A Case for Virtual Teams: MNG81001 Assessment 2 Report

This report evaluates the implementation of virtual teams in a marketing context, considering the perspectives of a Marketing Director at Company ABC. The report analyzes the advantages of virtual teams, such as cost savings and improved time-to-market due to 24/7 availability, as well as the potential for lower attrition rates and better work-life balance for employees. Conversely, the report also acknowledges challenges, such as technological issues. The report is structured to persuade the Marketing Director to either adopt a virtual team model or maintain the traditional face-to-face team, presenting a balanced assessment based on the arguments. The report concludes that virtual teams are a suitable option for business growth and cost-effectiveness. The report is supported by Harvard referencing style.

MANAGEME
NT

INTRODUCTION
• In the present scenario of the business environment, the virtual teams play
a major role in the organizations as it helps them in improving the different
activities and gain competitive advantage in the market
• There are inclusion of both challenges and opportunities for adopting the
virtual teams in the organizations which will be beneficial in improving the
scenario of the development of the proper organizational aspect

ARGUMENTS FOR VIRTUAL
TEAMS
• Virtual Teams is considered as one of the good options for managing the
various teams that are settled in various geographic locations (Bass,
McDermott & Lalchandani 2015, p. 124)
• There will be inclusion of cost savings as there will be no such extra costs
related to real estate and inclusion of office spaces

ARGUMENTS FOR VIRTUAL
TEAMS
• There will be inclusion of reduction of time in the market as the different
individuals work in various time zones and therefore in order to assist the
customers in the market, it will be helpful as the different employees work
24*7 in order to assist the customers (Nemiro 2016, p.814)
• There is low attrition rate among the different employees wherein the
employees are gaining freedom to work on different shift hours and it
creates good work life balance

ARGUMENTS AGAINST
VIRTUAL TEAMS
• On the other hand, there is increased problem due to the technological
aspects as the virtual teams are based on the internet and the computer
software. In case there is power cut, there can be different issues which can
create difficulties and it will be creating difficulties for the employees to
perform the tasks (Nemiro 2016, p.814)

CONCLUSION
• The virtual teams is one of the most suitable options that will play a major
role in the overall growth of the firm and the cost effectiveness of the
virtual teams can be helpful in handling the different business operations in
a successful manner

REFERENCES
• Bass, J.M., McDermott, R. and Lalchandani, J.T., 2015, July. Virtual teams and
employability in global software engineering education. In 2015 IEEE 10th
International Conference on Global Software Engineering (pp. 115-124).
IEEE.
• Nemiro, J.E., 2016. Connection in creative virtual teams. Journal of
Behavioral and Applied Management, 2(2), p.814.