This report details a business plan for launching a new venture, Virgo Foods, in the UK market. Virgo Foods aims to offer healthy food and beverages to health-conscious consumers, particularly celebrities and sports persons, using organic ingredients. The report includes a thorough investigation of the target market, competitive analysis using Porter's Five Forces, and an assessment of tangible and intangible resources required for the launch. It presents a credible proposal outlining the company's vision, mission, market analysis, and financial projections. Furthermore, the report assesses the skills and capabilities needed for the launch, such as creativity, communication, marketing, and time management. It explains different promotional activities and channels, developing a promotional activity plan for both pre-launch and launch phases. Finally, it produces an itemized monthly cash budget for the pre-launch phase and the first 12-18 months, and discusses the applicable legal form for the venture.