Project Report: Managing Successful Business Project for Virgin Group

This report examines the management of a product launch project, specifically focusing on Virgin Group's potential mobile phone launch on a global scale. It begins with an introduction outlining the aims, objectives, and research questions, followed by a project management plan detailing tasks, durations, and costs. The report includes a time scale, research methods involving questionnaires, and data analysis interpreting retailer responses regarding globalization, market evaluation, and the firm's efficiency. Findings and recommendations are provided, alongside a reflection on personal performance. The report concludes with a summary of the key insights and implications for Virgin Group's product launch strategy, emphasizing the importance of effective planning, market research, and adaptation to global market conditions. The research suggests that Virgin Group is well-positioned for a successful mobile phone launch, provided it leverages the insights from market research and implements the recommended strategies.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
INTRODUCTION..............................................................................................................1
MAIN BODY.....................................................................................................................1
P1. Aim and objectives.................................................................................................1
P2. Project management Plan......................................................................................2
P3. Time scale..............................................................................................................3
P4. Research methods.................................................................................................5
P5. Data analysis and interpretation.............................................................................7
P6. Recommendations............................................................................................... 15
P7. Reflection............................................................................................................. 16
CONCLUSION............................................................................................................... 17
REFERENCES...............................................................................................................18

INTRODUCTION
Managing a business project is the major concern for a firm. This helps in
effective planning of business operations and activities related to an organization.
Especially, in current market condition, promotional activities that are performed by firm
are the major contending counterpart for an organization. The present assessment
project performs evaluation of managing a marketing and product launching project by
Virgin Group, a UK based MNC.
The assignment will lay an important and effective planning of business
operations and action plans which will help in proper assessment of business activities.
The project report will lay an impact on setting aim and objectives, providing the work
breakdown structure and time frames. Extensive market research is conducted and
proper recommendations are given as well. Reflection is given for personal performance
review as well.
MAIN BODY
P1. Aim and objectives
Background study
The present research is based on Virgin Group which was founded by Sir
Richard Branson. Virgin Group is one of the world's largest MNCs (Topor, 2017). In this
study, Virgin Group is going to launch or introduce new product (mobile phones) in the
market. This research will manage a product launch of mobile phones of Virgin Group
on the global scale. Launching a product on the worldwide level is a major concern and
thus requires effective planning of business operations (Brassett, 2018). Hence, this
study will lead the firm to have a good planning of various strategies which will improve
their effectiveness to carry out global product launching measures.
Aim:
“To manage a product launch of mobile phones of a MNC on the global scale - A
case study of Virgin Group”
Research Objectives:
 To analyze the significance of global business measures for a firm.
1

 To evaluate the assessment of the business project management operations and
product launching activities.
 To identify extensive global market conditions suitable to launch a product by
Virgin Group at the global level.
 To provide recommendation for successful launching of Virgin Group's product.
Research Questions
1. What is the significance of global business measures for a Virgin Group?
2. What are the business project management operations and product launching
activities of Virgin Group?
3. What are the extensive global market conditions suitable to launch a product by
Virgin Group at the global level?
4. What are the recommendations for successful launching of Virgin Group's
product?
P2. Project management plan
Task Name Duration Start Finish Predecessors
Research proposal 2 days Thu 12/20/18 Fri 12/21/18
Aims and objectives 3 days Mon 12/24/18 Wed 12/26/18 1
Literature review 4 days Thu 12/27/18 Tue 1/1/19 1,2
Designing questionnaire 2 days Wed 1/2/19 Thu 1/3/19 3
Distribution of
questionnaire 3 days Fri 1/4/19 Tue 1/8/19 4
Data collection 5 days Wed 1/9/19 Tue 1/15/19 4,5
Data analysis 7 days Wed 1/16/19 Thu 1/24/19 5,6
Finding and conclusion 4 days Fri 1/25/19 Wed 1/30/19 7
Recommendations 3 days Thu 1/31/19 Mon 2/4/19 8
Submission 2 days Tue 2/5/19 Wed 2/6/19 9
Cost: The effective planning of the costing or budgeting plays a very crucial role in
carrying out the research process in much effective way (Coşciug and Simciuc, 2017).
2

This will help in planning and carrying out of data assessment activities in much suitable
and effective way. For the current research process, Virgin group has provided the
budget of £10,000 to execute research activities related to product launch.
Scope: Handling and improving the scope is a major factor of operations which is been
carried out within the organisation that will help in maintaining the business activities in
much suitable way. The launching of mobile phones on the global level will support the
firm to increase its scope on global level.
Time: The maintaining of a time frame and mile stone is also important for the business
enterprise as it will make the research process more relevant and effective (Giddens,
2018). Besides this, providing effective time to each operation will help in improving
performance of the firm. The present product launch will take about 10 weeks approx. to
get executed successfully. The management of proper time frames will help
organisation to improve effective planning of business activities and guide the firm to
improve their quality of business activities and operations. It will also help the firm to
maintain sustainability of strategies related to product launching.
Quality: Maintaining quality is also a big concern for an enterprise. Virgin Group is
required to maintain its mobile phones quality that will help in improving the customer's
containment level and thus improve the sales of the handsets (Ghasolia, 2018). A High
quality can be set as a landmark for the company, paving out the path of launching the
product of Virgin group on global level.
Communication: Various communication measures are been taken within the selected
enterprise that will help in proper handling of product launching. It involves the
marketing an internal communication to ensure proper handling of business project.
This will include the interaction mediums like emails, notices and circulars top develop a
better understanding regarding business operations carried within the business
enterprise that will help in proper development of an understanding regarding the
business activities (Romo, García-Medina and Romero, 2017).
Risk and Resources: The assessment of risk factors will help in effective management
of the limitations that are been faced by the firm and required to be managed effectively.
It included the risks like financial crisis, product failure inadequate marketing, etc.
3

