Impact of Digital Technology and Social Media on Virgin Holidays

Desklib provides past papers and solved assignments. This report analyzes Virgin Holidays' digital marketing and social media impact.

Seize the Holiday OBJECTIVES OF THE
RESEARCH
 Understand the challenges faced by
Virgin Holidays to implements digital
technology in the company.
 Understand the impact on the
business of Virgin Holidays due to use
of digital technology in the company.
 Understand the strategies which are
applied to improve the digital
operations of the company by Virgin
Holidays
 Understand the impact of social media
on the growth of the business of the
company
SIGNIFICANCE OF THE
STUDY
The research project will help to
understand the views of customers
and employees about the
implementation of new technology in
the company and also the views of
customers on social media.
RESEARCH QUESTIONS
o What is the positive impact of digital
technology on Virgin Holidays Company?
o What is the impact of digital technology on
the satisfaction of customers?
o What is the improvement in the growth of
the business of Virgin Holidays due to use
of digital technology?
o How social media platforms such as
Facebook, Instagram, Twitter and
Snapchat helps in the growth of the
business.
o What are the effective actions taken by
Virgin Holidays to improve the digital
operations of the company?

WE MAKE YOU GO ROUND THE
WORLD
Introduction to
Virgin Holidays
The company Virgin Holidays started
in 1985 and it is most successful and
largest tour operator and market leader
to travel to the USA and the Caribbean.
Other than USA and Caribbean the
company offers holidays to Canada, the
Far East, South Africa, the Middle East,
Indian Ocean, and Mauritius and the
company also established ski programs
and find the ideal destination for
customers. The holidays of customers
are protected with ATOL scheme. The
company Virgin Holidays is the
member of ABTA. The Company
protect and secure customers data with
the use of digital technology and
provide excellent online customer
services across the World.
Impact of social
media on Virgin
Holidays Company
Your world tour
planning experts

RESEARCH
METHODOLOGY
RESEARCH ONION
Philosophical stances – positivism
Approaches – deductive approach
Strategies – survey, case study, action
research, grounded theories
Choices – mixed method
Time horizon – cross-sectional
Techniques and procedures – survey,
questionnaire, observation, focus group
Result/outcomes
social media improves
the operations of the
company
social media improves
the satisfaction of the
customers
the online booking
options save the time of
customers
0
10
20
30
40
50
60
70
80
strongly agree
agree
neutral
disagree
strongly disagree
RESULT
DISCUSSION
The result of the research project “impact of social media on
the Virgin Holidays company” shows that 75% people are
strongly agree with the opinion that social media improve the
operations of the company. 70% people are agree with the
opinion that social media improve the satisfaction of customers
and 80% percent people are agreeing with the opinion that the
online booking services of Virgin Holidays Company save
the time of customers.
The overall research project provides the answers of the
questions of the research and shows that social media
positively affects the travel and tourism company (Virgin
Holidays). The use of social media improves the operations of
the company and save time and efforts of employees in
different operations, so that the employees shift their full
attention towards the core business operations of the company.
Social media improves the satisfaction of customers and this is
proved by collected data from customers. Social media
provides online booking facility, internet facility to customers;
improve the experience of customers at their holidays etc. The
company took major actions for improving its digital
operations and continuously working for improving the online
CONCLUSION
It can be concluded that the
research project helps to
understand the views of
people with the help of
collected data through
observation, focus group,
survey, questionnaires, and
interviews. Research project
helps to understand the
flaws of any topic and helps
to solve those problems.
Research project helps to
improve the future
operations of the company
with the help of previous
research results.
REFERENCES
 Hassan, A., Ekiz, E., Dadwal, S.S. and
Lancaster, G., 2018. Augmented reality
adoption by tourism product and service
consumers: Some empirical findings. In
Augmented Reality and Virtual Reality (pp.
47-64). Springer, Cham.
 Robinson, P., Fallon, P., Cameron, H. and
Crotts, J.C. eds., 2016. Operations
management in the travel industry. Cabi.
 O'Leary, Z., 2017. The essential guide to
doing your research project. Sage.
 Thomas, G., 2017. How to do your research
project: A guide for students. Sage.
 Flick, U., 2015. Introducing research
methodology: A beginner's guide to doing a
research project. Sage.