Virtual Tourism's Contribution to Sustainable Tourism Practices
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This report delves into the burgeoning field of virtual tourism (VT) and its significant role in fostering sustainable practices within the tourism industry. It begins by defining the tourism industry and its economic importance, highlighting the challenges it faces, including environmental concerns, overcrowding, and the impact of disasters. The report then explores how VT, enabled by technological advancements like VR, offers solutions to these challenges. It emphasizes VT's ability to reduce environmental impact, offer accessible experiences to a wider audience (including those with health or mobility issues), and provide cost-effective and time-saving travel alternatives. The report examines the benefits of VT for both travelers and organizations, including the ability to attract customers, support conservation goals, and improve the well-being of workers. It concludes by emphasizing the transformative potential of VT in supporting sustainable tourism and offering innovative and engaging experiences for visitors, with several countries adopting virtual tourism to promote sustainability and conservation of the natural environment.
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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Tourism industry is also defined as travel industry which is mainly associated to idea of
people travelling from one location to other, internationally or domestically for business, leisure
or social purpose. It is however closely related to hospitality and transport industry those who are
engage in the operations of keeping their tourist or consumers happy by offering them high
quality as well as enchanting services (Shen, Sotiriadis and Zhou, 2020). In simple words
tourism industry conducts operations related to individual short-term movement from one
location to other. It is world’s largest Industry that is driving many nation economy of scale at
great extent. This industry involve many sectors like hotel, transport or other additional
industries those who attract large number of visitors from different geographical location in order
to earn money, providing job opportunities and improving relationship between one nation or
estate to other.
MAIN BODY
It has been identified that tourism industry is having significant and potential capability to
make improvement in relationship between one country, nation or state with others, along with
offering number of opportunities in terms of employment that also enhance currency value. This
industry welcomes cultural exchange opportunities by providing consumers best effective
services according to their needs and demand (Hopkins, 2020). However it has been identified
that there are many current issues at tourism industry which is facing by them in which some of
the certain issues are, maintenance of different destinations sustainable tourism development in
order to have responsible nature towards natural, social and cultural resources, major concern
related to security and safety, impact on travel and tourism from political, human, health issues
and natural disasters and more. In order to overcome all the current issues in tourism and
understand transformation impact upon tourism operations technology play key essential role
that not only provide easy and flexible advantages but also allow entities operating their services
in tourism sector to ensure continuous profitable earnings along with having positive behaviour
towards sustainable tourism practices.
This has been evaluated Sustainable Tourism nowadays are becoming more important and
essential for the perspective of both welfare of society and environment, as many of the tourists
want to have less crowded place as overcrowded tourist spots are unsatisfying individuals
1
Tourism industry is also defined as travel industry which is mainly associated to idea of
people travelling from one location to other, internationally or domestically for business, leisure
or social purpose. It is however closely related to hospitality and transport industry those who are
engage in the operations of keeping their tourist or consumers happy by offering them high
quality as well as enchanting services (Shen, Sotiriadis and Zhou, 2020). In simple words
tourism industry conducts operations related to individual short-term movement from one
location to other. It is world’s largest Industry that is driving many nation economy of scale at
great extent. This industry involve many sectors like hotel, transport or other additional
industries those who attract large number of visitors from different geographical location in order
to earn money, providing job opportunities and improving relationship between one nation or
estate to other.
MAIN BODY
It has been identified that tourism industry is having significant and potential capability to
make improvement in relationship between one country, nation or state with others, along with
offering number of opportunities in terms of employment that also enhance currency value. This
industry welcomes cultural exchange opportunities by providing consumers best effective
services according to their needs and demand (Hopkins, 2020). However it has been identified
that there are many current issues at tourism industry which is facing by them in which some of
the certain issues are, maintenance of different destinations sustainable tourism development in
order to have responsible nature towards natural, social and cultural resources, major concern
related to security and safety, impact on travel and tourism from political, human, health issues
and natural disasters and more. In order to overcome all the current issues in tourism and
understand transformation impact upon tourism operations technology play key essential role
that not only provide easy and flexible advantages but also allow entities operating their services
in tourism sector to ensure continuous profitable earnings along with having positive behaviour
towards sustainable tourism practices.