Besides this, resources for the research process will involve the systems, stationary and
man power.
P3. Time scale
4

Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Research
proposal
Aim and
objectives
Literature review
Research
methodologies
Data collection
Data analysis
Data
interpretation
Finding and
conclusion
Recommendatio
ns
Execute the plan
Submission
5

Gantt chart
P4. Research methods
Research types: A research type is suitable distinguishing of a research process that is
been adopted by a scholar. A research type will determine the types of methods will be
chosen by a data analyst for research purpose. There are two types of researches:
Qualitative and Quantitative. The qualitative research involves the use of non-numeric,
transcript based information. On the other hand, Quantitative research involves the
assessment of numeric data and evidences. For current research process, the scholar
has used qualitative research type as in this research non numerical data and grounded
theory has followed by scholar.
Research approach: A research approach is the measure that is selected by scholar to
have a good level of operations and thus will lead the firm to enhance the proper
6

assessment and get result of observations made. There are basically two research
approaches: inductive and deductive approach. The current data assessment
operations will include inductive research approach which is selected due to choosing of
qualitative research type. As no existing theory or concept is involved in inductive
approach, it will help in improving the quality of data evaluation measures taken and
achieving the desired aims and objectives.
Research philosophy: The research philosophy can be termed as the nature or
development of knowledge. It will determine how the data will be collected for a
research activity. There are two major research philosophies, Positivism and
Interpretevism. The current research activity within Virgin group will look after the proper
adoption of Interpretivism research philosophy as it allows the scholar to use out diverse
approaches and improvement measures to perform in depth assessment to reflect all
the aspects and issues within Virgin Group.
Data collection: For carrying out the effective research process, suitable data
collection is very important. It is a process of gathering raw data that can be further
processed and evaluated by a scholar to gain suitable outputs. (Gilpin, 2018). There are
two sub categories of data collection operations respectively: Primary and Secondary.
The primary data collection involves the use of interviews, questionnaire and surveys
while the secondary sources involves the evaluation of existing research journals, books
and articles. Current research report carries out effective primary data collection
measure over the secondary one for gathering information as Qualitative research type
is selected. It uses close ended questionnaire to get fresh and unique data for
evaluation meeting the set objectives.
Sampling: Sampling is the extent of data or respondents that are been selected by a
scholar for the data assessment process. It helpsthe organisation to identify the size or
amopunt of data will be collected for research pupose. There are two catagories of
sampling: Probablistic and non probablistic. (Pereira and et.al., 2018). The present
report covers the probablistic one with simple random data sampling which involves
about 20 retailers or store owners of Virgin Group. It is chosen as it supports the gaining
of data from existing population and helps in gaining a good idea about business
activities of product launching on global level with suitable data representation.
7

Data analysis: After the collection of data using primary data collection method,
analysis or assessment is performed to find out the feasibility of the gained data and
objectives that are set for research purpose. It includes to variants: Thematic analysis
and SPSS. For present report, scholar has used thematic analysis as it helps the firm to
lead a good assessment of the operations and represent the outputs in a very
systematic way.
Validity and relability: In case of the present research process, maintaining the validity
and trustworthiness is a big concern for an scholar at Virgin Group. The scholar ihas
looked after proper assessment of correct and valid data in order to get a reliable output
of research process performed at Virgin Group.
Ethical considerations: Different ethics has been followed during the carrying out of
current research process. Foremostly, proper consent from respondents is been taken
in prior to research process. Besides this, tgheir personal data and information that is
been taken has been kept confidential for security reasons.
Limitations: Various limitations has been faced while research process was performed.
Taking prioper consent from respondents and maintaining it was a challange. Other tha
this, the data security and its suitable storage is also a big issue, required to look after
by scholar. Proper accessibility to financial and other resources are undertaken by a
scholar for research activity.
P5. Data analysis and interpretation
Questionnaire
1. Are you aware about globalisation process?
 Yes
 No
 May be
2. Is the market evaluation and product launching measures taken by Virgin group are
well planned?
 Yes
 No
 May be
8

3. Do you find Virgin Group efficient enough to carry out global product launching?
 Yes
 No
 May be
4. Is the staff of firm well aware about product launching measures taken by the firm?
 Yes
 No
 May be
5. Are the market conditions suitable for Virgin Group to carry out its globalization
measures effectively?
 Yes
 No
 May be
6. Will the product launching and marketing activities of Virgin group be affected by
globalization measure?
 Yes
 No
 May be
7. Is the global product launching will help the organization to have a good customer
satisfaction level, worldwide?
 Yes
 No
 May be
8. Any remarks
-------------------------------------------------------------------------------------------------------------------
Theme 1: Yes, respondents were aware about globalisation.
Are you aware about globalisation process? frequency
Yes 11
No 5
May be 4
9

Interpretation: A research process was performed at the MNC named Virgin Group for
the effective identification of product launching environment for its new product line.
Based on the data assessment process carried out at Virgin group for the product
development and market penetration it can be said that out of 20 respondents, about
majority of respondents are aware about the globalisation measures which are taken in
consideration at Virgin Group. Hence, based on this evaluation, it can be interpreted
that retailers were aware about globalisation ensures undertaken by Virgin Group. So
based up on this graph majority of retailer were aware of the globalisation process of
Virgin Group. Looking at this response, Virgin group can draft out the proper strategies
for effective launching of its mobile phones on global market.
Theme 2: Yes, market evaluation and product launching measures taken by Virgin
group are well planned.
Is the market evaluation and product launching measures taken by
Virgin group are well planned? frequency
Yes 14
No 4
10
11
5
4
Yes
No
May be