Foundation Year Research Project: Virgin Holidays Operations

This research project provides an overview of Virgin Holidays Ltd, a company owned by Virgin Group that offers holidays worldwide. Founded in 1985, the company focuses on promoting tourism as a driver of economic growth and environmental sustainability. The project outlines the organization's goals, including destination development, employment opportunities, and the use of information technology. It also discusses the company's vision of transformative travel experiences and its values related to smarter and more competitive tourism. The analysis covers past operations, current operational issues such as the impact of COVID-19, and future plans for market and product development, including rural, mountain, urban, and sports tourism. The report references various books and journals to support its findings and analysis. Desklib offers a wealth of resources, including similar solved assignments and past papers, to aid students in their studies.

Foundation Year Research
Project

Brief overview of the organisation
Virgin Holidays Limited is the organisation which is owned by Virgin Group and it
offers holidays worldwide in the various destination that includes Canada, Africa, US, India
Ocean and Far East. The company is founded in 1985 after the successful launch of Virgin
Atlantic in June 1984. The company is headquartered is in Crawley, England and the seven other
United States. This partnership has new ended and HIP and they have also acquired the assets ad
brand name of Travel City Direct From XL Leisure Group that is being collapsed in
September(Ramazanova and Bolatbekov, 2018). It is the leading company which is engaging in
promoting tourism as driver of the economic growth and also contribute to the environmental
sustainability. They are continuously engaging in offering the global code of conduct within the
tourism by which they can rightly serve the competitiveness and digital transformation can be
added within the tourism industry. The main goal of the company is to serve and also advocate
the value of tourism by which the driver of socio-economic growth can be involved within the
tourism industry in prime consideration. They are also working with the with the sole aim of
having company that an be associated with the promoting sustainable tourism development by
which they can rightly develop with various reasons and at the same time, they also encourages
the industry can contribute to the poverty and the overall economic development (Lazarević,
2017). The basic outbreak of COVID-19 has impacted the overall industry of tourism and the
overall economic in which the Virgin Holidays is basically trying to manage such standards and
rules within the tourism industry by which they can support the industry.
Goals of the organisation
There are certain goals of Virgin Holidays which is having major goals that are being short and
long term in nature and these are explained as follows:
 To focus on destination development: The company is focuses on the overall
betterment of the various destination in such a manner which the destination can be
retained for long period of time.
 To create employment opportunities: Company is emphasising on developing various
employment opportunities so that they can get the talented employees.
 To promote the use of information technology: An organisation is trying to instigate
the better use of information technology so that they can rightly use the latest trends can
be use by the company.

 To stimulate & develop responsible, sustainable, and universally accessible tourism:
An organisation is focusing on developing tourism industry in such a way which is also
responsible and also sustainable measures can be adopted by the industry.
State the vision of the organisation
Vision of Virgin Holidays tourism company is to provide the transformative through a
liberal dose of Vitamin Sea and they are having the ideology places the ocean and it role. At the
same item they are working for preserving the national heritage. The value of the company is
basically related to making smarter tourism by which they can innovate and also use the digital
technology can be transformed(Cheer and Lew, 2017). Another value of the company is to have
make tourism more competitive by which every level in the market and also the investment can
be promoted so that entrepreneurial development can be seen easily. On the same side, the
company is focuses in providing better jobs to the people and also they can offer certain training
sessions to the individual so they can rightly serve the industry in an appropriate manner. By
attaining these aspects in the tourism industry, this is the easier to manage the business functions
and also effectively support the communities in the overall development of the company within
the large market. As it is the leading company and also the field of tourism is basically associated
with the economic drivers and environmental substanability
Outline the past operations of the organisation that help to achieve the vision
Virgin Holidays is associated with effective management of all the leading and
betterment of tourist destination in such a way which is also responsible for promoting and also
can over sees the instigated the tourism destination. As this company is specialised as the
multinational organisation which is serving to the international borders and is the sole body of
tourism. In the past time, the company is operating their business which was linked t the 150
countries members in various educational institution and the tourism is linked were added. There
are different events in which the Virgin Holidays have participated and also held the events sin
order to achieve the organisational vision and the main consideration is to achieve the national
heritage and can offer the best tourist destination so they can continuously evaluating the
management practices in which they are aimed at senior management in order to achieve the
progression results can be gain by the company. The world Conference of National Tourist
Organisation, London 1946 in this they are standardised certain tourist statistics by which vision