This has been evaluated Sustainable Tourism nowadays are becoming more important and
essential for the perspective of both welfare of society and environment, as many of the tourists
want to have less crowded place as overcrowded tourist spots are unsatisfying individuals
1

(Tussyadiah, 2020). Thus, in order to overcome challenges in tourism and not compromising
tourism resources for future generation it is essential to undertake use of sustainable tourism
Development practices. For this virtual tourism play a significant role, as it is emerging and one
of the Unique aspect that allow both travellers and organisations to gain significant advantages.
It not only provides convenience to travel with great comfort ability but also aid in saving cost
and time. In addition to this one of the most important advantage of virtual tourism is that it
helps in avoiding tourist rush that further allow consumers or tourist to experience attractive
manner. Further it has been evaluated that virtual tourism also allows organisation operating their
services in this sector to contribute their significant contribution in reducing global warming
along with carbon footprints which is mainly related to travel. It has been identified that
nowadays maximum number of consumers are tend towards ecological sensitivity and are having
awareness in context with environmental impact of tourism activities. In order to cope up with
many issues and gain strong advantage, virtual tourism turns out to be a great opportunity
through which entities can also provide tourism opportunities to those individual who might be
suffering from health reasons, old age physical inabilities or any other issues (Mafruhah,
Mulyani and Istiqomah, 2020). This indicates that virtual tourism is one of the most essential and
attractive aspect that aid companies in this sector to provide significant opportunity to millions of
individual who never get opportunity to travel to their dream destination due to some issues.
Further it been identified that virtual tourism (VT) provide many advantages and is a useful
contributor that aid in making significant reduction in degradation of tourism sites by attracting
maximum number of tourist. In addition to this with the help of this medium tourist can also
make them aware and educated about different destination (Diakaki, Banani and Grigoroudis,
2020). It has been evaluated that virtual tourism is having significant capabilities to replace
physical travel trend in future. With the significant advancement in technology tourist can
experience various destinations. In addition to this it has been identified that virtual tourism can
also provide organisations to increase health and well-being of many workers and employees due
to long working hours that can developed depression and anxiety among them. With the
emergence of technology virtual applications provide both pleasurable and practical advantages
(Goussous and Al-Jaafreh, 2020). Thus, it has been evaluated that virtual tourism is having
significant capabilities to provide number of alternative that allow entities to support their
conservation goal towards sustainable tourism practices and provide transformative experiences
2
tourism resources for future generation it is essential to undertake use of sustainable tourism
Development practices. For this virtual tourism play a significant role, as it is emerging and one
of the Unique aspect that allow both travellers and organisations to gain significant advantages.
It not only provides convenience to travel with great comfort ability but also aid in saving cost
and time. In addition to this one of the most important advantage of virtual tourism is that it
helps in avoiding tourist rush that further allow consumers or tourist to experience attractive
manner. Further it has been evaluated that virtual tourism also allows organisation operating their
services in this sector to contribute their significant contribution in reducing global warming
along with carbon footprints which is mainly related to travel. It has been identified that
nowadays maximum number of consumers are tend towards ecological sensitivity and are having
awareness in context with environmental impact of tourism activities. In order to cope up with
many issues and gain strong advantage, virtual tourism turns out to be a great opportunity
through which entities can also provide tourism opportunities to those individual who might be
suffering from health reasons, old age physical inabilities or any other issues (Mafruhah,
Mulyani and Istiqomah, 2020). This indicates that virtual tourism is one of the most essential and
attractive aspect that aid companies in this sector to provide significant opportunity to millions of
individual who never get opportunity to travel to their dream destination due to some issues.
