Business Plan Draft for Virgins Company: Non-Alcoholic Beverages

This business plan draft provides a comprehensive overview of Virgins Company, a non-alcoholic beverage provider operating in the United States. It includes a company description, industry analysis, and trend assessment, highlighting the growing demand for non-alcoholic drinks. The plan details the target market, competitive landscape, and strategic positioning, emphasizing consumer perception as a key factor. It outlines the marketing and sales strategies, incorporating digital platforms like Facebook for promotion. Furthermore, the report covers operational and technological plans, ethical considerations, and financial analysis, including sources of funding and a break-even analysis. The plan also addresses risk assessment, consumer analysis, and a SWOT analysis to provide a holistic view of the business's prospects and challenges.

Running head: BUSINESS PLAN DRAFT
Business Plan Draft
Name
University
BUS 599
Dr.

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Executive Summary
This paper has been constructed in order to prepare a business plan that is in respect to
Virgins Company that serves non-alcoholic beverage in United States and the organization
distributes their product to the bars of United States called the Virgin Daiquiri Bar. This paper
clearly provides the description of the company along with the analysis of the trend and the
industry where the company operates. The target market has even been explained so that the
competition of the organization can be understood. The risk assessment and the strategic position
of the organization is even explained so that the condition of the organization within the
economy can be understood. The sales and marketing strategy of the organization would even be
assessed so that the strategies that would be used by the company. The operational plan and the
technological plan would even be evaluated for the organization in order to understand the tools
and the equipment that would be used in order to complete the paper in an effective manner. The
financial analysis and the ethics and responsibilities would even be evaluated so that the policies
and strategies of the organization can be understood and the organizational situation in the
economy can be understood, which would be influential for the construction of the business plan.

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Table of Contents
Section 1: Business Plan..................................................................................................................3
1.1. Company Description.......................................................................................................3
1.2. Industry Analysis and Trends...........................................................................................3
1.3. Strategic Position and Risk Assessment...........................................................................4
1.4. Target Market....................................................................................................................5
1.5. Competition.......................................................................................................................6
1.6. Marketing Plan and Sales Strategy...................................................................................8
1.7. Steps taken during the changes.............................................................................................9
1.8. Criticality of the timing of communication........................................................................10
1.9. Replacement of two key members of the project...............................................................11
1.10. Consumer Analysis...........................................................................................................11
1.11. SWOT Analysis:...............................................................................................................12
2. Ethics and Social Responsibility Plan.......................................................................................13
2.1. Ways in which Company is Committed for Being a Good Corporate Citizen...................13
2.2. Company’s Activities Affecting Environment and Ways to Mitigate It............................13
2.3. Health Issues Associated with Project and Associated Strategies......................................14
2.4. Company’s Advertising and Distribution Plan...................................................................14
3. Financial Analysis..................................................................................................................15
3.1 Sources of Fund...................................................................................................................15

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3.2 Break-even Analysis............................................................................................................16
References......................................................................................................................................18

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Section 1: Business Plan
1.1. Company Description
Nature of the Products: The Virgins Company is a Non-Alcoholic Beverage company that
serves beverages through Bar of United States called Virgin Daiquiri Bar.
Quality: It is a Non-Alcoholic Beverage which is not harmful for the health of the
purchasers and it can be combined by liquor or some other organic product juice or health drink
(Kang, Auras and Singh, 2017).
Price: The cost of a container of Virgins beverages is around $3.
Service: The Virgin Daiquiri Bar offers a range of products to its shoppers. They have their
own artists and performers who play music for their buyers. The bar administration considers the
prerequisite and inclination of the customers and they have composed their hierarchical structure
in such a way so they can meet the fulfillment level of the purchasers (Lobstein et al., 2015).
General Relationship with Customers: As the structure of the association is outlined
considering the necessity of the shoppers, the administration is equipped for maintaining healthy
connection with the buyers which is helpful for the development of the association.
1.2. Industry Analysis and Trends
• The demand for the non-mixed drink is expanding step by step because of high rate of
populace in United States (Petticrew et al., 2016).
• Due to high wage level and string budgetary framework the request of such drink is
expanding step by step.

