Foundation Year: Research Project Overview of Virgin Holidays Ltd

This report provides an overview of Virgin Holidays Ltd, a company specializing in global holiday packages. Founded in 1985, Virgin Holidays aims to offer transformative experiences with a focus on preserving national heritage and promoting smarter tourism through innovation and digital technology. The company faces challenges, notably the impact of the COVID-19 pandemic, and is actively involved in developing sustainable and globally accessible tourism opportunities. Their operations include assisting rural tourism, incorporating elements like rural lifestyle and agriculture. The report references academic sources to support its analysis of Virgin Holidays' operations, goals, and future strategies in the tourism industry.