Virgin Holidays: Comparing Tourist Destinations and Appeal

This report analyzes and compares the appeal of current leading and developing tourist destinations, specifically focusing on the UK and Turkey, in the context of Virgin Holidays. It examines various factors influencing destination appeal, including vision, public services, economic stability, and sustainability. The report further explores how characteristics such as globalization, cultural diversity, and geographical features affect a destination's attractiveness to tourists. The analysis considers the impact of these elements on the performance of Virgin Holidays and suggests how the company can leverage these factors to enhance customer attraction and business development. The report highlights the importance of understanding customer preferences and adapting tourism strategies accordingly, emphasizing the long-term implications of these considerations.

TASK 3

3.1 Compare appeal of current leading tourist
destination with current developing tourist destination
In respect to develop effective results in tourism activities, it is
important to develop visiting in particular destination that
depends on the different factors.
Effective usage to optimise the tourism plan also needed to
perform functions and operations. Different factors create major
role in effectiveness of the Virgin Holidays Ltd.
In recent survey, it has been identified that tourists revealed with
the different elements that generally helps to attain more
significant advantages.

CONTINUE...
Along with this, there are several other factors exist that place important role in the development of
tourist destination. In this aspect, survey has been conducted so that as per tourist requirement
services and products will be arrange. Customer enjoying climate of Turkey and UK also
measure so that it determines economic stability in the nation. Moreover, countries also provides
different kinds of services which create impact on the tourism.

CONTINUE...
Vision: In the UK, they have vision to create different tourism destinations so that positive impact
could be generated in systematic manner. However, in Turkey they consider vision to increase
people awareness at a place to identify customer satisfaction. Beside this, in other part of the
world vision creates several opportunities to promote tourism activities.
Public services: In the selected business, different types of opportunities such as transportation,
accommodation, etc. All these activities increase customer attraction with maximum number of
services implementation. Furthermore, in the Turkey efficient and effective services has been
implemented to maintain quality. In other part of the world, different kinds of services develop
employment opportunities for local and national people as well.

CONTINUE...
Economy: In the research, it has been seen that tourism sector in UK contribute more amount to
develop the largest opportunities of job towards the local people. However, in Turkey economic
activities consider influence to baking and social factors in systematic consideration. In different
areas of the world, economic stability develop systematic operations in more than 185 nations.
Sustainability: In order to implement the sustainability in the country, it is important to look
towards the different elements that contribute major part in term of political, social and
economical. Therefore, it considers effective results in the business environment. Furthermore,
different actions in the Turkey consider social, economical and environmental tourism which
helps to attract visitors in the country. Further areas of the remaining world implement several
tourism activities such as voluntary tourism, eco, etc.

3.2 How characteristics of tourist
destination affect its appeal
There are several factors exist in term of tourist destination that create impact on the work and
outcomes as well. It creates long term impact because as per customer preference, tourists
planner need to develop their activities. Therefore, Virgin Holidays Ltd. need to implement it
differently. Therefore, following are different elements implied as the characteristic in the
business:

CONTINUE...
Effect of globalisation: Globalisation widely create impact on the tourists activities. This is because,
it is the main element that emerging economies working with initiating. Therefore, it develops
performances of the Virgin Holidays Ltd. to attract customers from UK and Turkey. Turkey is
developing nation so that they have comparatively low budget as the UK to demonstrates
effective results. Due to low budge program, country unable to implement advance technologies
in the business environment. As results, it creates wide impact on the business.

CONTINUE...
Cultural diversity: Cultural diversity play important role that could be create on the Turkey. This is
because, culture of this country spite with different disadvantages. As results, it creates negative
impact on the business development and tourist-attractions. It decreases preference of tourists
towards the country. Furthermore, in the UK climate condition is positive so that it impact
positively to attract maximum people in it. In addition to this, Virgin Holidays Ltd. can also
develop their advantages with dealing several customers towards the UK country. It will help to
focus on the creativity and performances objectives as well.

CONTINUE...
Geographical characteristic: Turkey considered different characteristic of geographical aspects
which create impact on the tourism activities. In this way, Virgin Holidays Ltd. need to focus on
the innovative characteristic which helps to develop creativity at workplace. In addition to this,
they can also look upon the wider consideration that assists to attract customers towards the
selected destination. Beside this, UK also considered solution towards the different issues that
are take place to gain wider activities and business development as well. With the help of the
innovative characteristic, they can implement different transaction at workplace.

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