Marketing Essentials Report: Analysis of Virgin Atlantic Marketing

This report provides an overview of marketing essentials, using Virgin Atlantic as a case study. It begins with an introduction to marketing and the company profile of Virgin Atlantic, a prominent airline. The report then delves into the marketing process, outlining the steps involved in analyzing the market and formulating strategies. It examines the roles and responsibilities of a marketing manager within Virgin Atlantic, highlighting key functions. Furthermore, the report explores the interrelationship between marketing and other business functions like human resources, finance, and customer service, emphasizing their interconnectedness. The value and importance of marketing are discussed, emphasizing how marketing contributes to Virgin Atlantic's success. The report concludes by summarizing the key findings and the importance of integrated marketing efforts. References are provided to support the analysis.

Marketing Essentials
(TASK 1 )

Table of content
 Introduction
 Company Introduction
 Marketing process
 Roles and responsibility of marketing manager
 Interrelationship of marketing function with other functions
 Value and importance of marketing
 Conclusion
 References

Introduction
 Marketing is define as concept which enables and support in
determine the needs and wants of customers and then required
to take such appropriate judgment which facilitate in conclude
better decision for made the user satisfied in nature.
 Marketing helps in analyses the current and determine wants of
each and every individual properly and then create brand
awareness with exiting offers and convert the viewers in
ongoing client of a firm.

Company Introduction
 Virgin group deals in various kinds of commercial business
operations.
 Virgin Atlantic is one of their group which provide airline
facility to their target customers.
 They provide appropriate and suitable offers to their clients
which enable them to satisfy.
 Virgin Atlantic commence their operations from 22nd June
1984.

Marketing Process
 Marketing process define as a sequence of steps in which
operations lead to take place.
 A major thing for an organization is to determine and evaluate
about all essential and major things lead to take place at
market.
 This suppose to get done by determine the current trends with
future aspects so that better and suitable working lead to get
done.

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 Virgin Atlantic have frame their objectives in better and
suitable manner which define their strategies as well.
 Business target the moderate and higher income group people
where they provide exiting offers to them as well.
 This will support them to gain suitable market share as well as
become competitive in nature.
 Their major competitors which get disseminate through
marketing process are Easyjet, British Airlines etc.

Roles and Responsibilities of marketing manager
 A marketing manager of an organization define as one whom
responsible for facilitating marketing opportunities and
working properly so that better and appropriate working could
be done.
 Virgin Atlantic marketing manager perform several roles and
responsibilities which enable an organization to sustain at
market world and gain better results as well as competitive
edge and advantage.

Roles and responsibility of marketing manager of
Virgin Atlantic
 A major role of marketing manager is to assure all users that
company investigate the marketing research properly. This
enable in gaining their trust and faith towards a firm and
support in deliver reliable products and services.
 Another responsibility of marketing manager is to launch
appropriate and suitable advertising campaigns. It is really
important to determine the needs of customers and facilitate
suitable advertising campaigns so that better and supportive
working could be done.

Interrelationship of marketing
function with other functions
 Human resource and marketing: HR assume a vital part in an
association which empower and support to enlist and select such
person which encourage and done their work legitimately.
 Finance and Marketing: Another capacity is back which use to
made efficient records of all money related and non monetary
exchanges.
 Customer service and marketing: These capacities have an
interlinkage with each other where client administrations need to
enlist appropriately. Every one of their dissensions in regards to
item and administrations get deal with client bolster specialist
co-op.

Value and importance of marketing
 Virgin Atlantic success and survival, marketing management
have to organize appropriate and suitable market survey which
enables them to accomplish their targets properly.
 Their values associated with fulfillment of individual needs and
demands properly so that better and suitable growth could be
sustain.

Conclusion
 Different functions of an association are linked with each other
whom dependency reflect their growth and success.
 Management and managers have to made appropriate
relationship with each and every division properly.
 Their effective relationship among each other made work
operations easy which suppose to enable in generating more
and more revenue.