This project provides a detailed environmental analysis of Visa Inc., a multinational financial services corporation. Part I covers the company's background, including its history and operating units, followed by an external analysis focusing on the financial services industry. This includes industry description, operations (supplier, processes and demand industries), lifecycle, growth rate, dominant economic features (market size, profit margins, risks), and current trends. The analysis further examines contextual environmental factors such as political/legal, economic, sociocultural, demographic, technological, and global influences, culminating in a Five Forces analysis and competitive analysis. Part II, which is not included in this excerpt, will likely cover the internal analysis and strategic fit analysis. Desklib provides this project as a study resource, offering students access to solved assignments and past papers.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