Further it been identified that virtual tourism (VT) provide many advantages and is a useful
contributor that aid in making significant reduction in degradation of tourism sites by attracting
maximum number of tourist. In addition to this with the help of this medium tourist can also
make them aware and educated about different destination (Diakaki, Banani and Grigoroudis,
2020). It has been evaluated that virtual tourism is having significant capabilities to replace
physical travel trend in future. With the significant advancement in technology tourist can
experience various destinations. In addition to this it has been identified that virtual tourism can
also provide organisations to increase health and well-being of many workers and employees due
to long working hours that can developed depression and anxiety among them. With the
emergence of technology virtual applications provide both pleasurable and practical advantages
(Goussous and Al-Jaafreh, 2020). Thus, it has been evaluated that virtual tourism is having
significant capabilities to provide number of alternative that allow entities to support their
conservation goal towards sustainable tourism practices and provide transformative experiences
2
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to tourist for visitors. In addition to this, it has been identified that many countries are adopting
virtual tourism in order to promote sustainability and conservation of natural environment. As
per according to research that has been conducted by tourism Australia it has been evaluated that
maximum number of consumers are taking use of Virtual Tourism ( VR) in order to experience
leisure and pleasure. Along with this with the assistant of this technological transformation
maximum number of tourist can effectively able to experience locations without any negative
impact upon natural environment. It further allow towards supporting sustainability for many
resources (Hassan, 2020). According to the above evaluation it has been identified that due to
number of issues that are pertaining in tourism this can be effectively overcome by virtual
tourism, as it provide many potential advantages and attractive tourism experiences through
which organisation involved in this sector can significantly undertake use of VR Software and
Hardware to provide quick, accessible, time and cost effective services to consumers and can
assure maximum share holding and profitability.
Virtual Technology can be used in tourism sector in many ways. Due to rapid evolvement in
this technology it provide maximum number of opportunity that can be used in terms of VR
video and VR photography. In this organisations can provide access to their customers on the
regular devices like computers and mobiles in which they can offer them two types of VR
tourism videos that provide one click access to viewers. Within this entities can offer their
customers with the facility of Monoscopic VR tourism video and Stereoscopic VR tourism
video. While on the other hand if it is talked about VR tourism photography in this involve
entities can provide opportunity to their customers with 360 images of travel destinations that
also can be accessible to viewers on the desktop and mobiles. Thus, it has been evaluated that by
offering high resolution videos and images organisation involved in tourism sector can provide
spectacular experiences to their consumers that can attract them in effective manner. Most
important advantages of virtual tourism is that it allows, users to imagine themselves in a travel
destinations and further provide them advantages to explore a seen according to their own will.
Virtual technology is having immense capability that create unique and memorable experiences
for visitors that further assist involved entities to develop unique engagement. By taking
advantage of this travel companies can not only gain differentiation in marketplace but can also
make reduction in tourism impact upon vulnerable destinations and sustainable tourism places.
3
virtual tourism in order to promote sustainability and conservation of natural environment. As
per according to research that has been conducted by tourism Australia it has been evaluated that
maximum number of consumers are taking use of Virtual Tourism ( VR) in order to experience
leisure and pleasure. Along with this with the assistant of this technological transformation
maximum number of tourist can effectively able to experience locations without any negative
impact upon natural environment. It further allow towards supporting sustainability for many
resources (Hassan, 2020). According to the above evaluation it has been identified that due to
number of issues that are pertaining in tourism this can be effectively overcome by virtual
tourism, as it provide many potential advantages and attractive tourism experiences through
which organisation involved in this sector can significantly undertake use of VR Software and
Hardware to provide quick, accessible, time and cost effective services to consumers and can
assure maximum share holding and profitability.
Virtual Technology can be used in tourism sector in many ways. Due to rapid evolvement in
this technology it provide maximum number of opportunity that can be used in terms of VR
video and VR photography. In this organisations can provide access to their customers on the
regular devices like computers and mobiles in which they can offer them two types of VR
tourism videos that provide one click access to viewers. Within this entities can offer their
customers with the facility of Monoscopic VR tourism video and Stereoscopic VR tourism
video. While on the other hand if it is talked about VR tourism photography in this involve
entities can provide opportunity to their customers with 360 images of travel destinations that
also can be accessible to viewers on the desktop and mobiles. Thus, it has been evaluated that by
offering high resolution videos and images organisation involved in tourism sector can provide
spectacular experiences to their consumers that can attract them in effective manner. Most
important advantages of virtual tourism is that it allows, users to imagine themselves in a travel
destinations and further provide them advantages to explore a seen according to their own will.
Virtual technology is having immense capability that create unique and memorable experiences
for visitors that further assist involved entities to develop unique engagement. By taking
advantage of this travel companies can not only gain differentiation in marketplace but can also
make reduction in tourism impact upon vulnerable destinations and sustainable tourism places.
