MNG81001 Assessment 2: Virtual vs. Traditional Marketing Analysis

This report, prepared for the Marketing Director of Company ABC, analyzes the benefits and drawbacks of virtual marketing compared to traditional marketing approaches. The report explores the evolution of marketing with the advancement of technology, highlighting the shift towards digitalization and the adoption of virtual marketing strategies. It contrasts virtual marketing, which utilizes social media and offers efficient market exposure, immediate customer feedback, and cost-effectiveness, with traditional marketing methods that involve face-to-face interactions. The report emphasizes the advantages of virtual marketing, such as its time efficiency and broad reach, while also acknowledging the continued relevance of traditional marketing for certain audiences. The analysis includes a discussion of customer engagement, cost considerations, and the impact of both strategies on brand building and consumer loyalty, culminating in a recommendation to the Marketing Director on whether to implement a new virtual marketing team or retain the existing traditional team.

VIRTUAL MARKETING
VS.
TRADITIONAL MARKETING

INTRODUCTION
Competition has increased more and more along
with the evolution of technology. People have
shifted from the traditional beliefs and have
accepted digitalisation. Most of the companies
are therefore trying to be ahead of each other
by implementing technology in their system
(Kumar 2015.). The concept of marketing has also
evolved along with the changes in the
technology and the needs and preferences of
the consumers. The concept of virtual
marketing has become trendy among the
consumers now and most of the companies are
adopting this technique.

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VIRTUAL MARKETING
CONCEPT
o The virtual marketing concept uses the social
media advertisements (Baltes 2015).
o It helps the company to get market exposure and
to advertise its new products and services in a
smooth and efficient manner that helps in reaching
a large mass at a small time (Todor 2016).

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TRADITIONAL vs. VIRTUAL
There are several advantages of virtual
marketing over traditional marketing, few
of which are as follows:
o Traditional marketing is time taking process,
where as virtual marketing is smooth and
efficient.
o Traditional marketing requires face to face
interaction whereas virtual marketing does not
require physical presence (Ashley and Tuten
2015).
o Immediate customer feedback is not possible
in case of traditional marketing whereas
immediate feedback is available in case of
virtual marketing (Järvinen and Karjaluoto
2015).
o Traditional marketing involves huge cost
whereas virtual marketing is cost efficient.
o Reach in traditional marketing is low but reach
in virtual marketing is very high (Xu,
Frankwick and Ramirez 2016).

ADD A FOOTER5 MM.DD.20XX
TRADITIONAL MARKETING
There are still a large group of audience, where traditional marketing or the ‘human element’ in marketing is
preferred over virtual marketing like websites and social media. The events like tarde shows reflects impact on
building opportunities for the brands to associate with the consumer on a personal level.
On the other hand, very little amount of money is required to promote social media pages to the target
audience. The companies can create several events on the pages that would help them in attracting and
involving the customers on their business page and the customers will also start becoming loyal to the
company. The online events and competitions create a consumer community for the company that increases
the exposure of the company. Whenever any new advertisements are launched or any product idea have been
launched, it is very easy to capture the instant feedback of the consumers. The feedback can be understood
from the comments posted by the consumers and the reactions that have been made on such posts by the
company (Barnes 2016). The company can easily understand the audience reaction to a particular product and
a service and can make the necessary changes at ease.

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REFERENCES
References:
• Ashley, C. and Tuten, T., 2015. Creative strategies in social media
marketing: An exploratory study of branded social content and
consumer engagement. Psychology & Marketing, 32(1), pp.15-27.
• Baltes, L.P., 2015. Content marketing-the fundamental tool of
digital marketing. Bulletin of the Transilvania University of Brasov.
Economic Sciences. Series V, 8(2), p.111.
• Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for
digital marketing performance measurement. Industrial Marketing
Management, 50, pp.117-127.
• Kumar, V., 2015. Evolution of marketing as a discipline: What has
happened and what to look out for. Journal of Marketing, 79(1),
pp.1-9.
• Todor, R.D., 2016. Blending traditional and digital marketing.
Bulletin of the Transilvania University of Brasov. Economic
Sciences. Series V, 9(1), p.51.
• Xu, Z., Frankwick, G.L. and Ramirez, E., 2016. Effects of big data
analytics and traditional marketing analytics on new product

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THANK
YOU