Communicating VR Shopping at M&S Through Blogging Strategy

This report examines the use of blogging as a marketing tool for Marks & Spencer (M&S), focusing on their virtual reality (VR) shopping experience project. It highlights how VR enhances customer engagement and satisfaction by offering a unique and immersive shopping environment. The report discusses the benefits of VR, including improved customer decision-making, increased sales, and a competitive advantage for M&S. It also emphasizes VR's role in modern marketing strategies, brand awareness, and compliance with digital trends. The report concludes that VR, supported by effective blogging, is a key driver for customer communication, brand promotion, and overall business success for M&S. Desklib provides a platform to explore similar marketing strategies and solved assignments.

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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Blogs for Virtual reality for shopping experience project...........................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is the essential mode of communication through which the companies would
make a communication with their target audience. Marketing would make the company to raise
the brand awareness (Bala and Verma, 2018). Blogs is one of the widely used marketing tools
used by companies in order to make sharing of information. It acts as a mode of communication
media. This report will list some blog in association with Marks and Spencer which is one of the
best retailer of UK. The blogs would be considered with the project of Virtual reality for
shopping experience for the customers.
MAIN BODY
Marketing:
Marketing refers to raising of awareness among the customers regarding the company
and its products (Deepak and Jeyakumar, 2019). It is the channel of communication that would
enable the company to make it communicate with its audience.
Blogs:
These are the informational and discussion made by company and sharing it with the
customers. Blogs would lead to raise the marketing and brand awareness in terms of sharing of
information and ideas (Paço and Oliveira, 2017).
Blogs for Virtual reality for shopping experience project
Introduction to Virtual Reality
Virtual reality is one of the new concept that is related with creating the experience of virtual
mode through which customer would get an exceptional shopping experience. M&S is now
making its shopping to be more interesting for the customers with the launching of VR reality in
its stores. With this new concept the company would enable the personalised marketing and
selling of product to its customers. VR reality would make the product to be experienced by the
customers in an entirely different mode. M&S with the enabling of using VR in its stores would
make the customer to realize that they in the different world wherein with the use of VR
technology customers would be able to make experience of clothing and other products in an
entirely different and virtual mode. Through this social media blog #VirtualReality the M&S is
now going to make promotion of its store and products through the inculcation of VR technology

in its stores that would enable the customers an entirely different experience.
VR technology would make the customer to experience that they have tried the clothes range of
M&S without making a wear. This would lead to make raise the power of decision making
among the customers that they would be make quick decision of buying. Virtual reality would
act a anew and advanced version of the digitally advanced services that would enable the digital
and virtual shopping experience to its customers. Along with implying this features in its digital
stores the same feature would be made avail at its online stores and platforms. As making a
purchase of the articles and buying the product is one of the time consuming and irritating task
for the customers and make enable them easiness and enhance the decision making the concept
of virtual reality is being organized and introduced by the M&S that will enhance the shopping
experience of the customers.
Use of Virtual reality
Virtual reality would play an important role in raising the experience of customers towards the
aspect of shopping. This is because with the aspect of virtual reality the customer would make a
quick decision towards the buying in terms of making a try of try of the product. Virtual reality
glares would be provided to the customers so that they can make a virtual experience of clothing.
It will also enable them to make the finding of things which they have aim and come for.

Virtual reality would make the customers to analyse that whether their need and expectation
would be fulfilled or not.
This will make the M&S to add an additional element of raining the customer satisfaction in
terms of enabling a new experience to them. Through this new technique and technology, the
company would able to serve its customers through a wide range of experience of shopping with
a virtual touch.
Importance of Virtual reality for the company
Virtual reality would along with enhancing the customer satisfaction and experience would also
play an important role in enhancing the M&S sales and profitability. As the major target of the
company is the new generation audience including the youngsters that would make enable a
different experience with the exposure of the shopping through virtual reality. It will also make
enable the company the gaining of sales because of an attraction and binding the crowd of
youngster which will going to make an exploration of different experience with the use of virtual
reality in shopping.

This will also make the shopping to be interesting for them along with enabling the M&S with
competitive advantage. The concept of virtual reality in the mode of availing glares to the
customer would make advance the company in terms of making it digitally advanced and
equipped. Through this technology a driver would be add to the company’s growth and success
with the enabling of profitability and success.
Virtual reality as a mode of communication
VR would make play an important role in making a communication by the company towards the
customers. This is because with the aspect of VR the customers would be enabled an
extraordinary and unmediated. Since it is widely used in the field of science and medicines but
with the making an introduction of VR in shopping by M&S a lead of creating a new experience
among the customers would be placed. This will guide the customer to move in a different
journey that would lead tom raise the experience of the customers. Virtual reality would make
play an important role in terms of interacting with the customers in through enabling them a
complete different exposure and experience. With the help of virtual reality M&S would an
exploration of market in terms of becoming a market leader in terms of enabling a complete
different experience to its customers. #VirtualReality would be a complete new drive that will
lead the shopping of customers a complete different exposure.
As it will directly link and associate with the customers which will make the company to easy
communicate. This means through the mode of virtual reality the company would make
communication at a faster mode that will lead to enhance its communication. This will further