3

CONCLUSION
As per the above mentioned report it has been concluded that tourism industry is one of the
fastest and leading industrial segment in all over the world that engage in the operations of
providing travel and tourism experiences to consumers. However this industry is facing with
number of issues that are also affecting sustainability of environment, in this with the emergence
of technological trends in this industrial segment have capability to provide number of
advantages through which evolved entities can not only serve their customers in best effective
manner but can also ensure maximum profitability. It has been identified that vital role played by
technology assist organisation to take advantage of virtual tourism in order to conduct their
business operations with minimised cost through which we can further enhance consumer
experience by improving their business efficiency. Virtual tourism allows consumer to
experience different tourism destination in comfortable and flexible manner. This allow
organisation to serve their customers in any situation through which they can not only enhance
their tourism experience but can also satisfy them in best effective manner that further allow
them to gain maximum growth opportunities and development in respective industrial sector as
to gain more value and profitability from them.
4
As per the above mentioned report it has been concluded that tourism industry is one of the
fastest and leading industrial segment in all over the world that engage in the operations of
providing travel and tourism experiences to consumers. However this industry is facing with
number of issues that are also affecting sustainability of environment, in this with the emergence
of technological trends in this industrial segment have capability to provide number of
advantages through which evolved entities can not only serve their customers in best effective
manner but can also ensure maximum profitability. It has been identified that vital role played by
technology assist organisation to take advantage of virtual tourism in order to conduct their
business operations with minimised cost through which we can further enhance consumer
experience by improving their business efficiency. Virtual tourism allows consumer to
experience different tourism destination in comfortable and flexible manner. This allow
organisation to serve their customers in any situation through which they can not only enhance
their tourism experience but can also satisfy them in best effective manner that further allow
them to gain maximum growth opportunities and development in respective industrial sector as
to gain more value and profitability from them.
4

REFERENCES
Books and Journals
Shen, S., Sotiriadis, M. and Zhou, Q., 2020. Could Smart Tourists Be Sustainable and
Responsible as Well? The Contribution of Social Networking Sites to Improving Their
Sustainable and Responsible Behavior. Sustainability, 12(4), p.1470.
Hassan, A., 2020. Technology-Supported Marketing for Sustainable Tourism in the Himalayas.
In Handbook of Research on Innovations in Technology and Marketing for the Connected
Consumer (pp. 416-430). IGI Global.
Goussous, J. and Al-Jaafreh, O., 2020. Sustainable Tourism Development in Historical Cities
Case Study: Karak, Jordan. In Sustainable Development and Social Responsibility—
Volume 2 (pp. 319-332). Springer, Cham.
Mafruhah, I., Supriyono, S., Mulyani, N.S. and Istiqomah, N., 2020. Causality Between Tourism
Industry Development and the Ecological Sustainability In Marine Environment: A
Convergence and Divergence among Stakeholder With Mactor Analysis. International
Journal of Energy Economics and Policy, 10(4), pp.85-92.
Azhar, F.N. and Fauzan, N., 2020. The Role of Twitter as a Social Media Platforms of Central
Java Government for Sustainable Tourism Development. Available at SSRN 3525912.
Sugiharti, D.S.S., Chaiechi, T. and Pryce, J., 2020. Community-based tourism in villages
surrounding Borobudur Temple in Central Java and an inclusive and sustainable path to
2030 agenda. CAUTHE 2020: 20: 20 Vision: New Perspectives on the Diversity of
Hospitality, Tourism and Events, p.28.
Lin, L.P.L., Huang, S.C.L. and Ho, Y.C., 2020. Could virtual reality effectively market slow
travel in a heritage destination?. Tourism Management, 78, p.104027.
Grumadaite, K., 2020, March. Sustainable Emergence of Regional Tourism Clusters: The
Approach of Complexity Theory. In ICTR 2020 3rd International Conference on Tourism
Research (p. 85). Academic Conferences and publishing limited.
Dewi, S.P., Ristianti, N.S. and Kurniati, R., 2020, January. The Economic Sustainability Model
of Community Based Tourism in Batik Kampong Semarang. In IOP Conference Series:
Earth and Environmental Science (Vol. 409, No. 1, p. 012023). IOP Publishing.
