Business Growth Strategies: A Research Project on Virgin Atlantic

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MANAGING SUCCESSFULL BUSINESS
PROJECT
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Contents
Introduction.................................................................................................................................................3
LO1.............................................................................................................................................................4
P1 Devise project aims and objectives for a chosen scenario..................................................................4
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.........................................................................................................6
P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for
completion.............................................................................................................................................10
LO2...........................................................................................................................................................13
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................................13
LO3...........................................................................................................................................................19
P5 Analyze research and data using appropriate tools and techniques...................................................19
P6 Communicate appropriate recommendation as an outcome of research and data analysis to draw a
valid conclusion.....................................................................................................................................36
LO4...........................................................................................................................................................37
P7 Reflect the value of undertaking the research to meet stated objectives and own learning and
performance...........................................................................................................................................37
Conclusion.................................................................................................................................................39
References.................................................................................................................................................40
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Introduction
Globalization can be understood as an opening between international and national borders that
can help in the development of a broader outlook and nationalistic perspective to deal with the
substantial needs for the business growth. This helps in making deals with capital goods, services
and national frontiers that can in the development of fragile and small and large scale economies.
This report will also focus on the development of overall needs of a business by keeping in
consideration the business case of the airline industry and many airlines that can be used in order
to make sure effective development of behavior is there. This report will study the
macroeconomic factors like culture and economy that has been affecting the development of
business opportunities in Virgin Atlantic Airways.
3

LO1
P1 Devise project aims and objectives for a chosen scenario
With globalization, the ease of communication is developed among different countries and their
process. Virgin Atlantic Airways suggest that air transport not only support the economic needs
and development of the country but also the political and social settings of the company as well.
This gives an effective result to the global needs and management behavior associated with the
industry. in aviation, the need to identify and adjust global values is very important as the same
can help in the current scenario understanding and future needs of the company. Virgin Atlantic
has developed certain policies and factors that are needed to substantial understanding and
development of an individual thus keeping in consideration the economic values associated with
the place (Shi, 2012).
Research Aim
To study the positive economic impacts of globalization on operation management of Virgin
Atlantic Airways
Research Objectives
 To identify economic factors that are majorly associated with global changes in the air
industry.
 To identify all economic features that deliver positive impacts on Virgin Atlantic
Airways.
 To identify other internal and external factors delivering the positive impact of
globalization on Air industry
Research Questions
 How has globalization improved the operations and overall structure of Virgin Atlantic
Airways?
 What are the major positive factors involved in economic development on the business?
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 How can Virgin Atlantic sustain these positive changes to maintain global needs and
economic development of the company?
 What are the other micro and macro environment factors developing overall operations
and economic status of Virgin Atlantic Airways?
5

