MNG81001 Assessment 2: Virtual Marketing Team Report Analysis

This report addresses the decision of whether to implement a virtual marketing team, as requested by the Marketing Director of Company ABC. The analysis compares a virtual team, with members in Melbourne, Los Angeles, Shanghai, and Bangalore, to the existing traditional face-to-face marketing team based in Melbourne. The report explores the advantages and disadvantages of each approach, focusing on cost-effectiveness, diversity, flexibility, and the reliance on technology. The report makes a recommendation to the Marketing Director based on the analysis, considering factors like team structure, communication, and overall marketing strategy, drawing on relevant academic sources to support the arguments. The report also highlights the importance of considering the specific context and goals of the organization in making this decision.

ARGUMENTATIVE
ESSAY
NAME OF THE STUDENT

INTRODUCTION
The globalisation has given rise to the formation
of Virtual teams.
The main aim of the essay is to present an
argument for the use of Virtual teams for the
organization which ensures that the
communication among the main centres can be
maintained successfully.

ARGUMENT FOR #1
Maintaining the team is not an easy task and with respect
to this, it is required to be understood that, the
maintenance of a virtual team is comparatively affordable
(Liao 2017).
If the organization goes for the concept of a virtual team,
they will be able to save costs and gain the required
expertise for themselves.

ARGUMENT FOR #2
The Virtual teams promote diversity.
As the views will be global in nature due to diversity, it is
bound to increase the productivity of the organization and
will benefit the overall performance.
Moreover, it also promotes flexibility (Guinalíu and Jordán
2016).

ARGUMENT AGAINST
The concept of virtual teams is entirely relying on the
concept of the internet and the information technology.
Moreover, traditional teams promote quick decision making
for the welfare of the firm.
However, they do not promote expertise and skills which
are important.

CONCLUSION
Therefore, it is considerably important for any
business organization to ensure that instead of going
for the traditional face to face teams, they opt for the
new age virtual teams.
This is because, it promotes affordability and
encourages efficiency.

REFERENCES
Guinalíu, M. and Jordán, P., 2016. Building trust in the
leader of virtual work teams. Spanish Journal of
Marketing-ESIC, 20(1), pp.58-70.
Liao, C., 2017. Leadership in virtual teams: A
multilevel perspective. Human Resource
Management Review, 27(4), pp.648-659.