The global environmental emissions
policies and the international route non-regulation affect the operations in the future
(Mhlanga, et. al., 2017).
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Impact of changes in Business and its responses
The creativity and innovations in the air crafts make them leaders in the airline industry.
Safety is also the main part in the airline industry, and Virgin Atlantic has recognised among
the world's 10 safest airlines in the world. They promote local cultures and international
treasures; Virgin Atlantic also launch safety education and also encourage safety education.
This all may impact the business and also for the business growth due to which more
passengers want to travel from the safe flights. Virgin Atlantic also won the Business Travel
Awards, Edie Sustainability Leaders Awards, Tourism for tomorrow these awards are won in
the year 2018, and there are so many other awards won by the Virgin Atlantic in the year
2012, 2013, 2014, 2015, 2016 and 2017.
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References
 Goyal, R. and Negi, D., 2014. Impact of global economic crisis on airline
industry. IRACST International Journal of Commerce, Business and Management
(IJCBM), 3(2), pp.2319-2828.
 Mhlanga, O. and Steyn, J.N., 2017. Impacts of the macro environment on airline
operations in southern Africa.
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