FADM3004 Final Project: Developing a Virtual Restaurant Business Plan

This project outlines a business plan for Try and Taste Kitchen, a virtual restaurant concept collaborating with various restaurants (ghost kitchens) to offer food to customers through an online app. The plan includes features such as online ordering, flexible payment options, vegan choices, quantity adjustments, and food donation options. It also integrates a comment section for customer feedback and promotes sustainability through reduced food wastage and partnerships with events to manage excess food. The project covers market research, including primary data from questionnaires and secondary research on sustainable practices. The marketing mix emphasizes reasonable pricing, social media engagement, and digital tools to enhance customer satisfaction. The business aims to provide convenient, affordable, and sustainable food options, targeting busy individuals and food lovers with unique features like fast home delivery and customized menus. The final design outcome process involved research, feedback, and iterative development to create an effective and high-quality business plan.

FADM3004 -
Final Major
Project
Create a Front cover
Name:Elena Rautu
Group: 6

Table of Contents
• Introduction
• Mind Map
• Mood Board 1
• Mood Board 2
• Primayr Research
• Secondary research
• Business proposal
• Design Development
• Final Design Outcome Process
• Final Design
• Evaluation
• References

Introduction
▪ The business designed in this project is Try and Taste Kitchen which is a Virtual
restaurant. It is a new business concept in which entrepreneur of a business
collaborating with various restaurants which is known as ghost kitchen.
▪ In this concept, business entrepreneur take food from restaurant and offer it to
customers by online app as their brand. They also add various feature in their
personal app and website related to menu, payment, vegan, quantity and food
donation in order to facilitate customers.
▪ They also add comment section in their online app to take feedbacks from
customers for future improvement and promote sustainability.

Mind Map
Virtual
Restaurant (try
and taste
kitchen)
customised
menu
Guest facing point of
sale technology
Home delivery
Flexible
Reduced food
wastage
Trendy
and
healthy
food
Scan and
go
Payment
Street
seller
Social
media
Con :
killing the
vibes
Pro:
Faster
payment
Pro: Lower
paper
wastage
Con: isolated
disconnect
Con:
High
expenses
Pro: avoid
weather delay
Pro: save cost
and time
Pro: Helping people in
need and improving
sustainability
Con:
Limits
consumer
base
Pro: helpful for
working people
Pro:
Improved
healthy
eating habit
Con: Labor
requirement
Con: wait times
Con: Legal issues
related to food
sharing
Donating extra
food to charity

MOOD BOARD 1

MOOD BOARD 2

Primary Research
Questionnaire
Q1) What features of virtual restaurants make increase your experience ?
a) Less cost and time b) Vegan food options
c) Variety of online payment and quantity option b) Low Wastage
Q2)Does unique and advance features of a virtual restaurant impact your decision
making as a consumer?
a) Yes b) No
Q3) Whish virtual restaurant feature offers you greater satisfaction?
a) Option for donating food c) customised menu with huge variety
b) Flexible quantity option d) All of the above
Q4) Whish among these factors increases your loyalty towards a virtual
restaurant ?
b) Fresh food b) Faster home delivery services
c) customised Menu
Q5)What elements of virtual restaurants reduce your satisfaction ?
a) High prices b) Lack of accessibility
c) poor customer service and processing

▪ According to the viewpoint of Josh Prigge
(2017) sustainable practice will provide a huge
number of benefits to the business of virtual
restaurant through reducing its operating cost.
▪ This will reduce the impact of business on the
environment and creates business more
sustainable.
Secondary
Research

Secondary Research
• The virtual restaurant will maintain
sustainability through holding the
applications that can help the
restaurant in tying up with the
parties that are conducting events
or celebrations.
• Such kind of sustainable
applications will ensure that
whether is wastage of food within
the event or not. In case, if the
party is carrying out the wastage of
food or extra food within it then it
will automatically be notified to
the organization through the smart
sustainable option within
application.
• .

Marketing Mix
Business Proposal
The product of is Try and Taste Kitchen and virtual restaurant consisting
variety of unique features such as fast home delivery, huge variety of
food products, food donation, guest facing sale technology, online
payment and flexible quantity option and vegan menu also. Along with
the digital tools at app of restaurant will be implemented to offer
discounts, points customized consumer journey containing
recommendation of fast and cost effective services as per consumer
ordering history and preferences. This will make sure maximum consumer
satisfaction as well as retention to gain huge profit
Reasonable pricing will be listed at Try and Taste Kitchen to
encourage various consumer revisits or returns. Along with social
media contests will be fortified by the business on various social
media platforms to offer discounts and points as well as increase
digital engagement. This pricing strategy will help the enterprise
keep consumer as well as build a identifiable brand for long run.
Cheap pricing will be applied to make sure that buyers are not taken
away by competition app which offer various features.
Social media and content marketing will used to promote This
involves partnering with major food and lifestyle influencers to
promote Try and Taste Kitchen. Along with many famous and good
profile influencers will be invited to enhance online image. Holding
and Advertisements will be used to promote the concept across the
nation and local area of London/.
The food items and services offered by virtual restaurant Try and
Taste Kitchen will be available at online and its personal app or
website. consumer will be able to place order from application
available on Apple store play store and ios. This will increase
convenience of the business as well as help boost buyer satisfaction.

USP
▪ USP
The USP of the business is advance online ordering feature as well as variety
of food options in menu which guarantee that the buyer is able to reduce their
time to stepping out to have their favorite food.
In addition to this customized and home delivery services with cash on
delivery payment are other effective features of Try and Taste Kitchen that can
be add up as its USP.

Consumer Persona
Profile
Name- Tom Edward
Marital status- Unmarried
Age- 25
Male
Annual Income- € 20000
Gaols
To bring innovation in market
To promote digital technology and
advance mode of business
To develop new skills and knowledge
Pain Points
Time consuming
poor consumer service
Unclear data on website
Why to choose Try and Taste Kitchen
Try and Taste Kitchen is apt for the respective customer because it offers
affordability, variety of foods and sustainability, without any kind of delay in
delivery. Effective consumer service by and digitization and customization is another
element that will help the given consumer persona. It is the best app for people with
busy work schedule and food lover.