Leadership, Recruitment, and Teamwork Report for Virgin Media

This report provides a comprehensive analysis of leadership, recruitment, and team dynamics within the context of Virgin Media. It begins by detailing the documentation required for recruiting a new store manager, including job descriptions and person specifications, and then delves into the legal, regulatory, and ethical considerations that impact the recruitment and selection process. The report outlines the different stages of the selection process, emphasizing the role of the marketing manager. It then explores essential leadership skills and attributes, contrasting leadership and management, and comparing various leadership styles in different situations. The report further investigates methods for motivating staff to achieve organizational objectives, assessing the benefits of team working, and demonstrating effective team leadership. Finally, it examines factors involved in performance planning, monitoring, and assessment, evaluating individual development needs and the success of the assessment process. The report concludes by summarizing the key findings and recommendations for effective leadership and management practices.

WORKING WITH
AND
LEADING PEOPLE

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
1.1 Documentation to select and recruit new staff member........................................................4
1.2 Impact of legal, regulatory, and ethical consideration on recruitment and selection............6
1.3 Participation in the selection process....................................................................................6
1.4 Evaluation of own contribution in the selection process......................................................7
TASK 2............................................................................................................................................8
2.1 Explanation of the skills and attributes needed for leadership..............................................8
2.2 Difference between leadership and management..................................................................8
2.3 Comparison of different leadership styles in different situations........................................9
2.4 Ways to motivate staff to achieve objectives......................................................................10
TASK 3..........................................................................................................................................11
3.1 Assessment of the benefits team working in a organisation...............................................11
3.2 Demonstration of working in a team as a leader and a member.........................................11
3.3 Effectiveness of the team in achieving goals......................................................................12
4.1 Factors involved in planning in monitoring and assessment of work performance............12
4.2 Assessment of development needs of individuals...............................................................13
4.3 Evaluation of success of assessment process......................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Objectives can be achieved by collective efforts of employees of an organisation so it is
important to appoint a suitable person on a vacant post in business entity(Lauby-Secretan and
et.al., 2015). It is essential to select the best candidates for the post which is vacant. Each
designation requires specific skills which can be fulfilled by effective recruitment and selection
process. This is an important part which considers success and failure of the organisation. This
report is based on Virgin Media where they have vacancy for the store manager to enlarge the
business scope of the company in whole UK. Virgin Media is a group which provides mobile,
televisions and broad band internet services in UK. This assignment focuses on the recruitment
and selection process of the company to recruit the staff members. Different leadership styles
have a distinct impact in different conditions which will be define here in given below report.
After the recruitment and leadership, it is having focus on effective team working which supports
to the company to achieve their objectives. At last it is having content on the problem solving
strategies which helps resolve the problems and issues in the staff members.
TASK 1
1.1 Documentation to select and recruit new staff member
As the Virgin Media group wants to expand their business activities, so they want to
recruit the person as a store manager (Honeychurch, 2015). So the organisation has to start
process of recruiting by publishing a job specification and person specification in the newspaper.
JOB DESCRIPTION
Job Profile- Store Manger
Organisation- Virgin Media Group
Responsibilities:
 Day to day responsibilities to manage and motivate staff to increase sales.
 Manages proper stock level in different inventories.
 Forecasting the future sales to manage stock level accordingly.
 Manages records sales, finance and customers which are related to their store.
 Monitoring the subordinate performance.
 Analyse the market competition and activities of competitors.

Skills:
 Leadership skills to motivate subordinates in the company.
 Decision making to make effective and appropriate decisions in different conditions.
 Candidate should be effective to analyze the needs of business.
Education:
 MBA in retail management is required for the post.
Salary:
 £24,000 per year.
Person Specification
Attributes Essential Desirable
Skills, knowledge and
competencies.
Effective communication
skills.
Stock management.
Negotiation and diplomacy
skills (Trotter, 2015).
Command on subordinates.
Computer knowledge to make
spreadsheets.
Command in different
languages.
Qualified in retail
management.
Negotiation with customers to
make a lead on them for sale.
Diploma in computers.
Personal qualities. Able to perform work in
different situations.
Confidence and ability to deal
with the customers.
Able to make effective work
plan to divide work load in
between the team members.
Experience Experience to work in
telecommunication company's
store.
Minimum two years
experience in this sector.