Sharafutdinov, V.N., Onishchenko, E.V. and Nakonechnyi, A.I., 2020. Tourism Technology
Platforms as a Tool for Supporting Competitiveness of Regional Tourism
Products. Regional Research of Russia, 10, pp.48-55.
Diakaki, C., Banani, N. and Grigoroudis, E., 2020. Virtual Incubators and Online Business Tools
for Agro-Food SMEs. In Operational Research in Agriculture and Tourism (pp. 27-48).
Springer, Cham.
Tussyadiah, I., 2020. A review of research into automation in tourism: Launching the Annals of
Tourism Research Curated Collection on Artificial Intelligence and Robotics in
Tourism. Annals of Tourism Research, 81, p.102883.
Hopkins, D., 2020. Sustainable mobility at the interface of transport and tourism: Introduction to
the special issue on ‘Innovative approaches to the study and practice of sustainable
transport, mobility and tourism’. Journal of Sustainable Tourism, 28(2), pp.129-143.
5
Books and Journals
Shen, S., Sotiriadis, M. and Zhou, Q., 2020. Could Smart Tourists Be Sustainable and
Responsible as Well? The Contribution of Social Networking Sites to Improving Their
Sustainable and Responsible Behavior. Sustainability, 12(4), p.1470.
Hassan, A., 2020. Technology-Supported Marketing for Sustainable Tourism in the Himalayas.
In Handbook of Research on Innovations in Technology and Marketing for the Connected
Consumer (pp. 416-430). IGI Global.
Goussous, J. and Al-Jaafreh, O., 2020. Sustainable Tourism Development in Historical Cities
Case Study: Karak, Jordan. In Sustainable Development and Social Responsibility—
Volume 2 (pp. 319-332). Springer, Cham.
Mafruhah, I., Supriyono, S., Mulyani, N.S. and Istiqomah, N., 2020. Causality Between Tourism
Industry Development and the Ecological Sustainability In Marine Environment: A
Convergence and Divergence among Stakeholder With Mactor Analysis. International
Journal of Energy Economics and Policy, 10(4), pp.85-92.
Azhar, F.N. and Fauzan, N., 2020. The Role of Twitter as a Social Media Platforms of Central
Java Government for Sustainable Tourism Development. Available at SSRN 3525912.
Sugiharti, D.S.S., Chaiechi, T. and Pryce, J., 2020. Community-based tourism in villages
surrounding Borobudur Temple in Central Java and an inclusive and sustainable path to
2030 agenda. CAUTHE 2020: 20: 20 Vision: New Perspectives on the Diversity of
Hospitality, Tourism and Events, p.28.
Lin, L.P.L., Huang, S.C.L. and Ho, Y.C., 2020. Could virtual reality effectively market slow
travel in a heritage destination?. Tourism Management, 78, p.104027.
Grumadaite, K., 2020, March. Sustainable Emergence of Regional Tourism Clusters: The
Approach of Complexity Theory. In ICTR 2020 3rd International Conference on Tourism
Research (p. 85). Academic Conferences and publishing limited.
Dewi, S.P., Ristianti, N.S. and Kurniati, R., 2020, January. The Economic Sustainability Model
of Community Based Tourism in Batik Kampong Semarang. In IOP Conference Series:
Earth and Environmental Science (Vol. 409, No. 1, p. 012023). IOP Publishing.
Sharafutdinov, V.N., Onishchenko, E.V. and Nakonechnyi, A.I., 2020. Tourism Technology
Platforms as a Tool for Supporting Competitiveness of Regional Tourism
Products. Regional Research of Russia, 10, pp.48-55.
Diakaki, C., Banani, N. and Grigoroudis, E., 2020. Virtual Incubators and Online Business Tools
for Agro-Food SMEs. In Operational Research in Agriculture and Tourism (pp. 27-48).
Springer, Cham.
Tussyadiah, I., 2020. A review of research into automation in tourism: Launching the Annals of
Tourism Research Curated Collection on Artificial Intelligence and Robotics in
Tourism. Annals of Tourism Research, 81, p.102883.
Hopkins, D., 2020. Sustainable mobility at the interface of transport and tourism: Introduction to
the special issue on ‘Innovative approaches to the study and practice of sustainable
transport, mobility and tourism’. Journal of Sustainable Tourism, 28(2), pp.129-143.
5
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