acts a mode of communication through which not only the sale of the company would be raise
but it will also assist the sharing of information by the company to its customers towards the
changes and any new product and services.
Virtual reality and marketing compliance
Enabling this new concept in the stores would make a successful marketing campaign in terms of
making a creation of brand awareness among the customers. This will lead to make a successful
drive towards the aspect of digitalization because with the concept of virtual reality the
customers would be able to make a virtual and digitally oriented experience that would make the
shopping easy for them. This drive will also lead to play an important role towards the M&S
marketing in terms of making a binding with the customers. Through this project the company
would able to make promotion of its product along with raising the sales of the company.
Through this project M&S would make satisfaction of the customer need by enabling the best
product of their choice.
This will also lead to make the promotion of the brand of the company in the market because of
the user of the different technology in its stores in the market. As with the exposure of this
service the customer experience would be raised that will further lead to make promotion of the
company in terms of marketing its product and services. This is because with the raised customer
experience more and more customers would be added to the company which will automatically

raise the brand awareness in the market that will further act a medium of marketing for the
company.
Services and the concept of Virtual reality
With the use of virtual reality as a drive towards shopping various other services would be
enabled by the customers with the use of this medium. This would include the enabling of
different exposure and experience of the customers. This will also include the enabling of virtual
experience of tying the clothes and accessories without making an actual try. This will also play
its role towards the compliance of covid guidelines by the company in terms of touchfree try.
Along with enabling this services at its stores this features would also be updated on its official
website so that the customer would experience the wearing of the clothes and the accessories
without getting it personally exposed. This will make the customer to attract towards the
company and its product which will raise the proportion of buying among them. With this new
feature the customer would enable the services of experiencing a virtual drive and reality that
will make them more attract towards the company which will further assist eth company to make
a good proportion of sales.
This services will be enable to the customers through the mode of glares and glasses that they

can make it wear and experience the clothes and product which they wish to buy. This will also
lead them to make it try without making actual use. This will further assist them in finding the
best product of their choice. This would be right to commit that M&S with the aspect of this
project would work in the direction of raising of customer satisfaction and experience towards
the purchase and sales. This would further act as a medium of promotion of the company and its
services through the use of digital innovation and service.
Benefits of using the Virtual reality
This new introduction of Virtual reality would lead to play an important role in terms of availing
various benefits to its user i.e. customers. This will be emphasised by the company to make it use
with the enabling of various attractive benefits to them including the discount coupons and
various other benefits in terms of vouchers. Being an introductory offer with the use of virtual
reality the customer would get a discount coupon that on making a purchase of certain level of
products and they would be enabled discounts. This will also include the giving of the vouchers
which the customers would get while making the use of the virtual reality. As this will make the
easiness in the shopping of the customers which would further assist the company in terms of
making a quick buying decision.
Likewise, with the use of virtual reality the customers would also got the surprise hampers that
would make the raise use of the service and project along with raining the promotion of the
company and its features and services. This will make promotion of the company through

customer exposure and use. This will also act as promotion medium because it will furthermore
act as word of mouth promotion. This is because while making a personal exposure of the
services the customers themselves make the promotion of the company to their relatives and
friends. This will act as word of mouth promotion in which customers would make promotion
through the word of mouth channel that will further assist the company in terms of raining its
brand promotion and awareness. The use of virtual reality would also play an important role in
terms of assisting decision of buying because with the exposure of virtual reality the customer
would get move from the confusion of buying because of the availability of various options and
services. Virtual reality would assist the buying of customers with the enabling of various
services and different exposures.
CONCLUSION
From the above report it is concluded that marketing is the key of success and mode of
communication by which company make interaction with the customers. This will lead to
enhance the sales of the company along with raining the brand awareness and making its
promotion. Blogs is the important marketing tool that assist the brand awareness and active
medium of brand promotion for the company.

REFERENCES
Books and journals
Alcañiz, M., Bigné, E. and Guixeres, J., 2019. Virtual reality in marketing: a framework, review,
and research agenda. Frontiers in psychology. 10. p.1530.
Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018).
A Critical Review of Digital Marketing. International Journal of Management, IT &
Engineering. 8(10). pp.321-339.
Boyd, D.E. and Koles, B., 2019. Virtual reality and its impact on B2B marketing: A value-in-use
perspective. Journal of Business Research. 100. pp.590-598.
Burke, R.R., 2018. Virtual reality for marketing research. In Innovative research methodologies
in management (pp. 63-82). Palgrave Macmillan, Cham.
Burke, R.R., 2018. Virtual reality for marketing research. In Innovative research methodologies
in management (pp. 63-82). Palgrave Macmillan, Cham.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Dietrich, and et.al., 2019. Virtual reality in social marketing: A process evaluation. Marketing
Intelligence & Planning.
Farah, M.F., Ramadan, Z.B. and Harb, D.H., 2019. The examination of virtual reality at the
intersection of consumer experience, shopping journey and physical retailing. Journal
of Retailing and Consumer Services. 48. pp.136-143.
Griffin, and et.al., 2017. Virtual reality and implications for destination marketing.
Muller and et.al., 2018. Virtual reality in marketing: technological and psychological immersion.
Paço, A. and Oliveira, S., 2017. Influence marketing in the fashion and beauty industry. Estudos
em Comunicação. 1(25).
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