So these above documents are enough to recruit a store manager in the organisation as it is
having all the detail which are essential to fulfil the vacant post in the Virgin Media
Group(Karbach, Strobach and Schubert, 2015).
1.2 Impact of legal, regulatory, and ethical consideration on recruitment and selection
It is essential for the organisation to use moral ethics in their recruitment and selection
process to make it more effective. As they are having requirement of the store manager, they
have to follow proper recruitment and selection process to analyse skills, knowledge and
analytical abilities of candidates. As well as they have to follow all guidelines of UK legislation
to fulfil vacancy of the store manager. It impacts on the recruitment and selection process of the
company, some of the impacts are here;
Equality- Moral ethics impacts on the recruitment process where organisation has to
provide equal opportunities to males and females for the post of store manager. Equality act
2010, emphasise on equality and on to resolve the discrimination in the recruitment on the basis
of the sex, race, genders, disability etc. By this, the company and candidate can communicate
properly on relevant topics of job, rights and responsibilities of the employee.
Relevant questions- Irrelevant questions make a bad effect on the interviewee and it
creates negative image of the organisation. So it is an impact of the ethical consideration in the
selection of questions, interviewee have to select questions which are related to the company,
personal skills, experience and education which helps to the company to refine a suitable person
from candidates.
Similarity in recruitment process- Virgin Media Group has to use particular process for all
candidates which are shortlisted for a particular job (Başar and Düzgün, 2016). As they are
having vacancy for the store manager, they have to use a particular recruitment and selection
process to choose one of them. The legal and regulatory ethics controls the company by misuse
of their rights to recruit peoples.
1.3 Participation in the selection process
A selection process is divided into several parts which increase its effectiveness and
accuracy the best person as an employees which is having all potentials and skills to execute
their services as per the requirement of the organisation. As I am marketing manager in the
company so it is my responsibility to select the best candidate according to the need of the
company in my team. This is my liability to recruit a qualified store manager which is having all

the skills and competencies. So this is my duty to support to the HR manager to select a best
candidate for the store manager post. The Virgin Media Group is having a particular selection
process which is having four rounds to refine candidates and select the best person as an
employee. Here is the process;
HR round- Candidates which are shortlisted for the interviews have to pass this round where the
HR manager provides them quick brief about the job and salaries etc. and as well as they analyse
the demands of the candidates. HR manager has to check documents of the candidates to check
that the person is eligible or not for the job of store manager. After this HR manager convey their
collected informations to marketing manager to set relevant questions for the interview.
Interview with the manager- This is the second round where a line manager takes an
interview to know about the candidate's depth and views regrading to this job(Vandervert, 2015).
In this the interviewer asked questions which are related to the qualification, education and
family details to analyse the potentials of the person. The manager reports to the me about the
candidates views and other relevant details which helps to me to decide salary accordingly.
Practical test- In this round Virgin Media has to check the practical abilities of the
candidate's to know about the abilities of the candidates. As the company is having requirement
of the store manager, they have to take test for inventory management. This helps to the
company to refine the suitable candidate which have all skills to perform business activities on
that particular job role. This process is having marks which creates a report card about their skills
which helps to me select or not the candidate according to the performance.
Final round- This is a final round where candidate have to face marketing managers.
These managers are having huge experience to deal in different conditions. Most of the times,
interviewers puts the situational questions to examined the depth and knowledge of the person.
By this, the manager can get the knowledge of the mental level, decision making and quick
reaction of the candidate.
These all stages helps to the company to rectify candidate which are having all potentials
and ability to perform activities in the organisation.
1.4 Evaluation of own contribution in the selection process
As I am working as a Marketing Manager in the Virgin Media Group I am having self
responsibility to select candidate which are having skills which are required for the job role of
the Store Manager (Wan and et.al., 2015). Store managers are controlled by me so I am having

huge responsibility to select candidate according to the requirement of organisation. Some
points are here which has potential to define my role in the recruitment and selection process:
 I have to set standards in ability and skill for the store manager, as I a have the
knowledge of the market and need of the organisation according to the situations, I can
make better skills and ability criteria for the store manager job.
 This is a responsibility of the HR manager of recruit and selection process for a vacancy
but to make it more effective I have to support them to make more better sales team to
expand the business activities of the Virgin Media Group.
The above given job description and person specification is made by me which is having all
the factors for the job role. The person specification is focusing on the personal abilities which
are essential for the candidate (Rödel and et.al., 2015). I have to put internship in the
telecommunication industry to increase the value of the job description and as well as to rectify
number of shortlisted candidates.
TASK 2
2.1 Explanation of the skills and attributes needed for leadership
Some skills which are needed according to the organisation's leadership framework are as
follows:
Vision- This is the much needed factor for leadership, a leader have to make their vision
for future. It set a path and direction for employees to create their business activities accordingly.
If the company have market competition they have to set a clear vision and targets for the
company for particular time limits.
Strategic planning- It is a part of the leadership so leaders have to be able to carry out the
effective planning as per the situation of the company. The firm is having huge rivalry in market
so their leaders have to make effective strategies and plans to retain their positions in the market
by managing standard level in their sales.
Focus- Employees have to focus on their performance and qualitative work as well as
leaders have to focus on their targets and they have to make changes and adjustments in the
strategies to achieve them (Eperon and et.al., 2015). By this, the company can improve their
market share as well as their profitability.