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• People have turned out to be more health conscious now a day and that has driven them
to pick non-mixed drink rather than Alcohol. It has lit up the eventual fate of non-mixed
refreshment (Petticrew et al., 2016).
• The demand of the drink is expanding step by step because of high population rates.
• Due to globalization, many individuals from the various parts of the world has turned out
to be cautious about the benefits of this drink and it has expanded the fame of the drink (Kang,
Auras and Singh, 2017).
• People are turning out to be health conscious and it has motivated them to pick non-
mixed drink over liquor (Lobstein et al., 2015).
1.3. Strategic Position and Risk Assessment
In this situation, client discernment factor can be picked as the key position for Virgin
Daiquiri Bar for promoting the drink of the Virgins Company. According to the given contextual
analysis, consumer recognition factors indicate the technique to recognize the prerequisite and
inclination of the potential shoppers (Nakamura et al., 2014). The association of “We are
Virgins” must direct a few statistical surveying and in addition they can utilize current types of
correspondence to interface with the potential purchasers and to distinguish the prerequisite and
purchasing conduct of the buyers. It will help them to investigate the purchasing conduct of the
shoppers.
There is numerous liquor and non-liquor refreshment organizations nearby and in worldwide
markets who are giving intense rivalry to the drink are Virgins. Some famous worldwide non-

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liquor refreshment organizations are Coca Cola, Pepsi, Lipton ice tea that spreads immense
competition in the nearby and worldwide market and these brands have expanded the market
share. Consequently, “we are Virgins” are confronting different inconveniences because of the
entry of these opponent organizations (Popkin and Hawkes, 2016).
Companies to alleviate the Risk:
The administration tries to improve its position by planning the value rate of the item
according to the necessity of the customers, with the goal that they can fight against the
competitive organizations (Petticrew et al., 2016).
1.4. Target Market
It is extremely fundamental for any businesses that they have a careful understanding of their
consumers. In addition, they consider that their clients they would not have the capacity to make
sure that they are addressing the necessities of their buyers. Achievement relies upon having the
capacity to address the issues and wants of the clients. In this manner, it is imperative that the
organization knows who their clients are, what their requirements are, how their practices are and
the amount they can bear (Blank, 2012).
The initial step to characterize the target market is to distinguish the market section that is
required to be reached. These fragments characterize unmistakable, noteworthy instruments of
the total market and give an understanding of fundamental elements that can capture the target
market. It is conceivable that the clients can be classified in various routes, either by salary level
or even by ways of life issues. The wage levels can be arranged into at least one of these classes:
upscale, extravagance, upper direct, direct and spending plan. Lifestyle issues are arranged more
subjectively. Target consumers are less subject to their salary level and rather are more worried

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about their own state of mind with respect to how they spend their extra cash (Winston and
Cahill, 2012).
In United States, the interests for non-mixed drinks like are Virgins has been viewed to
advance step by step alongside the number of inhabitants in the country (Petticrew et al., 2016).
Non-mixed beverages are illustrative of latest item development portion in the beverage industry.
For Virgins, the target market is for the most part males between the ages of 18 and 25 years of
age. The beverage departments concentrate more on symbolism and size with the goal that no
competitor can duplicate that. This targeting of individuals is done in a way to put stock in the
veracity of the non-mixed beverages' cases. Due of that, larger part of the non-mixed beverages
is created and promoted for the younger era. The plan and segmentation of the beverages are
likewise identified with the target market.
1.5. Competition
Organizations by and large judge their opposition in view of whether their items or
administrations are superior to theirs. Nonetheless, there are numerous different components that
helps decide the achievement in examination with different makers of the items or
administrations. Maybe the brand name of the contender is notable from before itself, or their
items are substantially less expensive, or their circulation frameworks are significantly less
demanding for getting situation in the stores, or perhaps the clients simply like something of their
items in the tasteful sense. The target components of the new organization's items or
administrations is relatively little piece of the focused position. Indeed, the greater part of the
client inclination segments like value, administrations and area make up just a piece of the
aggressive investigation. Whatever is left of the condition contains the examination of the
interior qualities of the rivalries. Over the long haul, associations that have huge money related

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assets, profoundly gifted and persuaded workforce and some other operational resources would
end up being a troublesome and persevering contender (Blank, 2012).
Virgins' items incorporate non-mixed drinks that are presented with liquor. If any individual
who does not have any desire to expend liquor at all can supplant liquor with organic product
squeeze alongside the Virgins drink and afterward continue with utilization (Kang, Auras&
Singh, 2017). The item is primarily served at the Virgin Daiquiri Bar in the United States. The
drink is not destructive for utilization and the makers have remembered the inclination of the
purchasers while delivering this drink, with the goal that they can meet the fulfillment level of
the customers. Virgins drink is accessible in the market at the price of $3. The authoritative
structure of We are Virgins has been planned to remember the necessities and inclinations of the
buyers. Accordingly, the administration has been fit for proceeding with a solid association with
their clients, which has ended up being helpful for the improvement of the association (Lobstein
et al., 2015). In correlation with Virgins, their rival, Coca Cola has been in the refreshment
business for long and has picked up a position for itself in the market. It is viewed as the highest
quality level in the business and is the biggest vender of non-mixed drinks everywhere
throughout the world. They have a greatly solid plan of action in movement and hold an
overwhelming piece of the pie in the business. They have even developed their item lineup to
remain refreshed with their client needs and inclinations. They have more than 20 marks at
present and report offers of over $1 billion consistently. Coca Cola would not be the most
energizing organization on the planet, yet is one the best for quite a while (Popkin& Hawkes,
2016).
Virgins have been confronting rivalry from Coca Cola from the earliest starting point itself.
Notwithstanding, there are different contenders additionally, for example, Pepsi and Lipton ice

