Management Communication: Virtual Marketing Team

This report discusses the importance of establishing a virtual marketing team, focusing on its benefits and strategic advantages. It analyzes a case study, highlighting the relevance of virtual teams for organizations with geographically dispersed staff. The report argues that virtual teams reduce cos...Read More

Management Communication
Management Communication

Introduction
This paper will elucidate, the importance and significance of forming the marketing management
virtual team. The primary motive of this paper is to highlight the relevance of establishing the
virtual team and to produce the decision in an effective manner. This paper will highlight the
case study analysis in which significant of a virtual team and it demerits have been mentioned. In
order to complete this paper the resources which have been analyses are all secondary in nature.
At the end of this paper, proper references in Harvard style has been provided. This paper will be
beneficial for the target audience. The target audience is the management student and
management organization.
Virtual Team
A virtual gathering (generally called a geographically scattered gathering, circled gathering, or
remote gathering) usually suggests a get-together of individuals who coordinate from different
geographic territories and rely upon correspondence development, for instance, email, FAX, and
video or voice conferencing organizations with the ultimate objective to collaborate (Olenski, S.
2018).
It is evident from the given case that XYZ Company is facing challenges and problem regarding
managing the marketing management in an effective manner. It is important to manage the entire
organization and marketing communication in an effective manner. It is because it will enable
the organization to build an effective brand image in the market. Improving marketing
communication and addressing the need of the market condition in an effective manner play an
important role which directly helps the organization to attain its objectives and goals.
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Argument
Advice regarding establishing the virtual marketing team with staff located in Los Angeles,
Melbourne, Shanghai, and Bangalore.
As a management professional my advice to the Marketing Director regarding the forming
virtual marketing team is that I will suggest and favor in establishing the virtual marketing team.
It is because the establishment of the virtual team will enable the management to attain the
objectives and goals in a much better manner. The virtual team will provide strategic as well as
the competitive advantage to the management and organization by retaining the talented
employees and staff. The virtual team will make the employees and staff manage their personal
life as well as professional life in a much better way and thus it will make them stay for the
longer period of time with the organization. (Lamont, L.M., 2001).
I will suggest the marketing director go for a virtual team located in Melbourne, Shanghai, Los
Angeles, and Bangalore. It is because establishing virtual team will require less investment in
regards to infrastructure and hence organization can save the financial resources an can invest it
in some other productive projects such as providing training to employees in a way to make them
more competent, investing in technological development in order to gain strategic as well as
competitive advantage. In the given case establishing the virtual team will be beneficial for the
organization. The virtual team will lower the employee cost as well as reduced the travel time
(Selvarajah, C. and Masli, E.K., 2011).
According to the (Clark, and Gibb, 2006) marketing virtual team is one of the best methods
which helps the management in managing the operation overseas in an efficient and effective
manner. It is because it makes the team innovative and creative. The author argued that virtual
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team uses collaboration tools to work together in a healthy environment. Virtual team inspires
creativity. Virtual team broadens the scope of operation also which helps the organization to
achieve its goals and objective in an effective manner (Clark, D.N. and Gibb, J.L., 2006).
According to the viewpoint of the (Kanawattanachai, and Yoo, 2007), the virtual marketing team
will facilitate motivation among the staff. It is because it will make the employees and staff able
to manage they're personal as well as corporate life in a better manner. Hence, it will be
suggested to the Marketing Director to establish marketing virtual team in a way to enhance its
efficiencies and productivity (Kanawattanachai, P. and Yoo, Y., 2007).
(Constantinides, 2002) mentioned in the research report that it is the need of the hour to work
24*7 in a way to provide better and prompt services to the customer. Working 24*7 is only
possible if the team is allowed to work from their home. It is because it will make them more
comfortable to respond to the needs to the customer on a prompt basis. The virtual marketing
team will make the employees manage work-life balance in an effective manner (Constantinides,
E., 2002). Which in return enhance their motivation level at large. Hence, it can be suggested to
the Marketing Director to establish marketing virtual team. It is because it will lead to enhancing
productivity by making the employees motivated and customer delighted.
Conclusion
In the end, I will suggest the marketing director should opt and establish a virtual team. It is
because it will enhance flexibility. One of the reasons why telecommuting has become so
popular is because of the flexibility that it creates. Hence, it can be suggested that marketing
virtual team will produce the best result and output. It is because the virtual team will eliminate
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the confinement to the offices, in case of virtual team staff can work where they feel best and
when they feel best and work best it will provide best and quality output at large.
References
Olenski, S. (2018). 3 Benefits of Having a Virtual Marketing Team. [Online] Forbes. Available
at: https://www.forbes.com/sites/steveolenski/2014/10/09/3-benefits-of-having-a-virtual-
marketing-team/#277659c26e83 [Accessed 29 Nov. 2018].
Selvarajah, C. and Masli, E.K., 2011. Ethnic entrepreneurial business cluster development:
Chinatowns in Melbourne. Journal of Asia Business Studies, 5(1), pp.42-60.
Clark, D.N. and Gibb, J.L., 2006. Virtual team learning: An introductory study team
exercise. Journal of Management Education, 30(6), pp.765-787.
Constantinides, E., 2002. The 4S web-marketing mix model. Electronic commerce research and
applications, 1(1), pp.57-76.
Kanawattanachai, P. and Yoo, Y., 2007. The impact of knowledge coordination on virtual team
performance over time. MIS quarterly, pp.783-808.
Lamont, L.M., 2001. Enhancing student and team learning with interactive marketing
simulations. Marketing Education Review, 11(1), pp.45-55.
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