Cooperation- It is a need of employees that leaders have to be cooperate with them. It
supports the performance and creativity of employees. By this, they can increase competencies
of their employees which support them in achieving their objectives in a pre decided time period.
Communication- Exchange in views and thoughts improve the system and management of
the organisation so this skill is essential to be in the leaders of the company.
2.2 Difference between leadership and management
Management- A process to deal with the persons and manage things, this is a part of the
organisation to manage all people and business activities according to the need of the company.
This is a part which is act by the manager in the organisation and Virgin Media Group is having
different department managers which are having different eduction and skills according to their
sector(Slaughter, 2011).
Leadership- An ability to lead a group of peoples or an organisation, board of the directors
are mainly covered in this. They are having all the abilities, potentials and power to make
policies and strategies for the organisation. They are having proper control on the employees and
they are having power to manage them as per the need of the situations.
Management is covered in the leadership and it supports to leaders. These both are
having huge difference, some points are here to define the difference in between the management
and leadership:
Control: Management is controlled by the leaders, managers plays a role of subordinate
of their leaders in the company.
Focus: Leaders are having focus on the targets and objectives so they make plans and
strategies accordingly. On the other side management is having focus on the structure and
system which helps to the company to manages their peoples and business activities according to
the leaders strategies.
View: Leaders are having long term view to make better policies and strategies on the other
hand management are having short range view to arrange the activities according to the leaders
strategies.
2.3 Comparison of different leadership styles in different situations
Some leadership styles are here to explain and to compare them;
Autocratic leadership style- This is a type of leadership where all the power and authority
is owned by leaders. Subordinates are not having participation in leadership. This is effective in

the conditions when work forces are not interested to deliver their efforts in favour of the
company (Rossouw and Fonagy, 2012). Leaders can use their strict instructions on them to
generate work from them.
Democratic leadership style- Employees and subordinates participate in the decision
making and as well as their leaders are open to take their suggestion to make better working
environment by making better suggestion from them. When employees are highly dedicated to
their organisation and they are loyal to the company to make it more productive. In this situation,
leaders can involve their employees and subordinates to make better policies and strategies.
These both styles are used by the managers and leaders of the Virgin Media Group in
different situations which are given above; a comparison is here in between the both leadership
styles:
Strength- By the autocratic leadership, managers and leaders can make faster and quick
decision and strategies for betterment of the organisation and the other side democratic takes
time to be on the final decision (Parker, Corden and Heaton, 2011).
Participation- Democratic is based on participation of employees and leaders which is
making effective decisions and policies for the organisation; on the other side autocratic is
having no need to participate so it can be done by the manager and leader of the organisation.
These both are used by Virgin Media Group, as I am working as a sales manager I am
having my own team and on the personal level I believe in the democratic leadership style, it has
a great impact on the employees and better results as in strategies and decisions.
2.4 Ways to motivate staff to achieve objectives
As in the market rivalry and compete it, leaders have to motivate their employees in the
Virgin Media Group. By this, they can encourage their potentials and as well as their
competencies to enlarge the business of the company. Maslow's hierarchy needs can be used by
the leaders of the company to motivate their employees by fulfilling their needs. By this, the
managers and leaders can enhance loyalty of their employees which help to their performance
and creativity (Moores, Fish and Duperouzel, 2011). Maslow's hierarchy is here to explain which
can be used by the organisation to increase the potentials of the employees by motivating them:
Physiological Needs- The leader and managers can provide their employees with allthe
facilities which are related to their body like: drinking water, lunch, healthy breath, sleep and

