Competitive Strategy and Innovation: Virgin Group Report & Analysis

This report examines the competitive strategy and innovation of the Virgin Group. It begins with an introduction to strategic management, emphasizing the importance of competitive advantages and market share. The report then identifies common resources and capabilities across Virgin companies, including Virgin America, Virgin Mobile, and others. It analyzes market share, discusses diversification opportunities into retail and automotive sectors, and provides a brief overview of organizational structure. The report concludes by summarizing the key findings and emphasizing the potential for long-term growth through strategic planning and innovation, referencing sources like Poister (2010) and Noland & Phillips (2010) to support the analysis.

COMPETITIVE
STRATEGY &
INNOVATION

Introduction
Strategic management is refers to developing
various plan and tactics in order to gaining
competitive advantage in the market. Each and
every business is trying to develop core
competencies and increase its market share by
using various marketing strategies.

Common resources and capabilities of
separate Virgin companies
It is essential for a business organization is to
identify various approaches in order to improve
customer services which is the common
objectives.

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There are following major companies of the
Virgin group:
• Virgin America Inc.
• Virgin Mobile
• Virgin clothing collection
• Virgin Hotel

Virgin Mobile Market share

Virgin Atlantic Growth

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Virgin group diversification:
There is various business which will be profitable
for the Virgin group and also provide a long term
growth to their business. These business can be:
• Retail business
• Automobile

Retail business
• Retail sales at present time is $22.43 trillion.
• This size will increase at the rate of 5.6 percent
in the next few years and will reach by $28.2
trillion.

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Automobile
• The automotive industry is more than $1.5
trillion which is quite higher as compare to
other industry
• At the end of 2018 the total car sales will be
more than 100 million units

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