Marketing Strategy for Virgin Media's New Product: V-plus-X Smartphone

This presentation provides a comprehensive overview of Virgin Media's marketing strategy for launching a new smartphone, the V-plus-X. It begins with an introduction to marketing concepts and a company description, highlighting Virgin Media's position in the UK telecommunications market. The presentation then delves into a detailed marketing analysis, including SWOT, PESTLE, and Porter's Five Forces, to assess the competitive landscape. The strategy section outlines the company's idea for the V-plus-X, a smartphone with innovative features, and its target market segmentation. The marketing mix, including product, price, place, promotion, process, physical evidence, and people, is discussed, along with launch stages. Finally, the presentation offers recommendations for a successful product launch, emphasizing the importance of skilled employees and financial planning. The presentation concludes by summarizing the key findings and referencing relevant marketing literature.

Introduction to
Marketing

Cover Content
• Introduction
• Company description
• Marketing analysis
• Competitor matrix Strategy
• Company Idea
• Company market strategy
• Recommendation
• Conclusion
• References

Introduction
Marketing is a continuous process whose main objective is to promote newly
launched product across distinct region. However, number of elements are falls
under this which is used by an enterprise for understanding existing market such
as; Ansoff, BCG matrix, PESTLE and SWOT. Virgin media is British
telecommunication organization which engaged in offering telephone, television
and internet services across UK. Therefore, this presentation is going to highlight
the new product strategy of an organization and analyse market for proper launch
of newly offered goods. Along with this, analyse competition at
telecommunication in order to control probabilities of heavy loss.

Company description
Virgin Media Limited is a British multinational organization which engaged in
offering telephone, television and internet services across the UK by having its
headquartered in Hook, Hamsphire. However, till 2013 Virgin media have
been a subsidiary of Liberty Global plc. which an international television and
telecommunication association.

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Virgin media is a not a sister
organisation of Virgin Mobile USA
which is controlled by sprint
corporation. Basically, this
organization was formed in March
2006 by the merge of NTL and
Telewest which was formed by NTL:
Telewest.

Marketing analysis
Virgin Media is developing its strategy by coming up with innovative ideas
which attract the consumer towards newly launched product. Before
conducting any new thought process at marketplace, Virgin media requisite to
market with the help of various methods which were discussed as follows-
•SWOT
•PESTLE
•Porter 4forces

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Strength – Cable infrastructure aids
owners in bringing numerous of
advantages because cost of establishing
this infrastructure to users gives a natural
obstacle to entering against rivalries.
Weakness – Heavy expense of
organization influence its profit in
negative manner which is a matter of
concerned.

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Threats – Telecommunication is
consider as highly competitive
industry.
Opportunities –Television through
internet brings maximum demand for
internet usage via broadband carriers.

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Furthermore, company have to do
PESTLE assessment for
understanding the market before
launching a new product at
marketplace as well as policies of
government in order to accomplish
all the activities in better manner.

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Porter five forces is another strategy that is used by an organization for
assessing competition that might face by Virgin media while launching its new
strategy or product at marketplace. Basically, this factor shows five factors
such as; Competitive rivalry, bargaining power of suppliers, bargaining power
of consumers, threat of new entrants and threat of substitute products or
services. These elements help an enterprise in understanding current
marketplace before launch in order to make their strategy accordingly.

Competitor matrix Strategy
Virgin media is a very broad network by having large number of consumers,
employers, suppliers and shareholders connected with them due to which it is
essential for them to analyse several things before finalizing strategy. For
example; company can use Ansoff Matrix and BCG growth tool for assessing
current market so that they get succeeded in designing an effective plan and
policies to attain their set targets or goals in a minimum time period.

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By the use of Ansoff Matrix,
executives of Virgin Media can
acquire an appropriate planning tool
which helps in providing them an
outstanding approach and marketer’s
strategies for future development.