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tea, which in itself covers a colossal offer of the market, both locally and all around, with these
brands having expanded their aggressive position in the market. Therefore, Virgins have been
confronting a great deal of issues and rivalry considering the nearness of these opponent
organizations. Coca Cola revealed net offers of 41.86 billion of every 2016 and PepsiCo detailed
an entire year income change of 0.4% for 2016. Piece of the overall industry for both the
organizations have been expanding each year, with next to no variances in the course. Truly, if
considered, Coca Cola has been the market pioneer for long time. Both Coca Cola and Pepsi
have considerably expanded their pieces of the overall industry in the last 2-3 years. The general
rivalry for Virgins is gradually getting to be plainly steady, as the organization has begun picking
up piece of the pie.
1.6. Marketing Plan and Sales Strategy
The web has turned into a place which gives a comment. Particularly in associations, the
internet plays a tremendous part in helping the improvement of it. The online system of
advancement has taken assistance from web-based social networking locales to help in the
advancement of items or administrations of any association. The drink business is no exemption.
Facebook can be utilized by Virgins to draw in fans to their page with standard updates. The on-
page engagements additionally drive clients to the organization page and aides in expanding
brand picture and mindfulness. Updates about battles, surveys and Facebook applications
additionally engage the clients. Twitter nourishes of the organization would help in advancement
with more devotees of the brand. It can be utilized to speak with clients consistently, thusly
enhancing client administration and brand faithfulness. Pinterest sheets can be utilized to speak
with customers regularly, posting pictures and drawing in clients to demonstrate exertion

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towards them. All these promoting vehicles would be valuable for Virgins to enhance their
image mindfulness and connect with bigger target client gathering (Tuten& Solomon, 2014).
Red Bull is a decent case of a drink organization which has picked up benefits by utilizing
their online networking destinations to cooperate with clients. Red Bull has aggregated a vast
number of preferences frame their Facebook page, indicating individuals that they are not a
straightforward, energized drink, but rather a direction for living. Red Bull utilizes Twitter to
post several bolsters everywhere throughout the globe, with isolated nourishes for various
occasions. They even react to client remarks and say ensuring the buzz is dependably around the
brand. Pinterest photographs of Red Bull convey movement to their page and ensure client
engagement is dynamic to keep the clients intrigued.
1.7. Steps taken during the changes
For the colleagues to find out about the adjustments in the arrangements and the choices
of the administration Shimon Kornfeld make these straightforward strides: Schedule a meeting
with the group with set motivation to exhibit the progressions that will be executed. Alongside
the show the individuals will likewise need to know how these progressions will be executed and
how they will be giving profit to the association and the individuals from the group Each subtlety
of the progressions ought to be disclosed to the individuals, as they will be befuddled (Tourish,
2014). Utilization of data and innovation: Before beginning the meeting, everyone from the
group ought to get an email with respect to the change clarifying the approaches. It ought to be
guaranteed that each part has formal email id for the task.

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Noting the questions of the individuals from the group with persistence is likewise
extremely vital. As the individuals will be new to a thought after the execution of a change it will
undoubtedly develop inquiries in their psyches (Van Wart, 2013).
1.8. Criticality of the timing of communication
Following the visions of the keeper and the planner a recorded wonder was in procedure
to be made in the vision of the caretaker he simply just needed this place to resemble some other
stupendous site. He needed it to be instructive; he needed it to give information to the coming
eras about the history. The significance of the planning of correspondence during the time spent
building such a gigantic task can be clarified in these illustrations: the muddled outlines of the
structures confounded a portion of the guardians about the space intended for the show they were
not having the capacity to picture the convoluted outline (Antonakis and House, 2014).
Amid the determination, procedure of the contactors the venture supervisor declined to
experience the typical standards of choices, as he knew the novel necessities of the undertaking
could be met with somebody who might acknowledge changes. This is where he likewise
imparted his effective experience to odd method of choosing a temporary worker. The customer
did not concur with him as he was stressed over the hazard that was related with the proposition.
Shimon guaranteed the administration that the arrangement was full evidence and was resolved
to change the choice. He decided on statistical surveying in demonstrating that his thought would
not come up short and subsequently got the administration on board to concur with him (Meuser
et al., 2016).
Israel Chaskelevitch, the venture administrator of the temporary worker arranged
modernized reproductions and additionally 1:1 mockups that were made of wooden sheets and