can be aligned in order to attains the overall sustainability and responsible tourism can be rightly
managed. As the company is controlling body for all the destination situated around the country
of institution so that the significant for them to use such measures so that they can manage the
better vision in order to attains the sole aims.
Current operational issues
The major issue for Virgin Holidays company is related to facing certain various aspects
in which the company is facing various issues that is also managing the certain operations in the
environment. An organisation is going through various issues due to the huge impact of COVID-
19 as the company operating and also got affected by the virus in high manner. An industry is
facing their higher negative time and in that the industry is not able to survive in the time as the
increasing impact the industry which is not able to survive with serves the implications of
COVID-19(Dube and Nhamo, 2020). Whereas, the company is facing issues which is related to
the CSR which is regarded as the basic dimension tat are needed to be added in the industry for
the benefits to the industry in terms of sustainability can be given. Virgin Holidays is basically
the specialised body that is taking their tourist locations by which they can includes the
responsibility and sustainability within the functions. Virgin Holidays is guided by meaningful
contribution of individual's lives and the planet as well. This is the conviction in which the host
communities are also developing the factors within the worldwide manner.
Plans of the organisation in terms of market development and product development
Virgin Holidays organisation is developing certain products in the combination of
tangible and intangible elements like natural and man-made resources. These are the centre of
the destination in that there are certain attractions which are developing destinations in marketing
mix and also experience of visitors are encouraged. An organisation is always trying to help rural
tourism by which they can added like as angling, rural lifestyle and agriculture and so on. So In
this aspects, Virgin holidays can managed their activity within the industry which is trying to
manage the mountain tourism with the different attribute and they are continuously trying to
grow grow in an appropriate manner. Besides Virgin Holidays is also trying to manage various
geographical locations can be covered at the same time and sports activities can be covered.
Urban Tourism is the other plan that is being used by Virgin Holidays so that they can
rightly manage the various aspects such as natural, cultural and many others. By making the
future plan it is also vital for them to have effective offering broad heterogeneous range of

various culture and the effective experience to the visitors(Akhmedova, 2016). Moreover, the
sports Tourism is the other plan in which the Virgin Holidays can add the various task to their
future plans by which they can rightly enhanced the tourism. There are different tourism events
such as Olympic games and rugby. By adding this within the business enterprises, they can
rightly contribute to the better image of the tourism industry. Shopping tourism is the other
positive impact and also leads to added the plan of Virgin Holidays and this also helps in
managing and motivating the prime travel and also can enhanced their overall experience of their
visitors during their visit or the travel in different destinations.

REFERENCES
Books and Journals
Akhmedova, O.O., 2016. Educational tourism: defining the concept.
Dube, K. and Nhamo, G., 2020. Sustainable development goals localisation in the tourism
sector: Lessons from Grootbos private nature reserve, South Africa. GeoJournal, pp.1-
18.
Cheer, J.M. and Lew, A.A., 2017. Sustainable tourism development: Towards resilience in
tourism. Interaction, 45(1), pp.10-15.
Herman, G.V., Grama, V. and Stupariu, I.M., 2016. The international organisations between
globalization and regionalization. Case study: world tourism organization. Revista
Română de Geografie Politică, 28(2), pp.49-59.
Ramazanova, M. and Bolatbekov, A., 2018. Sustainable tourism indicators as tools for a
destination development.
Agbola, F.W., Dogru, T. and Gunter, U., 2020. Tourism demand: emerging theoretical and
empirical issues. Tourism Economics. 26(8). pp.1307-1310.
Lazarević, M., 2017. Influence of Tourism on the Environment. Economics, 5(1), pp.137-150.