shelter to perform their activities. These all are essential for employees to perform their work in
the organisation. By this they can increase their loyalty and faith for the organisation.
Safety Needs- Workers should feel safe when they are working in the company. So the
HR manager has to provide them safe working environment where all the safety equipments and
precautions are available for the employees.
Social Needs- Managers can give to their employees a friendly environment to work,
where employees can share their problems, issues and view to each other to resolve their matter.
Employees can make friends in the organisation which helps to the company and employees. It
creates a bonding in the employees which effective in their performance.
Esteem Needs- Maslow's divides this part in two factors external and internal, prizes,
rewards and incentives can play an important role in increasing productivity of the employees.
Managers can set target for each employee which have to be attain by the employee in a
particular time period (Kearley and Croft, 2010). So by this employee can adjust their
performance to achieve them, these are internal motivators.
Self-Actualization- By this an employee can make self assessment and know which parts are
the strength and which are the weakness.
TASK 3
3.1 Assessment of the benefits team working in a organisation
As the Virgin Media Group is having different working teams which are having different
objectives. Benefits of team working are here:
Creativity and learning- Team members helps to each others to increase the knowledge
of the teammates. All of the peoples are having some factors in which they are having grip. So
whenever a team member faced an issue their team members helps them to resolve it and it
supports to the learnings.
Build trust- Communication and chats in between the team members helps to them to
increase the trust to each other which is finally supports to the company to achieve the
objectives.
Bonding- Team working impacts on the bonding in the team mates which can be support
to the company. Teammates can helps to each other to complete their tasks.

Innovation- When a team is having proper bonding, it impacts on their innovation level
where they can discuss on their objectives and issues an can develop a new innovative idea as
solution which is effective for the Virgin Media Group to attain their business
objectives(Graham and et. al., 2012).
Flexibility- When team members are open to talk which each other, they can make
adjustments according to their time and work. Flexibility is a need in a team which helps to the
team manager to achieve their objectives.
3.2 Demonstration of working in a team as a leader and a member
Virgin Media Group is having vacancy for the sales executive and I am working as a
store manager so I am having a power to recruit an employee which is a need of the store. We
have adopt a new method to fill the vacancy where applications can be taken thorough the team
members. So I am having two application and I have to select one of team which is very
difficult(Dodd and et. al., 2011). HR managers are having responsibility to develop a proper
recruitment and selection process for the recruitment. In this they have to make proper section
process with all the round to evaluate the potentials of the candidates and analyse their skills. In
this selection process I have provide a selection criteria to our HR managers. These both
applicant are having recommendation of the team members so it is difficult to take one of them.
This selection process is having a potential to rectify the best candidate as per the needs of the
organisation. Wrong selection can make negative impact on the sales and marketing of the
company so it is essential to select the suitable candidate for the organisation which can fulfil the
need of the company. As I am a manager and having power to select a candidate I have to be
loyal for the company.
3.3 Effectiveness of the team in achieving goals
As the Virgin Media Group is having huge market competition, they have to increase
their sales to decrease it. So ultimately they are having a goal of increase their sales which can be
possible by the collective efforts of the marketing and sales department. As the company is
recruiting new members in the marketing teams. Effectiveness of the team can be describe in
different stages of the team;
Forming- As the company is recruiting new employees to expand the business activities,
old members and new members are having formal relation with each other which is essential to

make self introduction and to show capabilities. In this part our marketing and sales team
members have share their formal introduction to each other.
Storming- In this stage new employees and retaining employees are having a little
conflicts and issues regarding to the work adjustments(Lauby-Secretan and et.al., 2015). This
stage takes time to adjust for a new employee in a new working environment. In this team
members creates their own working standards which helps them to perform in a new place and
new peoples.
Norming- All issues and problems are getting resolve by the communication, all the team
members are now having their mutual understandings. New appointed store manager is working
properly with coordination of team members.
Performing- All set down and employees are performing according to their work. This is
the main stage where employees performance judged by the managers. Now all the team
members are performing very well according to their skills and competencies, as well as they are
helping to each other.
In all of these stages employees are performing in a very well manner, at the last in they are
making collective efforts to complete the task and to achieve the business objective of the
company.
4.1 Factors involved in planning in monitoring and assessment of work performance
It is essential for the managers and as well as to the company to analyse the needs of the
employees as per their performance. Virgin Media Group is having different teams and a
responsible manager for them(Honeychurch, 2015). They have to take proper focus on their
employees to know about the needs of their employees to make better performance of them.
Some factors are here which are related to the monitoring and assessment of the work
performance;
Time management- As the company has divide their work in the employees, their
managers have to deicide a time limit for their subordinates to complete their task in a given time
period. By this they can analyse the speed and skills of the employee.
Performance management- Managers can make a data sheet where they put data of their
team members related to the activities. By this they can manage the performance of the team and
analyse the needs of the team members accordingly.