MNG81001 Assessment 2: Persuasive Report on Marketing Teams

This report evaluates the benefits of virtual versus face-to-face (F2F) marketing teams, written as advice to the Marketing Director of Company ABC, who is considering implementing a virtual marketing team. The report argues that virtual marketing teams offer advantages such as broader audience reach through social media and cost savings through reduced office space and increased workforce flexibility. While acknowledging the value of F2F marketing in building customer relationships, the report concludes that a virtual marketing team is more beneficial for reaching a larger audience and improving workforce productivity. The report references academic sources to support its arguments, providing a comprehensive overview of the topic.

Virtual Marketing Team vs F2F
Marketing Team
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Introduction
• Virtual marketing in the most simplest of forms,
refers to online advertising (Johnson and Busbin
2000).
• Face to face marketing is the act of marketing a
product, service or an idea to a potential customer,
with the use of in person communication.
• Argument: Having a virtual marketing team is more
beneficial than having a face to face marketing
team.

Argument 1
• Virtual marketing provides an organization to reach out to a
much larger number of audiences, than face to face
marketing (Chaffey and Ellis-Chadwick 2019).
• Social media is growing at an unprecedented rate,
pertaining to rising number of young population across the
world, and also the internet becoming widely available in
the world, making its way into numerous developing
countries, like Nigeria (Curran, Fenton and Freedman
2016).
• Provides for a perfect opportunity for the company to
enhance its brand awareness, pertaining to the high reach.

Argument 2
• Virtual marketing teams can also help a company
maximize office spaces and reduce costs, and also help
for a more productive marketing workforce(Olenski
2019).
• Provides flexibility at work, thereby making a better
and productive workforce.
• In house face to face marketing teams work set hours,
whereas virtual marketing teams get to work on a
project deadline basis because of their flexibility, and
are therefore more consistent and productive.

The rebuttal
• According to Fahy and Jobber (2015), the act
of conversing with the customer face to face,
helping the customers get rid of the problems
that they have been facing, and addressing to
their specific needs.
• This enhances brand image and customer
relationships, better than virtual marketing.

Conclusion
• Having a virtual marketing team is more beneficial for
a company to reach out to more number of people
through the marketing attempts, while also being able
to save a lot of costs on energy, rents, furniture and
technology.
• Helps boost productivity of the workforce as a result
of the flexibility of the work.
• The fact that face to face marketing provides for better
customer relations and brand image in a much more
targeted form, cannot be ruled out.

References
• Andrews, J.C. and Shimp, T.A., 2017. Advertising, promotion, and other aspects
of integrated marketing communications. Nelson Education.
• Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
• Curran, J., Fenton, N. and Freedman, D., 2016. Misunderstanding the internet.
Routledge.
• Fahy, J. and Jobber, D., 2015. Foundations of marketing.
• Johnson, J.T. and Busbin, J.W., 2000. The evolution of competitive advantage:
has virtual marketing replaced time-based competition?. Competitiveness
Review: An International Business Journal, 10(2), pp.153-159.
• Olenski, S. (2019). 3 Benefits Of Having A Virtual Marketing Team. [online]
Forbes.com. Available at:
https://www.forbes.com/sites/steveolenski/2014/10/09/3-benefits-of-having-
a-virtual-marketing-team/#4515fd176e83 [Accessed 14 Apr. 2019].

Thank you!