P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.
Scope: This project is helpful in understating current features associated with the operational
development and policy building of the airline industry. The research is effective to develop
future policies of the project and make effective changes in the global needs of an individual.
The business operations and effective development of the company are respective changes that
are needed for the future needs of the company. The study and development of the airline
industry can help in the effective development of substantial needs required for growth for the
future development of the industry. the application of the same on Virgin Atlantic Airways can
be studied in the process in order to make sure the same is applied in the development of revenue
and future business growth of the company (Bremmer, 2014).
Cost: The cost for the overall development of research was based on the available resources and
development needs that can be used in order to develop a budget and future needs of the project.
The same can be seen in the current and future aspects of the report. The budget that has been
taken is of 6000.
Activity Cost Involved
Allocation of required resources 1000
Selection of population size for research 500
Assigning duties for the analysis of all
primary and secondary resources
500
Collection data and feedbacks 1000
Data analysis 1500
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Report development and submission 1500
Quality: The quality and development of the process have been maintained by taking a balanced
and effective approach to deal with the needs of the customer. This was seen in order to develop
authenticity and future growth of the research and making substantial changes in the data
analysis and collection process.
Communication: The communication channel that has been maintained in the process includes
the development of effective knowledge sharing between both the sections and making changes
in the growth process effectively. This can be seen in the research that all the participants were
well communicated the scope and needs of the company and making them understand the need
and future of their responses and making effective changes in the same.
Risk and resources: The risk that is involved in the process does include authentic
communication of needs and resources required for the future development of the research. The
only risk was getting actual feedback from participants and getting substantial development in
the research understanding.
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Literature Review
According to the view of The PPU, (2019), there are various large organizations which see
globalization as a method to gain desired income or profits. Also, the country gives relaxation in
the rules and regulation to the newly entering companies in the UK. Such relaxation has effect in
both positive as well as negative manner on the cost of airlines such as increase and decreases
cost alternatives which are outsourced airplane from one nation to another (Gurău, Volovelsky,
and Dana, 2019). On the other hand, there are various companies like Ryanair and Norwegian
airlines which have reputation and goodwill in the market place. They are easily attracting a
large number of people towards their required goods and services. The airline sector plays an
important role in the international economy. This will give a significant contribution to global
business operations, process, employment, and exports. Virgin Atlantic Company contributes
their share in social and economic development all over the world. It is an essential and effective
method of transportation system which carries out a number of passengers from one place to
another (Chapman, 2019). In the current time period, the aviation industry is one of the fastest
growing industries which are mainly affected by such a crisis. It can be analyzed that virgin
airlines provide appropriate and convenient transportation system which are helpful for a large
number of passengers to travel. This will gives only international conveyance network which is
easy for tourism and travelers. In addition to this, it will play an important role in providing
economic growth and development specifically for emerging nations.
As per the view of Geissdoerfer and Weerdmeester,(2019), the airline transportation system is an
innovative industry which assists in increasing economic growth and development. This will
connect people, nations, and cultures as they provide access to international markets and create
tourism or trade. Virgin Atlantic gain positive impact of economic growth while entering in the
new market area. At the time of entering into a new market, an organization needs to analyze the
entire market situation where they can easily establish their business and also operate their
company functions effectively. An organization requires identifying its responsibility and it is
determined to accelerating activities that main aim is to justify its environmental impact while
increasing economic benefits. Virgin Atlantic is one of the leading airline company which is
carried out people from one nation to another.
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Abdullah and Foo, (2019), states that it can be analyzed that there is around 7% increase in the
growth rate of air travel in a year for any motive such as business and vacation. There is various
positive economic impact are arise while Virgin Atlantic enter into another country for
enhancing its profitability. When company established business concern in other nation so there
is a chance of generating job opportunities for such country people. This will increase the
economic growth level and development in a better manner (Osagie, 2019). In the enhancing in
the aviation industry, trade, tourism, productivity, and other economic benefits will create
considerable additional employment and enhancing output in 12 nations. Some of the associated
economic benefits which are gained by company cover to the indirect sectors which deliver
tourism industry such as retailers, cab and conveyance.
According to the view of Ian Kincaid, (2019), with the increasing in Virgin Atlantic services and
facilities, this will directly effect on enhancing the trade which gains the attention of new
businesses areas, positively rise in investment and rising productivity (Allaoui, Bourgault and
Pellerin, 2019). Virgin Atlantic airways provide only the fastest transportation network in all
over the work that makes it important for the international business. With this, increasing
economic growth, provide global employment; generate new jobs and enhancing the tourism
sector which attracts a number of people from different countries to travel. It can be examined
that the entire world’s airways carry over around 4 billion passengers in a year and
approximately 62 million tonnes of merchandise. Such facilities generate 10.2 million
employment opportunities in the air transport sector and also contribute 704.4 billion dollars to
the international GDP. This will positively impact business operations and its functions
effectively. The airline industry is one of the main drivers behind globalization that driving
growth of the modern world (Marnewick, C. and Einhorn, F., 2019). They support around 63
million jobs in all over the world and enables 27 trillion dollars in global GDP rate. Lastly,
airways play an important role in economic development and gaining a long time economic
growth rate. This provides the nation’s combination in the international economy; it will provide
direct advantages for users and acquire high income in a better way. This will assist in managing
and maintaining business growth in order to enhance profitability or income.
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P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and
stages for completion.
Work Break down Structure
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Operations management of Virgin Atlantic
Airways
Understanding trends og
global market and the
future needs to
implemented as per that
Identification of current
changes and needs in air
travel industry
Developing operational
structure of Virgin
Atlantic Airways
Development of
marketing straregy for
operational
developmentof Virgin
Atlantic Airways
Roles and responsibiltes
allocation and
development
Recruitment and selection of
new talent for future
Formulation of new opeartional
plans which includes policies,
stratgies and factors associayed
with the same.
Conducting designated
training sessions
Defining the needs and impact of
globalization on airiline industry
Identification of required
resources for the overall
process associated with that

Time Line
Activity Start Time End Time No of days
Selection of topic
company and
required process for
the research
1 June 2019 5 June 2019 5
Identification of
resources and
collecting required
resources from
multiple resources
6 June 2019 8 June 2019 3
Market plan to see
the feasibility and
development of the
process.
9 June 2019 11 June 2019 3
Making marketing
strategy and future
needs for the
development of
future process
12 June 2019 16 June 2019 5
Allocating
designated roles and
17 June 2019 21 June 2019 5
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responsibilities
Doing primary and
secondary research
22 June 2019 26 June 2019 5
Analyzing the data
collected
27 June 2019 30 June 2019 4
Feedback and
conclusion
1 July 2019 3 July 2019 3
Development of
report and final
submission
4 July 2019 5 July 2019 2
Gantt chart
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